CHEMICAL INDUSTRY
NAME: AAFAQ IBRAHIM M
RRN NO: 190292601001
DEPT: MBA ‘A’
BATCH: I
S. NO PARTICULARS PAGES
1. INTRODUCTION ABOUT INDUSTRY
1) MARKET SIZE
2) INVESTMENT
3) GOVERNMENT INITIATIVE
2. EVOLUTION OF INDUSTRY IN INDIA
1) BACKGROUND OF INDIA
3. FUTURE PLANS
4. PIDILITE INDUSTRIES LIMITED
5. TATA CHEMICALS LIMITED
6. UPL LIMITED
7. REFRENCES
Introduction:
The chemical industry comprises the companies that produce industrial chemicals. Central to
the modern world economy, it converts raw materials (oil, natural gas, air, water, metals,
and minerals) into more than 70,000 different products. The plastics industry contains some
overlap, as most chemical companies produce plastic as well as other chemicals.
Various professionals are deeply involved in the chemical industry including chemical engineers,
scientists, lab chemists, technicians, etc. As of 2018, the chemical industry comprises
approximately 15% of the US manufacturing economic sector.
Although the chemical industry may be described simply as the industry that uses chemistry and
manufactures chemicals, this definition is not altogether satisfactory because it leaves open the
question of what is a chemical. Definitions adopted for statistical economic purposes vary from
country to country. Also the Standard International Trade Classification, published by the United
Nations, includes explosives and pyrotechnic products as part of its chemicals section. But the
classification does not include the man-made fibres, although the preparation of the raw
materials for such fibres is as chemical as any branch of manufacture could be.
Market size:
Chemicals industry in India is highly diversified, covering more than 80,000 commercial
products. It is broadly classified into Bulk chemicals, Specialty chemicals, Agrochemicals,
Petrochemicals, Polymers and Fertilizers. India’s proximity to the Middle East, the world’s
source of petrochemicals feedstock, makes for economies of scale.
India is a strong global dye supplier, accounting for approximately 16% of the world production
of dyestuff and dye intermediates. Chemicals industry in India has been de-licensed except for
few hazardous chemicals. Upcoming Petroleum, Chemicals and Petrochemicals Investment
Regions (PCPIRs) and Plastic parks will provide state-of-the-art infrastructure for Chemicals and
Petrochemicals sector.
The Indian chemicals industry is projected to reach $304 bn by 2025
Indian ranks 14th in export and 8th in import of chemicals (Excluding Pharmaceuticals
products) globally
Demand of chemical products is expected to grow at approximately 9% p.a. over the next
5 years
Indian chemical industry employs more than 2 million people
Market size of the Chemicals industry in India stood at $178 bn in 2018-19.
Total production of major chemicals and petrochemicals stood at 27,858 MT during 2018-19, a
growth of 4.18% over 2017-18. Alkali chemicals had the largest share in the Chemical industry
in India with approximately 69% share in the total production. Production of polymers accounts
for around 61% of the total production of basic major petrochemicals.
The petrochemical demand is expected to grow at 7.5% CAGR from FY 2019-23, with
polymer demand growing at 8%
The agrochemicals market in India is expected to grow at 8% CAGR reaching $3.7 bn by
FY22 and $4.7 bn by FY25.
The specialty chemicals constitute 22% of total chemicals and petrochemicals market in
India. As of FY18, the total market size is around $35 bn. The demand for speciality chemicals is
expected to grow at 12% CAGR from FY19-22.
Investment:
india is the seventh largest producer of chemicals globally and third largest producer in Asia in
terms of output. The country ranks third globally in the production of agro chemicals and
contributes around 16 per cent to the global dyestuff and dye intermediates production. Among
the most diversified industrial sectors, chemicals cover an array of more than 70,000 commercial
products. The chemical sector is expected to double to US$ 300 billion by 2025, clocking an
annual growth rate of 15-20 per cent. To achieve this, the government of India is working on a
draft chemical policy that will focus on meeting the rising demand for chemicals and reduce
imports. There is a global shift towards Asia as the world’s chemicals manufacturing hub-
making this sector a unique investment opportunity.
