Taylor K.
Mickelberry
Video & News Producer | Digital Media Specialist| Communicator tm1886@gmail.com @tmickofjmu
taylormickelberry.com linkedin.com/in/taylormickelberry 540-672-8451
About Me
James Madison University
Harrisonburg, Va.
Education
Hometown Madison, Va.
Favorite Food Ribs Master of Science in Sports Leadership Aug. 2013-May. 2015
Favorite Color Blue
Favorite Restaurant Jack Brown’s Bachelor of Science in Media Arts and Design -- Journalism Aug. 2009-Dec. 2012
Favorite Movie Ladder 49 Minor in Sports Communication
Favorite TV Show College GameDay Seminars Attended
NCAA Emerging Leaders Seminar 2014 COSIDA Conference 2018
Favorite Novel Tom Clancy’s Op Center
NCAA Regional Rules Seminar 2014 VaSID Meetings 2018, 2019, 2020
References Work Experience
Randolph-Macon College Assistant Director of Athletic Communications
Phil Stanton Director of Athletic Communications Ashland, Va. July 2017-Present
Randolph-Macon College PhilipStanton@rmc.edu -Operated as primary contact for eight Division III Sports, including several nationally-ranked programs, handling all media requests and obligations for local and national media
-Served as primary video producer for department and was responsible for operation of video board for all events requiring usage
Jeff Mulligan News Director -Drove all social media for department, increasing Instagram followers by 196% in 18 months, with an average 25% increase in other mediums utilizing creative and engaging content
WMBD/WYZZ jeff.mulligan@kshb.com -Maintained website using Content Management System (PrestoSports) and maintained all department and sports records using digital and analog methods
-Responsible for recording statistics for all assigned home events
-Assisted in managing a gameday staff of ~30 students and volunteers for game management and athletic communication duties
Curt Dudley Director of Broadcast Services
-Helped plan for capital improvements within departments
James Madison Univ. dudleycm@jmu.edu -Wrote game recaps, department press releases and general writing within the department as needed
-Served as marketing coordinator for 2019 NCAA Division III Women’s Lacrosse National Championship, hosted by Randolph-Macon and Richmond Region Tourism
Jennifer Phillips Assoc. Athletic Dir., Compliance & SWA
James Madison Univ. phill2jr@jmu.edu WMBD/WYZZ TV Newscast Producer
Peoria, Ill. July 2015-July 2017
James DeBoer Sports Information Director -Started by producing primetime newscast using engaging and interesting news stories as well as dynamic elements to attract viewers to local Fox affiliate
Eastern Mennonite Univ. james.deboer@emu.edu -Created brand new concept newscast for Fox affiliate morning show for inaugural local programming in the 7AM-9AM time slot
-Increased viewership in morning timeslot by approx. 50%
Amy Roscher Director of Creative Services -Used local, regional and national news to attract and educate viewers; booked morning show interviews of local interest
WVPT-TV aroscher@wvpt.net -Utilized Lakana CMS and SocialNewsDesk to get information out quickly and accurately
John Salem CEO/President WVPT-TV Videographer/Editor
Telemedia Productions johnsalem@telemediaproductions.com Harrisonburg, Va. April 2013-June 2015
-Created content for nationally-syndicated agriculture series
Further References available upon request -Utilized Sony, JVC and NewTek equipment & Final Cut X software
-Edited full length programs for air
-Managed entire production process ensuring high-quality product from shoot through edit
James Madison University Grad. Asst. For Athletic Compliance
Community Experience Harrisonburg, Va. August 2013-May 2015
-Monitored Bylaw 17 (Playing & Practice Seasons) & Bylaw 13 (Recruiting)
Madison County Rescue Squad EMT-Basic -Monitored coach-operated camps
Madison, Va. 2008-2015 -Utilized CAi, ACS & Peoplesoft databases to manage more than 400 student-athletes
-Led monthly rules education sessions for coaching staff & bi-yearly sessions for student-athletes
Licensed by the Va. Dept. of Health through 2023 -Developed rules education & outreach initiatives for donors and boosters
-Monitored student-athlete employment & outreach efforts
-Assisted senior staff in National Letter of Intent management and financial aid implementation
MORcast Founder/Play-by-Play
Madison, Va. 2008-2009 Telemedia Productions (JMU MadiZone) Videographer/Technical Director/Producer
Harrisonburg, Va. August 2010-August 2013
-Operated all facets of live video production for JMU’s MadiZone productions, including techical direction, replay coordination and camera operation
Skills Summary -Worked with Director of Broadcast Services to find and highlight game storylines, excellent personal stories and cross-promotion of other programs
-Responsible for all crew management functions such as supervising setup & strike, deciding crew positions and managing the broadcast from start to finish
Writing Public Relations -Utilized NewTek equipment including Tricaster & 3-Play as well as Final Cut 6/X and JVC Cameras.
On-Air/Online/Expository/ Connections with reporters/producers -Served as Play-by-play announcer for high school football, Div I FCS Football color commentator & backup Div I basketball play-by-play
Academic and idea pitches
WVIR-TV NBC 29 Production Assistant/Videographer
Videography Critical Thinking Charlottesville, Va. August 2008-August 2010
Understanding and analyzing short- -Served as TelePrompTer, camera, Chyron and audio operator
Non-linear Editing term and long-term business goals and -Edited national feed video using Edius
setting entity up for success -Promoted to news and sports videographer, in which was assigned stories included Division I University of Virginia & James Madison University sports highlights and local high school sports
Adobe Suite packages
Mastery: Premiere, Photoshop Production Equipment
& Indesign NewTek, Grass Valley
Novice: After Effects & Illustrator
Scoring Software
Novice: Ross
Newscast/Sportscast
Richmond Flying Squirrels Official Scorer Summer 2018 Other Experience of Note
StatCrew, Genius/NCAA LiveStats, Direction/Production Peoria Chiefs Official Scorer Summer 2017
ESPN Programming Intern Spring 2012
PointStreak, PrestoSports, MLB
Digital Content Production (Europe, Middle East & Africa group, based in London, UK. ESPN, EMEA is no longer in
Client Bradley University Adjunct Instructor 2016-2017
operation and is wholly operated by BT Sport)
-Interactive Media IM285 Introduction to Video for Interactive Media
Leadership/Education Future Technology & -Communications COM314 Introduction to Video: Studio Production
Sports and Higher Education Broadcasting “hot topics” WSVA-AM Baseball Play-by-Play Spring 2013
environments
Eureka College Sports Information Assistant Spring & Fall 2016
Sports Play-by-Play (volunteer)
Harrisonburg Turks Official Scorer Summers 2013 & 2014
Social Media Management
Facebook, Twitter, Instagram Novice: Graphic Design Eastern Mennonite University Sports Information Assistant April 2012-May 2015
Daktronics/JMU Camera Operator /Director 2010-2015
Novice: Snapchat, Tik Tok (volunteer)
Professional Summary
A JACK OF ALL TRADES. A MASTER AT THEM ALL TOO.
They say being a "Jack of all trades" is a bad thing because you can’t master them all. I disagree.
In today's ever-evolving media environment, you need someone who has mastered a wide bandwidth of skills -- and the skill to adapt to new ones quickly.
Look no further.
