London School

of Marketing

BA (Hons) in Business and Management

Inclusive of the Extended Advanced Professional Diploma
in Business and Marketing Management

COURSE PROSPECTUS

Global Business Partner Local Access Point Recognised Business Partner

of London School of Marketing of London School of Marketing of London School of Marketing
 About the Programme

The BA (Hons) in Business and Management Top-Up programme covers key aspects of business
and management practice and theory. It also emphasises the development of individual and
group skills. You can follow a range of pathways therefore tailoring your programme of study
depending upon your previous course, individual interests and career aspirations including
marketing, finance, human resources and topical business.

STUDY RESOURCES

Blended learning is ideal for students who are unable to get access
to a physical classroom but are still seeking structure, support and
quality learning materials. To help you gain the most from your
studies, we have created a range of valuable resources.
We offer:

J Dedicated one-to-one online tutor support

J Live webinars per module from subject experts
J Access to the state-of-the-art Learning Platform (LP)
J A comprehensive e-library with digital publications
J Access to Mintel’s marketing intelligence reports

ENTRY REQUIREMENTS

1. A secondary education equivalent to three GCSEs and two A-Levels

2. Level 5 Advanced Diploma/Higher National Diploma OR 3-5 years marketing experience

evaluated on a case by case basis) recognised equivalents) PLUS

3. A good command of English (equivalent to IELTS Level 6.0 for non-native English speakers)

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About London School of Marketing

London School of Marketing offers academic and professional courses in the business and
marketing field, validated and approved by industry leading professional bodies including
EduQual and CIM (The Chartered Institute of Marketing).

We are trusted by the world’s leading brands to educate their employees. Over 3,500 corporate
companies have chosen us to provide the necessary skills their employees need to succeed
including Barclays, Adidas, BBC and Apple, to name just a few. London School of Marketing
courses are typically studied online over one to three years of full-time study.

OUR MISSION

Product mission - To develop, design, publish and offer both academic and professional
courses in partnership with well established institutions using technology as the forefront of
delivery.

Social mission - to operate the company in a way that recognises the central role that business
plays in society by initiating innovative ways to improve the quality of life locally, nationally and
internationally.

Economic mission - To operate the company on a sustainable financial basis of profitable

growth, increasing value of our shareholders and expanding opportunities for development
and career growth of our employees and associates.

Those studying for a qualification

using LSM’s award winning learning
platform, are offered a structured
process to learn. Students come
away from our courses with an
understanding of both the practical
and theoretical aspects of their
qualification.

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 Student Reviews

At LSM, we guarantee a satisfying study experience. Over the years, we have helped over 10,000
students to achieve their dreams. Our competent staff and our experienced faculty will make
sure that you leave LSM with a smile. Find out what our past students say about us:

The London School of Marketing’s Learning Platform provided me a unique experience of

studying on a purely virtual mode, while allowing me to have carry on with my job. Yet, I had
the worry to get the right text books to study and for reference purposes, but I was once more
pleased with the plethora of virtual offers in the e-Library, that offered a multitude of reading
materials to understand the modules better and to help in the preparation of the assignments.

DEBESH BEEDASY

LSM is very supportive and all the staff are extremely helpful. The support of the mock exams
and assignments are excellent as not every school provides these.

EILEEN DONAGHEY

I really enjoyed my study experience with LSM so far. The tutors were exceptionally helpful
and were always there for a reply or clarification whenever i needed it. They were quite
knowledgeable and pleasant to work with. The resources, especially the EPK and workshop
manuals were really great in helping understand assessment requirements. Not to mention the
course material were comprehensive and easy to understand. I look forward to a new term with
London School of Marketing.

SANDUNI BHAGYA WICKREMASINGHE

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Course Information

This course provides coverage of the key aspects of business and management practice and
theory and aims to produce graduates with enquiring minds. The programme emphasises the
development of individual and group skills and graduates find that they have the knowledge
and skills required for starting careers in business/management or going on to postgraduate
study. The course aims to build upon prior academic work in marketing, finance, human
resources or business generally enabling HND students to top up to an honours degree
in a further year of study. It also offers a modular curriculum which enables the student to
experience a wide range of learning and teaching strategies.