Government initiative:
The Government of India’s aggressive initiative proposes to modify the country from being
Asia’s 0.33-biggest financial system into a global production powerhouse. The initiative has
established an enthusiastic intention of building 100 million extra jobs within the production
zone with the support of 2022.
The initiative has encouraged India to achieve the top spot and appear as the pinnacle vacation
spot in the world for foreign funding. After the release of the initiative, common Foreign Direct
Investment (FDI) has grown by 39 percentage.
The chemical enterprise in India is a key component of its economic system, accounting
for an approximately 2.Eleven percentage of the GDP. In terms of the extent of
production, Indian chemical manufactures enterprise is the 1/3 prominent producer in Asia
and sixth largest within the global.
India’s increasing per capita intake and call for agriculture-related chemical substances
provides the big scope of increase for the arena within the ordinance. Fascinated with the
aid of the order and returns of the Indian marketplace, foreign companies have bolstered
their presence in India. From April 2000 to May 2015, overall FDI inflows into the Indian
chemical elements industry had been $10.49 billion.
The Government of India allows a hundred percentage FDI inside the Indian chemical
compounds area; while manufacturing of most chemical products is de-licensed. In
addition to encouraging research and development inside the division, the government is
continually reducing the listing of funded chemical objects for manufacturing inside the
small-scale region. This stimulates more investment in upgrading technology and
modernization.
Evolution of industry in india:
According to IBEF, the Indian chemical industry stands as the third largest producer in Asia and
12th in world, in terms of market volume. This industry could grow at 14% per annum from USD
160 billion in 2013 to reach a size of USD 350 billion by 2021. However, is this figure realistic?
The chemical industry is one of the oldest industries in India. Over the last decade, it has evolved
from being a basic chemical producer to becoming an innovative industry. With investments in
R&D, the industry is registering significant growth in the knowledge sector comprising of
specialty chemicals, fine chemicals and pharmaceuticals. The Indian Chemical industry has had
to face the brunt of the global slowdown in the past 2-3 years. Global economic uncertainties
along with recent regulatory issues have resulted in low FDI inflows into the country. But, a
large population, dependency on agriculture and strong export demand are the key growth
drivers for the Chemical industry, which have resulted in the recent upswing, visible in the latest
figures. The estimated size of the market is USD 144 billion, which accounts for about 3% of the
nation’s GDP. Per capita consumption of majority of finished products in the chemicals sector is
far below the world average; this points out the vast potential for growth in the industry.
The largest segment of the Indian chemical industry are Base chemicals, which comprise of
Petrochemicals, man-made fibres, industrial gases, fertilisers, chlor-alkali, and other organic and
inorganic chemicals. This is followed by specialty chemicals, pharmaceuticals, agrochemicals
and bio-pharma, bio-agri, and bio-industrial products. For instance, India accounts for
approximately 7% of the world production of dyestuff and dye intermediates. The chemical
industry is one of the most diversified sectors, covering more than 70,000 commercial
products. Gujarat and Maharashtra emerged as the most favoured zones for the industry, mainly
because of government policies, strategic location and availability of raw material.
Lured by the size and returns of the Indian market, foreign firms have strengthened their
presence in India. From April 2000 to November 2014, the total FDI inflow into the Indian
chemical industry (excluding fertilizers) was USD 10.1 billion. The share of the chemical
industry in the total FDI inflow from April-October 2014 has been estimated to be 4%, which is
a huge improvement compared to 1,3% in 2013.
The Government recognizes the chemical industry as a key growth element of Indian economy.
