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Studio procedures
Famous Artists Course
Famous Artists Schools, Ine, Westport, Connecticut
Lesson
Albert Dorne,
Fred Ludekens
Norman Rockwell
AlPorker
Ben Stahl
Stevan Dehanos
Jon Whitcomb
Robert Fawcett
Poter Helek
George Giusti
AN
 
Briggs
Harold Von SchmidtStudio procedures
eee ee cere
ing boards of comercial rt eon kw ere they seve
ioe pesca epee ees cere a cass
hom in aia procter Stroh tal and era they
Issmed hem ils hata nena nthe at wo ey
epee ee ala ieee ree tear
forthe cree talents
Sire Dante hay yet uit er taniespeeata:
sap aed ae oir an el ce He poe le
ies opti re Eel pyri cen
Gey and the Frese aoe Yoo wal te vera on hor
top peters and pron than arc, Rowan a
‘ier tporten orb, and you wl be taht how 0 aang
i roti dav abl yas le dren peste
ianne: You will ao leas the longo oft pope.
See tar pr tie ae pel ellie pte
idlarnwenene
fea go die wy otal pe
cedure ce ech yon here ca be he Devt open the da
{i your ant carer Tecan prod yo wih 8 go velo
pee ee eee re
 
 
  
 
 
 
Accuracy — accuracy — accuracy!
‘tet cer art wk died tor mprofotinn
isvll remeber hat your oman werk wil Ea vege
epee ieee ane mere
Sey the resto every jo yo da afer repre Pick
iteparcail link shan ic ns ony outs era wag
from ever job
Tibet ia won dht shel te fora in mid of
oti at eee ed ty eared
iow accrate in the beginning, everything thatthe art doce
fen ta poincan wll bere
Good tools are important
In the arta effort to achieve aeceracy. nothing fs important
azrcliable ols Money spent om tools of good quality sound
insesttcit Inferior (ook rn out interior work, and the artist's
job iedemanding rough without being camplicated by tools of
‘quotionable pttorsance, So always wt the est ones you ean
$Mlord and take good ere of them
“The drawing board pon tehich the artist works has 3 great
eal todo with the quay of the job he aurns out. The soft
‘vol inthe tp ofthe board i esl cares don’t use youre
fe canting arface, but save ol pal backs for this purpose
Next, don't rly on the edge of your drawing board as an 2c
curate gue lor your Taguare. A simple metal edge called
‘aueedge” can be purchased irom your local art store and
casily elampel uy the lef side of your drawing bose This
rakes 2 smooth, acurate plane on which the heal ur rune
He yon Taearé eos
 
 
 
    
 
    
 
 
 
 
 
 
‘The Tsxuare. af course, bas much (9 de with the accuracy
of your job, and itis wise artist who purchases good steel
square at dhe begining of his ever: Given seaonable eae,
Sch tool will ue ei. ‘The Tquate fe sed forall hore
otal ruling. Bont use i agains the top ege of your drawing
Inara for making vertical lines This ie Joh for your ering
Most profesional ind tha wo or even thee dierent sves of
tulangles ae nevessiry to handle a variety of work accurately
For greatest accuracy over many yeas, Iti well have ane oF
two sel erangle, Mane riangles have dhe advantage of anne
pteney, but ther do have tendency to owe their accuracy and
(aly Bevonte nicked.
‘A consinnt offender fs the old fashioned wooden rler. Many
artists have Bod the experience of eempleting a plere of ae only
to find dt icf lite short or oo long a the eave may be.
{Whee eippeas to flew ire o's pony dey tener
ruler, You can avoid such mishaps by pehasing a good went
fourdadh see} ruler wt the star
 
 
 
 
Neatness
Next to accuses one ofthe mot important qualities an art
an na cleanin Negi rating tw the art loger.
48.4 crelestlooking piece of work covered with smudges and
Finger marks. And, iailaly, nothing ill iprom him more
thon 3 sharp, ele ooking job Develop the Rabie of meats
ceatly in your career. See wo st your place of work i eat and
tidy with everything nf place: An occasional washing with
seap and water wil Keep your Taquare, uiangles, and rolet
lean ~ and thus, too, the art work you produce wil dhe
Mechanical aids
any mechanical side have heen develop which wil eve ime
forthe arts who has deslines to meet. Three of the more com
monly wed vimestvers ate the camera lucida, the pantograph,
andthe opaque projector. On the fllowing pages we wil show
you how to use them, We wll ao explain the vie of othe time
Sd money-saving devices such ae the photstat and serpent
sad astprocenes such aa Caltint snd Zipatone, These mechan:
fea! side wil often prove vf, but they should never be used
sa substitute for good drawing.
“The things we sill teach you in this lenon ave wlat you
would tenn over along pero! of time, working i sion and
se departnents a an apprentice. We will nonstate the pro
fesiotalappioseh, but remember, every studio does its workin
2 eettain way. Ib up to you wo adapt yourslf wo your sudio’s
methods cheerlully. ‘The hnowledge you gain by’ a thorough
study of chis eon will help yo 10 progress nore rpilly in any
Studio and turn out studio att of the be profesional quality.
You will know the ols and procedures. The art materials and
procenes wil become ol! Friend, ail you willbe ready co meet
‘ew eullages with dhe understandin
always the mark of te good cratsman.Tools of the trade
Fine meehonicl drawing instrumentsare a jor co
work with, They respond sensively to the toch
‘the artist and help im go meet the exacting
demands of his profession. It pays to buy a set of,
food quality += with proper care they will he
 iferime, By contest a cheap st of instiments
Will often cow tase in the Tong run. They not
‘nly tuin out work of inferior quality, but sau
be replaced sone of ltr. Tt ifr better to start
vith » good set. You don’t have to buy the entine
{eat once, ether. Vou might start with the pur
‘ane of good ruling peny and follow the seth
penciland ink compass, eventually
The ruling pe is commonly usd for inking
straight Fines fis designed toe vse agains a
Sraightedge and roles lines of consistent thiek-
hess The ticknew of line may be atid by turn
ing the adjusting serew, whieh moses the sibs
together er apart On thete pages we wll demon:
rate the basie handling and care of thiv and.
{rher drawing insrament.
 
 
 
   
 
  
 
Tee il it, ede bn
tent Ee moe won bind
 
ling pen
 
 
~ og es al
       
ead Sf feogree
 
 
  
 
 
ve Wee
t
H Fert n ars rng iw fran
ane pclfotsteiian
Dividers
 
Mon ets of drawing instruments contain two dividers — large sud small
‘The sal divider open to sbout an inch and a hal; the large dividers are
anything larger than that up to about eight inches Dividers are used
ing lien either straight oF curved, int cul “They are
alo olen va for ramerring measurements frown one
ale practic will soon aq
Sour dividers Tn the demonstrations below we use 9 sall pair of dividers,
he aling fe basically the sme fr both ies.
M
 
 
   
   
 
 
 
ni
ams stb Sd yor Seng oPSBN ste reas
 
Tips on care and use
 
 
       
   
   
       
      
Compasses
Most sets of deaveing instruments contain a small pencil ems. 2 small ink
‘compas, and a large pencil compass with an ink pen attachment. Abo deve
5s ually extension bar proved which, hen attached tothe ik or pes
{il compass, will make circles of lange diameter. The companies are handled
meh He the Aiden. Des pr te pi espe Eto Jour drag ape
Te takes very tle restr to make the point hold wile you dae a rele
“This point sboubd bw affusta« tBe longer Ue ihe pen or pene pon
 
