CHAPTER-I

INTRODUCTION OF ASWINI HAIR OIL

Introduction
Aswini is one of India’s leading consumer product company in personal care& health
care segment with a heritage of the 21 years. We believe in leveraging the power of nature to
create product which are pure and deliver high quality benefits.

At aswini, we work to create a better future every day and help people nature to million
of household already, there by making a positive change to lives. Aswini hair oil and aswini
amls shampoo are the best herbal hair products available with us. Improves blood circulation
to the hair roots there by stops hair fall and promotes hair growth. Also controls dandruff,
removes headache, induces goo sleep and maintains natural colour of the hair.

Aswini homeo Arnica hair oil popularly know as aswini hair oil is a medicinical oil
which has to be used on the skill. Since its launch in Andhra prdesh in the year 1991, the sales
of the in Andhra Pradesh, Tamil nadu and Karnataka. The magical performance of the product
had created overwhelming response in the southern India and soon opinion and enquiries
started floding in from various concerns of the country and even outside.

Packing
As per the Indian standard, The hair oil should be packed in eco-friendly suitable well
closed containers, not exceeding pack size of 1 kg 1 litter, and containers should not have
deleierious effect on the product. Dabour Sanson Alma, Himalaya Herbal, KeoKarpin and
Cantharidine had tamper proof packaging hence got full score. Bajaj Almond Drops was
packed in a glass bottle.

Marketing
All the brands were lebeled properly with the Indian standard labeling requirements but
Bajaj Almond Drops, Himalaya Herbals, Navratna and can tharidine did not give the exact
quantity of critical ingredients as require in the national standards. None of the brand had
standard marking.

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The Study of Consumer Behavior
The study of consumer behavior is the study of how individuals make decision to spent
their available resources (time ,money, effort) on consumption related item. It includes the
study of what they buy it, Where they buy it, how often they it, and how often they use it. The
study focuses on how and why consumers make decision to buy goods and services. Consumer
behaviors that consumer display in searching for, purchasing, using, evaluating, and disposing
of product and services that they expect will satisfy their needs.

In addition to studying consumer used and post purchase evaluation of the products
they buy. Consumer researchers also are interested in how individuals dispose of their once
new purchase. The study of consumer behavior enables marketers to understand and predict
consumer behavior in market place; it also promotes to understanding of the role that the
products hold for consumer.

Consumer research takes place of the consumption process; before the purchase, during
the purchase, and after the purchase. Consumer behavior is interdisciplinary; that is, it based
on concepts and theories about people that have been developed by scientists in such diverse
disciplines as psychology, social psychology, culture anthropology, and economic. Consumer
research is the methodology used to study consumer. Consumer research designed to
understand consumption behavior is called inter pretivism.

Consumer behavior has becomes an integral part of strategic market planning. The
belief that ethics and social responsibility should also de integral components of very
marketing concept-which calls on marketers to fulfil the of their target marketers in ways that
improve society as a whole.

Need for the study

Consumer is the central point and all the marketing activities around him. Manufacture
products what the customers wants. As the customer behavior differs from person the producer
must understand it. Customer purchase and article as a consequence of certain mental and the
articles offered for purchase should satisfy economic forces desires or wants which he
understands. Thus producer should indentify the movies which prompt them to purchase so
that he can offer a complete article satisfying their needs. This, it is buying motive that
prompts the purchase. Such buying motive is the study and analysis the consumers behavior
in order to sell improve the product.

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Problem of the study
The relevance and importance of understanding consumer behavior is rooted in the
modern marketing concept. In order to operation this concept, management attempts to solve
some consumption problems of consumers. However, no businessman can possibly help
consumer to solve their consumption problem unless he understand them and sunless he makes
and attempt to comprehend the buying process and the factors influencing it. Consumer
behavior is dynamic. Therefore, it is necessary to continuously study, analyse and understand
it and monitor this understanding to the marketing management so the effective decision can
be taken respect of products, price, promotion and distribution.

