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Main Characteristics of The Old Style

The document summarizes the characteristics and evolution of three serif type styles - Old Style, Transitional Style, and Modern Style - from the 15th century to present. The Old Style is characterized by inclined curved strokes, bracketed serifs, and diagonal cross strokes. Examples include Jenson and Berkeley Old Style. The Transitional Style has a vertical stress with more pronounced weight contrast and oblique head serifs. Baskerville and Georgia exemplify this style. The Modern Style features ball terminals, vertical curved strokes with little bracketing, and abrupt thick-thin contrast in highly constructed letters such as Didot and Bodoni.

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Jibon Biswas
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78 views10 pages

Main Characteristics of The Old Style

The document summarizes the characteristics and evolution of three serif type styles - Old Style, Transitional Style, and Modern Style - from the 15th century to present. The Old Style is characterized by inclined curved strokes, bracketed serifs, and diagonal cross strokes. Examples include Jenson and Berkeley Old Style. The Transitional Style has a vertical stress with more pronounced weight contrast and oblique head serifs. Baskerville and Georgia exemplify this style. The Modern Style features ball terminals, vertical curved strokes with little bracketing, and abrupt thick-thin contrast in highly constructed letters such as Didot and Bodoni.

Uploaded by

Jibon Biswas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Old Style

From late 15th Century to mid-18th Century


(Renaissance Period)

Main Characteristics of the Old Style

 The contrast in character stroke weight is not dramatic, and hairlines tend to be
on the heavy side.

 The axis of curved strokes is normally inclined to the left in these designs, so
that weight stress is at approximately 8:00 and 2:00 o’clock.

 Serifs are almost always bracketed in old style designs and head serifs are often
angled.

 Some versions are distinguished by the diagonal cross stroke of the lowercase.

Examples

 Adobe Jenson

 ITC Berkeley Old Style

 Goudy Old Style


Herod's Banquet
by Domenico Ghirlandaio

San Marco Altarpiece


by Fra Angelico
Mystical Marriage of St Catherine
by Paolo Veronese

The Last Supper


by Andrea del Castagno
The Transitional Style
Initiated from mid-18th Century to late 19th Century
(Romanticism Period)

Main Characteristics of the Transitional Style

 While the axis of curve strokes can be inclined in transitional designs

 The strokes normally have a vertical stress

 Weight contrast is more pronounced than in old style designs.

 Serifs are still bracketed and head serifs are oblique

Examples

 Baskerville

 Georgia

 Times New Roman


Venice Grand Canal
by Joseph Mallord William Turner

The Course of Empire Destruction 1836


by Cole Thomas
Saturn Devouring his Son
by Francisco de Goya

Der Heuwagen
by John Constable
The Modern Style
From 19th Century to Present
(Neoclassical / Modern Period)

Main Characteristics of the Modern Style

 In many cases, stroke terminals are “ball” shapes rather than an evocation of a
broad pen effect.

 The axis of curved strokes is vertical, with little or no bracketing.

 Contrast between thick and thin strokes is abrupt and dramatic.

 These tend to be highly mannered designs, with clearly constructed letters.

Examples

 Didot

 Bodoni

 Elephant
The Boulevard Montmartre at Night
by Camille Pissarro

A Bar at the Folies-Bergère


by Édouard Manet
A Sunday Afternoon on the Island of the Grand Jatte
by Georges Seurat

The Road Menders


by Vincent van Gogh
Practice Different Serif Fonts in Double Scale
Submitted to

Salma Nur
Lecturer of SMUCT

Department of Graphic Design & Multimedia

Submitted by

Shovan Kumar

ID:191031051

Semester: 4th, Batch: 35th

Department: Graphic Design & Multimedia

Typography-01

(TYP-2101)

Date of submission
10 March. 2020

Shanto-Mariam University of Creative Technology

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