Beer industry in the United States

BEER INDUSTRY IN THE UNITED STATES

Table of Contents
 Table of Contents

01 Global overview
Global beer production 1998-2018 02
Global beer production by region 2008-2018 03
Global leading countries in beer production 2018 04
Leading 10 European countries in beer production 2018 05
Leading countries in beer production in the Americas 2018 06
Leading Asian countries in beer production 2018 07
Global leading brewing groups based on production volume 2018 08
Percentage of world beer production of leading brewing groups 2018 09
Sales of the leading beer companies worldwide 2019 10
Most valued beer brands worldwide 2019 11

02 U.S. beer production

Beer production in the U.S. 1860-2019 13
Craft brewer volume share of U.S. beer production 2013-2019 14
 Table of Contents

Monthly beer production in the U.S. 2019 15

Total number of breweries in the United States 2012-2019 16
Major beer vendor market share in the United States from 2014 to 2019 17

03 U.S. beer trade

U.S. beer import volume 2019, by country of origin 19
U.S. beer import share by country 2019 20
U.S. beer export volume 2019, by country of destination 21

04 U.S. beer sales

Beer, wine, and liquor store sales in the U.S. 1992-2019 23
U.S. on-premise beer retail dollar sales 2006-2018 24
U.S. off-premise beer retail dollar sales 2006-2018 25
U.S. on-premise beer case sales 2004-2018 26
U.S. off-premise beer case sales 2004-2018 27
 Table of Contents

Alcohol supermarket sales in the U.S. 2018, by product category 28

U.S. convenience stores: monthly sales of beer per store, by type 2019 29
Dollar sales change of beer in U.S. C-stores in 2018, by type 30
U.S. beer excise tax rates by state 2019 31

05 Brands in the U.S.

Leading domestic beer brands in the United States in 2018, by barrels shipped 33
U.S. beer market: leading imported beer brands 2018, based on sales 34
U.S. sales of the leading domestic super-premium beer brands 2019 35
Dollar sales of the leading craft beer brands in the U.S. 2019 36
Leading non-alcoholic beer brands U.S. 2017/2018, by sales volume 37

06 Consumption in the U.S.

U.S. beer consumption 2013-2018 39
U.S. beer consumption 2018, by category 40
Table of Contents

U.S. beer consumption share 2018, by category 41

Beer consumers in the U.S. 2018, by age 42
Share of Americans who drink non-alcoholic beer 2018, by age 43
BEER INDUSTRY IN THE UNITED STATES

Global overview
Beer production worldwide from 1998 to 2018 (in billion hectoliters)
Global beer production 1998-2018

2.5

1.93 1.96 1.97 1.96 1.96 1.95 1.95 1.94

2.0 1.86
1.79 1.82 1.83
1.7
Production in billion hectoliters

1.6
1.55
1.44 1.48
1.5 1.39 1.42
1.37
1.3

1.0

0.5

0.0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Note: Worldwide; 1998 to 2018

Further information regarding this statistic can be found on page 45.
2 Source(s): Barth-Haas Group; ID 270275 Global overview
Beer production worldwide from 2008 to 2018, by region (in million hectoliters)
Global beer production by region 2008-2018

Europe Americas Asia Africa Australia, Oceania

2,500

2,000
Production in million hectoliters

1,500

1,000

500

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Note: Worldwide; 2008 to 2018

Further information regarding this statistic can be found on page 46.
3 Source(s): Barth-Haas Group; ID 270270 Global overview
Leading 10 countries in worldwide beer production in 2018 (in million hectoliters)
Global leading countries in beer production 2018

Production in million hectoliters

0 50 100 150 200 250 300 350 400 450

China 381.2

United States 214.61

Brazil* 141.38

Mexico 119.8

Germany 93.65

Russia 77.47

Japan 52.64

Vietnam 43

United Kingdom* 41.53

Poland 40.93

Note: Worldwide; 2018

Further information regarding this statistic can be found on page 47.
4 Source(s): Barth-Haas Group; ID 270269 Global overview
Leading 10 countries in beer production of Europe in 2018 (in million hectoliters)
Leading 10 European countries in beer production 2018

Production in million hectoliters

0 10 20 30 40 50 60 70 80 90 100

Germany 93.65

Russia 77.47

United Kingdom* 41.53

Poland 40.93

Spain 38.37

Netherlands* 24.53

France 22.38

Czech Republic 21.27

Belgium* 21

Ukraine 18.07

Note: Europe; 2018

Further information regarding this statistic can be found on page 48.
5 Source(s): Barth-Haas Group; ID 202400 Global overview
Leading countries in beer production in the Americas in 2018 (in million hectoliters)
Leading countries in beer production in the Americas 2018

Production in million hectoliters

0 50 100 150 200 250

United States 214.61

Brazil 141.38

Mexico 119.8

Colombia 22.77

Canada 21.65

Argentina 19.14

Peru 14.48

Chile 8.67

Ecuador 6.32

Dominican Republic 4.95

Note: Worldwide; 2018

Further information regarding this statistic can be found on page 49.
6 Source(s): Barth-Haas Group; ID 202409 Global overview
Leading 10 countries in beer production of Asia in 2018 (in million hectoliters)
Leading Asian countries in beer production 2018

Production in million hectoliters

0 50 100 150 200 250 300 350 400 450

China 381.2

Japan 52.64

Vietnam 43

India 23.6

Philippines 22.2

South Korea 20.04

Thailand 19.28

Cambodia* 7

Kazakhstan 5.92

Taiwan 5.47

Note: Asia; 2018

Further information regarding this statistic can be found on page 50.
7 Source(s): Barth-Haas Group; ID 202415 Global overview
The world's leading 10 brewing groups in 2018, based on production volume (in million hectoliters)
Global leading brewing groups based on production volume 2018

Production volume in million hectoliters

0 100 200 300 400 500 600

AB InBev (Belgium) 567

Heineken (Netherlands) 233.8

China Res. Snow Breweries (China) 121

Company (country)

Carlsberg (Denmark) 112.3

Molson-Coors (United States/Canada) 96.6

Tsingtao Brewery Group (China) 80.3

Asahi (Japan) 57.9

BGI/Groupe Castel (France) 40.5

Yanjing (China) 38

Efes Group (Turkey) 31.8

Note: Worldwide; 2018

Further information regarding this statistic can be found on page 51.
8 Source(s): Barth-Haas Group; ID 227197 Global overview
Distribution share in global beer production of leading brewing groups in 2018*
Percentage of world beer production of leading brewing groups 2018

Percentage share
0% 5% 10% 15% 20% 25% 30% 35%

AB InBev (Belgium) 29.8%

Heineken (Netherlands) 12.3%

China Res. Snow Breweries (China) 6.4%

Company (country)

Carlsberg (Denmark) 5.9%

Molson-Coors (United States/Canada) 5.1%

Tsingtao Brewery Group (China) 4.2%

Asahi (Japan) 3%

BGI/Groupe Castel (France) 2.1%

Yanjing (China) 2%

Efes Group (Turkey) 1.7%

Note: Worldwide; 2018

Further information regarding this statistic can be found on page 52.
9 Source(s): Barth-Haas Group; ID 227203 Global overview
Sales of the leading beer companies worldwide in 2019 (in billion U.S. dollars)
Sales of the leading beer companies worldwide 2019