 
 
 
ocr Sot neteen 21 Ferous Artis Coun
Studio procedures
 
 
Rubber cement-a tool of many uses
‘One of the nos important tool or the commercial ari x rubber coment
While here ate many adhesives wae i the comamevcial art held, none hax
the versatility, eae of hanling, and downright felendliness of rubber ce
stent Certain none is 9 eas) to remove. I ou go beyond the edge of
rea in cementing, you simply allow the rubber cement to dry and rut
OTE Tecan be removed from alinost any surface without leaving 2 mark
Pigces monte! with rubber cenent can be aeljsted or removed by apply
ing rubber cement thinner along dhe eles THe thinner seeps under the
‘ages anil leenens the cement. Many artists keep an oll on oF squirt ca
filled with thinner for this purpene, Equally handy is smal bottle with
sn eye dropper, Rubber cerbent snd thinner are highly fammable, Neves
fucke while wsing ether of them.
There ate twe base ways af mounting with subber cement. One is wet
tgunting. the other i dry shounting, och methods are demonstrated on
the following pages
  
 
 
 
 
2
 
3
    
   
 
    
fhe dite ueaned 0, Wey ety er cere
farm eyo pkup ee bet er wh ca.Wet mounting
‘when mounting sype proofs in pation, many artis we the wet
‘own edhe mod tuber cement i applied only to
the underside of dhe proof and, while the cement ill wet, the
ploced in it approximate postion on the Tajout or
ng bond (Mounting, Board is wstally an expe
reght white cardboand) Then the proot is gently
int the exact poston, using the ‘Psquare ay a guide, Use you
Sager or the cier end ofa pen to move the proof. The points
of eividers are olten ws, Dut these leave pin pricks, and only
fxperts can me this to! without damaging the paper:
Tn handling spe proofs, take grest cre ot to smudge the
prime expecially tm rsh jobs when the ink has aot fad cme co
try. ight spray of Acc Bxative wil prove the proof — but
be cautious! To hesny pray may blr the print
 
   
 
 
 
 
eons
 
  
Beam Vi i psc yo enFanon Arts Cove
Studio procedures
~21
Dry mounting
este eerie) eee arate
eae te Soe eee
ie uk Calan eos oto re
    
  
 
    
hl dry, the two surfaces stick instantly upon cont
Ieee the two cemented surfaces apart while positioning,
pnent te (ealed 9 asp shee) placed beeween thea When
the position is correct, dhe slip sheet gradually withdrawn and
the surlaes are preved ial together.
Here we dentustrate diy mounting with a single slip sheet =
Ushics i mow olin ted (0 atach small or mediumsized work
fora backing auch as movating board or illustration hase
 
    
   
 
(aes rmanat es eta to ber
‘er vikin th cer mas. Ye bv ie Seva the tbr enn
eta
 
oe eran ae PERT
Seen coe meer yee
  
‘Wie a bar ene nt ne hey ey po i et sn
Treg age dee amet ih alee pet wT at
etn wipe eh eesinghnd te ox peeDouble slip-sheet method
“There may be times when you are asked to
at, photographs or phoostats, or perhaps I
fon very flimsy paper — perhaps even tating paper. This wok
be very difeut with ae single sipatet method described pre
ously, but using two slip sheets divides the work area an
ikon it much easier to hale
For this demonstration we wed a pencil drawing on wating
pe. Fin we sprayed fisative on dhe drasig and trimmed off
ome rugged eiges. Notice that on larger surfaces we ase larger
Fubber-cenent Brosh, hich makes the job faster and easier
 
 
  
  
  
i
tae
 
Die ce eon Secmenarice Siontw wean
  
      
ae =
Hsu sy ie beat ie tg te O Bc ery ona yw
coe) fr coer mei ering he bes ig pode oe up nop lt Hg ht, oth
whiny ae eo.
ree ce ogee ip
‘nthe cr aber bal on inh wie
 
reputed td.teste sit tie, 19)
iret eso mang wt Be
  
How fo use the
dry-mounting press
 
14 rot photographie stios
sheet of translucent material
 
 
 
 
‘oth surfaces, The sets rome in several
{Quite often you may need to te seeral sheets of deymounding tsue for 2
single job. When tis i the ease, ake care not o overlap your sheets. The pieces
ven have 4 thin space berween thers if you overlap them an
ay sow
dry mounting is wed on photographs, photostats, tear sheets
and alone any ap igh euough in weight lo hese penetrate Tt requires the
the ofan electric “tacking iron” to fasten the work temporarily f place plus an
clectic diysmonnting pres to supply Nest enangh to dsalve the Arnaut,
tise and forish satctenepresue to inl the rwo surfaces cage.
 
 
   
 
 
N
      
  
one a12
How to cut a mat
(Onc ofthe first things beginner in studio ay be asked todo is toca a mat —
paper Grate for a piece of art work. Any good job Tooks beter seen
matted, and most studios ad agences mat their work before presenting 1 0 a
‘lien, "Theteore, iti very important for you to learn ai learn accurately =
now co cota mat
"Youu need tetal straightedge, 9 tong ruler or yard, mat
‘oan scrap bout! ent on, mavking and gummed tape and a strong seady
"The typeof mat board amt uae is generally white on onesie and gray om
other iy be used, depending span the tone or value of the
‘work to be matted Generally yom cat aat 0 the sume width at the top and
‘Ses and slighty deeper athe Bottom. When we refer tou 3 4 ama we mea i is
three inches wide atthe top and on eas side, and four fnehes deep at de bottom,
Tr ukes experience belore you can ent 8 profesiratlooking mat. Pratiee ent
ig nal mats from waste plces of mat board, There are mechanical devices
int make mat cating eer ut You will beable vo do the job beter if you Bs
fnderstand how 1 et amt with a suaightedge and tnt bale
or the purposes of our demonstration, we are going 40 mat a water color
sing the whites of the mat board. The area wih el show when the picture
fa mated 20 % 16 inches.
 
 
 
 
 
 
  
  
   
  
 
  
    
 
 
 
 
 
‘Sts Eoeiomelyen ates oe a6 er ae 3 woes
‘loca forge sae st mor hoard ice down nw cnon Fiesty: alsedge egunt the tow pan mash on
oe ie ee eet nuns “och SANA LSE" het re ke ep oo
Sew lg om aad vo he eh a pr
 
 
See Siatinege arte treed gow een seng © aye war sor Woe ae oy nae
 
SeUAd ton te tvs a arto hee ‘tb anes eatin ts sve oe
 
 
 
 
    
Tiga
A econ Scores open bee Opt nd it
aakeeires4
Photostats
A phowostat sevice offers a quick and inexpensive way to have
fart work copied, enlaged, of reduced, The plotosat machine
(ial) is esendally a large eamera. Your art xork is place on
the copy bowtd and an "exposure is uade onto sensitize paper
thin fa negative which f then developed. Next, the negative
ja photostated to nuke a postive. I here ate past-p lines or
Ciker marks on the at, you cam remoxe them fou the negative
svith Back ink or apague white before Iaving the posiive made.
When ovderinga sta" wrteinstuctions leary Uelow the art
corona tisste taped over ft ndieate the sve, whether you want
v seqative or postive or both, and whether they should have
toute or glossy fin. Glosies ate sharper and are usually
tleved for work toe seproduced, lke type or hand lettering
Don't rely on die accuracy of 4 stat. Photostat paper fs not
imensionaly stable ~ iti likely to ehange the proportions of
‘our drawing. The degree of distortion, howevet, alight and i
Som mater unles you are working on an exacting job
 
       
 
 
 
 
 
 
 
 
i | | -
eres ede al
 
 
sl
 
  
‘caution:
Nover rely on
fe photostat
for accuracy.
    
