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Study Plan For International Business Management

This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

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Pramod Pradhan
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243 views4 pages

Study Plan For International Business Management

This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

Uploaded by

Pramod Pradhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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STUDY PLAN FOR INTERNATIONAL

BUSINESS MANAGEMENT
Prof : Ritu Bhattacharyya

1. INTRODUCTION TO INTERNATIONAL BUSINESS


2. FORCES OF GLOBALISATION
- The Historic background
- Multinational Corporations
- The Need for Globalisation
- The Mode of Entry
3. THEORIES OF INTERNATIONAL TRADE
- Mercantilism
- Absolute Advantage
- Comparative Advantage
- Heckscher-Ohlin Theory
- The International Product Life Cycle
- New Trade Theory
- National Competitive Advantage
4 THE ENVIRONMENT OF INTERNATIONAL
BUSINESS
- The Political Environment
- The Economic Environment
- The Legal Environment
- Foreign Direct Investment
- The Political Economy of FDI’s
5. REGIONAL ECONOMIC INTEGRATION
- Levels of Economic Integration
- The Economic case of Integration
- The Political case of Integration
- Different Integration around the world
- European Union
- NAFTA
- OPEC
- ASEAN
6. THE GLOBAL MONETARY SYSTEM
- The Foreign Exchange Market
- Function
- Nature
- The Theories of Exchange
- Rate Determination
- Currency Convertability
7. THE STRATEGY OF INTERNATIONAL BUSINESS
- Strategy and the Firm
- Profiting from Global Expansion\
- Pressures of Cost Reduction and Local
Responsiveness
- Strategic Choices
- Strategic Alliances
8. THE ORGANISATION OF INTERNATIONAL
BUSINESS
- Organizational Structures
- Control Systems
9. COUNTRY RISK ANALYSIS
- Product Risk Analysis
- Cultural Factors
- Political Factors
- Competition
- Demography
- Historic Facators
10. CULTURE

Notes
1. Attendance is compulsory and carries 10 marks
2. Library assignments include Case presentation which is a group activity each
group to comprise of 4 students and the cases must be presented at the end of the
semester
3. Project work comprise of choosing an industry in India and then studying its
International/global scenario
STUDY PLAN FOR INTERNATIONAL/GLOBAL
MARKETING
Prof : Ritu Bhattacharyya

1 INTRODUCTION : THE CONEPT OF GLOBAL


MARKETING
- Identifying global customer needs
- Satisfying Global Customers
- Being Better than the Competition
- Recognising the constrains of Global Markets
2 INTRODUCTION ; THE CONCEPT OF
INTERNATIONAL MARKETING
- International Marketing – a closer look
- International Marketing Management
3 GLOBAL/INTERNATIONAL MARKETING
STRATEGIES
- Global Strategies – A Framework
- Global Strategy and the Product Line
- Global Markets
- Global Production Resource
- Global Competition
- Global Customers
- Corporate Goals and Global Strategies
4 INTERNATIONAL /GLOBAL MARKET
INTELLIGENCE
- Need for Information
- Problems in International Market Research
- Research Techniques used in developing
Countries
- Screening Potential Markets
5 INTERNATIONAL PRODUCT POLICY
- What Sells Abroad
- Customisation Vs Standardisation
- Principles of Product Adaptation
6 BRANDING
- Brand Extensions
- Brand Protection
- Product Piracy and Counterfeiting
7. DISTRIBUTION
- Managing Foreign Distribution
- Initial Distributor Selection
- Selection of Channel
- Logistics for International Marketing
8 INTERNATIOAL PROMOTION
- Constraints on International Advertisement
- Selecting the Agency
- Choosing the Advertisement Message
- Selecting the Media
- Budget
- Evaluating Effectiveness
9 PRICING IN INTERNATIONAL MARKETS
- Factors in International Pricing
- Effect of Exchange Rate Fluctuation on Pricing
- Competition and Pricing
- Gray Market
10 INTERNATIONAL MARKETING OF SERVICES
- Fixation of Quality and Price
- Outsourcing a major service
- Call Centers a service provider

NOTES
1. Attendance is compulsory and carries 10 marks
2. Library assignments include Case presentation which is a group activity
each group to comprise of 4 students and the cases must be presented at the end of the
semester
3. Project of 20 marks will be given n the basis of the students interest in any
of the above topics.

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