Q1
January February March
Products Release
Milestone
Investment Key C level MyUKM Soft Launch
Task Hire CMO & Manager Strategic Vendors & Partners
Distribution Channeling & Network
Decide Distribution Area
Personel
Market Influencing Platform
CMO
Partnerships
Marketing
Hire Marketing Staffs Event Planning
Pricing Policies Churn Analysis
Manager
LKN - MyUKM Finance - Marketing (Strategic Roadmap)
2020
Q2 Q3
April May June July
MyUKM Grand Launch
MyUKM Soft Launch Investment
rategic Vendors & Partners
Profit Opportunities
Analyze Trends
Business Development
Partnerships Industry Outlook Lead Strategies
SEO Audit Data Cleansing & Cohort
Churn Analysis
Diversification
UKM Courses UKM Courses
Fintech
rategic Roadmap)
Q3 Q4
August September October November December
nd Launch New Business Testing
Y1 Evaluation
Investment
2021 Plans
Business Development Yearly Report
Partnerships
SEO Audit Data Cleansing
Churn Analysis Pricing Policies Churn Analysis
UKM Courses UKM Courses
Yearly #REF!
NO MONTH WORK PROGRAM
MARKETING SUB PROGRAM
• Konsolidasi Peran CMO
1 Hire CMO + Manager + Marketing Staff
• Konsolidasi Kebutuhan Manager
• Validasi Area
2 Decide Distribution Area •
FEBRUARY
•
• Segmentasi Product
3 Pricing Policies
• Pricing Fixing
• Tracking Saluran Distribusi
• Tracking terhadap Manajemen Persediaan
• Tracking terhadap Strategi Distribusi
4 Distribution Channeling & Network • Fokus ke Local Market
• Fokus ke Area dan Tipe Saluran / Outlet
• Analisa Kinerja Saluran / Outlet – Aktivi
FEBRUARY • Analisa Kinerja Produk – Pengembangan
MARCH • Buat Akun di berbagai Platform digital
•
•
5 Market Influencing Platform •
•
•
•
6 Event Planning •
MARCH
7 Churn Analysis
8 MARCH Strategic Vendors & Partners
APRIL
9 Partnerships
10 APRIL MAY UKM Courses
11 MAY SEO Audit •
12 MAY JUNE Industry Outlook
13 Data Cleansing & Cohort
JUNE
14 Churn Analysis •
15 Diversification •
JUNE JULY
16 Fintech
•
•
•
•
•
17 Profit Opportunities
JULY
•
17 Profit Opportunities
•
JULY
•
18 Analyze Trends
•
19 Lead Strategies
20 JULY UKM Courses
AUGUST
JULY
21 AUGUST Business Development
SEPTEMBER
22 Partnerships
SEPTEMBER
23 Churn Analysis
24 OCTOBER UKM Courses
NOVEMBER
25 SEO Audit
NOVEMBER
26 Pricing Policies
NOVEMBER
27 2021 Plans
DECEMBER
28 Churn Analysis
29 DECEMBER Data Cleansing
30 Yearly Report
WORK PROGRAM 2020 DEP
MARKETING SUB PROGRAM DOCUMENTS
Konsolidasi Peran CMO • SOP CMO
Konsolidasi Kebutuhan Manager • 2020 Plans
Validasi Area • Informasi
Observasi area • Data sekunder
Riset potensi area • Data primer
• Kategori Product UKM
Segmentasi Product
• Standar Product & Harga
Pricing Fixing • PPOB Product Prices
Tracking Saluran Distribusi
Tracking terhadap Manajemen Persediaan
Tracking terhadap Strategi Distribusi
Fokus ke Local Market • Riset hingga Validasi
Fokus ke Area dan Tipe Saluran / Outlet Type
Analisa Kinerja Saluran / Outlet – Aktivitas Pemasara
Analisa Kinerja Produk – Pengembangan Lini Produk
Buat Akun di berbagai Platform digital • HP & No Hp Kantor
Facebook • E-mail khusus
Instagram • SOP Influencer Marketing
WA Grup • Hire CS
Youtube
Twitter
Line
WORK PROGRAM 2020 DEPARTMENT OF MARKETING
BUDGET
PIC DUE DATE HUMAN RESOURCES
FIX
Rp20,000,000
REGI 3-Feb Meeting Level C + Head of
CRD + Head of Business +
Brand Manager
29-Feb
Head of Business + Sales
Manager + Partnership
Fintech
REGI & Team
Head of Business + Sales
31-Mar Manager + Brand Manager
+ Event Manager
Brand Manager 29-Feb Customer Service Rp3,000,000
BUDGET
NOTES
VARIABLE SEMI VARIABLE
•
Rp8,000,000 •
•
Rp10,000,000
Rp1,000,000,000 •
Rp36,000,000 •
Rp7,000,000 •
Rp21,000,000 •
NOTES
Choice: Adakan/Tidak adakan CMO, Peran Marketing masuk pada CRD
Priority Brand Manager, Sales Manager, Event Manager
Dalam waktu 1 bulan (4 Minggu) melakukan validasi potensi pasar pada
ploting area dengan estimasi anggaran 2,5jt/minggu untuk memastikan
potensi user (min. 2000 user)
Deposit untuk fintech (fixpay or DTU/Postpay)
Gaji Pokok 1 Head of & 3 Manager
Estimasi Minimum Project Riset & Validasi
Estimasi Maksimum Project Riset & Validasi
https://distribusipemasaran.com/7-step-untuk-meningkatkan-jaringan-distribusi-distribution-network/
Influencer pada semua flatform
No Program KPI Goals
1 3rd Party Leads Generation Registration Better Cost per Acquisition
2 Brand Ambassador Registration Brand Awareness
3 Influencer Registration Expand Channeling for Registration
4 Email Marketing for Registration Registration Improve Conversion from Pending to Paid
5 Advertising on Television Registration Boost Brand Awareness & Increase Registration
6 Car Advertising Registration Brand Awareness
7 Sponsor Event UKM Registration Brand Awareness
8 Digital Signage Registration Brand Awareness
9 Radio Registration Brand Awareness
10 Billboard Registration Brand Awareness
11 Flyer Registration Brand Awareness
12 Media Massa Organic Traffick Menambah Organic Traffick / Backlink
13 Blog di Aplikasi Organic Traffick Tips dan trik info Koperasi
14 Coffe Morning
15 Road Show IPW
Start Date Action Plan
