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6 PowerofDigitalMarketing

Digital marketing has become essential as about half of the world's population uses the internet and 3 billion people use mobile phones to access the internet. If consumers are digitally present, marketing needs to be there as well. Digital marketing is advantageous over traditional marketing as it allows companies to reach more people, engage customers through personalized and innovative communications, support online sales, and reduce costs significantly.

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Bilal Ahmed
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49 views1 page

6 PowerofDigitalMarketing

Digital marketing has become essential as about half of the world's population uses the internet and 3 billion people use mobile phones to access the internet. If consumers are digitally present, marketing needs to be there as well. Digital marketing is advantageous over traditional marketing as it allows companies to reach more people, engage customers through personalized and innovative communications, support online sales, and reduce costs significantly.

Uploaded by

Bilal Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Title: 06 – Power of Digital Marketing

Learning Objectives:

1. Understanding the significance of Digital Marketing today


2. Understanding what benefits can Digital Marketing do for the company

Description:

Digital Marketing has become a buzzword of the modern day internet, but why is it so
important? Looking at facts we find how the world’s consumers are shifting towards digital media:
About half of the world’s population is now an internet user and around 3 billion people are mobile
phone internet users; the same amount of people use social media each month. If the consumers are
now digitally present, marketing needs to be there as well. Digital Marketing is beneficial over
traditional marketing because it reaches more people, is more personal, allows more engagement from
the customer, allows innovative communications, is important for online sales, and reduces costs
immensely.

Further Reading:

https://www.adbot.in/5-advantages-of-digital-marketing-in-the-present-scenario/

https://www.demandsignals.com/content/benefits-of-digital-marketing/

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