Extended Advanced Diploma in Business BA (Hons) in Business and Management

and Marketing Management Top-Up

Awarded by EduQual
(8 Months Duration) (9-12 Months Duration)

1. Business Economics 1. Accounting and Finance for Managers

2. International Marketing Management 2. Business Project
3. Human Resource Management 3. Organisational Change
4. Business Finance 4. Strategic Human Resource Management
5. Business Strategy and Entrepreneurship 5. Strategic Management
6. Marketing Communications 6. The Principles of Marketing Management
7. Customer Behaviour
8. Operations Management This programme is delivered in partnership with
the University of Northampton and has been
designed for holders of an HND or equivalent
Upon successful completion of this stage, students (Edexcel, ABE, NCC), a Foundation Degree in a
will receive the Extended Advanced Diploma in related field, or a professional qualification up to
Business and Marketing Management, awarded level 5.
by EduQual, UK. Students can gain direct access to
the BSc (Hons) International Accounting Top-Up.

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 Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
01. Business Economics
UNIT DESCRIPTION

This module integrates the key elements of business analysis as economic theory, enabling students to
have an overall understanding of key business skills. The module begins by reviewing various techniques
for collecting and presenting data. Some important measures and techniques for making sense of raw data
are then introduced which are widely used by businesses when analysing both their internal and external
environments. Careful attention will also be paid throughout the module to the interpretation and application
of the various quantitative methods and techniques to the solution of real‐world business problems.

Secondly, this module also focuses on the internal environment of the individual business and the ways in
which this can influence its operations. Practical business examples and up‐to‐date case study materials will
be used to illustrate the impacts of the external environment on real‐world business decision‐making and
strategic direction.

LEARNING OUTCOMES

1. Identify the usefulness of numerical, graphical

and statistical indicators of business activity
2. Demonstrate how various quantitative
indicators can be used to inform their
decision-making
3. Assess the ways of allocating resources in
different economic units
4. Understand the likely impacts of various
types of ‘market failure’ on business activity
5. Identify the key macroeconomic variables,
understand how they are measured and their
possible impacts on business activity
6. Understand the macroeconomic variables
7. Apply business principles to business
situations in the context of the real world

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Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
02. International Marketing Management
UNIT DESCRIPTION

This module introduces students to the important area of international business; build a platform of
marketing knowledge and skills to give students a firm base in marketing. It begins by identifying some
important patterns and trends in international business activity where the factors influencing the firm’s
decision regarding the degree of internationalisation and the methods adopted are considered.

Moreover, external challenges to the international firm are examined, such as those in the economic, political,
cultural, ethical and legal fields. Possible internal responses to these challenges are evaluated, including
strategic, human resource, marketing, accounting and logistical responses. Thereafter, the module focuses
on marketing aspects where the concept of marketing as a key functional area of business and management
will be identified. Alternative approaches in the use of the marketing mix will be discussed, analysed and
evaluated, looking at both the short and long-term organisational and market demands.

LEARNING OUTCOMES

1. Identify the key patterns and trends in

international business activity
2. Evaluate possible internal firm responses
to the external influences such as those
involving various functional areas of
international business management
3. Apply the analytical underpinnings of
international business to real world and case-
study business decision-making.
4. Understand the position of marketing in
management of the modern firm
5. Evaluate the position of a company within
a market sector and identify its strengths,
weaknesses, opportunities and threats
6. Explain the theoretical underpinnings of
globalisation concept

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 Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
03. Human Resource Management
UNIT DESCRIPTION

This module aims to equip the student to function effectively as an independent self‐learner within the
higher education learning environment, with specific reference to the area of business and management.
Students will be introduced to the learning context and the responsibilities of the individual learner will be
communicated to encourage them to develop practical skills such as time-management, reading and note‐
taking, essay and report writing, referencing, the use of IT and associated software packages, presentational
skills and problem-solving, both individually and in groups.
In addition, they will be introduced to learning theories and learning styles. Second, the module would focus
and analyse the changes to organisational structure, architecture and the evolution from self‐contained
structures to boundary-less organisations. The methods of forming groups and teams and motivation will also
be examined where students will be encouraged to reflect critically on theories of motivation and apply them
to real-life situations and case study scenarios.