In the Chemical Sector, 100% FDI is permitted and excise duty was reduced from 14% to 10%
and later to 8%. Industrial licensing has been abolished for most sub-sectors. Import of certain
organic chemical products to India requires the approval of the Directorate General of Foreign
Trade. A number of initiatives have been proposed in the 12th 5-year plan (2012-2017) to boost
the growth of the Indian chemical industry. Policies have been initiated to set up integrated
Petroleum, Chemicals and Petrochemicals Investment Regions (PCPIR). PCPIR will be an
investment region in India spread across 250 square kilometers for manufacturing of domestic
and export-related products of petroleum, chemicals and petrochemicals. The Indian Chemical
industry has the potential to grow significantly, if some of the key growth imperatives are taken
care of. Securing feedstock, the right product mix and M&A opportunities are currently the key
imperatives for the chemical industry in India.
Background of industry:
The emergence of the chemical industry as an independent branch is associated with the
industrial revolution. The first sulfuric acid plants were built in Great Britain in 1740
(Richmond), France in 1766 (Rouen), Russia in 1805 (Moscow Province), and Germany in 1810
(near Leipzig). The development of the textile and glass industries prompted the initiation of
soda production. The first soda plants were built in France in 1793 (near Paris), Great Britain in
1823 (Liverpool), Germany in 1843 (Schönebeck), and Russia in 1864 (Barnaul). In the mid-
19th century, artificial fertilizer plants appeared in Britain (1842), Germany (1867), and Russia
(1892).
In 1823, British entrepreneur James Muspratt started mass producing soda ash (needed for soap
and glass) using a process developed by Nicolas Leblanc in 1790. Further advances in organic
chemistry in the last half of the 19th century, allowed companies to produce synthetic dyes from
coal tar for the textile industry as early as the 1850s. In the 1890s, German companies began
mass producing sulfuric acid and, at about the same time, chemical companies began using the
electrolytic method, which required large amounts of electricity and salt, to create caustic soda
and chlorine.
Future plan:
Indian Chemical Industry is one of the oldest industries in India, which contributes significantly
to the industrial and economic growth of the nation. Since the Indian Chemical Industry has
numerous forward and backward linkages, it is called the backbone of the industrial and
agricultural development of the country and provides building blocks for many downstream
industries.
The Indian Chemical Industry has witnessed robust growth in the past decade and has been
ranked 6th largest in the world and 3rd largest in Asia according to Invest India: Investment
Promotion and Facilitation Agency. It is expected to register a growth of 13-14% over the next
5 years while petrochemicals have registered a growth of 8-9% over the same period. and the
Indian chemicals industry is projected to reach $ 304 bn by 2025.
The government recognizes the Chemical Industry as a key growth element of the Indian
Economy. In the Chemical Sector, the Indian Government allows 100% FDI. The manufacture of
most of the chemical products is delicensed except life hazardous. Its share in the manufacturing
sector GDP is ~16% and the Government has a target to increase it to at least 25% by 2025.
Numerous initiatives have been proposed in the 12th five-year plan (2012-2017) to boost the
growth of Indian Chemical Industry including:
Set-up of a technology up-gradation fund of USD 80mn which will make the industry
greener and more intolerant towards environmental pollution.
Proposal to establish an autonomous USD 100mn Chemical Innovation Fund to
encourage commercialization efforts for innovations.
Providing incentives for the use of bio-based raw materials which will alleviate the
chances of a chemical disaster.
Regulatory support against cheap imports to allow the domestic market to flourish
without too much pressure.
Top companies in chemical industry:
Pidilite Industries Limited:
Pidilite Industries Limited is an India-based adhesives manufacturing company.[3] It also sells
art material, construction chemicals and other industrial chemicals.
Pidilite markets the Fevicol range of adhesives. Its other brands are FeviKwik, Dr.
Fixit, Roff, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron.[4]
Founded 1959 (60 years ago)
Founder Balvant Parekh
Pidilite's corporate office is located in Andheri (East), Mumbai. The company has manufacturing
facilities in India, including Mahad, (Maharashtra); Vapi, (Gujarat); Baddi and Kala Amb, both
in (Himachal Pradesh). FeviKwik is a popular cyanoacrylate based instant adhesive in the Indian
Subcontinent.
Corporate Social Responsibility is important at Pidilite. Our community initiatives are linked to
sustainability. Such decisions are mainly based on the social and environmental consequences. It
is our intent to make a positive difference to society.
