THE BERKELEY EXECUTIVE

PROGRAM IN MANAGEMENT
ABOUT UC BERKELEY
The University of California (chartered in 1868) envisioned UC Berkeley as a “City of
Learning” and established the 1232-acre campus at Berkeley, on San Francisco Bay.
From this home, UC Berkeley makes key contribu�ons to the economic and social
well-being of the Bay Area, California, the na�on and the world.

UC Berkeley has the largest number of top-ranked graduate programs in the country,
according to the Na�onal Research Council, including 48 doctoral level programs
within the top 10 in the US.

UC Berkeley students were awarded more Graduate Research Fellowships than MIT,
Stanford and Harvard by the Na�onal Science Founda�on in the US over a full decade.

A total of 72 Nobel laureates have been affiliated (as students, researchers or faculty)
with UC Berkeley, a number that towers above peer Universi�es.

Ranked as the #4 Global University Ranking by US News & World Report and #1 Public
University Globally in Academic Ranking of World Universi�es, UC Berkeley’s
reputa�on as a leader in innova�on, research and teaching is unparalleled.
ABOUT HAAS SCHOOL OF BUSINESS
As the second-oldest business school in the United States, Berkeley Haas is one of the world’s leading
producers of new ideas and knowledge in all areas of business. The school’s outstanding reputa�on is
bolstered by the dis�nc�on of having 2 of its faculty members receive the Nobel Prize in Economics over
the past 15 years.

Berkeley Haas is one of 14 schools and colleges at the University of California, Berkeley. The school offers 6
degree programs and is consistently ranked among the best in the country. The school is situated in three
connected buildings surrounding a central courtyard on the southeastern corner of the Berkeley campus.
The final design of architect Charles Moore, the mini-campus was completed in 1995.

In 2010, Dean Richard Lyons implemented a series of changes to the Haas School's core MBA curriculum,
pursuing a strategy called "Berkeley Innova�ve Leader Development" (BILD). BILD is an a�empt to reconcile
tradi�onal management educa�on, the Haas mo�o of "Leading Through Innova�on", and the recent turn
towards ethical and values-based educa�on in business schools.

In October 2013, Janet Yellen, a professor at the Haas School of Business since 1980, was nominated by
President Obama to head the Federal Reserve system. On January 6, 2014, Prof. Yellen was confirmed by
the Senate, making her the first woman to lead the United States Central Bank.
WELCOME
Message from Dean Ann E. Harrison and Berkeley EPM Faculty Director, Dr. Frank Schultz.

Thank you for considering the Berkeley Execu�ve Program in Management (Berkeley EPM) to enhance your
C-Suite readiness. This program is aimed at business leaders and rising stars from emerging economies.
The program brings the best that the Haas School and UC Berkeley have to offer to take you on an exci�ng
journey in transforming your career and the world. This modular program is conducted in India and
on-campus at UC Berkeley, bringing together exposure to the business environment of emerging markets
and immersion in the innova�on ecosystem of the San Francisco Bay Area.

The Haas School of Business has long lived by principles that define and differen�ate us. These include
excellence and inclusion, centerpieces for all of UC Berkeley. As part of a world-renowned university, we are
inspired and expected to achieve excellence in all that we do. Differences in thought, too, are a Berkeley
hallmark - our broad mix of cultures, backgrounds, and perspec�ves has always led to more crea�ve
outcomes. For the Haas School, there are four principles that, taken together, sharply define us rela�ve to
our peers.

Ques�on the Status Quo

We lead by championing bold ideas, taking intelligent risks, and accep�ng sensible failures. This means
speaking our minds even when it challenges conven�on. We thrive at the world's epicenter of innova�on.

Confidence Without A�tude

We make decisions based on evidence and analysis, giving us the confidence to act without arrogance. We
lead through trust and collabora�on.

Students Always

We are a community designed for curiosity and lifelong pursuit of personal and intellectual growth. This is
not a place for those who feel they have learned all they need to learn.

Beyond Yourself

We shape our world by leading ethically and responsibly. As stewards of our enterprises, we take the longer
view in our decisions and ac�ons. This o�en means pu�ng larger interests above our own. We want to
encourage you to explore and understand the Berkeley EPM at the Haas School of Business. Once you are
accepted into the program, you are one of us. We are proud of our alumni family and work hard to ensure
your success.

Dr. Frank Schultz Ann E. Harrison

Faculty Director Bank of America Dean
Berkeley EPM Haas School of Business
LEADING
THROUGH
INNOVATION
PROGRAM OVERVIEW
The Berkeley Execu�ve Program in Management is a dis�nguished general management program that
prepares you for the next level of leadership. Created to transform proven leaders into global execu�ves
ready to lead the charge, Berkeley EPM encourages reflec�on, enhances strategic thinking and develops
authen�c leadership.