‘oan bad, A ht you se nd aed on te op ea nt
ei he coy meh
 
 
oven ck pve1 Studio procedures
   
  
 
Rescaling
‘Phere may be ties when you want to change the scale or sie of apiece of
art work ora Tayout™—to make it larger oF smaller without the id of
   
‘hotowat. Doing
{ols you use are your eave a psu
‘way of lung their seacy then least expected, anit ie’ good idea to
heck them occasionally.
‘When resaling, use a pencil which & sot enouglt to avoil making a
‘depression in the sorfate of the paper but hard enough to avoid smudging —
am H pencil shout right The lltsestions Below demonstrate Bow to see
it watk up to lager proportion. To acle ie down, simply reverse the pro
ccalare show frtions sto show you how to etlange and relocate eee ere
ey preucel tienes woh oa op eeartae wee boat
 
    
  
 
 
 
 
  
   
Viccsso ‘paces oncom neces 2skr'igpe natty tte Rowense Bon yt one
  
 
 
 
 
 
 
 
 
 
 
cer ey sith nian tno Ne
Vee teceonsmne! |2eahen mre shes16
   
The camera lucida
“The camera lucida isan instrument the artist uses in eanserring
como his drawing surface an image of whatever i place before
n> phouographs, leering, tear acts, or even three
nab ojecs I wed 4 enlarge or reduc, or duplicate
the subject. The camera lucida or “iy” generally comes in a
bow #8 shown above, with a set of Jemes which sharpen the
image. A fens chart also supplied and so are directions om
he to work i dhe uy
To use the Incy, ou need « horizontal topped table about
thirayowo inches high and lange enough to Hold a layout pad
tr illustration Bram. Clarap the hicy tothe edge af your ble
Sind tack om the wall diectly i front of the lucy the plete
te be copied; them place your layout pod on this table. The
exact distance from the please othe luey prism, and the die
tance from the pris t your layovt pad, wil determine the
agree of enlargement ur roluction. Changes in sire are made
‘by mening the ble, to which the lucy is clamped, forvard or
back, and raising or lowering the Ivey arm. When the desired
sive isteach, ou convale your lens cart and place the coreet
fens inthe hides (a front ofthe pis). This will sharpen the
age and correct any distortion.
‘You look dievdy down into the ley prism with one ey and
you see am image of the picture on your draeing surface, With
the other eye you focus o@ the point of the pencil in your hand
ud guide the pine over the image. With alle practice, both
the image and the penal point com be seen together. "The objec,
tan then he outlined, shaded, oF deailed
‘Another wee of the lucy 6 In Mlopping a drawing — that Is
turning irom Heft to righ, To do this, tack your plete up
Side down in fron: ofthe hey, Thc simply warn the prism bar
forward and inser the courect lens, after taking our reading
fom the lens chart Your picture will appear reversed from fet
to righe on your drawing sutlce.
 
   
 
   
 
  
 
    
 
  
 
 
 
 
 
adetg: rts = pre by ena mee ay te oo Fone
SESE ISS LE ate
 
Sere iene nae SL eh draning oe Coma yorThe opaque projector
“The opaque projector operates on the principle of the
lantern, projecting + photograph or other copy to a vertical
drawing surface. The aust simply draws over she projected
image The degree of enlargement fy determined bythe dence
fom projector to drawing surface: the greater she distance, the
Tanger the image. With eevtain projectors. to redvee copy you
nay need to devi sie menns of hokng the lens the neces
‘ory disance frou the projector.
Th the photo at dhe right, Feely member Norman Reekvell
demonsirace the swe of an opaguc projector. in his cae a
lsloptican. ‘The Tilopeiean will enlsrye a sketch oF photo
graph which is not larger than G by 6% inches, However,
$etches or photographs of mach larger size ea be placed i the
‘machine and 6 by 6¥inch sections enlarged.
 
 
 
The pantograph
Here AI Pankr ix shown ung the pantograph to ent
eng The pantograph cia Wetec fe reheat
of foun of wool or tcl loed together a fu pln =
BLG.D.E, Dolor A th srewed fo your draving ble. Poin C
scree aioe ts ed oe Pa peel (a
which cacy repens the movin of Point C an eope the
Pier ono Jordin paper but in ea
Teduced proportion, To che the dre of
‘eduction te cnneting pone Band are shied along 9
tale whch scaly marke en she Va wtch Point
ae gag tac on gee aC our pie
pend a pain Fo make the elaged or releed dang
  
 
Making and using a transfer sheet
 
transersingdravng on tracing of Vitairing paper (oa piece
ff llseration Gourd, on which you make your finshed render Ppa on
fg. Alter tacing dawn a euving. you ean caily erase the eg ppsr vara or pn
 
 
 
  
 
imphite lines The sheet con be stored and used over and over
ean If you prefer, you ean purchase tanser sheevs already
treated with graphite.
 
 
 
 
 
 
 
\
‘Dim Sp ne rece os rims ate en, enor Dna san fw me te Sven oa erg nA twane Se Wen for hoe Sled vntrngPhotographs
Govaless thousands of photographs are usd every day i alk
Nertsing and publishing. They ave seldom sent out for repro
ction without some work by the arts
‘Aways handle plants with care. The surface Ts extremely dele
ieate = fst the slightest presnore of a penel point can leave a
mark which may show wien the picture is reproduced. Before
ny work ik done, a photograph fy usually drymounted onto
‘mounting boaid sigh rubber cement or the dry-mounting pres.
the photo is badly buble, it cam be soaked in water
mourned with brary paste while il wet and put bet
blowers, under weight, cll dry- Whea this method is wed,
piece of plain paper fe mounted a she sume time on the back
[tthe manana board to prevent warping
‘Many photographs must be retovehed to ring out their in:
portant ferturer of elimina wndesrable ones. Since de susle
rss photographs likely co have a light lm of oi whic.
ko wate color this film ast be removed before 36
‘Some artists ub the surface with fuller’ earch (4 fine
‘white piles) while there just sub i with salva on a piece of
tin, which has the ume eet. You ean also add Tui
‘ed Noncrat to your pigments This ha the property of et
ting though the Blof olan llosing te paint to adhe.
i you compare sever photographs you wil al dat they one
tt alae tm tonal sali, Some ate tatu and some are cont
Therefore, for best resis oss eed wo palettes for retouching
watt one for warissonet photos aad a cool ane for coo
Tonal photos Warman gol retouching grays may be purchased
Sveady mixed in tubes, Hoxcever, If you eae to prepare your
fen the ool gray is tae by mixing lampblack and opaque
Shite, "To make warm gray add tout of yellow ote
Tange ane of the valve of  plouograph isis helevaility
When retouching apparent, the pho his 4 “xed up" Look
nts biabiiy is weakened Do not gnebretowsht
1 yu use white fn sete. st highlighting or slhone
ting, make sre the whites pote and dacs not contain any warm
fr yeloys tomes — it wll epredace a» light gray and your pho
tinea wil nck spare
‘On this ani the folowing pages we demonsuate some ofthe
‘mont common procedure is working with photographs in the
Irudia, We sat below by shossing you hove to silhouette a oly
“This ia done when ou sant dhe object to
wt its background
 
 
 
 
 
 
 
 
 
 
 
  
 
    
 
     
   
 
  
      
   
 
Disa tem, anne artnet 2 ENS et ao lng pn toe te efoto
Thao reyes ewe Hay tt :
cen meas pi nds Sk Bh hm i
a We eq tbo Ym ST ed an ehsa AN Studio procedures
Cropping
G
 
Do's and don'ts20
  
  
 
 
 
 
 
 
 
  
      
  
Friskets
A frsket is semi transparent covering
whieh you place over part of 2 drawing
fa photographto proreet that pare while
Sou work om he rest. tis used principally
dat shen yo retouch i with the
 
 
art stor and cots two forms — plain
and prepared (adhesive back). Here we
lemanstrate the we of both forms, 35
well as other ways to protet art rk
    