Every year, we dedicate hundreds of man-hours to identify the needs of the communities around
us, and fill in the gap with our efforts. We not only create employment opportunities for the
locals around our manufacturing facility, but also take steps to improve their health and lifestyle
through several initiatives in medical aid, agriculture, horticulture, water management, animal
husbandry and education.
Pidilite Product Strategy:
Pidilite‘s biggest and most famous product is Fevicol along with FeviKwik, M-Seal, Dr. Fixit
etc. M-seal is India’s leading Epoxy Sealant which is used in several segments due to its varied
usage. Fevi Kwik is a popular general purpose adhesive which bonds to variety of surfaces. Dr.
Fixit prevents leakages and is the market leader in construction chemicals. FeviBond is used in
industrial areas like automotive, railways, construction and electrical areas of ship building etc. It
is a rubber-based adhesive which contains Polychloroprene.
Pidilite Steelgrip is an insulation tape brand acquired by Pidilite in 2002. It manufactures PVC
electrical tapes. Pidilite also has a clear adhesive, hand tear able tape which is safe for children
by the name of Prime. Rangeela Tempera colors and Rangeela safe molding Dough is very
popular among children.
Pidilite Price/Pricing Strategy:
Below is the pricing strategy in Pidilite marketing strategy:
Pidilite being the market leader enjoys high pricing power in all segments. It is easy for Pidilite
to pass on the high cost of raw material to the consumer. They have Rs.5 as a price point for a
no. of consumer products. It helped them expand their market. Their retail margins vary from 12-
25% depending on the products. Smaller players do give higher margins but Pidilite provides a
better quality product which helps them beat the smaller players. This gives an overview in the
pricing strategy in the marketing mix of Pidilite.
Pidilite Place & Distribution Strategy:
Following is the distribution strategy of Pidilite:
Pidilite uses various distribution channel to promote and market its products. Their products are
sold through Hardware stores, stationery shops, Kirana stores, furniture stores, modern trade and
pharmacies. It also sells directly to the end consumers. Its reach is not just confined to tier 1
cities but it is increasing its penetration in tier 2 and tier 3 cities and rural areas too. Pidilite has
more than 4000 distributers providing products to 4,00,000 retailers or dealers and 4000
industrial consumers. Pidilite maintains good relations with intermediaries and suppliers which
give them an edge over competitors. It introduced a training program for carpenters and also
gave them Fevicol furniture book showcasing furniture designs.
Pidilite Promotion & Advertising Strategy:
The promotional and advertising strategy in the Pidilite marketing strategy is as follows:
Pidilite also spend a lot on their sales and marketing department. Since Pidilite’s products are
low involvement products, Pidilite create brand awareness by educating intermediaries like
carpenters, civil contractors, plumbers. It also holds training session for construction workers,
plumbers etc. in its in house “Dr. fixit institute”.
Pidilite has always come up with brilliant advertisements and catchy jingles to win the hearts of
the consumers. With each advertisement Pidilite has reinforced its value proposition. The
advertisements are highly appreciated for their great content, creativity and the connect they have
with the consumers. Their TV commercials have always had a rural theme to it. One of their ads
have also won a Cannes award for India. Amitabh Bachchan has been the brand ambassador for
Dr. fixit. Hence, this covers the entire marketing mix of Pidilite industries.
Acquisitions:
1)Pidilite Industries has acquired a 70 per cent stake in Tenax India Stone Products Pvt Ltd in an
all-cash deal for about ₹ 80 crore.
Pidilite has signed a definitive agreement with Tenax SPA (Tenax Italy) for acquiring the stake,
the comany said in a statement.
Tenax India is a subsidiary of Tenax Italy, which makes adhesives, coating, surface treatment
chemicals and abrasives for the marble, granite and stone industry.
2) Acquisition of 70% stake in equity shares of CIPY Polyurethanes Pvt. Ltd. (“CIPY”) subject
to completion of certain conditions precedent.