The Berkeley EPM is a one-year, modular program, geared towards enhancing the C-Suite readiness of senior
execu�ves and management team members. This program is aimed at business leaders and rising stars from
emerging economies as well as business leaders from developed markets interested in harnessing
opportuni�es in emerging economies, to help them develop effec�ve strategies for managing growth and
organiza�onal challenges.

The program brings the best that the Haas School and UC Berkeley faculty have to offer, with a focus on
innova�on, strategy, and leadership. It brings together exposure to the business environment in emerging
markets and an immersive experience in the world’s hub of leadership in innova�on -the Haas School of
Business and the San Francisco Bay Area.
OBJECTIVES OF THE PROGRAM

This program addresses the most pressing challenges facing top management teams in fast growing
Economies as well as corporate leadership amongst organiza�ons focusing on emerging economies. Top
amongst these challenges are – managing growth, achieving scale and sustaining profitability, all while
managing the current por�olio of products and services and achieving financial metrics. To accomplish all
this, business leaders need not only cu�ng edge skills and knowledge but also a strong personal brand and
a global network that can provide immediate support and resources.

Today’s complex global business environment increasingly rewards those who reinvest in themselves to
acquire the latest knowledge and experiences and build followership within and outside their
organiza�ons. The solu�on landscape in the program is focused on crea�ng strong people and thought
leadership with senior execu�ves; building effec�ve strategy and ensuring execu�on.

EXPECTED OUTCOMES

Build a strong personal brand Expand into new markets and customers

Develop inspira�onal and authen�c leadership Build world-class opera�onal processes

Lead new product introduc�ons and Ensure be�er financial and strategic control
innova�on-led growth
Accelerate career growth
Manage and communicate with global teams

Deliver industry-leading customer experiences

PARTICIPANT PROFILE
Significant experience and demonstrated career progression and success across levels, including

CXO’s, Directors, Presidents, VP’s

Manager of managers

Senior func�onal managers and business heads

Individuals with outstanding careers and leadership roles in a variety of se�ngs

A strong drive to succeed and aspira�ons for reaching beyond the obvious career milestones

Demonstrated ability to adapt, learn, and apply new knowledge in varied situa�ons

A minimum of 10+ years of work experience in func�onal, technical, or business roles

CLASS PROFILE
WORK EXPERIENCE

17% 26% 37% 14% 7%

10 - 12 years 12 - 15 years 16 - 20 years 20 - 24 years 24+ Years

PARTICIPANT FUNCTIONS

20% General Management

Marketing & Sales 8%

Product Management 9%

12% Technology Management

Business Services 9%

13% Operations

INDUSTRIES REPRESENTED

15% Financial Services

Technology Services 16%

12% Consulting
Others 4%

Healthcare 4%
11% Automotive & Manufacturing
Internet/Ecommerce 6%

Consumer Electronics 7%
11% Telecom & Media
Electronics 7%
9% Software
CLASS PROFILE
COUNTRIES
Thailand
USA UAE
Hong Kong
India

United Kingdom

Brazil
Canada

Mexico

Singapore

Italy
Australia

Philippines

COMPANIES REPRESENTED

*Partial List
PROGRAM BENEFITS
ALUMNI BENEFITS

In addi�on to joining your peers in an elite community, you will graduate from the Berkeley Execu�ve
Program in Management as a member of the world-class Berkeley Haas alumni network. This en�tles the
par�cipants to*

Become a part of the elite A UC Berkeley Haas email

alumni network of 41,000+ forwarding address
Berkeley Haas graduates (@haas.execu�vealumni.berkeley.edu)

Invita�ons to the annual Ability to join the private,

Berkeley Haas alumni conference invita�on-only Berkeley Haas
and select sponsored events and Alumni LinkedIn group and the
Berkeley Execu�ve Educa�on local alumni chapters or clubs in
Networking events your region

The Berkeley Execu�ve Program Access to Berkeley Haas

in Management Cer�fica�on Alumni Jobs e-Newsle�er via
from the UC Berkeley Execu�ve subscrip�on, with latest job
Educa�on at the Haas School pos�ng from dis�nguished
of Business employers

Receive Berkeley Haas Alumni

A One-year digital subscrip�on
e-newsle�er and a 30% discount
to the California Management
on all eligible future Berkeley
Review
Execu�ve Educa�on programs

Access to Haas Insights – Public access to the Long

Latest research and thought Business Library and other
leadership from Industry university database services
speakers and faculty (onsite access only)

*All benefits subject to change

THE AWARD
Upon comple�on of the program, you will be awarded The Berkeley Execu�ve Program in Management
cer�fica�on from the UC Berkeley Execu�ve Educa�on at the Haas School of Business This also includes the
pres�gious Cer�ficate of Business Excellence, a long-standing non-degree qualifica�on awarded to select
execu�ves (CXO’s, VPs, Directors and Senior leaders) working in some of the world’s top-�er companies
who have met the requirements of the program.