Tigh ieee vie vos oo oats
ie tite dsb ne ‘coed
  
 
   
panne
tah ngeweThe airbrush
The aishrus i 4 wall spray gun whidh is operat from « unk of com
presed sir or a small compresor. It has many applications in commercial
Bre sock and Is commonly ased in phot retouching. There are several
‘iferent pes and sles of arbrushes Some pr sca, while others
tend out fine jet for very delicate work. You can ose wamsparent oF opaque
ater olay dyei colored inks or any watersoluble piguens in dhe aizbrush.
‘Don't allow yoursell to become 4 slave to the aitbrash, Think of the job
to be dane, and conser whic wcuna might work ben. Perhaps a graded
‘wash or even pencil would be bette for your pepe. Hf yom need am aire
Ish, Look atthe model valle st your ant sore and pethope purehave a
ook om airbrush technique. Many art stores slo have an airbrush rental
service. You might find it helpful to experiment with seseral pe before
‘hosing one 10 buy. Bclow we show you enuiples of how a photo i re
{ovehed sith the abronh lor magarine and ewypaper ae, and danings
in which the airbrush has cen used for certain specific llc22
 
 
 
 
 
 
  
   
       
 
  
    
      
  
 
 
Three common
retouching problems
Removing spots
photographs that are 1 be repro:
fave spots or scratches that aust be
fopaqued or painted ont. You do this with
2 atereolor brisk and opaque retouch
fgene The photographic tones must be
matched a perfety that dhe rei hing
val not show
 
   
ees
Removing an object
eis sometimes neces to remove 4
ple object uch ae signpost, fue hydra
‘bra figure. Vou can do this with an
Taal when the background. atea is
simple, Nas tone, but when detail and tex
fore mst be matched you will do beter
twith 3 watercolor broth. Retovch rays
sre waed St ether case
 
 
 
 
 
 
 
 
ym background
sportant to “soften” a back
round i detracts from the subject of 2
Photo, Soaietimer » confusing background
Sbjece mie be removed and the rest ofthe
Ibackground toned down. Tn some eaves it
ie desirahle to replace the entize back
round with gray tone whieh will em
hale dhe igure, Shown here are four pos
{ible approaches.
 
 
  
2S peree
peed error * Tne preligerrercrt
 
 
eee
 
awh e Loe ee the bores24
 
1
 
 
Composite photos
Oceasionally, youu may have to combine ne photograph i
another to make «composite plete. Vou cam ofti instruct she
Fiatemaker todo this, bot sometimes the artist has to make the
ombination expecially when a client Nan to sec in advance
{shat the nse job wil look Hike. On the right we show you a
Inpical problem: The young couple in the small photograph are
torbe puc into the big one, Boh pices have been enlaiged 0
the same sale so the people will “it” in che big phot,
 
 
  
  
aT
Grovmmmmonecrnmrign Dimes ter oa otal ibe tase
  
 
 
 
 
 
Ieee
 
 
Cat maak of hey bord pope with ide dinero ex 3
dy he os bed ks Te
ae Bre ef ok we wee
Masking and flapping
Photographs are usually mounted on mounting board before
they ate tetouched or marked for cropping. Very often studios
willuca mash a shee of white bond ith the center removed
we frame the photo ofthe part of it to he reproduced. This
tnask is sally taped along the top edge ofthe mounting bose.
 
[Alo «piece of hesty paper, cae a fap is taped over dhe job
fo protect the surface ofthe photo, The mask ard fap give the
job a neater appearance aud divs are pecially advisable when
showing a pita toa cen.
 
Bee abd
 
fren apo oy ue eb i
‘eep han the noting beat, Tun the board Face down
ep ory ia idan eb
 
ho Taner ond no
 
Uh th te rove fap on he mek ood mare a
intatin e mening Sed, beth the posAy
Do's and don'ts
     
  
ego a.nd
   
 
 
 
 
Ser ras ye oe
you ro aed ve har
epee ese ib ade26
Mechanical aids in illustration
Here are several methods yor eam use that will save you tn, occasionally cut
dose plate ests fr you mune accurate, folproo! reproduction of
black and white drawings.
“The examples at the right show three practical methods for making line draw
ing. The Grafint and Zipa tone processes permit you to add tonal effects 10 8
line drssing and ill have i reproduced as an inespensve ine cut.
"The Kemi proces (lescribed below) is ome of several similar processes which
have many applications in commercial art
 
 
Kemart and similar processes
The Remar proces is wily wsdl in preparing tonal art fr production. The
sn works in wal pag, pons or eaton m combination eth the resem
Kemart materials shown immediately hclow. This procen allows him to have
his work reproduce she way he pains with ll rine hit ty he sear
tnethed of pliemaking thee whites are normally not hsined without a gleat
Ge of lon work bythe platemaher The results ys ea get with this proves
te lutte inthe four foal pictures eles. Fuorographie an Rromoite ae
{wo similar proven. All ae often wae for att tobe reproduced in newspapers
‘Their commonest ne i im making foshion drawings aril retouching phates
‘Each method is Bald ite cdereny, so before attempting to Ws them in
yor ats you aust fst eheck your platemaker tase which proves eis quipped
forhandle ie can probably supply you with materials an ditectons on how 10
proced fot, bath materitsand dietionscon be obtained from your art dealer,
Trsportane Art work eomtsiningRvorescent nites should be cleat labeled
sda elect, wll be handle corey
Za @s
roharekenen Meroton tana Nh Ae Kaan ei ht Kana shane
 
 
 
 
 
 
 
 
 
 
 
 
 
Silverprint
‘This fs fast and accurate method of
making line drawings from photographs,
in which the anit draws directly on the
photo. Ie is particularly wit for mak
ing price srawings where accuracy is
necesary. ‘The arist usnally works én
cooperation with «photographer who
takes 3 very light print (called 3 aver
prin) on mace paper and later bleaches
‘vt the photograpiie image leaving oly
the ink deawing. "TRE" photographie
image ie epe light, so that ite darkest
tones won't coniet with the dk Tnes
fscthe aise den them i.
IC yon find He necessary to Blech the
prine yoursf, che bleaching solution
fain be obtained from a photo supply
ote, Geat caution should he exerted
when sing this soludon because it
‘ually contains ferreyanie,
   
 
 
 
Craftint
This isa convenient method that enables
you to add lat tones to a line drvcing
nd sl ave it reproduce as line plate
Cent papers on whieh dhe drawing
mst be mate, come in single tone oF
Alouble cone in 4 watery of seen pat
teams. "This demonstration shows bow &
se the double tone, which contains tea
Snssble sree, one ight and one dark
By applying Cralcing developers with
bra or pety you make Ue acrecns be-
ome visible as tones wherever you wish
m. You may chooe foun a nimber
fof screen patterns, depending pon the
es yon want
 
 
 