The profits position of a product hinges on the kind of predisposition positive/negative

that consumer has developed such a predisposition? Besides, the Indian marketing condition,
in particular role of the government and the steadily emeiging consumer movement,
necessitate that marketer in Indian must understand consumer behavior-their needs, aspiration
and problem. It will be extremely useful in exposition marketing opportunites and in meeting
the challenges that the india market of offers. Thus, in substance, it may be said that in the
interest of effective marketing decisions, marketers must develop an understanding of their
consumer’s behavior, the buying process and the factors influencing this process.

Objectives of the study

 To study the level of customer satisfaction.

 To study the factors their influence the customer to buy the product.

 To study the satisfaction level of the respondent about the ASWINI HAIR OIL.

 To offer suggestion and suitable conclusion.

Research Methodology
Introduction
Research methodology is a way to solve the research problem. It may as a science of
studying for very study there should be a well defined objectives methodology which have to
be followed.

Meaning of research designs

The research design cannot be defined as the blue specifying every state of action in the
cause of research. A so as to anticipate any obstacles in the course of research.

3
Research Design
Research design are simply the frame work (or) plan for study that provides guideline
for collection and analysis of data, the study attempts to known about, that consumer behavior
activities. The research design in concerned with describing the characterstics of particular
individual of group study concerned with research design adopted for the study is descriptive
study. Primary data has been used in this study.

Source of data
Primary have been collected from the sample customer in gudalur town Niligiris
Districk. The review of literature had been collected from the books, webside and report.

Data collection
The task of data collection design after a research problem has been defined and
research design, plan drake out.

The data can be collected in two ways

 Primary data

 Secondary data

Primary data
In this data study the primary data is collected through structural questionnaires.

Secondary data
The secondary data are those have been collected by someone else and which have
been passed through the sarisfied process. In the research study secondary data are collected
through journals and websites.

Presentation of the data

The data those collected were tabulated, analyzed and interpreted, charts and digram
were also used to simplify the data.

Population of the study

The entire customer in gudalur town Nilgiri District who have been used Aswini Hair
Oil were only selecting the population of the study.

4
Sampling designing
All the details connected with two sampling process from determination of sample
size down to the collection of data.

Sampling size
Using convenient sampling 80 customers were selected for the study.

Area of the study

The area of the study has been limited to the Gudalur only. Gudalur is a picturesque
green valley on the way from Mysore to ooty with a population of 32,605 (1991 census). It is
gate way to three states, Tamil nadu, kerala and Karnataka lying equidistant from Kerala and
Karnataka. Though the history of the name has been lost, it is the place where all the of the
three states boundaries meet though it is said that Gudalur got its name from koodal+uru=my
sterious place. Tea plantation dot the whole regional economy is heavily the Mudumalai tiger
reserve, and often wild animals such as elephants, deer, etc, stray into human habits. However,
since gudalur is a new town, with the majority population of the region being recent settlers
from Kerala and other parts, three is a very ‘local pride’ in the region, and wildlife is be fact
decimated. People are all attempting to maximize their gain from the land short term, and so
agricultural practices are all unsustainable-dependent of pesticides and fertilizers.

Limitation of study
A detailed study cannot be done due to time constrains.

A small sample size is not enough to get detailed information.

The study is restricted within the geographical area.

Chapter Scheme
 The first chapter deals with introduction, problem of the study, objective of the
study, area of the study and chapter persent of literature.
 The second chapter present of literature.
 Third Chapter reveals the profit of the company.
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 Chapter fourth contains the Analysis and interpretations of data in the form of
table and chart.
 The final chapter present the finding of the study and offer a few suggestion and
conclusion.

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 CHAPTER-2
REVIEW OF THE LITERATURE

To reassure consumer, there are standards and regulation in place, and government
authorities overseeing, they are implemented. There is a mandate that for testing products,
NABL laboratories should be used. These laboratories are also set up and regulated by the
govt, so they mostly have facilities to test only what the standard mandate. The manufactures
setup standards for themselves to follow the parameters which can be tested. Consumer is
given are port that says ‘all is well’. Most brands pass all the but the product developed and
marketed is far from the real story, which most time, is not even reflected in the tests, unless
one digs hads! Take hair oil, Indians have a tradition where long tresses are nurtured half and
coconut in the rest of India, both nutritionally rich and loaded with medicinal and curatine
properties both are not available in their pure from as hair oil anymore. Indian tresses have
long been oiled and cared for with these oils but now more. Hair care products now floods the
market, giving consumer choices which do nothing for them, expect provide solutions for the
problems created by the same market! These level consumers to choose between the devil and
the deep sea.

