1. Brand Strategy 2.

Brand Identity

RESEARCH + INSIGHTS NOMENCLATURE

 Brand Audits  Naming

Restaurant 


Buyer Personas
Audience Segmentation



Product names
Process names

Brand
 Workshops  Service names
 Research, trends & insights  Titles

Strategy
 Testing  Abbreviations

 URLs
COMMUNICATION STRATEGY
 Social handles

Overview 


Marketing strategy
Sustainability strategy BRANDMARKS

 Personal branding strategy  Logos

 Communications strategy  Wordmarks

 Content marketing strategy  Icons

 Brand launch strategy  Favicons

Branding can get  Brand champions /  Signatures

complicated. ambassador strategy

VISUAL STYLE
 Customer engagement
strategy  Colour style
We created this brand
 Brand awareness strategy  Typographic style
strategy overview to  Photographic style
 Touch-point strategy
help restaurant & cafe  Illustration style
BRAND DEFINITION
owners who are  Video style
 Mission statements
considering a re-brand  Sensory style
 Vision statements
but aren’t quite sure CONCEPT TESTING
 Value proposition
what to include.  Positioning statement  Prototyping

 Story boarding
BRAND MESSAGING + STORY
 Mock-up applications
 Tag-line
This checklist helps you: GUIDELINES
 Descriptors

 Key messaging  Brand Brief - strategy

• Plan your brand strategy from  Service definitions  Brand Brief - visual
a bird’s eye view  Guiding principles  Brand Brief - voice

• Understand which brand  Customer pledges  Brand Style guidelines -

 Vocabulary
digital or print
elements are most important
 Logo guidelines
 History
• Narrow focus to what you need  Color palette guidelines
 Boilerplate
now vs later  Typography guidelines
 Elevator speech
• See which items are essential  Photography guidelines
 Tone + voice style
 Illustration guidelines
 Headline style
• Eliminate unnecessary brand
 Sensory guidelines
 Call to action
applications & save you money
 Application guidelines
• Create a custom proposal that BRAND ARCHITECTURE

includes exactly what you need  Corporate, umbrella and

family brands
 Endorsed and sub-brands
 Product brands

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3. Brand Experience 4. Brand Advisory
 Sales scripts  Bar-mats
CORPORATE IDENTITY
ASSET MANAGEMENT
 Presentations  Matchbook/Lighter
 Business cards
 Proposals  Posters  Launch management
 Letterhead
 Interior Signage Boards  Campaign management
 Envelopes PRESENTATIONS + PROPOSALS
 Window Stickers  Production management
 Notepads  Vertical covers
 Table Numbering  Content standards
 Presentation Folder  Horizontal covers
 Silverware/Chopstick Sleeve  Best practice guidelines
 Invoice  Interiors grid
 Brand champion guidelines
 Company Profile  Templates SOCIAL NETWORKS
 Sales team toolkits
 Investor Guide  Imagery
 Linkedln
 Media relations toolkits
 Press releases  Facebook
ENVIRONMENTAL APPLICATIONS  Training Toolkits
 Mailing labels  Twitter
 Internal signage  HR Toolkits & Messaging
 Announcements  Pinterest
 External signage
 Invitations  Instagram
 Interior Design
 Name Cards  YouTube
 Flags
 Company Forms  Vimeo
 Banners
 Presentations
 A-Frames BRANDED GIFTS
 Labels

VEHICLES:  Shirts
DIGITAL COMMUNICATIONS
 Caps
 Van signage
 Email templates  Ties
 Car signage
 Email signatures  Pens
 Bus signage
 Social networks  Note pads
 Plane signage
 Website  Client gifts
 Truck signage
 Blog  Etc.
 Video PACKAGING
UNIFORMS
 Animations  Legal considerations
 Banners  Staff Polo
 Package sizes
 Apps  Maintenance
 Package grids
 Security
 Product signatures
SALES + MARKETING
 Labeling systems
 Winter Are you ready
 Announcements
 Boxes
 Spring to stand out?
 Advertising campaigns  Summer
 Bags
 Annual reports  Autumn Ask us about our
 Cartons
 Call center scripts  Rain gear branding packages
 Promotions
 Direct mail for restaurants
EXHIBITS: designed to
 FAQs RESTAURANT:

 Trade Show booth

get you noticed.
 Investor relations materials  Food Menu
 Newsletters  Banners EMAIL US
 Drink Menu
 Point of purchase hello@highlypersuasive.com
 News releases  Menu Inserts
 Posters  Name tags
 Table Tent Promotions CALL US
 Postcards  Presentations
 Place-mats
USA // Miami
 Press kits  Napkin Holder +1 855 464 2545
IMAGE LIBRARY
 Public relations materials -
 Napkins
 Photography
Thailand // Bangkok
 Membership collateral  Dishes
 Illustration +66 2 084 4279
 Seminar literature  Takeaway Box
 Video
VISIT OUR WEBSITE
 Surveys  Takeaway Paper Wrap
 Sales + product literature  Coaster
www.highlypersuasive.com

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