CIPY was incorporated on 29 th November, 1994 and it is engaged in the business of
manufacture and sale of floor coatings using polyurethanes, epoxies, polyurea and polyaspartic
polymers. The consideration will be in cash being an amount of Rs. 96.40 crores in aggregate
payable to the existing shareholders of CIPY for the purchase of the portion of shares held by
them in CIPY.
This acquisition will help the Company to participate in the growth of the resin flooring and floor
coatings market.
The turnover of CIPY was Rs. 110.40 crores for the year 2016-17.
MERGER:
Pidilite Industries, manufacturer of adhesives and industrial chemicals, has received the
shareholders' approval for merger of Vinyl Acetate Monomer manufacturing unit of Vinyl
Chemicals (I) Ltd at Mahad with itself.
The shareholders of Pidilite Industries at the court convened meeting had recently approved the
scheme of arrangement regarding the demerger of Vinyl Acetate Monomer Manufacturing Unit
of Vinyl Chemicals
The shareholders of Pidilite Industries at the court convened meeting had recently approved the
scheme of arrangement regarding the demerger of Vinyl Acetate Monomer Manufacturing Unit
of Vinyl Chemicals (I) Ltd from itself, the company informed in a filing to the Bombay Stock
Exchange.
GDP OF PIDILITE:
Pidilite Industries Ltd has increased its focus on sales, distribution and innovation owing to a
slowdown in the FMCG sector, a top official said.
The Fevicol maker has also been focusing more on brand building, and investing more behind its
brands
he growth in the FMCG industry tends to correlate with the GDP growth of the country, and if
the GDP growth rate falls, so does the FMCG growth rate, Puri explained, talking about the
current reduced growth rates in the FMCG sector.
For Pidilite Industries which has products like adhesives, waterproofing solutions, sealants and
polymers raw material prices have been benign and hence, it hasn’t suffered a substantial hit on
profits due to the slowdown
FUTURE PLANS:
The growth, however, won’t come at the cost of margins, the company said in a conference call
with analysts. It maintained its long-term operating margin guidance of 20-24 percent.
The company plans to launch new products and strengthen its position in the core adhesive
segment, Expand its distribution network, he maker of Fevicol uses vinyl acetate monomer, a
crude oil derivative, to make adhesives. Crude prices rose 15.5 percent so far this year to $77 a
barrel. The cushion of lower oil prices over the past three to four years, which helped Pidilite’s
margins expand more than 500 basis points during the period, is behind. The sharp increase in
crude prices poses a risk of margin compression.
Tata chemicals limited:
tata Chemicals Limited is an Indian global company with interests in chemicals, crop nutrition
and consumer products headquartered in Mumbai, India.[2] The company is one of the largest
chemical companies in India with significant operations in India and Africa.[3] Tata Chemicals is
a subsidiary of Tata Group conglomerate.[4]
Tata Chemicals has been ranked 1st in 2017 Responsible Business Rankings
The Company is a manufacturer of soda ash and sodium bicarbonate for diverse industries, such
as glass, detergents, silicates, textiles, food, pharmaceuticals, animal feed, mining and chemical
processing. The Company operates through four segments: Inorganic Chemicals, which includes
soda ash, salt, sodium bicarbonate, marine chemicals, caustic soda and cement; Fertilisers, which
includes fertilizers and other traded products; Other Agri-inputs, including Rallis India Limited's
operations, and Others, which includes pulses, spices, water purifier and nutritional solutions.
The Company classifies its products under approximately three categories, including living
essentials, industry essentials and farm essentials. The Company has a global presence with
subsidiaries in the United Kingdom, Kenya and the United State
marketing strategies:
Tata Chemicals Product Strategy:
The product strategy and mix in Tata Chemicals marketing strategy can be explained as follows:
Tata Chemicals is one of the leading chemical companies in India. Tata Chemicals business can
be divided into 4 segments and accordingly the products are categorized as the following:
a. Consumer products: These are used by people in day to day life. Tata salt brand comes under
this segment. Tata salt is market leader in iodized salt segment in India with more than 600
million people consuming it every day. Tata salt has two salt variant: Tata Salt lite and Tata Salt
plus. The low cost and innovative purifier ‘Tata Swatch’ also belongs to this segment. Tata
Chemicals also offers nation’s first brand of pulses called as ‘Tata Sampann’ which was
previously called as I Shakti.
