PCVC History

Started as a private initiative to promote the Philippines as a major travel destination, the
Philippine Tourist & Travel Association was organized in 1950. In 1956, the Board of
Travel and Tourist Industry was created by Philippine Congress. As stipulated in the
Integrated Reorganization Plan in 1972 sanctioned as a law under Presidential Decree
No. 1, as amended, the Department of Trade and Tourism was established, reorganizing
the then Department of Commerce and Industry. A Philippine Tourism Commission was
created under the unified Trade and Tourism Department to oversee the growth of the
tourism industry as a source of economic benefit for the country. Then in In 1973,
President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT)
by splitting the Department of Trade and Tourism into two separate departments.
Included in the new Department of Tourism, the agency Philippine Tourism
Authority (PTA) and the Philippine Convention Bureau (PCB) were created. The
Department of Tourism was then renamed Ministry of Tourism as result of the shift in the
form of government as enshrined in the amendments to the 1973 Constitution.

Then in 1986, under Executive Order Numbers 120 and 120-A signed by
President Corazon Aquino, now the Department of Tourism was reorganized and the
Philippine Convention Bureau was renamed as Philippine Convention and Visitors
Corporation. In 1998, the Department of Tourism was one of the main offices of the
government responsible for the culmination of the centennial celebrations of Philippine
Independence from Spain.

In 2002, the Department of Tourism initiated one of its most successful tourism
promotion project, Visit Philippines 2003, under Secretary Richard J. Gordon.

The latest improvements in the tourism industry in the country came about with the
passage of Republic Act No. 9593 or the "Tourism Act of 2009." The law provides a new
structure for the administration of tourism in the country through the reorganization of
the Department and its attached agencies, the establishment of a Tourism Development
Fund, and the creation of specialized tourism zones throughout the country.
Organization of the Department

Under the Tourism Act of 2009 and its implementing rules and regulations, the
Department is composed of the following operating units:

 Offices of the Secretary, Undersecretaries and Assistant Secretaries

 Office of Product Development
 Office of Tourism Development Planning, Research and Information
Management
 Office of Industry Manpower Development
 Office of Tourism Standards
 Office of Tourism Coordination
 Office of Tourism Resource Generation
 Office of Special Concerns
 Financial and Management Service
 Administrative Affairs Service
 Legal Affairs Service
 Internal Audit Service
 Legislative Liaison Unit
 Regional and Foreign Offices

The attached agencies and corporations of the Department include:

 Tourism Infrastructure and Enterprise Zone Authority (TIEZA) (formerly

Philippine Tourism Authority (PTA))
 Tourism Promotions Board (formerly Philippine Convention and Visitors
Corporation (PCVC))
 Intramuros Administration
 National Parks Development Committee
 Nayong Pilipino Foundation
 Philippine Retirement Authority
 Philippine Commission on Sports Scuba Diving
Tourism projects

 Visit Islands Philippines 1994

 Miss Universe Beauty Pageant 1994
 Florikultura '98 - international horticulture exhibition
 Expo Pilipino 1998 - Philippine Centennial International Exposition
 1998 Philippine Centennial Celebrations
 World Exposition 2002 Manila (cancelled due to financial problems of the
government) [1]
 Visit Philippines 2003
 WOW (World Of Wonders) Philippines
List of Secretaries of Tourism

Name Month and Year Started Month and Year Ended

Jose Antonio Gonzales March 1986 June 30, 1987

Rafael Alunan III July 1, 1987 June 30, 1989

Narzalina Z. Lim July 1, 1989 June 30, 1992

Vicente Carlos July 1, 1992 1996

Evelyn B. Pantig (acting) 1996 1996

Guillermina T. Gabor May 19, 1996 June 30, 1998

Gemma Cruz-Araneta July 1, 1998 January 20, 2001

Richard J. Gordon January 20, 2001 January 2004

Robert Dean Barbers (acting) January 2004 February 2004

Roberto M. Pagdanganan February 2004 September 2005

Joseph Ace H. Durano September 2005 June 30, 2010

Alberto Lim June 30, 2010 Present

MICE : MEETINGS, INCENTIVES, CONVENTIONS and EXHIBITIONS
Department of Tourism Definition