Process and product

Shields and Rangarajan(2013)distinguish between the process of reviewing the
literature and a finished work or product known as a literature review. The process
of reviewing the literature is often ongoing and informs many aspect of the empirical
research project. All of the latest literature should inform a research project.
Scholars need to be scanning the literature long after a formal literature review
product appears t be compled. A care ful literature review is usually 15 to 30 pages
and could be longer. The process of reviewing the literature requires different kinds
of activities and aways of thinking. Shields and Rangarajan(2013)and
Granello(2001)thinks the activities of doing a literature review with Benjamin
Bloom’s revised taxonomy of the cognitive domine (ways of thinking-Remebering,
Understanding, applying, Analyzing, Evaluating and Creating). He first category in
bloom’s taxonomy is remembering for a person doing a literature review this would
include tasks such as recognition, retrieval, andrecollection articles, monographs,
dissertation, etc.., are identified and read. Bloom’s seconds category understanding
may be challenging because the literature could introduce the scholar to new
terminology, conceptual frame work and methodology.

7
Knowledge management
Managing knowledge efficiently and effectively ic considered core competence for
organizations to survice in the long run. The capability of leverage their knowledge resources
seem to be one of the most important parameters from the strategic perpective. Nevertheless,
the evolution and implementation of knowledge management (KM0 is still in is infancy in
turkey, leading to the difficulty in comprehensive and application KM frame wok for
organization in Turkey.

This study analysis KM implementation in a local natural gas distributors and aims to
clarify basic KM processes and there comparative affect on KM performance.

Purpose
The main purpose of this study is to disclose the processes of KM and figure our the
relationship betweenthese processes and the KM performance based on the data collected
from IZZGAZ in Turkey.

8
Originality/value
This study aims to cinstruct a useful KM model for scholars and practitioners regarding the
three main processes. The finding of the study emphasize the importance of knowledge
sharing and distribution particularly for organization in the services sectors. The risk of
knowledge economy and the socio-economic transformation of societies have resulted in
knowledge being the fundamental means for means of wealth and prosperity (Drucker, 1993;
Hope and Hope 1997; Boozbura, 2007). From a business perspective, knowledge seems to be
key factors for an organizations success in the long run (Mansell and when, 1998; desouza and
Awazu, 2006) applications (Marques and Simon. 2006, park and kim, 2006) and rich literature
support the belief that knowledge managemet(KM) plays a significan role in the managing
business successfully(Cortes, etc.Al.,2007); the nature of knowledge effectively. In this study,
the concept of KM is analyzed in terms of its process. Hence, the main purpose of this study,
is to compose a useful and comprehensive model for KM in terms of its core processes and
analyze the empirical evidence regarding these on KM performance, based on data collected
from IZGAZ in turkey.

Customer speak
Research has proven the efficacy of Aswini homeo Armika hair oil. Samples of Aswini
hemeo arnica hair oil were given to people suffering from hair fall & dandruff problem. After
45 use the were asked about the performance of the product.

9
The verdict was as follows:
Aswini home Arnika Hair Oil Very Much Satisfied Not Satisfied
Satisfied

Reduced Hair Oil 78% 22% 0%

Reduced dandruff 36% 64% 0%

Overall performance 45% 55% 0%

Performance appraisal
“it is a semantic evaluation of and individual with resptect performance of the job and
individual’s potential for development”. Reasons and measures of future performance “it is
formal, structured system of measuring, evaluating job related behaviours and out comes to
discover reasons of performance and how to perform effectively in future so that employee,
Organization and society all benefits”. The performance is measured against such factors as
job knowledge, quality and quantity of output, initiative, leadership ablilities, supervision,
dependability, co-opration, judgement, versatility and health. The secount defition is more
focused on behavious as a part of assessment because behaviours do affect jop result.

