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1) Front Page - : A Sip Report ON

This document outlines the structure and sections required for a SIP report on a market survey and analysis of customer feedback for the newly launched S-Cross four-wheeler. The report includes sections for an introduction and executive summary, objectives and scope, company profile, literature review, research methodology, data analysis, findings and observations, limitations, recommendations, conclusion, and references. Key sections include an introduction providing an overview and context, objectives outlining the goals of the project, a company profile providing background on the organization, methodology describing how data was collected and analyzed, findings presenting results of the analysis, and recommendations suggesting actions based on insights.

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102 views5 pages

1) Front Page - : A Sip Report ON

This document outlines the structure and sections required for a SIP report on a market survey and analysis of customer feedback for the newly launched S-Cross four-wheeler. The report includes sections for an introduction and executive summary, objectives and scope, company profile, literature review, research methodology, data analysis, findings and observations, limitations, recommendations, conclusion, and references. Key sections include an introduction providing an overview and context, objectives outlining the goals of the project, a company profile providing background on the organization, methodology describing how data was collected and analyzed, findings presenting results of the analysis, and recommendations suggesting actions based on insights.

Uploaded by

Cat Sea
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1] Front page –

SIP REPORT

ON

“MARKET SURVEY & ANALYSIS OF CUSTOMER FEEDBACK FOR NEWLY LAUNCHED


FOUR WHEELER –S-Cross ” .

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTERS OF BUSINESS


ADMINISTRATION (MBA)

SUBMITTED BY

Student Name

UNDER THE GUIDANCE OF


Dr./PROF. ________________________________

SINHGAD BUSINESS SCHOOL, PUNE - 411 004


BATCH 2019-21
2] College Certificate –

3] Company Certificate (NOT COMPULSARY FOR DISK RESEARCH) –

4] Acknowledgement –

5] Title Index –

Sr. No. TOPIC Page No.


1 Introduction & Executive Summary 1
1.1    
1.2    
2 5
2.1    
2.2    
2.3    
2.4    

6] List of Tables

Table No. Table Heading Page No.


1 1
1.1    
1.2    
2 5
2.1    
2.2    
2.3    
2.4    

Up to this page don’t write page numbers.

Write PAGE NO.s FROM HERE Onwards

7] Introduction & Executive Summary:-3 page


This should include the purpose of the project, relevance to the industry, short theoretical
background, objectives, (analysis and findings) in short.

8] Objective & Scope of the Project – 2 page

1) Title of the Project


2) Different objectives behind conducting this project-
A) Primary objectives
B) Secondary Objectives
3) Scope of the Project –( Subject wise and company wise)
4) Hypotheses if any

9] Organization/ Company Profile (In Brief)– 6 page

This include –
1) Complete Name of the company
2) Mission Statement, Vision, Slogan, Logo…. (if any )
3) Organization chart
4) Location, Product range & variety
5) List of Competitors
6) Branches & offices
7) Historical developments of the company
8) Achievements of the company. (if any)
9) Building Photographs & Product Photographs ( if any)
10) SWOT Analysis ( only if it not the part of data analysis)

10] Literature Review/ Theoretical Background – 5 pages

It should include references of past work done in this area by other researchers. It
should be compiled to highlight its importance to the current study in case of research
based project.
In case of non-research based project it should include the theory of the topic on which
the student is working.
11] RESEARCH METHODOLOGY & DATA ANALYSIS –
(Only For Research Based Projects)

It should include –

1) Outline of the problem or task undertaken


2) Type of Research Design
3) Population
4) Sampling Technique
5) Sample size
6) Data- What is the data, whether primary or secondary
7) Data collection method used
8) Design of tool
9) Plan of analysis of data

12] Data Analysis Data Interpretation & Hypothesis testing [If required] –
Plan of the chapter- How the data is going to be analysed
Analysis of data to be presented as per the requirement of the topic

13] Findings and Observations of the Student through the Project -4 pages

Findings should be well linked of the objectives and hypotheses of the project.
Observations should include the student’s analysis and interpretation of the findings.

14] Limitations of the project –2 pages

Every project is conducted under certain limitations arising out of geography, company
norms, time limitations. These should be mentioned here.

15] Suggestions & Recommendation:-2 pages


These should be based on the findings only. Suggestions which do not have a basis of the
analysis and findings of the current project should not be included here.

16] Conclusion and contribution to the host organization –3-4 pages

While concluding student should take care that his conclusion is matching with the title
of the project & objectives .

17] Summary (if required) 2 pages

This should include in short the objectives, scope, analysis, findings and observations of
the student.

18] REFERENCES/BIBLIOGRAPHY IN (APA, MLA, HARWARD, CHICAGO STYLE


ETC) – 1 page

It include-
Articles, research articles, books & magazine used, web sites (paste complete URL here),
newspapers etc. Do not write Wikipedia as a reference.

19] ABBREVATIONS –

If any technical & standard abbreviations used in the report, then please mention their full
form here.

20] Annexure –2 pages


It include Questionnaire, pamphlets, catalogue, photographs, price list, visiting cards,
Data sheets, Annual reports etc

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