LEARNING OUTCOMES

1. Identify and use appropriate techniques for

effective written and oral presentation
2. Explore a range of theories developed to aid
the understanding of learning and human
behaviour, reflecting on their learning
experiences and career development
3. Understand and critically evaluate the
underlying principles and concepts of the
nature of organisation
4. Understand and appreciate the contribution
of managing people effectively
5. Examine the application of theories in real-
world organisational settings
6. Apply theories on organisational design,
structure and management in the
analysis of managing employees

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Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
04. Business Finance
UNIT DESCRIPTION

This module aims to give students a sound grasp of the basics of financial reporting (context, purposes, and
regulatory framework). It introduces the principal concepts of financial accounting and principal financial
statements will also be prepared. The module is designed to introduce students to key management
accounting skills necessary to support decision‐making, and will emphasise the acquisition and application of
skills and knowledge necessary to inform managers responsible for planning, decision-making and control. It
will also provide the underpinning skills and knowledge required for more advanced study.

Moreover, fundamentals of cost data collection, analysis and allocation of costs, costing of products and
services using absorption and marginal costing techniques, short term decision making ‐ Cost Volume Profit
analysis, budgeting and budgetary control will be analysed.

LEARNING OUTCOMES

1. Understand the context within which

financial information is prepared and used
2. Describe and understand the key
management accounting techniques and
their role in decision-making scenarios
3. Recognise and explain fundamental financial
and management accounting terminology
4. Identify and apply appropriate planning and
decision-making techniques to management
problems involving organisational resources

“ The contemporary focus of this

programme will ensure that graduates
are equipped with unique skills that
will truly add value to the day-to-day
activities of a marketing professional.

”
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 Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
05. Business Strategy and Entrepreneurship
UNIT DESCRIPTION

This module will integrate the knowledge surrounding entrepreneurship (including behaviours, skills) and the
factors which affect the general business behaviour in a constantly changing global environment.

Firstly, this module will involve developing an understanding of the key elements of designing and running
the entrepreneurial organisation. Careful attention will be given to review the environment in which
enterprising individuals and organisations operate and the cultures and societies which support and inhibit
enterprise and entrepreneurship.

The main objectives of firms will be investigated and the strategic importance of pricing, advertising
and product development emphasised. Moreover, the importance of corporate alliances for a company’s
development will be discussed and the concept of corporate social responsibility investigated as well.

LEARNING OUTCOMES

1. Understanding of the key stages in

developing an entrepreneurial venture
2. Identify and assess the challenges and
opportunities associated with designing and
running an entrepreneurial venture
3. Analyse the personal traits and behaviours
required to run an entrepreneurial venture
4. Critically appraise their own level of
knowledge, learning and understanding
5. Identify and assess the factors which affect
general business behaviour in a constantly
changing global environment
6. Appreciate the complex nature of policy
decisions which often confront businesses
and governments in a dynamic
environment

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Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
06. Marketing Communications
UNIT DESCRIPTION

This module is designed to give students an overall understanding of the role of marketing communications
in business success and specific issues involved in strategic business‐to‐business (B2B) marketing, which
is a significant part of the marketing industry at present. The module begins by reviewing the tools and
techniques used in marketing communications. It then explores the role of the Internet and e‐commerce
in developing marketing strategies to complement and strengthen traditional marketing approaches and
techniques. Further, the promotional planning process at the strategic, tactical and operational levels is
identified and examined.

Secondly, the module focuses on the national and international background of B2B marketing, the products,
services offered and the comparison of B2B marketing from business to consumer (B2C) marketing, in
organisational decision‐making, along with studies of business issues related to it.

LEARNING OUTCOMES

1. Critically evaluate the role of promotion

in marketing and sustaining competitive
advantage using the marketing mix
2. Identify the role of Internet marketing
methods and other uses of IT in gaining
different forms of competitive advantages
3. Analyse the elements of the promotional mix
and, critically evaluate the role that each can
play in Integrated marketing communications
4. Illustrate how to analyse the needs of target
markets and plan, implement and control
marketing communication strategies
5. Examine and evaluate how marketing is used
in the B2B sector in the commercial, not‐for‐
profit and public sector
6. Critically evaluate consumer marketing and
business‐to business marketing

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 Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
07. Customer Behaviour
UNIT DESCRIPTION

The main aim of this module is to help students understand consumer behaviour in business‐to-consumer
(B2C) market. Thus, the module will focus on behaviour of consumers and the psychological and
environmental influences. Here, the influences will be explored with an emphasis on a behavioural sciences
perspective by examining the following areas; attention, perception, memory, learning, attitude, motivation,
sociocultural influences, life‐style perspectives and the consumer decision-making process.

