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Questionnaire On Consumer Perception

Siddhartha Neog, an MBA student at NERIM Guwahati, is conducting a project on consumer perceptions and market potential of Amul dairy whitener in Guwahati. He has prepared a questionnaire to gather information from respondents. The 19-question survey collects demographic details of respondents and seeks to understand awareness, consumption patterns, perceptions of quality, taste, price and other factors regarding Amul dairy whitener versus competitors. It aims to assess how important these attributes are in purchase decisions and gather suggestions to help Amul better market its product. Respondents are assured all information will remain confidential and for academic use only.

Uploaded by

Hemanth Kumar
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160 views3 pages

Questionnaire On Consumer Perception

Siddhartha Neog, an MBA student at NERIM Guwahati, is conducting a project on consumer perceptions and market potential of Amul dairy whitener in Guwahati. He has prepared a questionnaire to gather information from respondents. The 19-question survey collects demographic details of respondents and seeks to understand awareness, consumption patterns, perceptions of quality, taste, price and other factors regarding Amul dairy whitener versus competitors. It aims to assess how important these attributes are in purchase decisions and gather suggestions to help Amul better market its product. Respondents are assured all information will remain confidential and for academic use only.

Uploaded by

Hemanth Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Dear Sir/Ma’am,

I am a student of MBA 4th semester of North-Eastern Regional Institute of Management (NERIM), Guwahati
(affiliated to Dibrugarh University and approved by AICTE, New Delhi). As a part of our course curriculum, I
am doing a project entitled, “Consumer’s perception and market potential of Amul dairy whitener in
Guwahati”. I would be grateful to you if you kindly spare some of your valuable time to fill up the
questionnaire. This would be of immense help for me in carrying out my study.

At the same time I assure you that all relevant information provided by you will be kept strictly confidential
and it will be used for academic purpose only.

With regards,

Siddhartha Neog
MBA 4th Semester
NERIM, Guwahati

Part A:

1) Name of the respondent:


…………………………………………………………………………………………...

2) Gender: (a) Male [ ] (b) Female [ ]

3) Age: (a) Under 20 yrs [ ] (b) 20-25 yrs [ ] (c) 26-30 yrs [ ]

(d) 31-35 yrs [ ] (e) 36-40 yrs [ ] (f) Above 41 yrs

4) Occupational status: (a) Service [ ] (b) Business [ ] (c) Student [ ] (d) Other [
]

Part B:

1) Are you aware of Amul dairy whitener? (a)Yes [ ] (b) No [ ]

2) How did you come to know about Amul dairy whitener?

(a) Broadcasting media [ ] (b) Print media [ ] (c) Retailer [ ] (d) Word of mouth [ ]

(e) Hoardings/Glow signs [ ]

3) Which brand of dairy whitener are you consuming?

(a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]

4) Which of the following factors you consider while purchasing dairy whitener?

(a)Price ☐ (b) Quality ☐ (c) Taste ☐ (d) Availability ☐ (e) Packaging ☐

1
5) Do you agree that Amul dairy whitener is costly compared with other brands?

(a) Strongly disagree ☐ (b) Dis-Agree ☐ (c) Neither agree nor disagree ☐
(d) Agree ☐ (e) Strongly agree ☐

6) Quality of Amul dairy whitener is:

(a) Excellent ☐ (b) Better ☐ (c) Good ☐ (d) Fair ☐ (e) Poor ☐
7) How much are you satisfied with the taste of Amul dairy whitener?
(a) Highly satisfied [ ] (b) Satisfied [ ] (c) Neither satisfied nor dissatisfied [ ]
(d) Dissatisfied [ ] (e) Highly dissatisfied [ ]
8) Do you feel that Amul dairy whitener enhances the richness of Tea/Coffee?
(a) Yes [ ] (b) No [ ]
9) Which size of Amul dairy whitener you prefer?
(a) 250gm [ ] (b) 500gm [ ] (c) 1kg [ ]
10) Rate the following in respect of Amul dairy whitener:
Particulars Very poor Fair Good Better Excellent
Quality ☐ ☐ ☐ ☐ ☐
Price ☐ ☐ ☐ ☐ ☐
Availability ☐ ☐ ☐ ☐ ☐
Taste ☐ ☐ ☐ ☐ ☐
Packaging ☐ ☐ ☐ ☐ ☐

11) How do you differentiate Amul dairy whitener from other brands? (Tick any one)
(a) Quality [ ] (b) Taste [ ] (c) Price [ ] (d) Availability [ ] (e) Packaging [ ]

12) Which brand comes to your mind when you think of dairy whitener?

(a) Amul [ ] (b) Nestle [ ] (c) Britannia [ ] (d) Anik [ ] (e) Nova [ ] (f) Other [ ]

13) How important are the following factors important in your decision making for purchasing dairy
whitener?
Factors Very important Fairly Important Less important Not at all
important

2
Quality ☐ ☐ ☐ ☐
Price ☐ ☐ ☐ ☐
Taste ☐ ☐ ☐ ☐
Availability ☐ ☐ ☐ ☐
Offers and ☐ ☐ ☐ ☐
schemes

14) Do you consume package milk along with dairy whitener?


(a) Yes [ ] (b) No [ ]
15) Are you planning to switch over to package milk from dairy whitener?
(a) Yes [ ] (b) No [ ]
16) Do you prefer package milk over dairy whitener?
(a) Yes [ ] (b) No [ ]
17) If yes, then why?
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
18) Would you like to refer others to purchase Amul dairy whitener?
(a) Yes [ ] (b) No [ ]
19) Any suggestion(s) for Amul dairy whitener:
……………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………

Date:
Place:

(THANK YOU)

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