b. Industry Chemicals: Tata Chemicals is second largest producer of Soda ash in the world. Tata
chemicals produces industry essentials like caustic soda, liquis chlorine, gypsum etc which are
required by diverse industries such as glass, textile, food, mining, chemical processing etc.
c. Agri Soultion: Tata Chemicals produces essential farming products such as fertilizers,
pesticides, improved seeds, special nutrient to enhance crop productivity. Tata chemicals also
runs Tata Kisan Sansar network to provide special information to farmers to improve agricultural
practices.
d. Nutritional Solution: Tata chemicals under its Sustentials brand offers nutritional solution to
modern customers. Tata chemicals flagship product ‘Gossence’ is helpful in growing good
bacteria to improve health.
Tata Chemicals Price/Pricing Strategy:
Below is the pricing strategy in Tata Chemicals marketing strategy:
Tata Chemicals faces tough competition from HLL (Annapurna, captain cook salt), BASF,
Pidilite Ind, Aarti Ind etc. As the numbers of competitors are more in the consumer product
segment which offers commodities such as salt, pulses, purifiers etc. therefore Tata Chemicals
follows a competitive pricing strategy for its products. The reason for this pricing strategy is
because buyers (consumers) have more bargaining power and can switch brands easily. Tata
Chemicals always focuses on providing best quality products to its customers as pricing are
nearly same by all competitors like Tata Swatch purifier is a low cost innovative water purifier
solution by Tata Chemical. Tata Chemicals also charges competitive prices for its industrial
products like chemicals and other agri products etc. Tata Chemicals also sometimes follows
flexible pricing policy and gives discount on its agri solution products like fertilizers, pesticides
etc mostly sold to small farmers with low income level. For its business division of Nutritional
Solution the company charges premium pricing strategy for its flagship brands like Gossence
Place:
Following is the distribution strategy of Tata Chemicals:
Tata Chemicals Ltd began its operation in Gujarat in the year 1939 and now it operates in 4
continents covering Asia, Europe, Africa and North America. The company has its own branded
stores in places that sells its products. Tata Chemicals run Tata kisan Sansar outlets other than its
presence in traditional retail stores and other retails chain. TCL has a strong distribution network
for its salt brand and it uses the same network to sell now I Shakti pulses across India. Also
Rallis india which is a subsidiary of Tata Chemicals which operates in farm products sector has
more than 2300 distributers and about 40 thousand retails shops across India which covers more
than 80% of Indian districts. Rallis India is benefitting more than 5 million farmers across India
through its Kisan Kutumb program.
Tata Chemicals Promotion & Advertising Strategy:
The promotional and advertising strategy in the Tata Chemicals marketing strategy is as follows:
Tata Chemicals uses omni channel to promote its brand and products. The company is engaged
in promotional activities on TV, radio, print, social media, events and sponsorships. Tata
Chemicals has hired some famous celebrities like Sanjeev Kapoor to endorse the I Shakti pulses
brand. Tata chemicals emotional promotional campaign ‘ Tata namak: Desh ka namak’ is the
most popular campaign. Tata salt also came up with a promotional strategy of branding plates
during the Kumbh mela of 2016. Tata chemicals also run Tata Chemical Society for Rural
Development (TCSRD) program to increase productivity of crop and impart knowledge to
farmers. Tata chemicals also started a social program called ‘Desh ko Arpan’ to help under
previleged children in society. Tata chemicals also provides sponsorships to AnnualWomen
STEM conference at university of Wyoming and during Rio Olympics it launched a campaign
‘Namak ke Waastey’ for supporting Indian athletes. Hence, this concludes the entire marketing
mix of Tata Chemicals.
Mergers:
Tata group on Wednesday decided to demerge consumer business of Tata Chemicals (TCL) and
merge it with Tata Global Beverages (TGBL). TGBL will be renamed as Tata Consumer
Products, the group announced.