Sales in billion U.S. dollars

0 10 20 30 40 50 60

Anheuser-Busch InBev 54.6

Heineken Holding 26.5

Asahi Group Holdings 19.2

Company

Kirin Holdings 17.5

Molson Coors Brewing 10.8

Carlsberg Group 9.9

Thai Beverage 7.9

Note: Worldwide; 2019

Further information regarding this statistic can be found on page 53.
10 Source(s): Forbes; ID 257670 Global overview
Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
Most valued beer brands worldwide 2019

Brand value in million U.S. dollars

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000

Budweiser 15,389

Heineken 11,554

Bud Light 10,928

Stella Artois 10,445

Corona 7,529

Skol 7,253

Guinness 4,290

Brahma 3,781

Aguila 3,522

Modelo 3,270

Note: Worldwide; 2019

Further information regarding this statistic can be found on page 54.
11 Source(s): Kantar Millward Brown; ID 267937 Global overview
BEER INDUSTRY IN THE UNITED STATES

U.S. beer production

Beer production in the United States from 1860 to 2019 (in million barrels)
Beer production in the U.S. 1860-2019

250

200
Production in million barrels

150

100

50

0
1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Note: United States; 1860 to 2019

Further information regarding this statistic can be found on page 55.
13 Source(s): TTB; ID 183464 U.S. beer production
Craft beer share of beer production volume in the United States from 2013 to 2019
Craft brewer volume share of U.S. beer production 2013-2019

16%

14% 13.6%
13%
12.5%
12.1% 12.1%
12%
11%

10%
Volume share

7.8%
8%

6%

4%

2%

0%
2013 2014 2015 2016 2017 2018 2019

Note: United States; 2013 to 2019

Further information regarding this statistic can be found on page 56.
14 Source(s): Brewers Association; ID 267519 U.S. beer production
Production of beer in the United States from January to December 2019 (in million barrels)
Monthly beer production in the U.S. 2019

18

16

14
Production in million barrels

12

10

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Note: United States; 2019

Further information regarding this statistic can be found on page 57.
15 Source(s): TTB; ID 224192 U.S. beer production
Total number of breweries in the United States from 2012 to 2019
Total number of breweries in the United States 2012-2019

Number of breweries
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000

2012 2,670

2013 3,162

2014 4,014

2015 4,847

2016 5,780

2017 6,767

2018 7,686

2019 8,386

Note: United States; 2012 to 2019

Further information regarding this statistic can be found on page 58.
16 Source(s): Brewers Association; ID 224157 U.S. beer production
Market share of leading beer suppliers in the United States from 2014 to 2019
Major beer vendor market share in the United States from 2014 to 2019

Molson Coors AB InBev Others

120%

100%
27% 29% 31% 32% 34% 35%

80%
Market share

46% 45% 44% 43% 42% 42%

60%

40%

27% 26% 25% 25%

20% 24% 23%

0%
2014 2015 2016 2017 2018 2019

Note: United States; 2014 to 2019

Further information regarding this statistic can be found on page 59.
17 Source(s): Molson Coors; ID 972647 U.S. beer production
BEER INDUSTRY IN THE UNITED STATES

U.S. beer trade

Beer import volume of the United States in 2019, by country of origin (in million gallons)
U.S. beer import volume 2019, by country of origin

Import volume in million gallons

0 100 200 300 400 500 600 700 800 900

Mexico 795.32

Netherlands 127.84

Belgium 67.9

Canada 41.31

Ireland 32.49

Germany 19.1

Italy 9.01

Jamaica 3.53

Poland 3.22

United Kingdom 3.16

Note: United States; 2019

Further information regarding this statistic can be found on page 60.
19 Source(s): Beer Institute; ID 684716 U.S. beer trade
Share of beer imports to the United States in 2019, by country*
U.S. beer import share by country 2019

Share of beer imports

0% 10% 20% 30% 40% 50% 60% 70% 80%

Mexico 70.73%

Netherlands 11.37%

Belgium 6.04%

Canada 3.67%

Ireland 2.89%

Germany 1.7%

Other 3.6%

Note: United States; 2019

Further information regarding this statistic can be found on page 61.
20 Source(s): Beer Institute; ID 430625 U.S. beer trade
Beer export volume of the United States in 2019, by country of destination (in million gallons)
U.S. beer export volume 2019, by country of destination

Export volume in million gallons

0 5 10 15 20 25 30

Chile 24.83

Mexico 22.92

Canada 17.2

South Korea 11.71

Honduras 9.19

Panama 6.99

Paraguay 5.64

Japan 4.77

Guatemala 4.64

United Kingdom 4.53

Note: United States; 2019

Further information regarding this statistic can be found on page 62.
21 Source(s): Beer Institute; ID 672805 U.S. beer trade
BEER INDUSTRY IN THE UNITED STATES

U.S. beer sales

Beer, wine, and liquor store sales in the United States from 1992 to 2019 (in billion U.S. dollars)
Beer, wine, and liquor store sales in the U.S. 1992-2019

70

60

50
Sales in billion U.S. dollars

40

30

20

10

0
92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19

Note: United States; 1992 to 2019

Further information regarding this statistic can be found on page 63.
23 Source(s): US Census Bureau; ID 197630 U.S. beer sales
On-premise retail dollar sales of beer in the United States from 2006 to 2018** (in million U.S.
dollars)
U.S. on-premise beer retail dollar sales 2006-2018

60,000

50,217 49,618 50,152

49,115
50,000 46,907 47,088 46,563 47,573
45,300 45,710 45,890 46,221
44,650
Dollar sales in million U.S. dollars

40,000

30,000

20,000

10,000

0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018**

Note: United States; 2006 to 2018

Further information regarding this statistic can be found on page 64.
24 Source(s): Beverage Information Group; ID 483528 U.S. beer sales
Off-premise retail dollar sales of beer in the United States from 2006 to 2018** (in million U.S.
dollars)
U.S. off-premise beer retail dollar sales 2006-2018

70,000
63,879
62,256
59,996
60,000 56,929 58,073
55,130
53,410
50,361 50,550 50,950
49,519
Dollar sales in million U.S. dollars

50,000 47,723
45,611

40,000

30,000

20,000

10,000

0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018**

Note: United States; 2006 to 2018

Further information regarding this statistic can be found on page 65.
25 Source(s): Beverage Information Group; ID 483537 U.S. beer sales
On-premise beer case sales in the United States from 2004 to 2018 (in 1,000 2.25 gallon cases)
U.S. on-premise beer case sales 2004-2018

800,000 760,062
745,834 753,541
715,890 727,997 719,233
701,819 691,200 692,235 682,190 673,959
700,000 667,919 660,352 649,855
635,653
Sales in thousand 2.25 gallon cases

600,000

500,000

400,000

300,000

200,000

100,000

0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018**

Note: United States; 2004 to 2018

Further information regarding this statistic can be found on page 66.
26 Source(s): Beverage Information Group; ID 463177 U.S. beer sales
Off-premise beer case sales in the United States from 2004 to 2018 (in 1,000 2.25 gallon cases)
U.S. off-premise beer case sales 2004-2018