When you're planning a meeting or an incentive trip, it helps to have a friend in the right
places... The Philippine Convention & Visitors Corporation is your friend. It is a non-
stock, non-profit government corporation attached to the Department of Tourism (DOT),
tasked with promoting the country as an ideal tourism, convention and incentive travel
destination. Its Conventions and Incentive Travel Unit (CIT), in particular provides
comprehensive information, assistance and guidance to meeting planners and incentive
travel organizers who seek an ideal venue for their meetings and incentive groups. In
addition, the PCVC offers its experience and expertise through the following wide range
of services, all of which are free:

Bid Preparation
Helps meeting planners and association executives in preparing a competitive and highly
attractive bid proposal.

Incentive Program Planning

Draws up an imaginative and unique itinerary for the programs of incentive group
planners and organizers.

Liaison Services
Provides clients with a valuable network of contacts both in government and private
sectors. Helps facilitate clients' need: locating certified Destination Management
Companies (DMC's) and reliable suppliers of goods and services; setting up linkages
with appropriate government agencies.

Site Inspection
Arranges site inspection trips and technical visits to help clients in planning and decision
making.

Attendance Promotion
Assists in promoting attendance to booked events through network of foreign and
domestic offices.

Promotional Material Support

Supplies clients with a variety of promotional materials and audio-visual aids; from
general tourism materials, tour shells, to specialized paraphernalia for meetings and
incentive groups.

For more information, please call the CIT Unit at tel. Nos. 5259318, 5256110; fax no.
5216165; or at e-mail address <cit@dotpcvc.gov.ph>.
Meetings, Incentives, Conferencing, Exhibitions acronym MICE is applied inconsistently
with the “E” sometimes referring to events and the “C” sometimes referring
to conventions. MICE is used to refer to a particular type of tourism in which large
groups, usually planned well in advance, are brought together for some particular
purpose. Recently, there has been an industry trend towards using the term "Meetings
Industry" to avoid confusion from the acronym.

Most components of MICE are well understood, perhaps with the exception of incentives.
Incentive tourism is usually undertaken as a type of employee reward by
a company or institution for targets met or exceeded, or a job well done. Unlike the other
types of MICE tourism, incentive tourism is usually conducted purely for entertainment,
rather than professional or educational purposes.[3]

MICE tourism usually includes a well-planned agenda centered around a particular

theme, such as a hobby, a profession, or an educational topic. Such tourism is a
specialized area with its own trade shows (IMEX) and practices.[4] MICE events are
normally bid on by specialized convention bureaus located in particular countries and
cities and established for the purpose of bidding on MICE activities. This process of
marketing and bidding is normally conducted well in advance of the actual event, often
several years. MICE tourism is known for its extensive planning and
demanding clientele.

MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS (MICE)

The development of the Philippine convention industry became official government
policy in 1976, a milestone year that marked the establishment of Southeast Asia’s first
full-fledged convention center, the Philippine International Convention Center (PICC);
and the creation of the Philippine Convention Bureau (PCB) as a government
corporation dedicated to the promotion of Philippines as a meetings and convention
destination. That same year, the Philippines successfully played host to the International
Monetary Fund - World Bank Joint Conference that signaled the entry of the
Philippines into the world conventions market.

Since then, the Philippines has hosted some of the biggest and most important
international and regional meetings, conferences, conventions, congresses, and events
that have made its capital city, Manila, one of the acknowledged “Convention Cities” of
the world.
The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the
Philippine Convention and Visitors Corporation, now known as Tourism Promotions
Board (TPB), in response to market developments which embraced the new, more
specialized, and quality-oriented Incentive Travel Industry. In recent years, the
meetings, conventions, and incentive travel industry evolved into an even wider
representation of several specialized sector of tourism to encompass exhibition and
events. The convention industry now became known by the acronym: MICE, which
stands for Meetings,Incentives, Conventions and Exhibitions/Events.