All cer�ficate images are for illustra�ve purposes only and may be subject to change at the discre�on of the University.
*
GLOBAL ALUMNI NETWORK
No ma�er where your career takes you, the Berkeley Haas alumni network is there for you. There are more
than 39,000+ Berkeley Haas alumni across the world. They are local and global leaders who remain
connected to Berkeley Haas through highly engaged local alumni chapters - 46 globally; as well as online
communi�es. Our Alumni are the kind of innova�ve leaders who redefine the way business is done. Our
alumni community fosters a culture of mutual support.

JUST A FEW OF OUR PROMINENT ALUMNI:

PAUL S. OTELLINI STEPHANIE

Former President DIMARCO
and CEO, Intel Former Chairman
and CEO,
Advent So�ware

ARUN SARIN
Former CEO,
SCOTT BARBARA J.
Vodafone
ADAMS DESOER
Creator of Dilbert CEO, Ci�bank
N.A.
JOE JIMENEZ
Former CEO,
Novar�s

SHANTANU DONALD G.
NARAYEN FISHER
President and CEO, Founder and
Adobe Systems Chairman Emeritus,
Gap Inc.

Richard Blum, Chairman and President, Blum Capital D. Kirkwood Bowman, Co-founder, Inman & Bowman
Partners Venture Capital Fund

John Ricci�ello, Former CEO, Electronic Arts, Inc. Tom Byers, Professor, Stanford University
N.W. "Bill" Jasper, Jr., Former President, Dolby Ralph Bahna, Former chairman, Priceline.com
Laboratories
Steve Crowe, Former CFO, Chevron
Cathie Lesjak, JEVP and CFO, Hewle�-Packard
Steve Herrick, President, Con�nental Capital
Jack F. Russi, Vice Chairman, Deloi�e Corpora�on

For more inspira�onal alumni, please visit

h�ps://www.haas.berkeley.edu/groups/alumni/community/hall_of_fame.html
“
“The Berkeley Execu�ve Program in Management
provided many opportuni�es to diagnose
problems and share solu�ons with capable
peers. The course also provided me with

”
prac�cal, “bite sized” lessons that I can bring
back to my team and prac�ce myself."

ADITYA GOKARN,
CEO, Triton Valves
PROGRAM CURRICULUM
The Berkeley EPM curriculum is contextual and built to leverage the strengths of UC Berkeley and the Haas
School of Business in leadership and innova�on. It takes into account your learning needs as leaders within
organiza�ons looking to address important problems and contribute to growth. The program has been
cra�ed to provide a challenging and s�mula�ng experience to par�cipants from varied backgrounds and
industries.

~200 HOURS
of classroom learning

100+ HOURS
of Online and Web Based
Study and Training

450+ HOURS
Berkeley EPM
Learning Experience
100+ HOURS
Hours of Project Work

50+ HOURS
of self study and
preparation time

“ The coverage of the program is extremely well laid out with emphasis on
leadership, innova�on and how it can be applied on a real �me basis. The
program maintains a perfect balance between full fledged working career

”
and learning for senior management professionals

RACHIT AHUJA
Manager, Field Marke�ng, Americas
at OpenText
PROGRAM CURRICULUM
The Berkeley EPM curriculum is contextual and built to leverage the strengths of UC Berkeley and the Haas
School of Business in leadership and innova�on. It takes into account your learning needs as leaders within
organiza�ons looking to address important problems and contribute to growth. The program has been
cra�ed to provide a challenging and s�mula�ng experience to par�cipants from varied backgrounds and
industries.

The curriculum, designed for your busy schedule as a senior execu�ve, builds upon the following core
pillars:

LEADERSHIP MECHANISMS AND COMMUNICATIONS

Helping you to discover your unique strengths and areas of improvement to enhance your professional
growth. Faculty deliver prac�cal, research-validated tools and ac�on plans to use now and in the future.
Transforming your leadership capabili�es with produc�ve interpersonal exchanges. You will leave with
new skills to influence any audience, coach and mentor your direct reports and provide effec�ve
feedback to individuals and teams.

LEADING INNOVATION IN PRODUCT AND SERVICES ORGANIZATION

Taking you through an extensive journey of developing an innova�on-centric view in all aspects of work, a
required element for con�nued growth and success in a rapidly changing world. Providing you with key
insights and in-depth coverage on managing products and services (and such organiza�ons)
essen�al to compe�ng and winning in today’s ultra-compe��ve marketplace.

STRATEGY
Enabling you with the required outlook and tools, from a wide coverage of all aspects of the discipline.
The faculty teach prac�cal and forward-looking methods for strategy formula�on and implementa�on for
business ventures as well as the enterprise.