Originality/value
This study aims to construct a useful KM model for scholars and practitioners regarding
the three main processes. The finding of the study emphasize the importance of knowledge
sharing and distribution particularly for organization in the services sectors. The risk of
knowledge economy and the socio-economic transformation of transformation of societies
have resulted in knowledge being the fundamental means of wealth and prosperity
(Drucker,)1993; Hope and Hope 1997; Boozbura, 2007). From a business perspective,
knowledge seems to be key factors for an organization success in the long run (Mansell and
when, 1998;

10
Stewart , 2001; tat and hase, 2007). A variety of case studies, (Cortes, et.Al.,2007;Eppler and
Burkhart,2007;desouza and Awazu,2006)applications (Marques and Simon,2006,park and
kim,2006)and rich literature support the belief that knowledge management(KM) plays a
significant role in the managing business successfully (Cortes, et.Al.,2007); the nature of
knowledge effectively. In this study, the concept of KM is analyzed in term of its process.
Hence , The main purpose of this study is to compose a useful and comprehensive model for
KM in terms of its core processes and analyze the empirical evidence regarding these processes
on KM performance, based on data collected from IZGAZ in turkey.

Customer speak
Research has proven the efficacy Aswini hair oil. Samples of Aswini hemeo arnica hair
oil were fien to people suffering from hair fall& dandruff problem. After 45 uses they were
asked about the performance of the product.

The verdict was a follows:

Aswini home Arnika Hair Very Much Satisfied Satisfied Not Satisfied
Oil
Reduced Hair Oil 78% 22% 0%

Reduced dandruff 36% 64% 0%

Overall performmance 45% 55% 0%

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 CHAPTER-3
PROFILE OF THE COMPANY
History of Aswini Hair Oil
Aswini is one of india’s leading consumer products company in personal care&health care
segment with a heritage of 21 years. We belive in leveraging the power of nature to create
products which are or pure and deliver high quality benefits. At aswini, we work to create a
better future every day and help people experience good health and feel beautiful. Aswini is
bringing solution from nature to millions of householders already thereby making a positive
change to lives. Aswini Homeo Arnica hair oil popularly known as Aswini hair oil is a
medicinal oil which has to be used on to the skull. Sience the its launch in Andra Pradesh in
the year 1991, the sales of the produt has recorded steady growth. In 1994 Aswini hair oil
acquired the highest market share in Andra Pradesh, Tamilnadu and Karnataka the magical
performance of the product had created overwhelming response in the southern Indian and
soon opinions and enquines started flooding in from various concern of the country and even
outside. The oriduct uses pure coconut oil as its basis.

The coconut oil used is extracted from the best quality copra available in Aleppey district
in Kerla. Next the oil is enriched with variety of medical herbs eminently suired for hair
problems. The three main medicines used are ARNICA, CANTJARIS&CINCONA. All the
three medicines has its own district advantages. Apart from that a perfect combination of all
three gives rise to the active 3 growth formula-the slogan used to position the product. The
unique formulation of this oil was made by an eminent homeopath doctor which later created
waves in the hair oil market. As previously told efficacy of the product lies mainly with its
three most important medicines namely ARNICA which improves the blood circulation to hair
roots. This in turn prevents hair fall and promotes hair growth CANTHARIS enriches the
scalp with nutrients which helps to cure and control dandruff CINCONA is a natural scalp
coolant, relieves headache and ensure sound sleep. The combined effect of all these and
pilocarpine prevents premature graying of the hair oil has to be directly massaged on to the
scalp for best resulting overnight. The benefits of the hair oil are many.

12
The key benefits include
 Controls hair fall
 Prevents dandruff
 Prevents premature graying
 Ensure sound sleep
 Keeps scalp cool
 Relieves headache

Direction to use
 Message with finger tips slowly on to your scalp in a circular motion.
 Leave it overnight or at least 2-3 hours for better results.
 Use shampoo at least 2 to 3 times in a week to wash out the oil residue on the
scalp. Results may vary from person to person but you may start expecting
somersaults.

