Topic

Mac Pro

Submitted to

Miss Humera Jamil

Institute of Business and technology

Submitted By

Mehran Laghari BM-1082

Zulfqar Babar BM-1077

 Acknowledgement

First of all we would like to thank the Almighty,Allah who has given us
the ability to study, the motivation to work and the strength to reach
our goals.

We would like to thank the Instructor, Miss Humera Jamil for

motivating us to make the completion of this Analysis possible.

Writing the report has greatly enhanced our knowledge and has proved
to be an

enlightening learning experience as it has enable us to view the

business from a

different prospective. In this new era where borders of countries have

no value,

where internet has provided access to everywhere, we can do business

from any

where in the world.We would like to express the fact that we have
written the report to the best of our ability.
Institute of business and technology

Table of Contents
Institute of business and technology

Executive Summary

Apple Computer, Inc.) is an American multinational corporation that designs and

markets consumer electronics, computer software, and personal computers. The
company's best-known hardware products include the Macintosh line of computers, the
iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system;
the iTunes media browser; the ilife of multimedia and creativity software; the iWork suite
of productivity software; Aperture, a professional photography package; Final Cut
Studio, a suite of professional audio and film-industry software products; Logic Studio, a
suite of music production tools; and iOS, a mobile operating system. As of August 2010,
the company operates 301 retail stores in ten countries, and an online store where
hardware and software products are sold

Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald ayne,[
to sell the Apple I personal computer kit. They were hand-built by Wozniak and first
shown to the public at the Homebrew Computer Club The Apple I was sold as a
motherboard (with CPU, RAM, and basic textual-video chips)—less than what is today
considered a complete personal computer. The Apple I went on sale in July 1976 and was
market-priced at $666.66 ($2,548 in 2010 dollars, adjusted for inflation.)

Apple was incorporated January 3, 1977 without Wayne, who sold his share of the
company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided
essential business expertise and funding of $250,000 during the incorporation of Apple.
The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It
differed from its major rivals, the TRS-80 and Commodore PET, because it came with
color graphics and an open architecture. While early models used ordinary cassette tapes
as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy
diskdrive and interface, the Disk II.

The Apple II was chosen to be the desktop platform for the first "killer app" of the
business world—the VisiCalc spreadsheet program. VisiCalc created a business market
for the Apple II, and gave home users an additional reason to buy an Apple II—
compatibility with the office. According to Brian Bagnall, Apple exaggerated its sales
figures and was a distant third place to Commodore and Tandy until VisiCalc came
along.
 Apple history

Apple Inc , formerly Apple Computer, Inc., is a multinational corporation that creates
consumer electronics computer software, and commercial servers Apple's core product
lines are the iphone, iPod music player, and Macintosh computers.

Co-founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April
1, 1976, with the release of the Apple I, and incorporated the company on January 3,
1977, in Cupertino, California For more than two decades, Apple Computer was
predominantly a manufacturer of personal computers, including the Apple II, Macintosh
and Power Mac lines, but faced rocky sales and low market share during the 1990s. Jobs,
who had been ousted from the company in 1985, returned to become Apple's CEO in
1996, and brought with him a new corporate philosophy of recognizable products and
simple design. With the introduction of the wildly successful iPod music player in 2001,
Apple established itself as a leader in the consumer electronics industry, dropping
"Computer" from its name and going on to release the iPhone and iPad. Today, Apple is
the largest technology firm in the world, with annual revenue of over $60 billion.

Apple Vision statement

Apple is committed to bringing the best personal computing experience to students,

educators, creative professionals and consumers around the world through its innovative
hardware, software and Internet offerings.
 Apple Mission statement

: Apple designs Macs, the best personal computers in the world, along with OS X, iLife,
iWork, and professional software. Apple leads the digital music revolution with its iPods
and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone
and App Store, and has recently introduced its magical iPad which is defining the future
of mobile media and computing devices.

Apple Products
Apple has a high range of consumer electronics computer software and commercial
servers Apple’s core product lines are the iphone ipod music player and macintosh
computers

IPOD

Iphone
Ipad

The Mac Family

Macbook
Pros: Cheap(er), durable, most portable.
Cons: Smallest screen size, shared video memory, limited maximum RAM (2GB), smaller, slower hard
drives.

It's a great fit for: Students, tight budgets, fans of the white or black finish
Macbook Pro
Pros: Nice big screens, separate video card, can use up to 4GB RAM.
Cons: Expensive! Smaller, slower hard drives.

It's a great fit for: Professionals (design, video, photography) who need mobility, mobile gamers, expense
accounts.

Mac Mini
Pros: very small, cheapest Mac.
Cons: underpowered, small hard drive, you need to own or buy a keyboard, mouse and display.

It's a great fit for: test driving a Mac for the least money, odd uses like installing it in your dashboard or
home entertainment center, switchers who own a great LCD display.

iMac
Pros: good value for dollar, extremely small footprint, top 3 iMacs have decent video.
Cons: limited internal expandability.

It's a great fit for: most desktop users, serial upgraders.

Mac Pro
Pros: crazy expandability. Up to 16GB RAM, 3 TB storage, 8 displays, fastest chips.
Cons: All that's going to cost you. It's big. No, it's really big. Still need to buy a display.

It's a great fit for: businesses and researchers who depend on computing power, gamers, Photoshop
jockeys, video editors, the rich.

OK, now let me sum up with some generalizations. The Macbook and iMac are good values. The
Macbook Pro and Mac Pro are great when someone else is buying or computing powers your business.