THE ROLE OF THE TOURISM PROMOTIONS BOARD (TPB)

The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine
Department of Tourism (PDOT) that is responsible for marketing and promoting the
Philippines as a global tourism destination. Specifically, it shall market the Philippines
as a major convention destination in Asia, taking charge of attracting, promoting,
facilitating, and servicing large-scale events, international fairs and conventions,
congresses, sports competitions, expositions and the like.

Its Conventions and Incentive Travel (CIT) Unit in particular, provides comprehensive
information, technical assistance and guidance to planners, organizers, association and
corporate executives, government and non-government institutions, and other entities
who seek an ideal venue for their meetings, incentive travel groups, conventions,
exhibitions and events.

The TPB offers its experience and expertise through the following wide range of
services and business solutions to convention and meeting planners and incentive travel
organizers:

1. SALES AND PROMOTIONS

Aggressive Philippine participation in MICE-specific international trade shows and
expositions, the conduct of sales missions abroad; and the organization of regular
MICE Buyer Invitational Programs to the Philippines.
2. BID PREPARATION
Matching international account leads with local counterparts with the potential to
bid; technical assistance in the planning, preparation, and submission of Philippine
Bid Proposals; active assistance in soliciting multisectoral support and in drawing
up a total package of benefits and privileges for Bid Presentions before
international decision making Boards and entities.
3. LIAISON SERVICES
Coordination between the international Host Committee and the Local Counterpart
 Organization; assistance in matching the international organization’s requirements
with suitable Philippine facilities and services; locating and endorsing PDOT/TPB-
accredited and professional MICE suppliers; and in liaising with government and
other relevant local entities for necessary permits, endorsements and authorities.
4. PROMOTIONAL MATERIAL SUPPORT
Provision of an adequate supply of specialized information materials on the
Philippines as an ideal destination for MICE groups, marketing paraphernalia like
audio visual presentations, Delegates’ bags and kits, giveaways, specially printed
materials and other materials as required.
5. TECHNICAL VISITS
Coordination and organization of technical visits of international MICE Clients in
relation to a bid or a hosted/booked MICE account.
6. ATTENDANCE PROMOTION
Assistance in promoting attendance to booked events through its network of
foreign and domestic offices.

As Asia’s pioneer in conventions, the Philippines can easily host an international event
with expertise and creative approaches. More importantly, though, it offers the added
incentive of discovering 7,107 island experiences: breathtaking natural wonders that
range from the golden sunset of Manila Bay to the virgin rain forests and mysterious
underground rivers of Palawan; from historic Intramuros and Vigan to the graceful
mosques and indigenous tribes of Muslim Mindanao; from golfing greens to 44,097
square meters of coral reef dive sites teeming with marine life; from innumerable
pristine white-sand beaches to the wonder that is the Banaue Rice Terraces.

But however each visitor experiences the Philippines, what shines through is the
genuine warmth and gracious hospitality that comes naturally from the heart of every
Filipino. This is the heartware, the extra touch which adds a special, welcoming spark
to each guest’s stay. It is an added perk that makes any convention or incentive trip to
the Philippines a memory that will last a lifetime.
CONVENTION AND EXHIBITION FACILITIES

1. PHILIPPINE INTERNATIONAL CONVENTION CENTER (PICC)

CCP Complex, Roxas Boulevard, Manila,

Philippines

An architectural landmark on its own, housing works of various Filipino master

artists in painting, the Philippine International Convention Center made history as
Asia’s first convention center, setting a trend that led to countries to build their
own.

It provides the perfect venue for every gathering and purpose. It offers excellent
facilities for meetings, conventions, exhibits and special events – a Plenary Hall
that can seat more than 3,500; an elegant Reception Hall, Exhibit Areas and other
meeting rooms.