STRATEGIC FINANCE
Esuring that you speak the language and understand the key aspects of finance and accoun�ng and their
applica�on to business. This focuses on giving you the skills, tools, best-prac�ces and confidence to make
informed decisions and avoid costly mistakes.

The Modular Program delivers the above learning through a mix of 3 academic classroom modules, 3 online
modules and 3 workshops for a comprehensive learning journey, covering all important aspects of managing
a business from a senior leader’s perspec�ve, including leadership, strategy, innova�on, finance, marke�ng,
opera�ons, etc. Berkeley EPM is expected to be a 450+ hours learning commitment through the year.

An integrated capstone project pulls together all the skills, knowledge and experience acquired during the
program. The project lets you leverage your learning to contribute to the organiza�on you work at or
develop exper�se in a new area that you want to explore.

In addi�on to the structured program, you will also get introduced to the innova�on ecosystem of Silicon
Valley/ San Francisco as well as India. You will meet leaders from established firms as well as entrepreneurs.
This will enable you as a senior leader to understand and appreciate path-breaking innova�on with
inspira�onal leadership and crystallize key takeaways to apply to your organiza�on and industry.
PROGRAM CURRICULUM

MODULE 1

ADVANCED MANAGEMENT COMPETENCIES

This module helps you discover your unique strengths and areas of improvement to enhance your
professional growth. This module delivers prac�cal, research-validated tools and ac�on plans to
use now and in the future.
Diagnos�c survey results – using data to Nego�a�on as a strategic communica�on
improve self-awareness and leverage tool
strengths
Effec�ve influence and persuasion
Understand your management challenges
and opportuni�es Influencing people and leading change
group exercise
Managing organiza�onal dynamics
The leader as coach
How to succeed in a matrix organiza�on
How to a�ract, develop, mo�vate, and
Crea�ng and managing high-performance retain talent
teams
Effec�ve leadership

MODULE 2

INNOVATION IN PRODUCT AND SERVICES ORGANIZATIONS

This module brings the focus back on essen�als of innova�ng and managing products and
services—the keys to compe�ng and winning in today’s ultra-compe��ve marketplace. The module
looks at all necessary elements of innova�on management including pricing, business models,
marke�ng, customer- focused design, influence without authority, and compe�ng to win.

Design thinking and innova�on cycle Pricing strategies and mechanisms

Customer focused design and design New product pricing

roadmapping
Segmenta�on, targe�ng, and posi�oning
The business model canvas
Product life cycle
The innova�on process
Product por�olio planning
Business models, prototypes and
products/services
PROGRAM CURRICULUM
STRATEGIC FINANCIAL MANAGEMENT
This module takes you through strategic applica�ons of the important aspects of finance and
accoun�ng, with a focus on understanding and applying the appropriate tools to your advantage. It
will help you to speak the language used by the CFO and the finance func�on and allow you to
make more informed decisions as well as avoid costly mistakes. You will learn to make vital strategic
decisions related to:

Strategies, performance and decisions of Cost alloca�ons and strategic project

the firm and its compe�tors opportuni�es

Opera�onal, financing and investment Performance evalua�ons and incen�ve

decisions designs

Value crea�on, valua�on and future

financial performance

MODULE 3 (ONLINE)
LEADING INNOVATIVE CHANGE
This module takes the work from Module 2 in product management and strategy and extends it to
include innova�on as a required element for con�nued growth and success for products, services
and organiza�ons as a whole. It takes you, the leader, through the journey of developing an
innova�on-centric view in all aspects of work as opposed to innova�on as part of the R&D
func�on. This module aims to develop you into a more flexible, forward-thinking execu�ve,
comfortable with the language and management of innova�on.

Introduc�on to innova�on Customer-focused experimenta�on

Introduc�on to innova�ve leadership Internally focused experimenta�on

Idea genera�on and the business model Leading innova�ve change

canvas

MODULE 4

STRATEGY – COMPETING AND WINNING IN DYNAMIC ECONOMIES

This module delivers prac�cal methods for strategy formula�on and implementa�on for business units
and the enterprise as a whole, to enable the senior execu�ves to develop and deploy mechanisms for
crea�ng and sustaining compe��ve advantage. It also focuses on Entrepreneurial strategy as a mindset
and a tool adopted by successful business leaders across organiza�ons. This module covers all areas of
strategy, including:
Industry structure and analysis Strategic value curves
PROGRAM CURRICULUM
Corporate strategy Growth strategies

Strategic planning Entrepreneurial strategy

Compe��ve strategy

INVESTMENTS
This module aims to explore the applica�on of finance principles and prac�ces learned earlier and
prac�ced throughout the program in the world of Venture Capital and Private Equity towards
crea�ng value for investors. Taught by very successful and seasoned investment manager and
leaders, the sessions aim to demys�fy the investment and value crea�on process.

