The document discusses challenges and strategies related to e-commerce and m-commerce. It identifies threats like security, fraud, and privacy concerns. It also discusses global challenges involving culture, language, infrastructure, and laws. Strategies include defining site functions, establishing a storefront, building traffic, and personalizing the site.
The document discusses challenges and strategies related to e-commerce and m-commerce. It identifies threats like security, fraud, and privacy concerns. It also discusses global challenges involving culture, language, infrastructure, and laws. Strategies include defining site functions, establishing a storefront, building traffic, and personalizing the site.
The document discusses challenges and strategies related to e-commerce and m-commerce. It identifies threats like security, fraud, and privacy concerns. It also discusses global challenges involving culture, language, infrastructure, and laws. Strategies include defining site functions, establishing a storefront, building traffic, and personalizing the site.
The document discusses challenges and strategies related to e-commerce and m-commerce. It identifies threats like security, fraud, and privacy concerns. It also discusses global challenges involving culture, language, infrastructure, and laws. Strategies include defining site functions, establishing a storefront, building traffic, and personalizing the site.
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E-Commerce Challenges THREATS TO ELECTRONIC AND MOBILE COMMERCE
1. Defining an effective e-commerce model and Security
strategy Theft of Intellectual Property Three basic components of E-Commerce: Intellectual property community, content, and commerce - includes works of the mind such as 2. Dealing with consumer privacy concerns books, films, music, processes, and 3. Overcoming consumers’ lack of trust. software, which are distinct somehow and are owned and/or Identify theft created by a single entity.
- someone using your personally identifying Digital rights management (DRM)
information without your permission to commit - refers to the use of any of several fraud or other crimes. technologies to enforce policies for controlling access to digital media such as movies, music, and Global Challenges for E-Commerce and M-Commerce software. Cultural Challenges Fraud Phishing - Countries and regional areas have their own cultures and customs that can significantly - a practice that entails sending affect people and organizations involved in bogus messages purportedly from a global trade. legitimate institution to pry personal information from Language Challenges customers by convincing them to go Time and Distance Challenges to a “spoofed” Web site
- issues can be barriers for people and Click fraud
organizations involved with global trade in - a problem arising in a pay-per-click remote locations. online advertising environment Infrastructure Challenges where additional clicks are generated beyond those that come - the Web site must be displayed correctly in from actual, legitimate users. all the major Web browsers
Currency Challenges Invasion of Consumer Privacy - prices for all items offered for sale on the Web site must clearly indicate the currency. Online profiling
Product and Service Challenges - the practice of Web advertisers
recording online behavior for the - E-products such as software, music, and purpose of producing targeted books and e-services such as customer advertising. support and advice can be delivered to customers electronically over the Internet. Clickstream data
State, Regional, and National Laws - is the data gathered based on the Web sites you visit and the items - every state, region, and country have a set you click of laws that governs commercial transactions Lack of Internet Access o Explicit personalization Digital divide - techniques capture user- - is a term that describes the provided information, such difference between people who do as information from and do not have the access or the warranties, surveys, user capability to use high-quality, registrations, and contest modern information and entry forms completed communications technology online.
Return on Investment (ROI)
Legal Jurisdiction Taxation
STRATEGIES FOR SUCCESSFUL E-COMMERCE AND M-
COMMERCE
1. Defining the Web Site Functions
2. Establishing a Web Site
Storefront broker
- a company that acts as an
intermediary between your Web site and online merchants who have the products and retail expertise.
3. Building Traffic to Your Web Site
- obtain and register a domain name Meta tag
- a special HTML tag, not visible on
the displayed Web page, that contains keywords representing your site’s content, which search engines to use to build indexes pointing to your Web site.
4. Maintaining and Improving Your Web Site
Personalization
- the process of tailoring Web pages
to specifically target individual consumers.
o Implicit personalization -techniques capture data from actual customer Web sessions primarily based on which pages were viewed and which weren’t.