Contact Details
Address: CCP Complex, Roxas Boulevard, Metro Manila, Philippines
Tel. No. : +63.2.551.6920 / 551.6902 / 551.6296
Fax No. : (632) 5516856
Email : memd@picc.gov.ph
Website : www.picc.gov.ph

DIMENSIONS AND CAPACITIES

DELEGATION BUILDING

Venue Area Dimension (L x Theater Classroom Cocktails

(sqm) W x H)
GROUND FLOOR
Leaders Hall 361 - 153 64 220
Corporate Board 98 - 0 0 0
Room 1
Corporate Board 85 - 0 0 0
Room 2
Documents 96 - 0 0 0
Distribution
SECOND FLOOR
D-216 Series 432 - 0 0 0
THIRD FLOOR
Meeting Room 9 158 13.7 x 11.5 x 2.4114 48 120
Meeting Room 10 193 19.1 x 10.1 x 2.4162 56 120
Meeting Room 11 367 23.8 x 15.4 x 2.4462 154 240
Meeting Room 12 367 23.8 x 15.4 x 2.4462 154 240
Meeting Room 14 232 21.9 x 10.6 x 2.4190 72 170
D-301 Series 852 - 0 0 0
D-306 Series 193 - 0 0 0
FOURTH FLOOR
Summit Hall C 380 19.5 x 19.5 x 8 382 126 200
Summit Hall D 380 19.5 x 19.5 x 8 382 126 200
Summit Hall E 190 19.5 x 9.75 x 8 168 56 100
Summit Hall F 190 19.5 x 9.75 x 8 154 56 100
Summit Hall G 98 9.6 x 11.8 x 4 87 32 40
Summit Hall H 52 7.6 x 6.8 x 4 43 12 20
FIFTH FLOOR
East Banquet Hall 738 - 0 0 460
West Banquet Hall 674 - 0 0 420

SECRETARIAT BUILDING

Venue Area Dimension (L x Theater Classroom Cocktails

(sqm) W x H)
GROUND FLOOR
West Wing Hall 1102 - 1050 360 630
East Wing Hall 858 - 1050 306 600
Media Center 1136 - 1204 480 800
SECOND FLOOR
Banquet Hall 658 - 350 156 300
Function Room A 55 10.3 x 4.8 x 2.4 48 0 30
Function Room B 95 - 67 22 50
Meeting Room 2 225 7.8x 14.4 x 2.8 486 168 160
Meeting Room 3 225 7.8 x 14.4 x 2.8 210 60 160
Meeting Room 4 324 7.5 x 18.5 x 5.4 391 0 0
Meeting Room 5 324 7.5 x 18.5 x 5.4 421 128 250
Meeting Room 6 243 16 x 15.2 x 5.4 220 72 160
Meeting Room 7 150 16 x 9.4 x 5.4 110 48 80
Meeting Room 8 150 16 x 9.4 x 5.4 110 48 80
THIRD FLOOR
Multi Purpose Hall 538 - 486 110 320

PLENARY HALL

DIMENSIONS
Area (sqm) 3175
L x W x H (m.) 51 x 42 x 11
CAPACITY
Theater 3813
Classroom 0
Banquet 0 (Round)
Banquet 0 (Rectangular)
Cocktails 0

RECEPTION HALL

DIMENSIONS
Area (sqm) 5176
L x W x H (m.) 70 x 47 x 11
CAPACITY
Theater 2500
Classroom 1152
Banquet 1600 (Round)
Banquet 2600 (Rectangular)
Cocktails 1600

THE FORUM

Venue Area Dimension (L x Theater Classroom Cocktails

(sqm) W x H)
Forum 1 1285 - 1036 632 760
Forum 2 1722 - 1520 782 1100
Forum 3 1285 - 1036 632 760
Forum 1 & 2 or 2 & 3007 - 2940 1414 1860
3
Forum 1 & 2 and 3 4292 - 4620 2046 2620
 2. SMX CONVENTION CENTER

The country's newest and largest privately-run

exhibition and convention center, SMX is a world-class venue for international
exhibitions, large-scale local trade events, major medical and other industry
conventions and corporate functions.