LEADERSHIP COMMUNICATIONS
This module aims to transform your leadership capabili�es with produc�ve interpersonal exchanges,
enabling you to influence any audience. The module builds upon the art of communica�on to make
powerful impressions on your audiences and forge more produc�ve rela�onships with coworkers.

Leadership presence Coaching demonstra�ons

Enriching and effec�ve feedback Inquiry - the art of asking curious

techniques ques�ons

Discovering your authen�c leadership Small group coaching prac�ce

Introduc�on to coaching skills and tools

PROGRAM CURRICULUM

CORE FOUNDATIONAL COURSES

Northwest Execu�ve Educa�on will deliver two online founda�onal courses followed by in-class
finance bootcamp.

COURSE 1 – FINANCIAL ACCOUNTING (ONLINE)

The Financial Accoun�ng module from Harvard Business Publishing is an introduc�on to the
fundamental concepts of financial accoun�ng in a management context. The module teaches
par�cipants how accoun�ng systems are used to record the day-to-day economic ac�vi�es of a
business and places special emphasis on understanding accoun�ng terminology. Par�cipants learn
fundamental accoun�ng concepts and then apply those concepts in a detailed examina�on of the
financial statements used to describe the business. Throughout the module, par�cipants are
presented with real-world challenges that require them to interpret the financial data to find
answers.

COURSE 2 – CORPORATE FINANCE (ONLINE)

This module from Harvard Business Publishing provides a fundamental understanding of the
principles, analy�cal tools, and knowledge needed to make good investment and financing
decisions. The module introduces par�cipants to finance ra�os, forecas�ng methods, capital
structure theory, and risk-return analysis and then asks them to apply these concepts in several
different approaches to valuing a business.

FINANCE BOOTCAMP

Financial accoun�ng and Corporate Finance module are followed by an in-person two day module
delivered by Northwest Execu�ve Educa�on focused on applying the principles learnt on mul�ple
domains. This module also explores applica�ons in valua�ons in context of Venture Capital,
Mergers & Acquisi�ons and Private equity transac�ons.
PROGRAM CURRICULUM
CAPSTONE PROJECT

The program includes a capstone project focused on applying your learning, in the context of your current
or future work place. The project runs through the en�re length of the Berkeley EPM, star�ng in the first
module and ending on the last day of the last module with presenta�on to a judging panel of Berkeley Haas
Faculty, who evaluate the top projects on the merit of idea, execu�on and impact. Project topics could
include a business plan proposal for expanding into a new product or market, a specific business challenge
at your workplace, or an interes�ng opportunity in the broader industry landscape. Northwest Execu�ve
Educa�on will work with you to help iden�fy impac�ul projects. The capstone project will have three
phases at an Individual or team level:

Ini�a�on and planning including market research (during and a�er Module 1)

Strategic planning, financial outlook, prototyping and pilot results as part of mid-term project review
and workout (a�er Module 3)

Market launch, target achievement and customer connect as part of the Final presenta�on to faculty
panel and feedback session (Module 4)

“ Nimaya Robo�cs was launched with Berkeley EPM’s faculty and my classmates’
encouragement. They lent their support and exper�se in areas where I needed
help. It was a great ecosystem. In nine months, we took an idea from just an idea
to actually launching a company with our first paid customer. The reason I wanted

”
to be in Berkeley EPM is that I wanted to do something socially impac�ul and
learn the skills to do that at scale.

SUBASHREE KRISHNAN
Founder & Director of Nimaya Robo�cs Pvt. Ltd.
PROGRAM CURRICULUM

INDUSTRY VISITS AND SPEAKERS WORKSHOPS

As part of the program, you will be introduced Our partner, Northwest Execu�ve Educa�on,
to the innova�on ecosystem of Silicon Valley will deliver workshops on various topics
and the San Francisco Bay Area. We will take contextual to emerging economies, or a skill
in-depth visits to: set that is absolutely essen�al and required
to grow as a senior execu�ve. Below is a list
Organiza�ons that have developed and of workshops led by senior industry leaders
sustained a corporate innova�on that will take place in between the program
ecosystem modules.

