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Novica's Unique Marketing Approach

This document discusses the differences between international marketing and international community building using Novica as an example. It notes that international marketing focuses on branding and selling techniques, while Novica aims to promote artisans and increase cultural appreciation. The document also explores whether other businesses could follow Novica's model of direct sales between artisans and customers, and illustrates how Novica balances economic and social benefits internationally by paying artisans higher wages. Finally, it compares the marketing effectiveness of Novica.com and Unilever.com.

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Samia Noor Afsana
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1K views1 page

Novica's Unique Marketing Approach

This document discusses the differences between international marketing and international community building using Novica as an example. It notes that international marketing focuses on branding and selling techniques, while Novica aims to promote artisans and increase cultural appreciation. The document also explores whether other businesses could follow Novica's model of direct sales between artisans and customers, and illustrates how Novica balances economic and social benefits internationally by paying artisans higher wages. Finally, it compares the marketing effectiveness of Novica.com and Unilever.com.

Uploaded by

Samia Noor Afsana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

a) What is the difference between international marketing and international community building?

In what ways, if any, do these differences matter?

Answer : There are many difference between international marketing and international
community building for one community building like that of Novica is having international
business whose business strategy is to “ promote artisans as individual increase appreciation of
all cultures . There business plan is based on direct sell between artisan in developing countries
and customers in the United States . international marketing is based on simply brand and
selling technique .

b) Could other businesses follow the basic model employed by Novica? Why or why not?

Answer : Yes other business could follow this basic model employed by Novica. But it would be
a challenge because they ship purchases directly to customers worldwide from countries all over
the world without a USA warehouse . Novica also simultaneously established office in countries
all over the world and pays artisan more ever before. This business plan is not the simplest and
it takes not only hard work but desire. This is not the average international company .

c) What does this case illustrate about the tradeoffs (balances) between economic and social
benefits in international business?

Answer : This case illustrate the difference between economic and social benefits in
international business in many ways .First , only in a place like America can you have the luxury
of buying decor that is not mass –produce by an individual artist because our economy lets us
have that pleasure .For the artist themselves that live in the countries nation wide , they are
getting paid what and artist should be paid no matter what there countries minimum or wage is.
This is creating open door for Novica national wide .

d) Visit [Link] and [Link]. Compare and contrast the two sites in terms of their
marketing effectiveness.

Answer: Novica’s marketing effectiveness is very strong . From the way in which you get to
connect with the maker of your work of art to the mission updates , Novica proves to be
successful in their business plan and mission statement .

Uniliver .com also have very effective marketing from what I can tell. The web side offers news
update investor relation sustainable living and much more. My favorite part about Uniliver
webside was the way they present the different brands by the logo . I was joyous to learn about
both of this companies with outstanding business plans and I hope other companies strive to be
more like them.

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