Under the scheme, every shareholder of TCL will get 1.14 new equity shares of TGBL for every
one equity share held in TCL. It means that shareholders having 100 shares in TCL will receive
114 shares in TGBL.
The new merged entity will have key brands such as Tata Salt, Tata Tea, Tata Sampann and
Tetley under a single umbrella.
Acquisition:
Tata Chemicals announced completion of acquisition of the Silica business from Allied Silica.
Earlier this year, the Company had entered into a Business Transfer Agreement with Allied
Silica Limited to acquire their business of precipitated silica for a consideration of upto ? 123
crores, on a slump sale basis. This acquisition is a part of the Rs. 295 crore investment approved
by the Board during Feb 2017, towards this specialty business.
This agreement includes the acquisition of an existing manufacturing site in Tamil Nadu, which
will produce Highly Dispersible Silica (HDS). The specialty chemical product represents a
downstream value addition to Tata Chemicals soda ash business, where it ranks among the top
manufacturers globally.
GDP OF TATA CHEMICALS:
Revenue ₹14,539,794 crore (US$2.0 trillion) (2019)
Net income ₹2,433 crore (US$340 million) (2018)
Tata Chemicals, part of the over USD 110 billion Tata Group, on Friday reported 48.68 per cent
year-on-year fall in consolidated net profit at Rs 1,386.85 crore for the financial year ended
March 31, 2019.
"The Tata group company had posted consolidated net profit of Rs 2,702.49 crore in the financial
year 2017-18," Tata Chemicals said in a filing to the Bombay Stock Exchange.
Consolidated revenue from operations, however, rose by 9.19 per cent to Rs 11,296.33 crore
in FY19 from Rs 10,345.36 crore
Future plans:
Tata Chemicals, part of the over USD 110 billion Tata Group, on Friday reported 48.68 per cent
year-on-year fall in consolidated net profit at Rs 1,386.85 crore for the financial year ended
March 31, 2019.
"The Tata group company had posted consolidated net profit of Rs 2,702.49 crore in the financial
year 2017-18," Tata Chemicals said in a filing to the Bombay Stock Exchange.
Consolidated revenue from operations, however, rose by 9.19 per cent to Rs 11,296.33 crore
in FY19 from Rs 10,345.36 crore
United Phosphorus Limited:
UPL Limited, formerly United Phosphorus Limited, is an Indian multinational company that
manufactures and markets agrochemicals, industrial chemicals, chemical intermediates, and
specialty chemicals, and also offers crop protection solutions.[buzzword][4] Headquartered
in Mumbai, Maharashtra, the company engages in both agro and non-agro activities. The agro
business is the company's primary source of revenue and includes the manufacture and
marketing of conventional agrochemical products, seeds and other agricultural related products.
The non-agro segment includes the manufacture and marketing of industrial chemical and other
non agricultural related products such as fungicides, herbicides, insecticides, plant growth and
regulators, rodenticides, industrial and specialty chemicals, and nutrifeeds. UPL products are
sold in 150+ countries.[5][6]
United Phosphorus Limited was established on 29 May 1969.[6] The company changed its name
to UPL Limited in October 2013
Marketing strategies:
At UPL Marketing our vision is to ignite imagination, challenge the impossible and inspire for
the future. We dedicate ourselves to understanding people, their perceptions and then challenging
the boundaries of traditional marketing. As your creative partner, we become responsible for
your sales creativity, inspiration and engagement
DIGITAL ADVERTISING
Marketing in the past decade is reaching new levels of sophistication. Effectively everything is
changing; magazines are going online, people are checking their social media feeds more often
than ever and we now know more about people than ever before!
It’s important to understand that although we are changing where we market the principles of
marketing are the same. There is still a customer, a product and a process to influence sales.
Modern marketing and social media is simply giving us a better way to do this. That being said,
you need a strategy, engaging content and the knowledge of these channels to make them work.