Exci�ng start-ups which are on the Expert problem solving techniques

forefront of innova�on and breakthrough
business models Managing efficient opera�ons

Accelerators and incubators that are Balanced scorecard method and

deeply embedded in the entrepreneurial applica�on
ecosystem of the Valley and constantly
tracking pa�erns for iden�fying next big Managing your professional career
opportunity
Business model transforma�on
Par�cipants would get to hear from and
interact with senior execu�ves from some Exponen�al and disrup�ve technologies
of these organiza�ons and engage in a
Q&A, helping them decipher success code,
culture and values of this ecosystem.
PROGRAM CALENDAR

6 - 10 Dec, 2020 Advanced Management Competencies; Launch of Capstone Project

5 days Bangalore, India

Dec, 2020 - Jan, 2021 Financial Accoun�ng Module

6 weeks Online

15 - 17 Jan, 2021 Func�onal Knowledge Workshops

3 days Delhi, India and Live Online

Feb - Mar, 2021 Corporate Finance Module

6 weeks Online

19 - 21 Mar, 2021 Managerial Finance Boot Camp

3 days Delhi, India and Live Online

Innova�on and Design Thinking; Marke�ng within Product and Services Organiza�ons;
19 - 23 Apr, 2021 Strategic Financial Management; Leadership Presence; Bay Area Immersion
5 days
On and around UC Berkeley Campus, California, USA

May, 2021 Discussion on project progress with par�cipants

1 day Live Online

3 May - 14 Jun, 2021 Leading Innova�ve Change

6 weeks Online and Live Online

Aug, 2021 Discussion on project progress with par�cipants

1 day Live Online

18 - 19 Sep, 2021 Business Model Transforma�on; Exponen�al Technologies (AI, ML, Analy�cs etc.)
2 days Delhi, India and Live Online

Final peer review on projects and selec�on of top projects to be showcased at

9 - 10 Oct, 2021 UC Berkeley
2 days
Bangalore, India

Strategy - Compe�ng and Winning in Dynamic Economies, Venture Capital and

1 - 5 Nov, 2021 Private Equity, Leadership Communica�ons, Gradua�on and Cer�ficate Ceremony
5 days
On and around UC Berkeley Campus, California, USA

Please note that the program calendar is subject to changes

 Dr. FRANK SCHULTZ
Program Faculty Director

Dr. Frank Schultz is a faculty member in the Economic Analysis and Policy, and Organiza�onal Behavior and
Industrial Rela�ons Groups of the Walter A. Haas School of Business at the University of California Berkeley.
Dr. Schultz received his B.A. in Accoun�ng from the University of Washington, his MBA in Finance/General
Management from the University of Michigan and his Ph.D. in Strategic Management from the University of
Minnesota.

Dr. Schultz’ research examines the determinants of successful and unsuccessful strategic decision making
by Chief Execu�ve Officers (CEOs) with his disserta�on research being nominated as a finalist for the Best
Disserta�on Award from the Academy of Management’s Business Policy and Strategy division. His most
recent research concerns the role of exper�se in organiza�ons and how individuals and organiza�ons can
improve their performance by engaging in Deliberate Prac�ce. Highlights of his forthcoming book on
Deliberate Prac�ce were presented in a recent research forum for business execu�ves in the San Francisco
Bay Area. Addi�onal advance previews of how organiza�ons and individuals can enhance their performance
outcomes through Deliberate Prac�ce are available to organiza�ons on a limited as-requested basis

Dr. Schultz’ teaching background is extensive and diverse He has taught in the Execu�ve Educa�on,
Execu�ve MBA, Weekend MBA, Evening MBA, Full-Time MBA and undergraduate programs in business
schools including the Walter A. Haas School of Business at the University of California Berkeley, the Eli
Broad Graduate School of Management at Michigan State University, the Ross School of Business at the
University of Michigan, and the Carlson School of Management at the University of Minnesota, as well as
the Advisory Board Company’s Physician Leadership Academy. His teaching has included courses in Strategic
Leadership, Strategic Management, Advanced Compe��ve Analysis, Accoun�ng, Finance, Marke�ng,
Microeconomics, Macroeconomics, Sta�s�cs, and Sales Force Management.

Prior to pursuing his Ph.D., Dr. Schultz worked for Fortune 500 companies such as IBM, Chevron and
Pillsbury as well as two entrepreneurial ventures of his own. His diverse corporate func�onal experience in
areas such as accoun�ng, finance and marke�ng and the challenges associated with integrated these
func�onal perspec�ves has generated his interest in research, teaching and consul�ng in the areas of
Strategic Management, Leadership, Strategic Decision Making and Deliberate Prac�ce. As a result of his
experience in these areas, he has also completed numerous consul�ng engagements with a variety of large
and small companies such as a na�onal home builder, a global food manufacturer, a Swiss
mul�na�onal manufacturer, an internet startup and various healthcare systems.
DISTINGUISHED FACULTY
Senior faculty from the Haas School of Business teach alongside industry leaders to provide the latest in
management educa�on, o�en basing classes on their own recent research and extensive experiences. They
offer a unique combina�on of research-based rigour and relevant real-world applica�ons that is tailored for
senior professionals.

Haas faculty members are commi�ed to outstanding teaching and dedicated to seeking new knowledge,
ideas, and best prac�ces. Interna�onally recognized leaders in the study of the economic, social, poli�cal
and technological forces shaping global markets today, they perform important interdisciplinary research
with colleagues at UC Berkeley and at other top-�er universi�es around the world.

