Communication 160
Development
Communication
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Comm 160 – Development Communication
A Module in Development Communication
Contents Page
Editorial Board 3
Preface 4
Introduction 5
How to Use the Module 6
Directions in Using the Module 7
Chapter 1 Development
Definition 10
Development Stages 11
Kinds of Development 12
External Assets 12
Internal Assets 13
Community Development 14
Of Different Worlds 17
Chapter 2 Development Communication
Foundations of Dev. Comm. 23
Definition 26
Development Communicators 27
Social Mobilization 27
Social Marketing Mix 28
Chapter 3 Communication
Problems of Effectiveness 31
Failure to Listen 34
Bringing in Emotions 37
Communication-related Studies 38
Course Requirements 41
Reference Materials 42
Appendices 44
2020
2
Comm 160 – Development Communication
Editorial Board
Module Writer : Irene Abigail S. Guerrero
Technical Editor : Karla Auria S. Galeon
John Vincent B. Toribio
Instructional
Material Reviewer : Rey John C. Villanueva, Ph.D.
Image Shopping Vector. Retrieved from https://unblast.com/free-online-
shopping-vector-illustration-ai/
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Preface
The entire world was caught unprepared for what happened in the onset of the
spread of COVID-19 which caused the World Health Organization to declare the
disease as a pandemic. As countries work to mitigate the spread of the disease,
the academe have come to realize the need to shift our learning delivery through
online means. Numerous countries are shifting to what we call as ‘new normal’,
and part of this is staying in the comforts of our homes while being productive
still.
This Comm 160 module is created to guide the BA in Communication students
enrolled in the subject Development Communication at the Mariano Marcos
State University in the City of Batac, Ilocos Norte. Aligned with the
recommendations of the Commission of Higher Education or CHED and the
National Government, this module answers the call for distance learning mode
of delivery for our students. Thus, this module shall equip students with the
needed expectations, schedule, and learning lectures needed to complete the
subject.
This module shall be used as the primary mode of learning instruction, however,
the student is free to use other supplemental materials he or she may deem
necessary to increase his or her understanding of the topic.
I joyously welcome students enrolled in Comm 160 Development
Communication this 1st Semester of AY 2020-2021! Let us embrace the ‘new
normal’ with a positive outlook in our learning and enjoy acquiring knowledge
from one another.
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Introduction
Background of the Module
This module is divided into three (3) Chapters following a systematic
approach in studying development communication.
Chapter 1 shall present the concept of development. Students will be able
to gain knowledge and understanding on definition, stages and kinds of
development and relate these alongside the principles and types of community
development.
Chapter 2 shall present a thorough discussion on development
communication; it’s definition, it’s practices, issues, scope and uses.
Chapter 3 shall discuss problems associated with the communication
process; specifically, on the elements of noise. Students will also be able to
demonstrate their evaluation skills as they study existing development
communication work, and assess the impact and success.
As a start, please join and follow the Facebook Page:
TeachNology@4DLoveOfLearning
(The profile picture of the group is a heart-shaped enter key.)
Please use your mVLE access as well. Your long examinations shall be given
through that webportal.
Overall, the objective of the course is for students to be able to introduce
students to the concepts, principles, and practice of development
communication.
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How to Use the Module
Intended Module Users
Students enrolled in Comm 160 Development Communication are in their
3rd Year class standing. As subject pre-requisite for Comm 160 Development
Communication, the student should have completed and passed their Comm 20
Introduction to Communication Media.
Learner’s Entry Behavior
Students taking this course should practice the following behavior:
a. adopt to online learning methods in their quest to gain knowledge;
b. read through the lessons diligently;
c. constant and continuous online presence;
d. contribute new and significant insights to the discussions;
e. practice academic honesty at all times;
f. submit in a timely manner course requirements; and
g. practice online etiquette.
Knowledge and Skills Expected to be Learned
Students taking this course are expected to:
a. discuss and familiarize themselves with concepts related to development;
b. be able to define and explain the role of development communication in
communication-related field of studies;
c. be able to demonstrate familiarity with the practice of development
communication;
d. ability to analyze and evaluate the effectiveness of development
communication materials; and
e. initiate a development communication project in social media.
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Directions in Using the Module
This module is designed to guide you through the course Comm 160
Development Communication. As this is your first time to have an online class,
this module will serve as a tool in understanding the topics we need to discuss in
a systematic or organized way.
As you read through this module, you find the topics are clearly subdivided
and you will also be able to check the weekly schedule of our discussions. There
are special icons which shall serve as your lesson guide in navigating through this
module.
Let us familiarize ourselves with these:
The Teacher Icon
This icon will let you know that the text you are reading is the
lecture, and thus, simulate a classroom set-up where your
teacher discusses the lesson.
The Reading Assignment
This icon will let you know that the text you are reading is
the supplemental lesson complementing your teacher’s
lecture.
The Lesson Summary
This icon will highlight important points in the lecture which
you need to know and understand.
The Scheduled Google Meeting
This icon means a schedule Google meeting. The aim for this
meeting is for me to discuss further the topic and for you to
ask questions for your classmates to also hear and learn from.
The Calendar
Guides you on the schedule of our class discussions and
assignment deadlines.
Now that you are familiar with the module, let’s get started with the
lesson!
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Before we start our class, I’d like to introduce myself first.
My name is Irene Abigail S. Guerrero, and I
shall be your Comm 160 Development
Communication teacher for the 1st semester
of AY 2020-2021. My friends and students call
by my nickname, Aiks.
I am faculty of the College of Arts and Sciences
under the Department of Languages and
Literature.
I have a bachelor’s degree in Film, College of
Mass Communication, from the University of the Philippines, Diliman. I took both
my Masters and Doctorate degrees in Communication from the University of the
Philippines-Los Baños. I have been teaching in the University for eight years now.
My family and I are living in Ilocos Sur. I have a son who is currently in Junior High
School, and my husband works for a private company. I can understand the Iloko
language as I am an Ilokana; my dad is from Ilocos Sur while my mom is from
Ilocos Norte. However, I cannot speak fluently the language.
In class, you may call me as ma’am Aiks.
I don’t like being called Dr. Aiks. Please. J
For my contact information, you may reach me through any of the following
channels from 8am to 5pm, Monday to Friday:
Facebook Page: fb.me/4DLoveOfLearning
Facebook messenger: m.me/4DLoveOfLearning.
E-mail address: isguerrero@mmsu.edu.ph
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COURSE REQUIREMENTS
Midterm Exam
Online examination covering topics in this module. The final coverage will
be given a week before the schedule of the midterm examinations.
Final Exam
In lieu of the online final examination, you are to plan an advocacy
campaign and evaluate its effectiveness. Instructions shall be given to you as we
go along our class discussions.
Course Project
Your course project is linked with your final examination output. Details
shall be given alongside the instructions for your final examination as well.
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Appendices
COURSE SYLLABUS
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