Zip-a-tone
“his ie another qk anal ny way 10
areas of tone toa tne drawing, The
dhawing wil produce a a snple fine
fngriing. “The fipasone shee i>
trampatent sheet covered ith minute
esr toes spp or tc
ing. and then parsons of the sect ste
temonad we you do now want the
tonal efit. ‘There are may” palterae
td sie 19 chooie from, depenting
di the elec you wan andthe smosnt
Tones achieved by the Zipaone and
Cf proces are more severe and
tebe than thse eesed by ry
Brosh wt oF crayon, ut they ate
both prac and appropiate in many
cas, They ae parila, goo for
newspaper reproduction,Type composition
LVially every piece of printed matter you design will contain
some written eaterial called “eapy.” You will have it set in
{ape Uy « speeier of epogeapher, so your must be able
Specify to him what type Be Ts to vse and how he Hs to et it
Whetlr this copy is 4 small caption under @ plewce —or a
large headline — you must design it with great cae. To do
this well, it 4 nevesary for you to know the fundamental
andthe term wed in specifying type
ing pages we will give you thie ect
{nformation, You will nd eee tore meaningfl Hf you can
‘fst 2 type shop and discus thee principles and terms with the
tapegtapet, Some tpographers sappy their liens witha book
‘sowing samples of dhe faces Uhey stock others supply ist
dnd iedesigner nus buy or bart a book fora which 1 Wonk.
“The design of ispography Is important —it is esential wo
ood nyouts and Hea be a fascinating and rewarding crate.
Develop your skill in designing and spectiying ype by nosing
ceective examples of typography, and check them against 3
type book wo we what faces and sies were sard. Review Lewon
Pon lettering, which contains valuable demonstrations of fan
lameneais that apply as much © (ype as to handdetering
Plats. Te ive (eight) of type fe measured in points There
axe 72 points to an inch—one point equals 1/72 of am inch
This line you are now sealing fs set i IDpoint type, whieh
means that tom the top of the highest capital or lowercae
{herierw the tion ofthe lowest desender, pls the shoulders
{op and bottom. {610 points. or 10/72 ofan inch
ees, The length of a line of type is measured in pica.
‘There ae 6 peas to an ine, so each pica equals 12 points This
ola is et 28 1/2 pies wide,
notype end Intertype. Those are wo machines that set
type im hich 9 way that all the characters i line ate east oF
molded in one piece of lid, called a “slug” hese slugs are
fconomiest to handle, but if there is a typographical erzor
(called “typo in de in, the emtize line must be reset. Lino-
Ippe and Antersype machines are generally uscd wo vet luge
Blocks of copy. 14 in books, newspapers and booklets.
‘Monotype. This machine ciss or molds one character at 4
time, Thewe chiasier axe brooght together to form lines of
tope Topas can be corrected by changing one leer ato me
Nono:ype compenition fs therefore mare flexible dhan Linotype
for Intertype ad i particularly useful where speal spacing is
‘alled for asin tabulated material or where shee are apt to be
fumerons typographical changes. Monotype componition Is gen
rly more expensive than Linotype or Invertype.
luidlow. This combines hand seting and machine casting.
‘The molds, or matrices, forthe type are set by land and pat
nx machine which cats 9 sli aig, Ludlow is used mostly Tor
setting display 1pe, whichis explained below.
land-set type. Hlandact or foundry type i set by hand,
which permits the mos subele adjustments of spacing. Tt is the
‘most expensive Kin of componition ad is generally used where
the higlen quality of ppography ix demanded whee the py
is shoe, or special diaply arrangements are sequited
Type on film. Various new machines now sec type by photog
sapiy. The principles of specifying phoosype ate basally the
same as for metal ype
 
 
  
   
 
  
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
the si yp smd ine Ones 72 ph pi of
Sisal CS HERO T a 9
Brees hen pay tom 8 pase pom.
-ssaee@RRRRR
 
 
 
(eas ———4
Sn pe or
on
 
 
teow mm pam te
R R R RR
    
‘inure in rt wt fe a
 
Tre ah
got
coe a ae pres pe neABCDEFGHIJKLM
NOPQRSTUVWXYZ
Sh" Ler)
Begs
abedefghijkImnop
qrstuvwxyzF ih fl
$1234567890
Fonts. font isa complete asorement of re ofthe
sane fice and sie. Ie inclads fneerense letters ap
fale numbers and punctuation marks.
Veristios of type. The designer hat wide variety
of sss of faces of type to choose fom. A few examples
sre hown the appr right, Within any one se there
fe a grest choice af ses end weights For example,
Futura comes all sas of the fllowing weights: light,
‘naive. demibold, bold, and black. Most of these are
available in Hales 36 wel a roman, oF verti Lewes,
and some in condensed and extended laces. Don't use
a varie of expe faces ona single job jane Becase they
fre available. The bent typographic designers seldom
tive more thon three deren faves om ome job.
Roles. A rule is acetal trip thae prints ae line oF
tines. Rules can be used to make decorative boxes or
hordes. ‘They come i tations designs, point siz and
lengihs, Several sie, from halting Co 6 point, ae
shown at the right,
teeding. ‘his isthe prime’s term for spacing be
teecen linen Line of type can be Headed as many points
ts deed, Machineset ype ean be leaded the desired
Stount by having the Gpe cst on a largersire sing
The I point type in whieh this eetbonk fe printed was
set on a 2peine sg, whic isthe same a¢ ding 2
points of leading. Atthe riche are examples of pon
f5pe set solid and with tro ad four pots of leading
“The table Below wil give you some guidance in de-
termining hose much led to se with ‘pe of diferent
sires IIs intended be awed a¢ 3 rule of tral and
Should ot be fallow to dhe letter
   
 
 
 
 
rst
Mis
 
 
 
 
 
mss The uni for mcauring spacing i
fs che "em quad,” which isa space as wide ae the eight
Of the type: For exauple, 2 24point em quad is 21
pointe high and 2 points wide. An en quad the sone
height stan em quad ut oly hall we wide, Fndetven
are often expresed in ems~for example, indented
‘srg openings inthis text bein ie exon 10
from he type margin,
 
 
 
RRR
RRRR
   
Avan ant you have plenty of stimulating chal
ita for purulent ake where You ive a else
Iyer ef high goss and matin Sanam
Asam artist you have plenty of stiulating ehal-
lage for your talent right wheve you Ive or clone
bby. Aut of high quality end national significance
  
 
As an artt you have plenty of stinulatiog ehal-
lenge for your talet sight where you live o close
by. Ast of high quality and national signeance
   
 
————E——
9ese 91
30
Famous Art Cue
Studio procedures
 
Body ond display. The pe in which the poi
text ise i often relered 10 a8 “body ipe,” to di
tinguish ic from she linger spe wed to set headlines
tnd risply material. The larger see of type, wed
Alecoratively oF to attract attention, ay in headlines,
posters, nd billboards, ate called display type
Letterspacing. Words in apeal leurs are nor ase
ity read nbn st solid, like this LETTERSPACING,
"They ate more easily ead een leterspced ke thi
LETTERSPACING. Acwospoint space was addet
Deaween every two Teten Too much leterspacing can
also make the copy hate read. Generally for lei
jiy and appearance, words set in lowers lens
‘ond not be leterspaced
LETTERSPACING
   
 
 
 
LETTERSPACING
LETTERSPACING
LETTERSPACING
Galley proofs. Atcrtypehas been et, iti placed in
along, sallow ray or drawer called a galley, anda
‘proof i pulled for prootreaing. Thies called = galley
Drool, oF rough poo, and fei usually pulled an a
Teng acon sick, Corrections are marked in ce ia
gins When many coretions are made. fs often wise
fo veut a revied galley proat. After the ype has
been arranged in ite final position, 2 “page prook
is smetines pled for further proolieading.
Repro proof. Reprodicton (repr) proofsare pu
a with exacting eae on smonthsrfaced sock 30 that
Aer cin be photographie for reproduction by oer
printing or for engratiogs.
Proafrending, The pervon who res dhe printer's
proots is elledprooftencr It his job eo indicate
errors on the prool and be sure thatthe words set
in type correspond sith dove in the original ma
strip — povided, of course, that the original vas
Correct. He should indicate his corrections by using
stuidard profreade’s marks Some of the marks most
Commonly used ae sown in the Box atthe right.
ou have anything at all to do wich eype, you should
know hose to use prolteader’s marks
‘When all changes sre corrections re indicated on
the alley poof, repro proot #6 ordered if dhe job
isto be printed in offer oF if an engraving. is to be
mde, The arti should carefully examine the repro
for specks broken Jeti, unevenness of inking, and
faithful adherence to specifestions.
 