Moreover, the role of marketing will be constantly discussed demonstrating the importance of the customers
in effective consumer marketing. Furthermore, a range of theoretical perspectives will be discussed and
applied to practical examples demonstrating the relationship between theory and practice in a market
environment.

LEARNING OUTCOMES

1. Understand the psychological and

environmental variables that influence
consumer behaviour
2. Understand the consumer decision-making
process
3. Understand the relationship between
consumer behaviour and the marketing
concepts with regard to shaping the
marketing activities
4. Understand and apply consumer
behaviour to analyse the development and
implementation of marketing activities

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Extended Advanced Professional Diploma in
Business and Marketing Management
MODULE DETAILS
eduQual
08. Operations Management
UNIT DESCRIPTION

The module introduces the role of systems and operations management and its integration into efficient and
effective running of a business, and highlights the important role of teams in organisations and their impact
upon individual, team and organisational performance.
The module starts off with a focus on understanding the soft systems approach of SSM to systems
development, which will be used to analyse and define business requirements. Moreover, people and
management issues will be reviewed with emphasis on communication, teamwork and effective leadership.
Secondly, it is focused on making students understand the value of building strong inter‐personal and
relationship skills, working with others one‐to‐one and in group and team environments, where the students
are made to understand this with a practical example. Moreover, using case studies; the module will develop
the students’ awareness and understanding the impact of high-performing teams on organisational success,
which will be set against a real/simulated strategic learning.

LEARNING OUTCOMES

1. Assess the role of systems and operations

management in an organisation and its
integration within the business
2. Examine the main issues involved in quality
management and business excellence
3. Analyse the people and management issues
in organisations
4. Evaluate the role of Soft Systems
Methodology (SSM) in analysing and defining
business requirements
5. Apply organisational behaviour and learning
theory to the business context
6. Critically analyse the factors influencing
individual behaviour in teams
7. Demonstrate effective management and
behavioural skills in a team environment

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 BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

01. Accounting and Finance for Managers

UNIT DESCRIPTION

This module is designed to provide students with an understanding to the core aspects of accounting and
finance namely financial reporting, management accounting and financial management. In the current days
of aggressive competition, any business organisation has to focus more towards their cost of production.
Hence, computation of cost on a scientific basis, effective cost control and implementation of measures for
cost reduction are of paramount importance.

Mainly a finance manager needs to make three key finance decisions in a business. They are investment
decisions, financial decisions and dividend decisions. There are various techniques used in making these
decisions. At the end of the assessment, the student will gain knowledge in ensuring the importance of
regular and adequate supply of funds, adequate returns to shareholders, and plan a sound capital structure
for a business.

LEARNING OUTCOMES

1. Understand and interpret the fundamental

concepts and principles which underpin
internal operational decisions within
business.
2. Assess the impact of outcome on budgets,
control, cost behaviour, profits and
operations.
3. Understand and appraise critically various
principles and practices required at the
strategic level within business in terms of the
long term capital decisions, cost of capital,
the time value of money, shareholder value
and risk management.

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BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

02. Business Project

UNIT DESCRIPTION

This module is designed to provide students with an understanding of business and management from a
global perspective and knowledge, skills and abilities to conduct an independent project based on a given
criteria. The increased access to new markets across the world means that both opportunities and threats face
marketers in the global context. Overcoming cultural issues remain a key challenge, along with the ability to
communicate effectively to perhaps a very different target audience.

Therefore, this module enables students to analyse management issues in an international context by
providing a range of theoretical frameworks and practical examples. One of the main focuses for the design of
this module has been the further development of relevant employability and professional skills. Such skills are
implicit in the learning outcomes. Multiculturalism has been considered during the design of this module and
will be considered when the assessment brief is written

LEARNING OUTCOMES

1. Demonstrate an understanding of theoretical

concepts relevant for international business
operations and marketing.
2. Understand various stakeholders involved
in international business and approach for
managing these stakeholders.
3. Application of theoretical model and
framework to develop the business project on
a selected themes.
4. Develop good academic writing skills.