It is an integral part of the Mall of Asia Complex, an innovative business and

leisure park that addresses the needs of every event organizer. Its proximity to the
Mall of Asia integrates business with recreation, shopping and entertainment.

With future development plans for hotels and a 12,000-seat Arena, the Mall of
Asia Complex is envisioned to be the "New Convention Destination in Asia."

Contact Details
Address: Seashell Drive, Mall of Asia Complex, Pasay City, Philippines
Tel. No. : (632) 5568888
Fax No. : (632) 5562970
Email : info@smxconventioncenter.com
Website : www.smxconventioncenter.com

DIMENSIONS AND CAPACITIES

VENUE Floor Width (M) Depth (M)

Area(SQM)
Hall 1 or Hall 4 2,750 50 55
Hall 2 or Hall 3 1,815 33 55
Function Room 1, 2 or 3 950 20 47.5
Function Room 4 1,900 40 47.5
Function Room 5 2,350 49.5 47.5
Meeting Room 1 82 8.5 9.5
Meeting Room 2 80 8 9.5
Meeting Room 3, 4, 5 or 6 86 9 9.5
Meeting Room 7 93 10 9.5
Meeting Room 8 94 10 9.5
Meeting Room 9 79 8 9.5
Meeting Room 10 112 9.3 12
Meeting Room 11 100 15.17 7.07
Meeting Room 12 52 8.46 7.22

SEATING CAPACITIES – Individual Rooms

Venue Capacities Per Setup

Theater Classroom Hollow Banquet Cocktail
Square
Hall 1 or Hall 4 2,750 1,500 2,000 2,200
Hall 2 or Hall 3 1,815 1,000 Not 1,150 1,400
Applicable
Function Room 1, 2 or 1,054 552 504 800
3
Function Room 4 1,920 1,056 1,248 1,600
Function Room 5 2,160 1,242 1,824 1,900
Meeting Room 1 53 Not applicable
Meeting Room 2 70 36 24 36 75
Meeting Room 3, 4, 5 75 40 24 36 80
or 6
Meeting Room 7 80 54 24 36 90
Meeting Room 8 80 54 24 48 90
Meeting Room 9 70 40 24 48 75
Meeting Room 10 100 54 35 69 110
Meeting Room 11 130 63 42 72 110
Meeting Room 12 Can accommodate 8 to 24 persons in Board Room setup
SEATING CAPACITIES –Room Combinations

Venue Capacities Per Setup

Theater Classroom Hollow Banquet Cocktail
Square
Halls 1-2 or 3-4 4,565 2,500 3,150 3,600
Halls 2-3 3,630 2,000 2,300 2,800
Halls 1-3 or 2-4 6,380 3,500 4,300 5,000
All Halls 9,130 5,000 Not 6,300 7,200
Function Rooms 1-2 1,920 1,056 Applicable 1,248 1,600
or 2-3
Function Rooms 1-3 2,974 1,608 1,752 2,400
or 3-4
Function Rooms 2-4 3,840 2,112 2,496 3,200
Function Rooms 4-5 4,080 2,298 3,072 3,500
Function Rooms 1-4 5,082 2,808 2,760 4,000
Function Rooms 3-5 5,134 2,850 3,576 4,300
Function Rooms 2-5 6,188 3,498 4,080 5,100
All Function Rooms 7,242 3,954 4,584 5,900
Meeting Rooms 2-3 145 76 48 72 152
Meeting Rooms 4-5 or 150 96 48 72 160
5-6
Meeting Rooms 4-6 225 144 72 108 240
Meeting Rooms 7-8 160 108 48 84 180
Meeting Rooms 7-9 230 148 72 132 252
Meeting Rooms 8-9 150 94 48 96 162
 3. WORLD TRADE CENTER – MANILA

In the Philippines, World Trade Center Metro

Manila is the first world-class exhibition center which was inaugurated on
November 1996. The first of two exhibition halls cover a total floor space of
8,300 square meters.