 
 
 
 
 
 
PROOFREADERS’ MARKS
How t0 Indicate Correat
Bian ae
Somat tpt
correction Roauired
 
Rone ward
Insert space 2 He marked theprosh.
Twente ems 9) He afl the pot
Setintower coms £0 Marked the prot
 
ert in it
 
cs. Ha morked the esa
ese in omen (ot ais) 20 He marked the prot
BE te peste ort
‘nd
7e He
Rat in beletoce
   
ut ound en STE Megat he ot
ines aca eal he mere
sing EQ We rated pst.
We hari a pole sp
ered eee
Mowe tor ght) t0 pst rcoted () Ce marked the prot
 
Broken tater X,
Inver comme 4) Yeso masad the post
 
He aed the bye prot
v bene
 
in guttion mas Wh) He moved prt,
apes with a copitel CAP ty worked tha post.
He morked th poot
 
poten ead ED) ne mnis mcs
Add werd iehon Zhe/ We wrt pros
ery 0 author
(taf alignment Shighton
 
Inder VomCopy fitting
Ava commercial att working with ays, you must
now how a handle copy Bg, Usially, ou wl be
given one or more eypesitien es of py. nan
‘ep when mst bet ype within cera en z
‘at ype face 0
tnd other deal.
Bing o “copy cating
anys of copy ting, at al
amount io about the sme thing. Here we sae sing
to demomate& baie crater count metho. Once
ou uertand this procedure, eter methods wil be
Juicy and enly terre
Th copy casting you will puto we the principles
ou have Keri ithe presiow pes on ye ce
pion: You mi not only undersea Jw
but you man be able to apesk the typoqpoer' ta
age ad imerpre your taking wo hin carly ad :
faely 50 that he ca follow you netons
 
 
  
 
 
 
 
   
 
       
 
Setanta ween
 
ate oe
S2 21 roe dues
 
 
PICA. » Use This Guide to Count ‘Characters in Plea Typewriter Copy
 
an ay oo= A\ ‘studio procedures
 
Ter met ition on
‘he paren eects west o
Oy he do ates a on te
Doing te Ath be se en ed,
Pa carta ito i maar
TR sear tne Sn
peters rare ag
ATi Te Sid on
Seon rss
 
  
 
 
 
 
 
    
 
[Ast School for Everyone {st School for Everyone {Art School for Everyone
Every! wr everywhere ca Bronpwte
‘um vetn you tae play of tinting Seam are yon estonia cat savas you have plenty of stinw-
Salkage for you let night where you Eemdoryae ese esfee ee ting challenge foe your alent ight
live or close by. Art of high quality and Pet anette te. Theiss bteds, where you live or close by. Art of high
tit sgierce being produced every. Sa EOUITS OTT an wea te as ity and. national. siguicance Is
Min trectapumancrenafiay — Seiya tesa te eel ee
elareasanarin, Com towberesoslve copy wv te rcs bag peers ete
ad yon ean be pron nf the company 3b dll lent ern
eam :
naa ‘and you can he proud of the company
you are keeping.
San i by oto mp pte hn em
ai aeecnre eee
ELITE. + Us this uid te oun Chart in Ee Typewier Copy
P 7 ©
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Leon 21 Fomavs Ais Coun
Studio procedures
 
Do's, don'ts, and suggestions
Ae
live or
Agger: Wn ged wih ee sed
eeTped wed rt mars ts ons be
Cie Bin ley oan
 
artist you have plenty of stimulating challenge
for your talent right where you
loge by. Art of igh quality and natin
sanllcance is being produced exerye
where, There ijl 0 do, as well as
Plenty to learn as an artis, close to where you Tee — and
 
you can be proud of the
company you ate keeping, The "big stu” is
ISLET LITO Sea peared ©
eee SST eae a
 
As an artist you,
ihave plenty” of
stimulating
challenge for
Sour talent night
Peete Re
or eles by. Art
of igh quality
Sind nation sgnfiemnee fs being produced everywhere
‘Thove fa job todo, ae wll ac plenty to Team ax an artist,
elnce to whore yom ve aa yest eae prowl of tie
pany you are keeping The “big stull” is oly as big
 
 
 
‘Asan ati yu ave plea of ielatiog calenge for your
‘sleigh where youve we see by, Ast of high ley
anol gniferce being produced everpeere The
Jato dos wel a pleny tern son ats, ose where
Jon lves=and yor an be proud i emp fou are ep
Isp The -bp von bigs the ats wo dons ">
EE to ie Being pow! day over Ameren whee a
    
 
‘As on artist you have plenty of stimolating challenge
for sour talent rt where you live or close by. Art
St high quality and national Signifeance fe being pro-
‘duced everywhere. ‘There fs a ob to do, as well as
plenty to learn ae an artist, elose to where you live—
End jou cam be proud of the company” you are Keep=
ing. The “big stufe" is only 0s Dig a the artist who
 
 
 
empetbe and intampaiie blac: Mor nt
Sram ed tetirmehees nec pecs
By pose sites to one
Tee emopapsaonosmes se epee
See say detent
eer ae eel
“Sa e he wy g
 
 
       
 
As an artist you have plenty’ of stimulating challenge for
{oor tlent right where you live or close by. At of high
[Dalty and national signcance is being produced every
‘hore There i «job to-do, as well as plenty to Teara as
bn ste clos to where yon ve —and so an be prow
of the company you are keeping, The “bi stu i only
‘stg the atl who doos ta fat that feng proved
‘Ax on arfat you hove plenty of stimulating challenge for
‘Your talent right where vou lve or close by. Art of high
“avai and nation sienifleance te being produced every
Where, there te [ob fo do, is wll as plenty to learn as
nastst close to where yo Ive snd Yon ea bo proud
ofthe company yow are Keeping. The “big stall” (only
Sebi asthe arti who doce ta fet that boing provedan Z Fomous Ail Couse
Studio procedures
 
 
    
ats ni sabi emp ues abel pa
 
I nent 5.4 jon ro v0 as woll as plenty to lean ax
im artist, close to where yeu Tive~ and you can
be prod of the compauy you are keeping. The “hg stuf
isomly as big av the artist who docs it —a fact thats
betng proved ay all oer Ameriea where at is bought
Tovlay the National Society of Art Diretors has more
than tweaty-five membcr clubs fn various setions of the
United States, and there ane many relate and sila art
cxginlzations fom cous to coe, All ae focal points for
igorous and competitive regional advertising and editor-
{alae New York no longer hus a monopoly ofthe ceative
 
 
 
Asam att you have plenty of stimulating chillenge for
sear el hee he ose ed ih
‘Quohy and national sentence ts Being produced ecery
hee Phere ij to do, os el ot pleney lar
An ota, close fo where you ie=and you can be proud
Of tke company ot are epg. The “bia stuff only
 
 
inom and movin we dg: Si Se
Sa a ae en
Ti eS wore nade at
 
‘Today the National Society of Art Directors has more than
{peub fpf cbs aaron ions ol he Un
[SERPS remy tetera orga
tons from cao to coast. Alla foal points for vigorous
fndcompotng ional advertiganteditorial an Nev
York no fongrs has a monopoly of the «retive and quality
 
 
 
‘Taiay the National, Society of Att, Directo has
‘hon tag “Wwentyfve cmerfae libs in varius
Wretions at dhe Uatod State, snd there are" tany
felatol dud. sinilar at orgetantions from coast
Borcost AM re focal poms for” vigorons i
Scmpettve rogonal advering and ‘etna
 
 
‘Tesay the National Soctet of Art Directors has more
tha twenty-five member efubs in various setion of the
United States, and there are many related and sar at
‘rent
‘ong al cu
Tafa, New York uo longer has a menopale
  
    
 
Asan abt you have plenty of stmuliting challenge for
ro ihe i cine hr gh
iy mr uatoual siete being poder every
‘Bere, Thre sob to co, wel Bley to fear as
Tran close to where you ive and fou eo be proud
3 tke company you ae kxping The “gst 6 on
‘hath art who ows ta fac that bein ro
Guin‘ a over Ameren where at's bought Tey the
Asan artist you hve plenty of stimoatng challenge for
your talent sight where yo ive or else by. At of igh
quality national signieance i being produced every
where, There job todo, as wel plenty to learn es
am artist, ove to where you ive ~ and yon cane proud
of the company you are keeping. The “big suf” fs onlyaca 21 Fenou Ari Cone
36 Studio procedures
 