Haas School professors ranked #1 among U.S. business school faculty in the 2013 Princeton Review ranking.
See more at: h�ps://newsroom.haas.berkeley.edu/ar�cle/haas-faculty-ranks-1-princeton-review

FRANK C. SCHULTZ CORT WORTHINGON GUSTAVO MANSO PANOS PATATOUKAS

Lecturer, Dis�nguished Lecturer, Improvisa�onal Associate Professor, Associate Professor,
Teaching Fellow, Haas Leadership Dis�nguished Teaching Dis�nguished Teaching,
Management of Fellow, Haas Finance Fellow Haas Accoun�ng
Organiza�ons Group Group Group

WHITNEY HISCHIER JOHN MORGAN GREGORY LABLANC PETER D. GOODSON

Lecturer, Managerial Oliver E. and Dolores W. Lecturer, Dis�nguished Lecturer, Dis�nguished
and Consul�ng Williamson Chair, Teaching Fellow, Haas Teaching Fellow, Haas
Leadership Economics of Finance Group Finance Group
Organiza�ons
DISTINGUISHED FACULTY

TOBY E. STUART KELLIE A. MCELHANEY JEROME S. ENGEL DAVID CHARRON

Professor, Leo Helzel Chair Associate Adjunct Founding Execu�ve Lecturer,
in Entrepreneurship and Professor Founding Director Emeritus, Entrepreneurship
Innova�on Faculty Director, Director, Center for Lester Center for
Lester Center for Gender, Equity and Entrepreneurship
Entrepreneurship Leadership

DON MOORE HOLLY SCHROTH SARA BECKMAN WASIM AZHAR

Professor, Lorraine Senior Lecturer, Senior Lecturer, Earl F. Lecturer, Dis�nguished
Tyson Mitchell, Haas Dis�nguished Teaching Cheit Faculty Fellow, Haas Teaching Fellow, Haas
Management of Fellow Haas Management Opera�ons and Marke�ng Group
Organiza�ons Group of Organiza�ons Group Informa�on Technology
Management Group

To learn more about faculty please visit

h�ps://northwest.educa�on/berkeleyepm/#faculty
CAREER SERVICES (NORTHWEST)
You have specific needs with regards to career support based on industry, organiza�on, func�on and level
of seniority. Northwest Execu�ve Educa�on aims to add value through tailor-made approaches to your
career needs, whether you are pursuing a successful career within your exis�ng organiza�on or looking to
use Berkeley EPM as a launching-pad to a successful transi�on outside your organiza�on.

Northwest works closely with program par�cipants through a mul�-pronged approach. The approach is as
follows:

PROFILE IMPROVEMENT

An ini�al workshop aims at explaining the nuances of a good resume and provides a
ready format for par�cipants to use to highlight their achievements. Execu�ve coach
and Northwest team then works with the par�cipants to develop / improve their
profiles on ac�ve networks such as LinkedIn. The Execu�ve Coach shall also give you
pointers to develop and maintain a strong profile on ac�ve professional networks,
such as LinkedIn.

PERSONAL DEVELOPMENT

Specialised DDI 360 Assessment is used to help par�cipants understand their

blind spots and areas for improvement. Par�cipants will also get pointers on
body language, communica�on as well as presenta�on skills at various points
during the program.

EXECUTIVE SEARCH

You shall be provided a life-�me membership to BlueSteps – an online pla�orm

maintained by the Associa�on of Execu�ve Search Consultants (AESC) which has
a current lis�ng of ac�ve execu�ve search mandates from member organiza�ons
from across the world. Over 350 execu�ve search firms and a total of 8000 plus
execu�ve recruiters will get access to your profile for global roles via BlueSteps.

JOB BOARD

You are provided access to a Northwest maintained Job Board which lists current
mandates being processed by organiza�ons within the extended Northwest
network of suppor�ve organiza�ons, as well as select external pos�ngs.

INTERVIEW PREPARATION

All of your efforts lead to the final step of you being interviewed by target
organiza�ons. If you have an upcoming interview and require addi�onal support
for prepara�on then on your request, Northwest team shall conduct interview
prac�ce sessions with you to prepare you and help posi�on yourself in the best
possible manner for the role within the organiza�on.
“ ”
A JOURNEY OF A THOUSAND MILES MUST
BEGIN WITH A SINGLE STEP

LAO TZU
ADMISSION AND FEES
Berkeley EPM follows a rolling admissions process and applica�ons are evaluated as well as decisions are
communicated in the order in which they are received.