Social Media,
Social media is now used by over one quarter of the world’s population. Social media gives your
business the power to engage with them on social level, build a relationship and ask for a sale.
Paid Media Management,
PPC, CPC, CPM – in simple terms your marketing budget will spent reaching only your
audience and every penny will count. We build digital campaigns for social, search and display
adverts.
Content Marketing,
Blogs, social, emails – all content, all marketing. Your content if strategy-led and professional
produced will empower your marketing. Content marketing is customer service at it’s best.
Mergers:
On 20 July 2018, UPL signed a US$4.2 billion agreement with Platform Specialty Products
Corporation (now Element Solutions Inc.) to acquire control of Arysta LifeScience Inc. The
acquisition was completed in February 2019,[8][9] making UPL the fifth largest generic
agrochemicals company in the world after Bayer, Dupont, Syngenta and BASF.
Amalgamation:
With reference to the earlier letter dated June 23, 2016, Advanta Ltd has now informed BSE that
the Hon’ble High Court of Gujarat at Ahmedabad vide its order dated June 23, 2016 has
sanctioned the Scheme of amalgamation of Advanta Limited (‘Advanta’ or “Transferor
Company”) and UPL Limited (‘UPL’ or the Transferee Company”) and their respective
shareholders and creditors (‘Scheme’). The Scheme has become effective on July 20, 2016,
being the date of filling the form INC-28 with the Registrar of Companies.
Business model:
The company is engaged in the business of agrochemicals industrial chemicals and chemical
intermediates. They operate in three segments: agro chemical industrial chemicals and others.
The agro chemicals segment consists of agrochemicals technicals and formulations. The
industrial chemicals segment consists of industrial chemicals and speciality chemicals. The
others segment consists of traded products. The company has also got a captive power plant in
Jhagadia.The company offers a range of products that includes insecticides fungicides herbicides
fumigants plant growth and regulators and rodenticides. They have 23 manufacturing sites which
includes nine in India four in France and two in Spain. They operate in every continent and have
a customer base in 123 countries with their own subsidiary offices in Argentina Australia
Bangladesh Brazil China Canada Denmark France Germany Hong Kong Indonesia Japan Korea
Mauritius Mexico New Zealand Russia Italy Turkey Spain South Africa Taiwan USA UK
Vietnam Zambia Shanghai Columbia and Netherland.UPL Limited was incorporated on January
2 1985 with the name Vishwanath Commercials Ltd. In February 1985 the company went to
public. In February 1994 R.D. Shroff along with his family and investment companies acquired
78.61% of the equity capital of the company and changed the company name to Search Chem
Industries Ltd in 24 February 1995. In March 1995 the group reorganized the shareholding and
as a result United Phosphorus Ltd acquired 75% of the equity capital of Search Chem Industries
Ltd from the family and investment companies of R. D. Shroff. Subsequently in August 1995
United Phosphorus acquired further 11560 shares thereby resulting in total holding of 79.72%.
Future plans:
Diversify Product Offerings UPL plans to diversify its product portfolio and offer complete
solutions for the agricultural sector, including crop protection chemicals, herbicides, weedicides,
rodenticides, insecticides and fumigants. The company plans to penetrate the EU by registering
its products, thereby facilitating their marketing and distribution in the region. Enhance Market
Penetration The company is planning to extend its foothold in the EU. It is planning to acquire
companies with broad product registrations to enter new markets and expand its product.
UPL Ltd is planning to expand its chemical unit in Tarapur in Boisar Tehsil in Palghar district of
Maharashtra. The project involves expanding existing pesticides and intermediates units
production capacity from 1620 tpa to 24300 tpa. Land required for the project is already
available. The project cost is estimated at ₹ 2,270 million. The new capacity will produce
Acephate, Glyphosate, Clomazone, Asulam, Azoxystrobin, Devrinol technical pesticides and
Triazinone, Phosphorous Trichloride, Phosphorous Acid Crystals and other intermediates.
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http://chemicals.industry-report.net/2019/05/15/upl-ltd-plans-expansion-programme-in-tarapur/
