FILLING OUT THE BRAND ZDI FORM
New brand ZDI requests
Navigate to the brand ZDI form
The Zeta Discussion Index (ZDI) tracks content consumption and publishing trends of
keywords and topics relevant to the brand. » Fill in fields with the relevant information
- There are 8 questions in total and 4 are mandatory.
Please fill out the details below to request a new brand ZDI - When filling out the form, think about the type of content
published across our network that would be relevant to
` the brand.
- The form is filled from the perspective of Esurance, an
* Required
insurance company.
1. Name of the brand *
1. Name of the brand:
Esurance Include the official name of the brand. Try to use the full
name of the brand rather than the popular versions.
2. Official website of the brand * 2. Official website of the brand:
Include the complete URL of the brand’s website.
https://www.esurance.com/
3. Suggest some example topics that need to be tracked:
The more relevant brand specific topics you can provide,
3. Suggest some example topics that need to be tracked * the more robust and insightful the Brand ZDI will be. Below
are some recommended thought-starters:
allstate, Free insurance quote, Car Insurance, Homeowners insurance, Renters
- Products or Services the Brand Offers
insurance, Condo insurance, Insurance bundle, Motorcycle insurance, Life insurance,
- Rewards Programs/Cards
Insurance claims, Insurance discounts, Esurance mobile app, Compare quotes,
- Brand’s Credit Card
DIY Home Inspection App®, DriveSense® app, E-star®, Fuelcaster®, Health insurance,
- Active Campaigns and Promotions the Brand is Running
Umbrella insurance - Features Unique to the Brand
- Brand Differentiators: What’s their Competitive Advantage?
4. Should we track competitor brands? 4. Should we track competitor brands?:
Yes: Will include competitor brand topics. Note these topics
Yes may have higher consumption and publishing trends than the
brand you’re submitting the request for.
No No: We will not include competitor brand topics.
5. Is this request related to a new ZOE request? (Opportunity Explorer) 5. Is this request related to a new ZOE request?
(Opportunity Explorer):
Yes Yes: If the ZDI is being requested to be a part of an
Opportunity Explorer account for the brand.
No
No: If the ZDI is not being requested to be part of an
Opportunity Explorer account.
Maybe
Maybe: The ZDI might eventually be a part of an
Opportunity Explorer account.
6. The request is for: 6. The request is for:
‘Existing Customer’ for this example.
Existing Customer
Prospect
7. The product that is being pitched to the customer/prospect 7. The product that is being pitched to the customer/
prospect:
PDC Select the applicable choice based on the division you are in.
PDC was the product being pitched to esurance.
ZX
Programmatic
CRM
8. When is the ZDI needed by? * 8. When is the ZDI needed by?:
Please note that usually it takes about 3-4 business days
5/1/2020 minimum to get a ZDI up and running. Select an ETA
according to your next meeting with the client.
9. Any further instructions/requests? 9. Any further instructions/requests?:
Please include any other instructions related to the request.
Please update XYZ after the ZDI is ready
Submit
Call us at 781-863-8117 or visit www.zetaglobal.com.
