Activity 6.
1a Visual Design Principles and Elements Matrix Name: Kathryn Gurski Period: 1
Object: computer mouse Elements of Design
Point Line Color Value Shape Form Space Texture
Description of n/a Straight lines on Black with n/a Organic; no Solid form n/a smooth
Use of Element the base; curved white “perfect” created
of Design top surface lettering geometric or through
mechanical organic
shapes shapes
Principles of Balance Formal balance Formal
Design created by balance
symmetry created by
symmetry
Emphasis “Bulging” back
end of mouse
emphasized
against the slim
front
Contrast Curved top “Bulging” back
surface contrasts end of mouse
with flat lines of contrasts with
the base the slim front
Rhythm
n/a
Proportion Back end has a
greater height
than front end
Unity Consistent Consistent
color texture
Economy Simple, Simple, sleek
minimal blend of
colors contrasting
ends(contributing
to an overall
simplicity)
Object: Amazon Alexa Elements of Design
Point Line Color Value Shape Form Space Texture
Description of n/a Curved lines Grey, black n/a Geometric Solid form n/a Rough on
Use of Element shapes(circle) created sides,
of Design through smooth
circles on top
Principles of Balance symmetrical symmetrical
Design balance on balance on
the front view the front view
Emphasis Black of
amazon
logo
emphasized
against grey
background
Contrast Black top
contrasts
with grey
sides
Rhythm If you look
closely at
the texture
it’s a tiny
pattern
repeated
regularly
Proportion All shapes All forms
seem seem
proportional proportional
and and
appropriate appropriate
for function for function
Unity Uniform Consistent
dull/minimal geometric
colors shapes
Economy Minimal Simple
color shapes
Object: Drinking glass Elements of Design
Point Line Color Value Shape Form Space Texture
Description of n/a Curved clear n/a Geometric Solid Space around smooth
Use of Element lines shapes(circle) form circular
of Design created opening on
through top. Depth
circles evident in
hole.
Principles of Balance Radial balance Radial Radial
Design balance balance
Emphasis Small diameter of
bottom of glass
emphasized against
larger diameter of top
of glass
Contrast Small diameter of
bottom of glass
contrasts with larger
diameter of top of glass
Rhythm Gradaded shape-
diameter of glass
gradually decreases
from top to bottom
Proportion All shapes seem All forms
proportional and seem
appropriate for function proportio
nal and
appropria
te for
function
Unity Consistent Consistent use of Consistent,
, clear geometric shapes smooth texture
color
Economy Simple No color Simple shapes
lines
Object: scizzors Elements of Design
Point Line Color Value Shape Form Space Texture
Description of n/a Straight lines on Silver n/a organic Solid form space/depth smooth
Use of Element blades, curved blades, created evident
of Design lines around the purple through through
handles handles organic handles
shapes
Principles of Balance Symmetrical Symmetric
Design balance al balance
Emphasis Straight line of Purple
blades is handles
emphasized emphasize
against curved d against
handles(perhap silver
s to emphasize blades
the precision of
the tool)
Contrast Flat blade edges Purple
contrast with handles
curved handle contrast
lines with silver
blades
Rhythm
n/a
Proportion Width of
handles
triple that of
the blades,
length of
handles
equivalent to
that of the
blades
Unity Consistent
smooth texture
Economy Simple lines
Object: binder Elements of Design
Point Line Color Value Shape Form Space Texture
Description of n/a Only straight Black and grey n/a Geometric Solid form n/a Mostly smooth
Use of Element edges shapes- created with some
of Design rectangles through rubbery,
geometric rougher
shapes surfaces
Principles of Balance Symmetrical Symmetrical
Design balance(only in balance(only
horizontal in horizontal
direction) direction)
Emphasis Grey color
emphasized
against black
Contrast Grey color rubbery/rough
contrasts with texture(as seen
black in **hinges**)
contrasts with
smooth covers
Rhythm Repeated use of
black around the
perimeter of
cover/side
surfaces with
grey in the center
Proportion All shapes All forms
seem seem
proportional proportional
and and
appropriate for appropriate for
function function
Unity Consistent Consistent use of Consistent use
use of dark colors of geometric
straight lines shapes
Economy Simple lines Simple colors Simple shapes