[Sis oy he wengek cde vor ee
iced gin rc to
‘x an artiat you have plenty of stinlatng chatenge for your
Aalnt right where you fue er cose by. A of igh culty aod
‘tinal glares Rlngpodicd eenyhera. Theres 2 J
too, as wll as peny fo lean as an ars. close fo where Jou
Ihe and you ean be pond of he company you are teeing The
 
AAs an artist you have plenty of stimulating challenge
fox your talent right where you live or clove by. Art
‘of high quality and national sigullleaice i being pro:
Minced everywhere, ‘There le a job to doy sy well ao
plenty fo learn as an artist close to where you live —
 
 
 
Latierpaced lower est Ares a oe sar
storage open be he pre bos
rn St noe et ok
Sete dae sets scat nk
Asan artist you have plenty of stimulat
Ing challenge for your talent right where
youllveorclose by. Art of high quality
and national significance is being pro=
duced everywhere. There isa job todo,
as well as plenty to leara as am artist
close to where you live-and you can be
proud of the company you are keeping
The “big stuff” fs only as big as the
artist who docs it—a fact that is being
 
{ioc be dearer reper, st ada mov tone
So moetaar ore
 
 
 
AS AN ANTIST YOU HAVE PLENTY OF STIMULAT-
ING CHALLENGE FOR YOUR TALENT RIGHT
WHERE YOU LIVE OR CLOSE BY. ART OF HICH
QUALITY AND NATIONAL SIGNIFICANCE IS BE-
ING PRODUCED EVERYWHERE, THERE IS 4 JOB
TO DO, AS WELL AS PLENTY TO LEARN AS AN
ARTIST, CLOSE TO WHERE YOU LIVE AND YOU
GAN AE PROUD OF THE COMPANY YOU ARE
KEEPING, THE "BIG STUFF" 1S ONLY AS BIG AS
THE ARTIST WHO DOES ITA FACT THAT IS
 
  
‘The moxie lant of Hae Th St po
Saas Species came
ery of he Toca All mat ke tnt nt emia
Ses le peng 90 pl eh
SF eee mercer ae
bea a reper ey
Sieh sete
 
As an axtt you have pleny of stimalating
challenge for sour talent right where yo
live ae clove by. Are of high quality and nae
tional significance is being produced every
‘shee, There isa job todo, sx ella enty
toleam as an artist, clove to where sou lve
sg he ps se i opiate
Bees ee ce ncan ay cium mm me
pie acre meta ace ee eee eressydo.Boroyd yuowubissy
sme sy 084 ves) )
L enLN gsc Plate
Type specimens
Type Specimens Times Roman
Me ro tn nh nn
ja Raia ere rie eng
Shih RE iectefcamecit abe ns
‘ecoerjuniagoressiownsna
   
 
 
Had our modern student chanced upon te bench ofa monastery be wo
yo. dscover i farished wih fous atranged in sthodial order to seat
Sarge suatber of seribex The sz of Une edition in tone days dapended
 
2 Solely upon the manor of copys employed upon the work and thew w
{re Tinlad 1 the mumbo of sks whe the Scripta could accom
‘ABCDEEGHUKLMNOPORSTUVWXYZ 12345678908,
‘SSeselphiMomopgestarwaye {NBEDEFCANORLMNODORSTUYWRYE
Had our modern student chanced upon the bench of a monaste
42, ty he would discover it furnished with forms arranged in meth
E25, ogieal order to seat a large mumber of series. The size of the
edition in those days depended solely upon the number of copy
ists employed upon the work and these were limited to the mu
ABCDEFGHUKLMNOPORSTUVWXYZ _ 12345678008
bedefghijklmnopgrstuvwxye  AnCDEFGHLIKLMNOPGRSTUVW
Had our modern student chanced upon the bench of a.m
24, onastery he would discover it furnished with forms arran
sist ged in methodical order to seat a large number of scribes.
‘The size of the edition in those days depended solely upo
tn the number of copyists employed upon the work and th
ABCDEFGHIJKLMNOPORSTUVWX  1234567890S
abedefghijklmnopgrstuvwayz ABCDERGHIJKLMNOPQRST
3, HAD OUR MODERN STUDENT CHANCED UPON TH
"~~ Had our modern student chanced upon the bench of a monaste
=, HAD OUR MODERN STUDENT CHANC
" Had our modern student chanced upon the ben
“toons eb hveFAMOUS ARTISTS COURSE
‘Student work,
‘Lesson 21
Studio procedures
HOW 10 PRACTICE AND PREPARE POR THIS LESsoM
This lesson wee planned to shorten your studlo
apprenticeship and help you start your art cer
cer more easily. if you vere vorking ina stu-
Gio, you vould learn thaca procedures by doing
‘thea over and over again many times -- and the
sane holds true Zor learning thea ct hone. Tt
ton't enough simply vo read this lesson ~- you
must practice doing these things until you feel
confortable doing thon. Also, nov is the time
to develop habits of neatness and secureey.
A lange part of the vork im this lesson deals
with photographs. t's easy to find photos to
practice on -- you probably have some dupli-
extes in your om collection, or can obtain
sone from your leeal photographer or photoea-
erever.
 
In addition to materimis you have used in other
Jessons, and viat you will need for practice,
you need the folloving for your ase{ennent
‘work for Lesson 21;
Mounting board or inexpensive \1iustrax
Elon DoGR oD ahapee TO Ae aan
2 theets, 8 x 10 inches.
Mot posta or {2lustration board -- 2
‘sheet, 10-1/2 x 9-1/2 inches. —
wat emste.
Zipeartone shading sheet or craftint
Peper == Iopiece about U x a1 intias
ie ellovs room for practice). Stuly
the demonstrations on pages 26 and 27
Before you decide vhich method you wish
to ute. (See your catalog fer a list
ing of materials.)
Rubber cenent -- You can get this at
fonery, , OF art store. If
you doa't have a dispenser vith a brush,
Bet an inexpensive, 1-inen flat house-
painter's brush. A rubber cement pick
wp ia convenient, tut you can sake one
5 described on page 6, Leston 21.
 
Drawing instruments -- A ruling pen is
ant you ae vised for your aceign-
ment vork. Hovever, to becoae profi-
clent in the use of other instruments,
you should get a set (see your catalog).
‘esquare and triangles -- ror profes
Hiss Work, Ftsel came are tests ba
for your aesigment work you can ure
 
 
‘the ones you have.
Pica mule -- Tt is asaireble to have one,
‘but Hote muct, alnce the nensurenents
called for are simple. Feaeaber, there
are 6 picas to the sch.
Folloy these suggestions for stuay and prec-
tice before doing your assiguments
2s Practice using your ruling pen as des.
‘oribed on page # until you feel thoroughly fa-
miller vith it,
2. Work with rubber cement -- particularly in
dry mounting, folloving the procedure denon-
strated on pases & ant 9.
3, Stuly the section on cutting mate on pemes
32 and 15. Uee sorup pleces of nat or flus~
tration board sod your wat kaive for practice
cutting. be caress of your fingers
Jnaver are Siasp: IF 900 Gea"t BOVE a ctae)
Stralghevedge you may Yas your brase-cages
filers Te dou! neatosary to thy zmed tape
S'pasking tape vill do =~ or you any prefer
25 Use the ryeoount metioa cezeribed in ovep
35 on sear 3
 
4, Reatudy page 15 on rescaling. You'll find
it helpful to cut cut sone ads from = nagezine
und practice enlarging (and reaueing) then ty
‘the Gingoual-Line method.
5. Reviev cropping as described on page 19.
Moke a pair of right angles troa bond paper or
White draving paper and practice vith thea un
£1 you are thoroughly familiar vita tear use.
G. Using your opaque revoucn graye a8 now
fon pages 22 and 23, practice retouching photos.
7. Study masking and flapping as described on
Page Gl. hen sick and flap soue of the pho-
‘tos on which you practiced retouching, A190,
study the do's and don'ts on page 25.
©, Reread tho soction on typography beginning
on page 20 -- study particularly the etep-by-
step procedure on pages 31 through 33 on cory
fitting,
9. Took through various sagazines aud note
fiow type has been used successfully through
Proper choice of face, spacing, 1ine length,
ete. You'll see that come exaxples vork bet
er than others. Study them objectively and
try to enelyze vay they ere better.
 