APPLICATION FORM INTERVIEW

You can apply to the program online by Once shortlisted, you will be interviewed by
submi�ng your applica�on. Northwest and/or CEE before you can be
APPLY NOW accepted into the program. These interviews
may be conducted in person or over the
telephone.
A resume in Word or PDF format is required
Considering the limited seats in the program
We require two professional references who are and rolling admissions process, submi�ng your
ready to discuss your candidacy with us in great applica�on in an earlier round, increases your
detail. chances of acceptance into the program.

You need to complete one short essay Applica�on fee is only refunded in the case an
answering two ques�ons - What are your applicant is not offered an admission to the
long-term (5-10 years) career aspira�ons? How program.
will the Berkeley EPM help you achieve these?

DOCUMENT SUBMISSION PROGRAM FEES

You are required to submit academic The program fee for the Berkeley EPM is US$
documents (degrees, diplomas and 33,000. It covers teaching fees, all academic
transcripts). This is to facilitate an evalua�on material, lunches and select dinners. This fee
of your academic profile and achievements. does not include travel and accommoda�on
expenses (domes�c and interna�onal) for
any of the loca�ons.
FINANCING THE PROGRAM
You are responsible for full payment of program fee as per the guidelines to confirm your admission (if
offered) as well as secure your par�cipa�on in the program. Typically we see par�cipants adopt one of the
three routes below for paying the program fees.

COMPANY SPONSORSHIP
Companies can support the internal career advancement of their high poten�al senior
execu�ves by sponsoring them in the program.

A le�er of financial support from the sponsoring company is required to be submi�ed

along with the standard applica�on form.

Companies interested in sponsoring their high poten�al senior execu�ves and who
want to learn more about the programme should get in touch with Northwest
Execu�ve Educa�on at bepm@northwest.sg to schedule a one-on-one discussion with
our program advisor.

You (the candidate) s�ll have to pay the program fee directly to Northwest. You can
arrange to claim reimbursement or receive funding from your employer. However,
Northwest does not accept direct payments from companies at this point in �me.

LOANS
Financing by way of loans to pay the program fees and incidental costs is available in
certain countries. In India, it is available through Credila (An HDFC Limited company) at
compe��ve interest rates.

Decisions on loan approval and collateral requirements will be taken by the financial
ins�tu�on disbursing the loan at its sole discre�on and would be based on your
mee�ng certain norms and your credit score

Please Note – If you will be financing your studies through a loan, then please apply
as early as possible to allow for enough �me for comple�on of loan approval and
disbursal formali�es by the agency.

SELF PAY
You can pay the en�re fee through available funds/ savings. There is no difference in
terms of payment schedule and requirements, should you wish to fund your own
candidacy.

Please note that applying for financing by way of loans in no way jeopardizes your
applica�on. However, in order to ensure that your loan is disbursed on �me, we
suggest that all par�cipants seeking loan financing meet the early applica�on deadline.
“ TWENTY YEARS FROM NOW YOU WILL BE MORE
DISAPPOINTED BY THE THINGS THAT YOU DIDN'T DO THAN
BY THE ONES YOU DID DO. SO THROW OFF THE BOWLINES.

”
SAIL AWAY FROM THE SAFE HARBOR. CATCH THE TRADE
WINDS IN YOUR SAILS.

MARK TWAIN

EXPLORE.
DREAM.
DISCOVER.
PROGRAM PARTNER
Northwest Execu�ve Educa�on is the exclusive program partner for the Berkeley EPM and has worked
closely with UC Berkeley Execu�ve Educa�on, to build Berkeley EPM into a significant learning experience
for senior execu�ves.

Northwest designs and delivers high-quality execu�ve educa�on programs to execu�ves, professionals and
corporates globally. It works in close collabora�on with partner universi�es and schools on design,
curriculum, outreach and delivery of programs to offer relevant, contextual and interna�onal learning
experiences.

The Northwest leadership team includes alumni of top ranked ins�tu�ons such as Harvard Business School,
UC Berkeley Haas and IITs, who have significant global experience in renowned organisa�ons such as
McKinsey, Unilever and Future Group, etc.

Prospec�ve par�cipants and corporate HR (looking to sponsor candidates) are requested to contact
Northwest with ques�ons about the Berkeley EPM Program and enrollment process. Please write to us at
bepm@northwest.sg for any further informa�on.
CONTACT US
We encourage you to learn more about the Berkeley
EPM and its fit with your aspira�ons by connec�ng
with Northwest Execu�ve Educa�on. The Northwest
team will help you to understand and evaluate how
this program can transform your path to innova�ve
leadership and build C-Suite readiness.

UC BERKELEY EXECUTIVE EDUCATION

at the Haas School of Business

2220 Piedmont Avenue,

Berkeley, CA 94720, USA

h�ps://execu�ve.berkeley.edu

NORTHWEST EXECUTIVE EDUCATION

Tel: +91 8587878713 / 14 / 15

Email: bepm@northwest.sg

h�ps://northwest.educa�on/berkeleyepm