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 BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

03. Organisational Change

UNIT DESCRIPTION

Change is an organisational reality. The forces for organisational change are both large and increasing
and impinge on the majority of organisations across the globe. This module is about bringing about and
managing change through people.

This module aims to equip students with the critical knowledge and understanding of what organisational
change means and how it might be managed or ‘led’. The module further aims to appraise students of the
differing approaches and assumptions made about organisational change and it’s ‘realities’.

LEARNING OUTCOMES

1. Analyse and critique ‘social process’

perspectives on change management.
2. Discuss and evaluate alternative models of
Change Management, including participatory
methods.
3. Apply relevant theories to case study and
experience.
4. Develop, articulate and justify alternative
change strategies.
5. Develop, articulate and justify alternative
change strategies.
6. Critically evaluate and synthesize both
their learning and the application and
implementation of this learning (in
conjunction with their learning on other
modules).

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BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

04. Strategic Human Resource Management

UNIT DESCRIPTION

This module is designed to enable students to pursue their interest in Human Resource Management (HRM)
beyond the foundations laid at level 5. The contribution of HRM to securing competitive advantage has been
acknowledged by leading academics and business leaders. There appears to be increasing recognition of the
importance to the organisational performance of the ways in which people are strategically managed and
developed.

Study of this module will provide students with an understanding of some of the essential tools and concepts
within this discipline. The module aims to give students an understanding of the trends, practices and
philosophy of current Human Resource Management from a strategic perspective.

LEARNING OUTCOMES

1. Understand, examine and assess the main

drivers, barriers and blockages in relation
to the development and implementation of
different HR strategies.
2. Understand, examine and assess the main
drivers, barriers and blockages in relation
to the development and implementation of
different HR strategies.
3. Analyse the main factors governing
relationships between line managers and
human resource/personnel managers
and devise strategies to enhance such
relationships.
4. Evaluate management actions in the
treatment of employees in terms of ‘ethical’,’
legal’ and ‘managerial’ criteria.
5. Identify essential knowledge and skills
required of entrants to the HR profession.

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 BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

05. Strategic Management

UNIT DESCRIPTION

This module is designed to be an introduction to the field of Strategic Management. Therefore, the module
is carefully designed to cover the key concepts and theories, taking into consideration both the conceptual
and practical aspects. The module, provides a holistic view of an organisation’s strategic position, focusing
on key central themes in the field, such as, analyses of external and internal business environments, scenario
planning, strategy formulation and selection, etc.

Essentially, this module helps the students to familiarise themselves with the techniques for identifying and
evaluating strategic options available to an organisation by taking into account also the modern approaches
to strategy development in a globalised environment. In addition, this module focuses on the development
of employability and the relevant professional skillsof the students to take up positions as managers upon the
successful completion of this module.

LEARNING OUTCOMES

1. Research and evaluate a range of key issues in

strategic management.
2. Understand a range of key theoretical models.
3. Critically review strategic management
practice in organisations.
4. Apply academic models to case based
examples.
5. Identify and analyse complex problems using
appropriate knowledge.
6. Articulating effective arguments in writing.

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BA (Hons) in Business and Management
Top-Up
MODULE DETAILS

06. The Principles of Marketing

UNIT DESCRIPTION

The principles of marketing module introduces and examines in some depth, the tactical tools available to
marketing managers for the management of the controlled variables as typified by the marketing mix. As
such the course introduces key marketing concepts and will give students the grounding necessary to apply
marketing management principles in their first managerial position.

The marketing management module is designed to give module members insight into the principles of
marketing management functions/roles in a context specific organization/industry.

LEARNING OUTCOMES

1. Appreciate and integrate the value of the

analytical tools and techniques available to
marketing professionals when evaluating
the marketing environment and developing
marketing strategies.
2. Evaluate the vital necessity of focusing on
the customer and the marketplace as the
foundation of marketing planning.
3. Critically evaluate the marketing mix of an
existing organisation.
4. Critically appraise tactical marketing
decisions based on situation analysis.
5. Critically appraise tactical marketing decisions
based on situation analysis and in line with
strategic marketing plans.
6. Propose and present an outline
marketing plan.

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 London School of Marketing Head Office,
10 Greycoat Place,
London,
SW1P 1SB
United Kingdom

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