2,500,000

2,000,000
Sales in thousand 2.25 gallon cases

1,500,000

1,000,000

500,000

0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018**

Note: United States; 2004 to 2018

Further information regarding this statistic can be found on page 67.
27 Source(s): Beverage Information Group; ID 463185 U.S. beer sales
Supermarket sales of alcoholic beverages in the United States in 2018, by product category (in
million U.S. dollars)
Alcohol supermarket sales in the U.S. 2018, by product category

12,000 11,314.93

10,000

8,584.72
Sales in million U.S. dollars

8,000

6,000

4,189.56
4,000

2,000

224.3
0
Beer, flavored malt beverages, cider Wine Spirits Alcoholic beverage mixers

Note: United States; 52 weeks ending December 29, 2018

Further information regarding this statistic can be found on page 68.
28 Source(s): Progressive Grocer; Nielsen; ID 676997 U.S. beer sales
Average monthly dollar sales of beer in U.S. convenience stores in 2019, by type (in U.S. dollars)
U.S. convenience stores: monthly sales of beer per store, by type 2019

20,000

18,000 17,366

16,000
Dollar sales per store per month

14,000

12,000

10,000

8,000
6,033
6,000

4,000 3,453

1,837 1,722 1,606

2,000 1,405
1,019
284 7
0
Premium Imports Popular Super-premium Budget Flavored malt Microbrews Malt liquor Nonalcohol Total

Note: United States; 2019

Further information regarding this statistic can be found on page 69.
29 Source(s): CSP; NACS; ID 888278 U.S. beer sales
Dollar sales change of beer in United States convenience stores in 2018, by type
Dollar sales change of beer in U.S. C-stores in 2018, by type

25%

20.4%
20%

15%
Dollar sales change

9.3%
10%

5.7%
5% 3.7%

0.8%
0%

-2.6%
-5%
-4.5% -5%

-10%
Super premium Imported Flavored malt Microbrew/craft Non-alcoholic Premium Malt liquor Popular

Note: United States; January to June 2018

Further information regarding this statistic can be found on page 70.
30 Source(s): Convenience Store News; ID 915019 U.S. beer sales
Beer excise tax rates in the United States as of January 2019, by state (in U.S. dollars per gallon)
U.S. beer excise tax rates by state 2019

U.S. dollars per gallon

0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4

Tennessee 1.29
Alaska 1.07
Hawaii 0.93
South Carolina 0.77
North Carolina 0.62
Alabama 0.53
Florida 0.48
Mississippi 0.43
Utah 0.42
New Mexico 0.41
Louisiana 0.4
Oklahoma 0.4
Maine 0.35
Georgia 0.32
Nebraska 0.31

Note: United States; January 1, 2020

Further information regarding this statistic can be found on page 71.
31 Source(s): Federation of Tax Administrators; ID 324598 U.S. beer sales
BEER INDUSTRY IN THE UNITED STATES

Brands in the U.S.

Volume sales of the leading domestic beer brands of the United States in 2018 (in million barrels)
Leading domestic beer brands in the United States in 2018, by barrels shipped

Million barrels shipped

0 5 10 15 20 25 30 35

Bud Light 29.35

Coors Light 14.88

Miller Lite 12.58

Budweiser 11.3

Michelob Ultra Light 8.8

Corona Extra 8.58

Modelo Especial 8.18

Natural Light 6.7

Busch Light 6.2

Busch 4.18

Note: United States; 2018

Further information regarding this statistic can be found on page 72.
33 Source(s): USA Today; Beer Marketer's Insights; 24/7 Wall St.; ID 1083074 Brands in the U.S.
Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)
U.S. beer market: leading imported beer brands 2018, based on sales

Sales in million U.S. dollars

0 500 1,000 1,500 2,000 2,500

Corona 2,370.45

Modelo 1,974.8

Heineken 794.78

Dos Equis XX 382.85

Stella Artois 367.76

Tecate 202.32

Labatt 152.25

Guinness 144.03

Pacifico 125.18

Fosters 75.05

Note: United States; 52 weeks ended December 30, 2018

Further information regarding this statistic can be found on page 73.
34 Source(s): IRI; Beverage Industry Magazine; ID 188728 Brands in the U.S.
Sales of the leading domestic super-premium beer brands in the United States in 2019 (in million
U.S. dollars)
U.S. sales of the leading domestic super-premium beer brands 2019

Sales in million U.S. dollars

0 500 1,000 1,500 2,000 2,500 3,000

Michelob 2,535.57

Bud Specialty 667.18

Landshark 45.88

Budweiser Reserve Collection 35.74

George Killian's 12.29

Note: United States; 52 weeks ended December 29, 2019

Further information regarding this statistic can be found on page 74.
35 Source(s): IRI; Beverage Industry Magazine; ID 427085 Brands in the U.S.
Sales of the leading craft beer brands in the United States in 2019 (in million U.S. dollars)*
Dollar sales of the leading craft beer brands in the U.S. 2019

Sales in million U.S. dollars

0 50 100 150 200 250 300 350

Blue Moon 326.92

Sierra Nevada 259.92

Samuel Adams 237.45

New Belgium 215.48

Lagunitas 185.15

Leinenkugel Specialty 128.11

Shiner 128.09

Founders 109.08

Elysian 84.57

Bells 82.23

Note: United States; 52 weeks ended October 6, 2019

Further information regarding this statistic can be found on page 75.
36 Source(s): IRI; BevNET; ID 251953 Brands in the U.S.
Leading non-alcoholic beer brands in the United States in 2017 and 2018, based on sales volume
(in thousand 2.25 gallon cases)
Leading non-alcoholic beer brands U.S. 2017/2018, by sales volume

Sales volume in thousand 2.25 gallon cases

2018** 2017

0 50 100 150 200 250 300 350 400

345
St. Pauli Girl
342
330
Coors
339
239
Buckler
250
105
Genesee
107
104
Kaliber
110
74
Pabst
75
61
Labatt 5/Nordic
63
17
Molson Exel
17
15
Warsteiner Fresh
15
5
Goetz Pale
5

Note: United States; 2017 and 2018

Further information regarding this statistic can be found on page 76.
37 Source(s): Beverage Information Group; ID 1037202 Brands in the U.S.
BEER INDUSTRY IN THE UNITED STATES

Consumption in the U.S.

