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Customer Winback Email Strategies Guide

This document provides guidance on setting up a customer winback email series. It explains that customer winback is intended for customers who haven't engaged with emails in a while and works best for frequently purchased products. It includes a case study of a company that earned $3,500 in revenue from two customer winback emails sent 4 months and a few days after an order. The document also contains a self-assessment checklist to determine if customer winback is suitable and templates to draft up to three customer winback emails.

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167 views5 pages

Customer Winback Email Strategies Guide

This document provides guidance on setting up a customer winback email series. It explains that customer winback is intended for customers who haven't engaged with emails in a while and works best for frequently purchased products. It includes a case study of a company that earned $3,500 in revenue from two customer winback emails sent 4 months and a few days after an order. The document also contains a self-assessment checklist to determine if customer winback is suitable and templates to draft up to three customer winback emails.

Uploaded by

straywolf0
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

COURSE WORKBOOK

with Gretta Van Riel, Rob Ward, Chase Dimond


Richard Li, Nick Shackelford
ACTION ITEMS
MODULE: In this lesson, I’ll teach you about the Customer
Winback Series. This flow is intended for customers
ADVANCED EMAIL that haven’t engaged with your emails in a while. It’s
meant to get them interested and excited about your

MARKETING FOR
❏❏ Use the Self-Assessment Checklist to determine
brand. Customer Winback works best for companies whether Customer Winback is right for your
who sell products that can be purchased frequently. business.
ECOMMERCE How-To: ❏❏ If yes, set up your Customer Winback email using
the workbook as a guide.
• Create the trigger, “Someone Placed an Order”
• Decide on the “life cycle” of your product
LESSON: • Create a unique discount code on the email

CUSTOMER WINBACK Case Study: iHeartDogs waited 4 months after


someone placed an order to send a customer
winback email. Then waited a few more days before
sending a nudge. The first message got $2,000 in
revenue and the second $1,500 in revenue for the
past 30 days.

# of Emails: 2-3 emails over a period of time that


varies greatly and is dependent on the product life
cycle

Winback Subject Lines


• “We miss you”
• “We’d love to reconnect”
• “[Name], how’s it going?”
• “It’s been a while”
• “Did you forget about us”

COURSE WORKBOOK
Customer Winback Self-Assessment Checklist Customer Winback Emails
Use this checklist to determine whether Customer Winback Use the boxes below to draft your Customer Winback email
is right for your business. If you answered “Yes” to any of flow.
these, then consider drafting your Customer Winback flow.

Customer Winback Email 1


❏❏ Do you have a subscription product?

Subject:

❏❏ Is your product life cycle less than 6 months?

❏❏ Do you have a considerable number of subscribers


who haven’t been engaged in a while?

❏❏ Do you have a cheap product rather than an expensive


product?

Time interval:

COURSE WORKBOOK
Customer Winback Email 2 Customer Winback Email 3

Subject: Subject:

Time interval: Time interval:

COURSE WORKBOOK
Notes:

TOOLS & RESOURCES


• Customer Winback Flow Example:
Calming Blankets (Foundr)
• Customer Winback Flow Example:
ANDAR (Foundr)
• 5 Winback Email Campaigns that Will
Get Customers Back (ActiveCampaign)

COURSE WORKBOOK

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