Mac Pro is best for business and professionalism

Mac Pro

The Mac Pro is a workstation computer manufactured by Apple Inc. The machines are
based on Xeon microprocessors but are similar to the Power Mac G5 they replaced in
terms of outward appearance and expansion capabilities. The Mac Pro is the fastest
computer that Apple offers and one of three desktop computers in the current Macintosh
lineup, the other two being the iMac and Mac mini

The first Mac Pro was based on dual Dual-core Xeon Woodcrest processors and formally
announced on August 7, 2006 at WWDC A new Intel Xeon-based Xserve was announced
along with the Mac Pro, completing Apple's transition from the PowerPC to x8
architecture
On April 4, 2007 a dual Quad-core Xeon Clovertown model was launched and it was
replaced on January 8, 2008 by a dual Quad-core Xeon Harpertown model. The current
model Mac Pro was announced on July 27, 2010 and features Intel Xeon processors
based on the Nehalem microarchitecture/Westmere microarchitecture There are options
of up to 12 processing cores, up to four optional 2TB hard disk drives/512GB solid state
drives and ATI Radeon HD 5770/5870 graphics.

On November 5, 2010, Apple introduced the Mac Pro Server, which officially replaces
the Xserve line of Apple servers as of January 31, 2011

The New Mac Pro

Features

Choose your cores: 4, 6, 8, or 12

The new Mac Pro offers two advanced processor options from Intel. The Quad-Core Intel
Xeon “Nehalem” processor is available in a single-processor, quad-core configuration at
speeds up to 3.2GHz. For even greater speed and power, choose the “Westmere” series,
Intel’s next-generation processor based on its latest 32-nm process technology.
”Westmere” is available in both quad-core and 6-core versions, and the Mac Pro comes
with either one or two processors. Which means that you can have a 6-core Mac Pro at
3.33GHz, an 8-core system at 2.4GHz, or, to max out your performance, a 12-core
system at up to 2.93GHz.

The single-die advantage.

Many multicore processors are composed of two separate dies, which means some
cached data has to travel outside the processor to get from core to core. That’s an
inefficient way to access information. Enter the Quad-Core and 6-Core Intel Xeon
processors. Their single-die, 64-bit architecture makes 8MB or 12MB of fully shared L3
cache readily available to each of the processor cores. The result is fast access to cache
data and greater application performance. Combine that with the other technological
advances and you get a Mac Pro that’s up to 1.5x faster than the previous generation.

Fast memory. And lots of it

System memory is often connected to a processor through a separate I/O controller. But
Intel Xeon “Nehalem” and “Westmere” processors feature an integrated memory
controller. By connecting memory directly to the processor, the new Mac Pro processors
have faster access to data stored in memory, and memory latency is reduced.
Power when (and where) you need it
The Mac Pro features Turbo Boost, a dynamic performance technology that automatically
boosts the processor clock speed based on workload. If you’re using an application that
doesn’t need every core, Turbo Boost increases the speed of the active ones, up to
3.33GHz on a 12-core Mac Pro, and up to 3.6GHz on a 6-core system.

Up to 24 virtual cores.
The Intel Xeon processors support Hyper-Threading, which allows two threads to run
simultaneously on each core. So, for example, a 12-core Mac Pro presents 24 virtual
cores that are recognized by Mac OS X. Performance is enhanced because Hyper-
Threading enables the processor to take better advantage of the execution resources
available in each core.

Path of least resistance.

A bidirectional, point-to-point connection — called QuickPath Interconnect — gives the

Intel Xeon processors quick access to the disk, I/O, and other Mac Pro subsystems. In
dual-processor Mac Pro models, there’s a QuickPath Interconnect between the two
processors as well. This connection acts as a direct pipeline, so processor-to-processor
data doesn’t need to travel to the I/O hub first. It’s another way the Mac Pro boosts
performance across the board.

Powerfully efficient.

The Mac Pro meets the stringent low power requirements set by the EPA, giving it
ENERGY STAR qualification. ENERGY STAR 5.0 sets significantly higher efficiency
limits for power supplies and aggressive limits for the computer’s typical annual power
consumption

Design

Expansion made easy.

The easy-access interior of the Mac Pro feels like the well-organized workstation it is. No
rat’s nest of components here. You don’t need to turn the system on its side or struggle to
reach into awkward spaces to make changes. Just remove the side panel for instant access
to everything. Slide out the processor tray to add memory. Slide out drive bays to add
storage. Slide a simple bar to change up to four expansion cards at once. And with plenty
of I/O ports both front and back, you’ll have room for all your external devices.

Tool-less PCI.

When it’s time to upgrade, a quick slide of the retention bar frees up the four expansion
card slots for easy access. Thanks to a thumbscrew PCI bracket, you can swap out cards
without any tools. All four slots are PCI Express 2.0 for incredible performance. And
since the graphics slot in the Mac Pro is double-wide, your graphics card won’t cover an
adjacent slot.

Slide-in storage.

The Mac Pro comes with four 3.5-inch drive bays for an enormous amount of internal
storage — up to 8TB.* For faster access to your data, you can also configure your Mac
Pro with up to four solid-state drives. The bays are direct-attach and cable free, so it’s
easy to add or remove drives. Just attach the drive carrier to a drive and slide the drive
into place. There are no connectors or cables to contend with. Lock the drives with the
side door latch, and you’re done.

Snap-in memory.

Install more memory in your Mac Pro in a snap. Literally. The easy-access interior lets
you slide out the processor tray in one smooth motion, then simply snap new memory
into place. You don’t have to dig around inside the computer or wrestle with wires or
cables. The single-processor Mac Pro offers four slots that support up to 16GB of DDR3
ECC SDRAM, while the dual-processor Mac Pro offers eight slots that support up to
32GB.

Front and back I/O.

There are plenty of places to connect external devices to your Mac Pro. You’ll find two
FireWire 800 ports, two USB 2.0 ports, and a headphone minijack right up front where
it’s more convenient to connect storage, multimedia devices, and high-speed peripherals
Apple Competitors