Beer consumption in the United States from 2013 to 2018 (in 1,000 2.25-gallon cases)
U.S. beer consumption 2013-2018

3,000,000 2,846,085 2,843,710 2,845,892 2,834,130 2,801,097 2,763,709

2,500,000
Consumption in thousand 2.25 gallon cases

2,000,000

1,500,000

1,000,000

500,000

0
2013 2014 2015 2016 2017 2018**

Note: United States; 2013 to 2018

Further information regarding this statistic can be found on page 77.
39 Source(s): Beverage Information Group; IWSR; ID 466647 Consumption in the U.S.
Beer consumption in the United States in 2018, by category (in 1,000 2.25-gallon cases)
U.S. beer consumption 2018, by category

Consumption in thousand 2.25 gallon cases

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000

Light 1,223,573

Super Premium & Premium 371,455

Craft 310,157

Popular 180,912

FMBs** 112,250

Ice 80,259

Malt Liquor 52,675

Note: United States; 2018

Further information regarding this statistic can be found on page 78.
40 Source(s): Beverage Information Group; IWSR; ID 466652 Consumption in the U.S.
Beer consumption share in the United States in 2018, by category
U.S. beer consumption share 2018, by category

Share of consumption
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Light 42.6%

Super Premium & Premium 13%

Craft 11.7%

Popular 6.3%

FMBs** 4.3%

Ice 2.7%

Malt Liquor 1.8%

Note: United States; 2018

Further information regarding this statistic can be found on page 79.
41 Source(s): Beverage Information Group; IWSR; ID 466657 Consumption in the U.S.
Share of beer consumers in the United States in 2018, by age
Beer consumers in the U.S. 2018, by age

50%
46.32%
45%

40%

35%
31.56%
Share of respondents

30% 28.31%

25%

20%

15%

10%

5%

0%
21-29 years 30-49 years 50-64 years

Note: United States; November 22 to December 27, 2017 and April 11 to May 28, 2018; 20,409
Further information regarding this statistic can be found on page 80.
42 Source(s): Statista Survey (Global Consumer Survey); ID 228126 Consumption in the U.S.
Share of Americans who drank non-alcoholic beer in the past 3 months in 2018, by age
Share of Americans who drink non-alcoholic beer 2018, by age

4.0%

3.5% 3.35%

3.0%
Share of respondents

2.43%
2.5%

2.0%

1.5%

0.93%
1.0%

0.5%

0.0%
18-29 years 30-49 years 50-64 years

Note: United States; September 24 to October 24, 2018; 18-64 years; 4180 Respondents; U.S. residential online population
Further information regarding this statistic can be found on page 81.
43 Source(s): Statista Global Consumer Survey; ID 228265 Consumption in the U.S.
BEER INDUSTRY IN THE UNITED STATES

References
Beer production worldwide from 1998 to 2018 (in billion hectoliters)
Global beer production 1998-2018

Description
Source and methodology information
This statistic illustrates the trend in worldwide beer production from 1998 to 2018. In 2018, the global beer
Source(s) Barth-Haas Group production amounted to about 1.94 billion hectoliters, up from 1.3 billion hectoliters in 1998. Beer is a widely
consumed beverage around the world, made out of water, malt, hops and yeast as basic ingredients. Global
Conducted by Barth-Haas Group
leading countries in beer production are China, the United States and Brazil. Beer Beer is the most popular
Survey period 1998 to 2018 alcoholic beverage worldwide, and the third-most popular drink overall after water and tea. Research shows that
people have been brewing this famous beverage as early as several thousand years before the Common Era.
Region(s) Worldwide Recent studies claim that the production and consumption of beer was a major factor in the development of
civilized society, arguing that the important and often spiritual role beer played in traditional ceremonies and
Number of respondents n.a. feasts contributed to the development of ritual and tradition and consequently the development of society at
large. The American beer palette has undergone changes in recent years. More and more consumers are
Age group n.a.
turning to craft beer over the well-established name brands. In general, a craft beer comes from a small,
Special characteristics n.a. independently owned brewery that uses traditional brewing methods and focuses on manufacturing beer with a
unique taste and quality rather than on mass production. More and more of these breweries have appeared in
Published by Barth-Haas Group the beer landscape in the last few years. Domestic beer brands , like Budweiser and Miller Light, are still leading
the American beer market. While facing unexpected competition for beer fans from the independent brewers of
Publication date July 2019 America, the top brands stand to capitalize on casual drinkers looking for a tasty and simple beer at a
reasonable price.
Original source Hops 2018/2019, page 8

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic. Data prior to 2016 have been taken from previous editions of the
publication.

Back to statistic

45 References
Beer production worldwide from 2008 to 2018, by region (in million hectoliters)
Global beer production by region 2008-2018

Description
Source and methodology information
This statistic shows the worldwide beer production from 2008 to 2018, by region. North and South America's
Source(s) Barth-Haas Group beer production amounted to about 604.72 million hectoliters in 2018. The total worldwide beer production
exceeded 1.94 billion hectoliters that year.
Conducted by Barth-Haas Group

Survey period 2008 to 2018

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 8

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic. Data prior to 2016 have been taken from previous editions of the
publication.

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46 References
Leading 10 countries in worldwide beer production in 2018 (in million hectoliters)
Global leading countries in beer production 2018

Description
Source and methodology information
China was the leading producer of beer in terms of production volume in 2018. In that year, around 381.2 million
Source(s) Barth-Haas Group hectoliters of beer were brewed in China. The United States was the second leading producer of beer in that
year, at 214.61 million hectoliters. European Beer Production Despite having a modest level of beer production
Conducted by Barth-Haas Group
compared to China, many of the most famous and widely appreciated types of beer have their origins in Europe.
Survey period 2018 For instance, Hefeweizen has its roots in Germany, India Pale Ale was said to have been created by British
brewers in the 18th century, and Pilsner is named after a town in modern day Czech Republic. Germany leads
Region(s) Worldwide Europe in terms of beer production, at about 95 million hectoliters in 2016 . Leading Beer Companies Worldwide
The global beer market is highly concentrated with a few companies controlling a large share of the total market.
Number of respondents n.a. The Belgian beer giant Anheuser-Busch InBev accounted for 31.4 percent of the global beer production in 2017.
The biggest production regions for the company were in Latin America . Heineken, which is based in the
Age group n.a.
Netherlands, also controls a large share of the global beer market, at 11.2 percent in that year.
Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 9

Website URL visit the website

Notes: * Estimate. Numbers have been rounded to provide a better

understanding of the statistic.

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47 References
Leading 10 countries in beer production of Europe in 2018 (in million hectoliters)
Leading 10 European countries in beer production 2018

Description
Source and methodology information
In 2018, Germany was the leading producer of beer in Europe. German production amounted to almost 94
Source(s) Barth-Haas Group million hectoliters and was over twice the volume of production in the United Kingdom. Russian production was
the second largest in Europe with 77.5 million hectoliters. Beer production in the Americas Production across the
Conducted by Barth-Haas Group
Atlantic outpaced German production and U.S. breweries produced 182.74 million barrels in 2018 (each holding
Survey period 2018 1.17 hectoliters). Brazil and Mexico are the second and third largest producers of beer in the Americas. Both
countries production in 2018 outpaced German production with 141.36 million hectoliters and 119.8 million
Region(s) Europe hectoliters respectively. Beer production worldwide Chinese production numbers, however, dwarfed all other
countries production numbers. In 2018, Chinese breweries produced over 381 million hectoliters of beer.
Number of respondents n.a. Chinese production was so significant, that production in Asia was larger than that in the Americas or in Europe.
The only producer in Africa with an output over 20 million hectoliters was South Africa.
Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019

Website URL visit the website

Notes: * Estimate. Numbers have been rounded.