Set to be added to the complex in the near future is another exhibition hall, a
high-rise office/commercial building, as well as a hotel. It will house the offices
and club facilities such as restaurants, lounges and other amenities.

Contact Details
Address: Gil Puyat Ave. Extension cor. Diosdado Macapagal Boulevard, Manila,
Philippines
Tel. No. : (632) 551-5151
Fax No. : (632) 551-5243
Email : wtcclub@wtcmanila.com.ph
Website : www.wtcmanila.com.ph

HALL SPECIFICATIONS

Total Floor Area 10,810 sq.m.

Total Exhibition Area 8,300 sq.m.
Pre-Function Lobby 1,300 sq.m.
Mezzanine 1,210 sq.m.
Vertical Clearance 10 meters
Columns Only 4 in exhibition area (1m x
1m each, 30m apart)
Booth Capacity 526 standard 3m x 3m
Floor Loading Capacity 250 lbs./sq.ft
Venue Area (sq.m.) Theatre Classroom U-Shape Cocktail
Seminar Room I 84 60 40 36 100
Seminar Room II 58 30 20 16 70
Conference Room 33 20 15 10 40
Meeting Room 27 15 10 6 20

4. CEBU INTERNATIONAL CONVENTION CENTER (CICC)

The Cebu Convention Center (Cebu

International Convention Center, CICC) is a structure built by the Cebu
Provincial Government in time for the 12th Asean Summit in January 2007 and
the 2nd East Asia Summit.

It is a three-story structure with a gross floor area of 28,000 square meters and
situated on 3.8 hectares of land in Mandaue City.

The Cebu Convention Center features an International Media Center, a large

Plenary Hall, an Exhibition Hall, and several Meeting Rooms. The Cebu
International Convention Center is an ideal venue for conventions, meetings,
trade shows, business conferences, sports, corporate events, expositions and other
special events.

Contact Details
Address: C. Seno St. Corner Quano Ave. North Reclamation Area, Mandaue
City, Cebu, Philippines
Tel. No. : +63 32 2382683 / +63 32 2382685
Fax No. : +63 32 2382681
Email : cicc.cebu@pldtdsl.net / cicc.cebu@gmail.com
Website : www.cicc.cebu.gov.ph

DIMENSIONS AND ROOM CAPACITIES

HALL / ROOMS Area Theater Classroom Banquet-

(sq.m.) Round
 Plenary Hall (2nd Flr) 1,934 2,800 1,600 1,000
Exhibition Hall (2nd Flr) 1,536 1,600 1,200 900
Summit Hall 1 (Upper 1,152 1,000 900 650
Ground )
Summit Hall 2 (Upper 1,366 1,200 900 650
Ground)
Leader's Room 101 156 150 125 90
Leader's Room 102 234 250 180 140
Leader's Room 103 156 150 125 90
Leaders Room 104 288 280 230 175
Leader's Room 105 96 90 70 50
Leader's Room 106 56 50 40 30
Leader's Room Rm 108 112 110 80 60
Exhibit Area 1 648 600 400 250
Exhibit Area 2 695 800 500 350
Cafeteria 397 400 150 120
Aside from these world-class convention and exhibition facilities for international
events, several hotels and resorts in Metro Manila and key cities in the Philippines have
ballrooms, meeting rooms and similar facilities that can accommodate small and
medium-sized events.

In addition to the Tourism Promotions Board (TPB), the Department of Tourism in

United States can also provide you with information on travel and tourism to
Philippines. The TPB can be reached at:

Tourism Promotions Board (TPB)

4th Floor, Suites 10-17, Legaspi Towers 300
Roxas Boulevard, Metro Manila, Philippines 1000
Tel No. +63 2 525 9318 to 27
Fax No. +63 2 521-6165 / +63 2 525-3314
Email : pcvcnet@dotpcvc.gov.ph
Website : www.dotpcvc.gov.ph