(evar, please)Student work -- Leszon 21
‘ME ASSTOIMENTS YOU ARE 10 SEND It FOR cRTTTCTSH
ASSIGMGND 1. This is en exercise dn prepar-
ing plotogrephs for reproduction. Cut out the
‘tvo sualler photographs froa Plate 1. Dry-
ount each one separately vith rather cexent
fon an individual 8 x 10-inch plese of wounting
or illustration board. Then cut out the large
photo and mount it on a 10 x 12-incn board in
the sane sanner.
Fhoto A. In thig picture of @ sen talcing a
Bhotograph you are to reaove the background,
leaving the man and camera. Rexove any light
of dark opots frem the photo, folloving the
procedure on pages 22 end 23. Then carefully
Silhoustte the conere as dexonstrated on page
16. To sithoustte the man's head and bane,
you might wish to refer to page 22, ctop 2.
Don't forget the inside arces betveen his face
and the canama and within the canera iteeli.
Tast, docide where you vant the picture to be
cropped -- 1¢ should be soucvhere behind the
men's head ct tho lo? and about at the thind
finger on his hand at the bottom. Indicate
this es shomn on page 19. Because it is eil-
houetted you won't need crop maxke for the
Fight cide of your photo. The eilhouected
picture will be printed 2-1/2 inches high --
from the top of the head to where you crop St
2 the totton.
 
 
Fhoto B. This photo should chow hov to meee
Sure and mark 2 boera to a ten-inch length te-
fore cutting 3t. The photo will be reproduced
4 x 3 inches so your cropping must be in that
proportion. Also crop the picture eo 4¢ tells
‘he story -- don't crop evey important dntor~
uetion. You can mike the story clearer arith
careful retouching to bring out the ruler --
the edge of the Board -- the pencil and per-
haps the sav. Don't forget to renave any un
Gestrable spots.
Proto 0, In this picture you ere to renove
‘he parking sign and post froa in front of the
entrance t0 a fashionable suburban en's shop.
"Jo do thie, folio the procedure on pages 22
and 23, taking great care to match the differ
ent values and textures of the wood, Bricks,
stone, and foltege. Renove any opoto -- then
crop your photo for reaustion to 6 -1/¥ x 6-
inch Vertical proportion.
 
acter your york is completed on the thee pho-
‘tos, mask and flap then in the manner denon-
strated on page 2b, and mark thea for size.
Merk the Backs of these pieces -- ASSIGNMENTS
2A, 1B, ahd Ie.
ASSIGNEE 2. Make @ simple pon or brush and
tik draving using Crattint or Zip-a-tone
Screens, ce chon on pages 26 and 27. Use
Photo A'as the baste for your draving. If you
wish, you may place tracing paper over the pho
Yo and trace the essential chapas of the can-
era and ran. Use your poneil very tantly
fion't prets into the sort eaulefon of the pho-
fo, You will probably vish to uke refine
 
Page 2
eats and proportions) changes sn the man's
bead due to photagrarhte perspective, ‘which
makes the back of the head and the ear look
teo small.
 
Remember == keep your draving simple -- black,
GhTEe ant one or tyo middle tones -- and don"
use a screen on flesh areas, Make this @ hor-
dzontel Grewing 5-1/2 x 4 inches. With your
Fuling pon, drav a Line around 12 about the
width of @ I-point rule (cee page 29).
Woon your Graving 42 rinianed, mat it vith at
or {lustration board in the sanner saow oi
pages 12 and 13, Make this a "2 x 2-1/2 mat”
‘as explained on page 12: Alloy 1/2 inch of
white space around yout dravings the opening
wuld Reacure 6-1/2 % 5 inchees
The outside should measure 10-1/2 x 9-3/2
Anche.
 
 
 
 
Mark the back of this araving -- ASSToRdD
ASSTGMENE 3. This is an assigmment in copy
TIeting. Use the type spacinens of Tines Ro-
tan on Plate 2 an the typewritten manuscript
‘on the yellow cheet, page
On an 12 x lseinch sheet of bond or viguslie-
ing paper, using 2 T-square and triangle, diy-
ide your sheet of paper into quartera with
bold pencil 1ines. In the center of each
guerter-section, drew two Light vertieal Lines
28 picus apart,” These vill establish the width
‘OF your type column. Iabel then A, 3, 0, and
Dee shown on the small éingran below.
 
 
 
flowy using the character-count method of sony
fitting denoncerated on pages 31. through 33,
cast the body text only of the typaimitten aan-
useript on the yellow sheat, pagel. (ze sure
to take an gverage count of ceveral lines from
the type syecinen oa Plate 2, In all tee the
count per line may vary slightly and an average
4s essential for e comrect count.) Indteate
he Tivst four type sizes on late 2 as follows:
 
 
 
In column 4, rile the correct mumber of ines
(es shown on page 30 of Lesson 27) that thie
Henuecript copy woilld make if 4¢ were set sol-
£2 (that is, with no Leeding) in Bepomme Tines
Horan, u/le (upper ani lover case). Use pen
cf lines appropriate in weight for type of
thie eine
Im Colum 5, indicate the number of Lines and
Weight for 1o-point u/tc with 2-point lesa,
(Continuea)Student vork — Lesson 21
Ja Column ¢, use 12-point u/le vith 3-point
ea
In Column 2, use 1h-point u/le with M-poine
dena.
 
Unter cach column vrite the number of lines,
type size end leading. (Rexenber that the
Lending ¥iil affect the depth of your soy
Block. For exnmple, 10-point type with 2-
point leading has the caie musber of lines per
Anch as 12-potnt type set solid. Tt vould be
parked 10/12.)
Mark thie sheet -- assrommu
ASSIOWGNE 4, This ic an asaignment on how to
mark instructions to the typogrepher or type-
setter, similar to the example on page 33-
Specimans of the type faces you vill use are
shown on Plate 2. Use the sane yelloy aseign-
ment sheet (rage 4) that you used for Assign
ent 3, and in red pencil mark tne mankscrip?
fol love:
 
Headline: First tvo vords in eighteen point
‘Times Ronan, upper and lover case;
third vord in tventy-four point
‘Times Ronan capitals with one
‘point Tetterspacing.
Page 3
Subhead:  Yourveen point ines Rosen, upper
fend lover case, on tvo Lines, Push
left, vith rout point Lead between
‘the Lines.
 
Boy texts Twelve point Times oman, upper and
Jower cace vith « one em paragraph
indentation on the firet Line. In-
Gicate this copy to be set 26 pices
Wide, flush left and right.
When you have finished marking this choot re-
nove It fro your textbook and send it in for
correction.
Mark this sheet -- ASSTOMENT 4
In criticizing these assignments, your instruc
tor vill consider:
‘The accuracy of your sealing.
ox well you have eoaposed Or cropped
‘and silhouetted and retouched your
photographs.
‘The neatness of your presentation,
ow woll you have handled your cret=
tint or zip-a-tone.
The accuracy of your copy fitting end
the clarity of your murking.
she overeat imovledge you show of
‘the subjects.
 
 
 
TGORTANE: Be gure to letter your name, eaarees,
‘and student number neatly at the lover left-hand
cority GF eubH exvigcent. the lover sgh
corner, place the lesson number end aseiement
suber,
For Assignments 1 and 2 do this letter
‘Thg Gn the back of the boards.
‘Your lesson carton should contain:
cueck
before mailing
Assignment 1 (A, B, and C)
Asstement 2
Assignment 3
Asctgment i
1 Return shipping label 11104 out coaplotely
Mait this carton to:
FAMOUS ARTISTS COURSE, WESTPORT, COM.
chao