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48 References
Leading countries in beer production in the Americas in 2018 (in million hectoliters)
Leading countries in beer production in the Americas 2018

Description
Source and methodology information
This statistic depicts the ten leading countries in beer production in the Americas in 2018. In that year, the United
Source(s) Barth-Haas Group States was the leading beer producing country in North and South America with a production volume of about
214.61 million hectoliters. The combined North and South American beer production amounted to about 604.72
Conducted by Barth-Haas Group
million hectoliters.
Survey period 2018

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 9

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic.

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49 References
Leading 10 countries in beer production of Asia in 2018 (in million hectoliters)
Leading Asian countries in beer production 2018

Description
Source and methodology information
This statistic illustrates the leading 10 countries in beer production of Asia in 2018. In that year, Japan was
Source(s) Barth-Haas Group ranked as second leading beer producing Asian country with an amount of about 52.64 million hectoliters. The
total Asian beer production amounted to about 607.33 million hectoliters in 2018.
Conducted by Barth-Haas Group

Survey period 2018

Region(s) Asia

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 8

Website URL visit the website

Notes: * Estimate. Numbers have been rounded to provide a better

understanding of the statistic.

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50 References
The world's leading 10 brewing groups in 2018, based on production volume (in million hectoliters)
Global leading brewing groups based on production volume 2018

Description
Source and methodology information
This statistic depicts the world's ten leading brewing groups in 2018, based on production volume. In that year,
Source(s) Barth-Haas Group the Belgian company AB InBev was the world's leading brewing group based on a production volume of 567
million hectoliters.
Conducted by Barth-Haas Group

Survey period 2018

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 9

Website URL visit the website

Notes: As of December 31, 2018.

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51 References
Distribution share in global beer production of leading brewing groups in 2018*
Percentage of world beer production of leading brewing groups 2018

Description
Source and methodology information
This statistic shows the distribution share of the global beer production of the world's leading brewing groups in
Source(s) Barth-Haas Group 2018. In that year, the Belgian brewing group AB InBev held a share of about 29.8 percent of the global beer
production.
Conducted by Barth-Haas Group

Survey period 2018

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Barth-Haas Group

Publication date July 2019

Original source Hops 2018/2019, page 9

Website URL visit the website

Notes: * Leading brewing groups based on production volume. As of December

31, 2018.

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52 References
Sales of the leading beer companies worldwide in 2019 (in billion U.S. dollars)
Sales of the leading beer companies worldwide 2019

Description
Source and methodology information
The statistic shows the sales of the leading beer companies worldwide in 2019. That year, Anheuser-Busch
Source(s) Forbes InBev was the largest beer company in the world, with sales amounting to approximately 54.6 billion U.S. dollars.
Global Beer Industry Beer is among the handful of alcoholic beverages that have been consumed for centuries.
Conducted by Forbes
Varied forms of beer can be obtained by effecting alterations to the beer brewing process. Some of the most
Survey period 2019 common types of beers consumed today include: bitters, ales, and stouts. Other types of beer are: standard
beer, low/no alcoholic content beer, premium lager, crafted beer , and specialty beers. The global beer industry
Region(s) Worldwide has undergone a steady process of consolidation. Ten years ago the global beer industry was highly fragmented.
Since then, a steady process of consolidation via mergers and acquisitions (M&A) has taken place - often
Number of respondents n.a. focused around cost-cutting opportunities or geared towards acquiring attractive emerging market assets: (e.g.
the 60 billion U.S. dollar merger between Anheuser-Busch and InBev in 2008; Heineken's 24 billion U.S. dollar
Age group n.a.
acquisition of Asia Pacific Breweries in 2012). In 2016, Anheuser-Busch InBev controlled almost 30 percent of
Special characteristics n.a. the global beer market. This American brewing company is responsible for the production, importation and
distribution of many global brands; specifically Budweiser, Stella Artois , Beck's, Corona, Leffe and Hoegaarden.
Published by Forbes The company also produces domestic brands such as Bud Light, Busch, Michelob and Shock Top to name a
few. In the past two decades beer has become globalized in the same sense as other familiar branded products
Publication date November 2019 which originate in one country and later are manufactured and consumed throughout the world. The pace of
globalization for beer has greatly accelerated over this period with the increased activity of multinational beer
Original source forbes.com
enterprises acquiring existing breweries and constructing new facilities in emerging markets, as well as licensing
Website URL visit the website production of their brands outside [...] For more information visit our Website

Notes: Ranking is based on sales figures. Further details regarding the

methodology can be found here.

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53 References
Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
Most valued beer brands worldwide 2019

Description
Source and methodology information
Budweiser was the most valued beer brand worldwide in 2019, with a worth of 15.4 billion U.S. dollars. The
Source(s) Kantar Millward Brown brand was followed by Heineken in second and Bud Light, the light beer cousin of Budweiser, ranked third.
Compared to all brands worldwide, Budweiser was ranked 33. The top brands in 2018 were all tech companies,
Conducted by Kantar Millward Brown; Kantar Worldpanel; Bloomberg
with Apple the leader, valued at over 214 billion dollars . Brand value Brand value is a bit of nebulous concept
Survey period 2019 and different definitions exist. But, at its core brand value is about how much more people will pay for one brand
over another and their likelihood of choosing that brand over another. Brand image One component of a brand`s
Region(s) Worldwide value is its image. More or less the personality of the brand, it is what comes to consumers` minds when they
think of it. Budweiser has long been famous for its Super Bowl commercials. Their 2017 commercial,
Number of respondents n.a. #BornTheHardWay garnered nearly a half a million shares on social media . Prior to the Super Bowl,
Budweiser`s commercial was the most anticipated by viewers .
Age group n.a.

Special characteristics n.a.

Published by Kantar Millward Brown

Publication date June 2019

Original source Brandz - Top 100 most valuable global brands 2019, page 239

Website URL visit the website

Notes: n.a.

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54 References
Beer production in the United States from 1860 to 2019 (in million barrels)
Beer production in the U.S. 1860-2019

Description
Source and methodology information
In 2019, approximately 180 million barrels of beer were produced in the United States. The country`s beer
Source(s) TTB production numbers peaked in 1990 and have decreased overall in recent years. On-premise and off-premise
sales On-premise retail dollar sales for beer in the United States amounted to roughly 50 billion U.S. dollars in
Conducted by TTB
2018. U.S. off-premise retail sales have gained a lot of traction over the past decade, reaching over 60 million
Survey period 1860 to 2019 U.S. dollars that same year. On-premise locations, such as restaurants and bars, sell alcohol that is meant to be
consumed on-site, while alcohol bought in off-premise establishments, such as grocery and liquor stores, is
Region(s) United States intended to be consumed elsewhere. Supermarket alcohol sales Alcoholic products most commonly bought in
supermarkets in the United States were beer, malt-flavored beverages, and cider. This category generated over
Number of respondents n.a. 11 billion U.S. dollars` worth of sales in 2018. U.S. supermarket sales for spirits amounted to just over four billion
U.S. dollars that year.
Age group n.a.

Special characteristics n.a.

Published by TTB

Publication date March 2020

Original source ttb.gov

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic. Data prior to 2015 were taken from the Brewers Almanac,
published by the Beer Institute.

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55 References
Craft beer share of beer production volume in the United States from 2013 to 2019
Craft brewer volume share of U.S. beer production 2013-2019

Description
Source and methodology information
This timeline illustrates the craft beer volume share of beer production in the United States from 2013 to 2019. In
Source(s) Brewers Association 2019, the craft brewer volume share of total beer production in the United States amounted to 13.6 percent.
Conducted by Brewers Association

Survey period 2013 to 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Brewers Association

Publication date April 2020

Original source brewersassociation.org

Website URL visit the website

Notes: n.a.

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56 References
Production of beer in the United States from January to December 2019 (in million barrels)
Monthly beer production in the U.S. 2019

Description
Source and methodology information
This statistic depicts the production of beer in the United States from January to December 2019. According to
Source(s) TTB the report, U.S. beer production amounted to approximately 14.34 million barrels in December 2019. Total beer
production in the U.S. exceeded 183.24 million barrels that year.
Conducted by TTB

Survey period 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by TTB

Publication date March 2020

Original source ttb.gov

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic. Monthly figures may not add up to annual numbers due to
revisions, corrections and rounding. A barrel is equivalent to 31 gallons.

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57 References
Total number of breweries in the United States from 2012 to 2019
Total number of breweries in the United States 2012-2019

Description
Source and methodology information
In 2019, there were over eight thousand breweries located in the United States. The number of beer brewing
Source(s) Brewers Association companies has been increasing steadily each year since 2012. Breweries are categorized as craft, large craft,
and other non-craft breweries. Beer production Total beer production numbers have decreased in the United
Conducted by Brewers Association
States over the past few decades. In 2019, the country produced an estimated 180 million barrels of beer, a
Survey period 2012 to 2019 decrease of about 15 million compared to 2010. Beer production was at its peak in 1990 when over 200 million
barrels were filled. Craft beer production While total U.S. beer production has declined, craft beer`s share of the
Region(s) United States U.S. beer production volume has grown in recent years. Between 2013 and 2019, the country`s craft beer
volume share had increased by an estimated six percent. In 2019, there were various types of beer companies
Number of respondents n.a. that make craft beer , including microbreweries, brewpubs and, most commonly, regional craft breweries.
Age group n.a.

Special characteristics n.a.

Published by Brewers Association

Publication date June 2020

Original source https://www.brewersassociation.org

Website URL visit the website

Notes: Publication date is the date of access.

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58 References
Market share of leading beer suppliers in the United States from 2014 to 2019
Major beer vendor market share in the United States from 2014 to 2019

Description
Source and methodology information
While Molson Coors and AB InBev continue to be the leading beer suppliers in the United States their market
Source(s) Molson Coors shares have been slipping. In 2014, the two companies combined accounted for 73 percent of the U.S. beer
market, by 2019 that figure had slipped to 65 percent.
Conducted by Molson Coors

Survey period 2014 to 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Molson Coors

Publication date February 2020

Original source Molson Coors Annual Report on Form 10-K 2019, page 10

Website URL visit the website

Notes: n.a.

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59 References
Beer import volume of the United States in 2019, by country of origin (in million gallons)
U.S. beer import volume 2019, by country of origin

Description
Source and methodology information
This statistic shows the leading countries importing beer to the United States in 2019, by volume. According to
Source(s) Beer Institute the report, about 795.32 million gallons of beer were imported to the U.S. from Mexico that year.
Conducted by Beer Institute

Survey period 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beer Institute

Publication date February 2020

Original source beerinstitute.org

Website URL visit the website

Notes: Figures were rounded to provide a better understanding of the statistic.

Only the leading countries were included.

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60 References
Share of beer imports to the United States in 2019, by country*
U.S. beer import share by country 2019

Description
Source and methodology information
This statistics depicts the leading countries exporting beer to the United States in 2019, based on volume.
Source(s) Beer Institute According to the report, approximately 70.73 percent of U.S. beer imports came from Mexico that year.
Conducted by Beer Institute

Survey period 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beer Institute

Publication date December 2019

Original source beerinstitute.org

Website URL visit the website

Notes: * Based on gallon volume. Figures were calculated internally based on

volume figures provided by the source.

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61 References
Beer export volume of the United States in 2019, by country of destination (in million gallons)
U.S. beer export volume 2019, by country of destination

Description
Source and methodology information
This statistic shows the beer export volume of the United States in 2019, by country of destination. According to
Source(s) Beer Institute the report, about 24.8 million gallons of U.S. beer were exported to Chile that year.
Conducted by Beer Institute

Survey period 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beer Institute

Publication date March 2020

Original source beerinstitute.org

Website URL visit the website

Notes: Figures were rounded to provide a better understanding of the statistic.

Only the leading countries were included.

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62 References
Beer, wine, and liquor store sales in the United States from 1992 to 2019 (in billion U.S. dollars)
Beer, wine, and liquor store sales in the U.S. 1992-2019

Description
Source and methodology information
This timeline depicts beer, wine, and liquor store sales in the United States from 1992 to 2019. U.S. beer, wine,
Source(s) US Census Bureau and liquor store sales amounted to about 59.63 billion U.S. dollars in 2019. According to the NAICS definition,
this industry comprises establishments primarily operating in retailing alcoholic beverages, such as ale, beer,
Conducted by US Census Bureau
wine, and liquor.
Survey period 1992 to 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by US Census Bureau

Publication date July 2020

Original source census.gov

Website URL visit the website

Notes: Numbers have been rounded to provide a better understanding of the

statistic. Figures are not adjusted for price changes. Retail and food
services total and other subsector totals may include data for kinds of
business not shown. Additional information on sample design, estimation
procedures, and me [...] For more information visit our Website

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63 References
On-premise retail dollar sales of beer in the United States from 2006 to 2018** (in million U.S.
dollars)
U.S. on-premise beer retail dollar sales 2006-2018

Description
Source and methodology information
This statistic highlights the on-premise retail dollar sales of beer in the United States from 2006 to 2018. In 2018,
Source(s) Beverage Information Group U.S. on-premise retail dollar sales of beer amounted to about 50.15 billion U.S. dollars.
Conducted by Beverage Information Group

Survey period 2006 to 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 34*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website.**Projected figures

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64 References
Off-premise retail dollar sales of beer in the United States from 2006 to 2018** (in million U.S.
dollars)
U.S. off-premise beer retail dollar sales 2006-2018

Description
Source and methodology information
This statistic highlights the off-premise retail dollar sales of beer in the United States from 2006 to 2018. In 2018,
Source(s) Beverage Information Group U.S. off-premise retail dollar sales of beer amounted to about 63.88 billion U.S. dollars.
Conducted by Beverage Information Group

Survey period 2006 to 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 34*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website.** Projected figures

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65 References
On-premise beer case sales in the United States from 2004 to 2018 (in 1,000 2.25 gallon cases)
U.S. on-premise beer case sales 2004-2018

Description
Source and methodology information
This statistic shows the on-premise beer case sales in the United States from 2004 to 2018. In 2018, U.S. on-
Source(s) Beverage Information Group premise beer case sales are projected to reach approximately 635.65 million 2.25 gallon cases.
Conducted by Beverage Information Group

Survey period 2004 to 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 33*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. **Projected.

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66 References
Off-premise beer case sales in the United States from 2004 to 2018 (in 1,000 2.25 gallon cases)
U.S. off-premise beer case sales 2004-2018

Description
Source and methodology information
This statistic shows the off-premise beer case sales in the United States from 2004 to 2018. In 2018, U.S. off-
Source(s) Beverage Information Group premise beer case sales are projected to reach about 2.13 billion 2.25 gallon cases.
Conducted by Beverage Information Group

Survey period 2004 to 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 33*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. **Projected.

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67 References
Supermarket sales of alcoholic beverages in the United States in 2018, by product category (in
million U.S. dollars)
Alcohol supermarket sales in the U.S. 2018, by product category

Description
Source and methodology information
This statistic shows the supermarket sales of alcoholic beverages in the United States in 2018, by product
Source(s) Progressive Grocer; Nielsen category. For the 52 weeks ended December 29, 2018, spirits generated approximately 4.19 billion U.S. dollars
in U.S. supermarket sales.
Conducted by Nielsen; Progressive Grocer

Survey period 52 weeks ending December 29, 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Progressive Grocer

Publication date July 2019

Original source Progressive Grocer Magazine, July 2019, page 26

Website URL visit the website

Notes: Figures have been rounded.

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68 References
Average monthly dollar sales of beer in U.S. convenience stores in 2019, by type (in U.S. dollars)
U.S. convenience stores: monthly sales of beer per store, by type 2019

Description
Source and methodology information
This statistic depicts the average monthly dollar sales of beer in U.S. convenience stores in 2019, broken down
Source(s) CSP; NACS by type. In that year, premium beer generated 6,033 U.S. dollars in sales per store per month.
Conducted by NACS

Survey period 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by CSP

Publication date June 2020

Original source NACS State of the Industry Report of 2019, page 70

Website URL visit the website

Notes: n.a.

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69 References
Dollar sales change of beer in United States convenience stores in 2018, by type
Dollar sales change of beer in U.S. C-stores in 2018, by type

Description
Source and methodology information
This statistic shows the dollar sales change of beer in United States convenience stores in 2018, by type.
Source(s) Convenience Store News According to the report, U.S. C-store sales of super premium beer increased by 20.4 percent over the previous
year. Total U.S. C-store beer sales grew by 1.7 percent.
Conducted by Nielsen

Survey period January to June 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Convenience Store News

Publication date August 2018

Original source Convenience Store News, August 2018 Edition, page 64

Website URL visit the website

Notes: n.a.

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70 References
Beer excise tax rates in the United States as of January 2019, by state (in U.S. dollars per gallon)
U.S. beer excise tax rates by state 2019

Description
Source and methodology information
This statistic compares the state beer excise tax rates in the United States, collected by The Federation of Tax
Source(s) Federation of Tax Administrators Administrators as of January 1, 2020. Hawaii had the third highest excise tax rate with 0.93 U.S. dollars per
gallon of beer. Wyoming taxed beer the least at just 2 cents per gallon.
Conducted by Federation of Tax Administrators

Survey period January 1, 2020

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Federation of Tax Administrators

Publication date January 2020

Original source taxadmin.org

Website URL visit the website

Notes: As of January 1, 2018.

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71 References
Volume sales of the leading domestic beer brands of the United States in 2018 (in million barrels)
Leading domestic beer brands in the United States in 2018, by barrels shipped

Description
Source and methodology information
Bud Light was the top ranked domestic beer brand of the United States in 2018, with about 29.3 million barrels
Source(s) USA Today; Beer Marketer's Insights; 24/7 Wall St. of beer shipped that year. Coming in second at half the volume in sales was Coors Light with 14.88 million
barrels shipped.
Conducted by Beer Marketer's Insights; 24/7 Wall St.

Survey period 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by USA Today

Publication date June 2019

Original source usatoday.com

Website URL visit the website

Notes: n.a.

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72 References
Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)
U.S. beer market: leading imported beer brands 2018, based on sales

Description
Source and methodology information
This statistic shows the sales of the leading imported beer brands in the United States in 2018. Corona was the
Source(s) IRI; Beverage Industry Magazine leading imported beer brand in the U.S. with about 2.37 billion U.S. dollars worth of sales for the 52 weeks
ended December 30, 2018. Total category sales amounted to approximately 7.06 billion U.S. dollars*. U.S. beer
Conducted by IRI
market Based on per capita consumption, beer is the most preferred alcoholic beverage in the United States.
Survey period 52 weeks ended December 30, 2018 Beer is obtained through a beer manufacturing process called brewing. The final beer varieties range from less
than 3 percent alcohol by volume to about 14 percent alcohol by volume. Most beer types contain alcohol
Region(s) United States between 4 and 6 percent by volume. The beer market in the United States is characterized by large breweries,
mid-sized breweries and microbreweries, all of which brew a vast variety of craft beer . Many kinds of beer go
Number of respondents n.a. through a so-called three-tier system which is comprised of suppliers, wholesalers, and retailers. The alcoholic
drinks must be sold by their supplier, which can be a national brewery or an importer, to the wholesaler or
Age group n.a.
distributor, who in turn sells the beer further to a retailer. The leading best-selling imported beer brands of the
Special characteristics n.a. United States predominantly include Mexican beer brands such as Corona, Modelo Especial and Dos Equis.
Modelo Especial is owned by the Mexican beer manufacturer and distributor Grupo Modelo, which was founded
Published by Beverage Industry Magazine in 1925. As of late, the company brews and distributes 14 brands and is present in more than 180 countries.

Publication date March 2018

Original source Beverage Industry Magazine, March 2019, page 328

Website URL visit the website

Notes: Total U.S. sales through supermarkets, drugstores, mass market retailers,
military commissaries and select club and dollar retail chains for the 52
weeks ended December 30, 2018. Numbers have been rounded to
provide a better understanding of the statistic. * Total category sales
include brands not l [...] For more information visit our Website

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73 References
Sales of the leading domestic super-premium beer brands in the United States in 2019 (in million
U.S. dollars)
U.S. sales of the leading domestic super-premium beer brands 2019

Description
Source and methodology information
This statistic depicts the sales of the leading domestic super-premium beer brands in the United States in 2019.
Source(s) IRI; Beverage Industry Magazine For the 52 weeks ended December 29, 2019, Michelob was the leading domestic super-premium beer brand in
the U.S. with sales amounting to approximately 2.54 billion U.S. dollars. Total category sales amounted to about
Conducted by IRI
3.33 billion U.S. dollars*.
Survey period 52 weeks ended December 29, 2019

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Industry Magazine

Publication date March 2020

Original source Beverage Industry Magazine, March 2020, page 22

Website URL visit the website

Notes: Total U.S. sales through supermarkets, drug stores, mass merchandisers,
gas and convenience stores, military commissaries and select club and
dollar retail chains for the 52 weeks ended December 29, 2019. Numbers
have been rounded to provide a better understanding of the statistic.

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74 References
Sales of the leading craft beer brands in the United States in 2019 (in million U.S. dollars)*
Dollar sales of the leading craft beer brands in the U.S. 2019

Description
Source and methodology information
This statistic depicts the dollar sales of the five leading craft beer brands in the United States in 2018, based on
Source(s) IRI; BevNET dollar sales. For the 52 weeks ended October 6, 2019, New Belgium was ranked fourth in the United States with
sales of about 215.48 million U.S. dollars. Craft Beer in the United States Craft beer is paving the way for a new
Conducted by IRI
crop of beer makers. While the 1990's and early 2000's saw a big rise in brew pubs, the trend today leans more
Survey period 52 weeks ended October 6, 2019 toward microbreweries that aim to distribute their product. Between 2012 and 2014, the number of new brewery
openings has been at near unprecedented levels; the highest total since the 1880's. And every year, hundreds
Region(s) United States more are opening. In 2015, the craft brewing industry provided approximately 122 thousand jobs across the
country. The innovative nature of these craft brewers has driven the market . Many customers have grown tired
Number of respondents n.a. of light lagers, which is what fueled the craft movement. The concept that every brewer is brewing something
new and original has carved a lucrative niche into a once thought-to-be cornered market. Craft breweries have a
Age group n.a.
few things working in their favor, perhaps the most important of which is a customer base that's culturally diverse
Special characteristics n.a. . Brewers will also focus their marketing efforts on capturing the expanding consumer base represented by
female consumers. Craft beer lovers also tend to stay abreast of local trends in the market and are generally
Published by BevNET eager to try something new. If they like what they taste, they quickly spread the word, meaning hometown
customers can quickly become evangelists for a brewery's product as they visit and move to different cities.
Publication date December 2019

Original source Beverage Industry Magazine November/December 2019, page 24

Website URL visit the website

Notes: * Brands include the sales of the brand family. Total U.S. sales through
supermarkets, drug stores, mass merchandisers, gas and convenience
stores, military commissaries and select club and dollar retail chains for
the 52 weeks ended October 6, 2019. Numbers have been rounded to
provide a better und [...] For more information visit our Website

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75 References
Leading non-alcoholic beer brands in the United States in 2017 and 2018, based on sales volume
(in thousand 2.25 gallon cases)
Leading non-alcoholic beer brands U.S. 2017/2018, by sales volume

Description
Source and methodology information
St. Pauli Girl and Coors were the leading non-alcoholic beer brands in the United States in 2017 and 2018,
Source(s) Beverage Information Group based on sales volume. The brand's sales volume totaled about 345 thousand 2.25 gallon cases in 2018.
Conducted by Beverage Information Group

Survey period 2017 and 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 268*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. **Preliminary

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76 References
Beer consumption in the United States from 2013 to 2018 (in 1,000 2.25-gallon cases)
U.S. beer consumption 2013-2018

Description
Source and methodology information
This statistic shows the beer consumption in the United States from 2013 to 2018. The consumption of beer
Source(s) Beverage Information Group; IWSR amounted to approximately 2.76 million 2.25 gallon cases in 2018.
Conducted by IWSR

Survey period 2013 to 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 267*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. ** Preliminary.

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77 References
Beer consumption in the United States in 2018, by category (in 1,000 2.25-gallon cases)
U.S. beer consumption 2018, by category

Description
Source and methodology information
This statistic shows the beer consumption in the United States in 2018, by category. In that year, the
Source(s) Beverage Information Group; IWSR consumption of light beer amounted to approximately 1.22 million 2.25 gallon cases in the United States.
Conducted by IWSR

Survey period 2018

Region(s) United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Beverage Information Group

Publication date July 2019

Original source 2019 Liquor Handbook, page 267*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. ** Including coolers/flavored malt beverages/ready-to-drink.

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78 References
Beer consumption share in the United States in 2018, by category
U.S. beer consumption share 2018, by category

Description
Source and methodology information
This statistic shows the beer consumption share in the United States in 2018, by category. In that year, the
Source(s) Beverage Information Group; IWSR consumption of light beer took the largest share with 42.6 percent of total beer consumption in the United States.
Beer industry Beer is the most popular alcoholic beverage in the United States. In 2018, the country had a per
Conducted by IWSR
capita beer consumption of roughly 20 gallons. The majority of U.S. consumers showed a preference for light
Survey period 2018 beer during that year. In contrast to regular beer, this variety has reduced alcohol content and calories. Bud Light
was the nation`s leading beer brand, followed by Coors Light and Miller Lite. The Bud Light brand generated
Region(s) United States over two billion U.S. dollars in sales in 2017. It is owned and manufactured by Anheuser-Busch InBev , the
largest brewing company in the world in 2016. Craft beer had a consumption share of more than eight percent in
Number of respondents n.a. 2014. This type of beer is made by small, independent and traditional brewers. According to the American
Brewers Association, craft breweries should produce only up to six million barrels of beer annually. Moreover,
Age group n.a.
only less than 25 percent of the brewery can be owned or controlled by a non-craft brewer. The cities of Portland
Special characteristics n.a. and Seattle had the highest craft beer sales between 2014 and 2015. Samuel Adams was the leading craft beer
brand during this period, generating over 263 million U.S. dollars in sales. This brand is owned by the Boston
Published by Beverage Information Group Beer Company, the country`s second-largest craft brewer in 2014, based on volume sales. The U.S. had more
than 7,000 craft breweries in 2018.
Publication date July 2019

Original source 2019 Liquor Handbook, page 267*

Website URL visit the website

Notes: * The publication may be purchased on the Beverage Information Group's

website. ** Including coolers/flavored malt beverages/ready-to-drink.

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79 References
Share of beer consumers in the United States in 2018, by age
Beer consumers in the U.S. 2018, by age

Description
Source and methodology information
This statistic illustrates the share of people who consume beer regularly in the United States in 2018. The results
Source(s) Statista Survey (Global Consumer Survey) were sorted by age. In 2018, 28.31 percent of respondents aged 21 to 29 years stated they consume beer
regularly.
Conducted by Statista Survey

Survey period November 22 to December 27, 2017 and April 11 to May 28, 2018

Region(s) United States

Number of respondents 20,409

Age group 21 and older

Special characteristics respondents of legal drinking age

Published by Statista Survey (Global Consumer Survey)

Publication date June 2018

Original source Statista Global Consumer Survey 2018

Website URL visit the website

Notes: The original question was "Which of these food and beverage products do
you consume regularly?" The question was only shown to respondents of
legal drinking age.

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80 References
Share of Americans who drank non-alcoholic beer in the past 3 months in 2018, by age
Share of Americans who drink non-alcoholic beer 2018, by age

Description
Source and methodology information
This statistic shows the share of Americans who drank non-alcoholic beer in the past 3 months in 2018, by age.
Source(s) Statista Global Consumer Survey In that year, 3.35 percent of respondents aged 18 to 29 years stated that they drank non-alcoholic beer in the
past 3 months.
Conducted by Statista

Survey period September 24 to October 24, 2018

Region(s) United States

Number of respondents 4180

Age group 18-64 years

Special characteristics U.S. residential online population

Published by Statista

Publication date October 2018

Original source Statista Global Consumer Survey - Content Special "Eating & Drinking"

Website URL visit the website

Notes: The original question was: Which of the following (domestic) beers have
you drunk in the past 3 months? (check all that apply)

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81 References