Company profile
Aswini is a 12 year old and one of the leading business group based at Hyderhad Andhra
Pradesh, India, Dealing with a range of Homeopthic Ayurvedic product. The Aswini which
is manufacturing “Homeo products”. Aswini launched its first product Aswini Hair Oil in
1991, and become a leader in hair oil market. After us success Aswini lunched other
producted like, subhra herbal bath powder, apoorva coconut oil, Hirman Muscle oil and
Adithya Health tooth powder etc., they also got tremendous response and Aswini become a
leading player in respective markets and captured considerable market share.

Vision:
To launch its product world wide within the coming 10 years.

Mission:
To become all india products before the end if forth coming financial years.

Achievements:
 Currently selling more than one million bootles only in A.P
Tamilnadu&karnatake.
 Ranks 1st in india in medicated hair oil.
 Ranks 1st in south Indian (Andhra Pradesh, Tamil nadu& Karnatka)
any hair oil catagerories.

13
  A strong work force with a term strength of over 50 marketing
executives.

Future plans
I we have grand plans for the future and are working vigorously to realize our dreams.
Aswini plans to achieve following goals in near future.

1st year:
Increase our geographical presence to pan-India, covering more stafes.

2nd year:
Launching more innovative products with innovative packaging.

3rd year:
Venture out into greater Indian sub-continent.

4th year:
More focus on advertisement& promotions.

5th year:
Launch product for western market.

Product details:
2006-Launch of aswini hair oil in Andman& nicobar island and Orissa.

Touches sale of 1 crore in the month of October, 2006.

2006-lanuch of aswini kunkudkai Shampoo in Andhra Pradesh.

2006-second expert consignment to srilanka.

2005-Aswini does its first official exports to Singpore&Malaysia.

2004-Aswini does its first official exports to Singapore& Goa. huge.

Success become leading medicated hair oil brand in both in both states.

2003-2004 strong Impetus to research & development activities. Introduction of TQM

(Total Quality Management). Revamping of product and finally aswini hair oil repositioned
and launched as IMPROVED ASWINI HAIR OIL with heavy advertisement spends.

14
 2000-03 record sales growth for Aswini hair oil of more 400% in south India. Aswini
regains its lost position i.e.the no. 1 position.

Pushes back leading brands far behind, achieves all time record sales and become the
highest selling medicated hair oil in India with presence just 3 states.

15
 CHAPTER-IV
ANALYSIS AND INTERPRETARION OF DATA
Analysis and interpretation are the central steps in the research process. Analysis of data
studying the tabulated in order to determine inherent facts or meaning. It involves breaking
down complex into simpler units.

Interpretation refers to the tasks of drawing inference from the collected fact which the
factors that seem to explain what has been observed by researcher in the course to the study
can be better understand and also provides a theoretical conception, which can serve as a guide
for further research.

Section one of this chapter deals with the analysis and interpretation of data and information
collected from 80 respondents. The information from the respondents of the gudalur town was
discussed in the section two. And in the section the research of statistical analysis were
presented.

16
Gender wise classification of the Respondents.
In global area, there is no discrimination based on sex. Women are given equal power,
equal states in all the endeavor of their life for the study, sex of the respondent have been
classification into two categories namely male female.

Table 4.1

Gender wise classification of Respondent

S.NO Gender No. Of Respondent percentage

1 Male 10 12.5

2 Female 70 87.5

Total 80 100

Source: Primary data

Form the above table 4.1 it found that 87.5% of the respondent are female and 12.5% of
male.

17
 Table 4.1
Gender wise classification of Respondent

18
Classification of the Respondent by Age Group
Age is an important factor in decision making on any issue particular on consumption
of certain products in their analysis, we have made four categories these categories are below
20, 21-30, 31-40 and above 40.

Table 4.2
Classification of the Respondent by Age Group

S. No Age No. of Respondent Percentage

1 Below 20 25 31.25

2 21-30 42 52.5

3 31-40 7 8.75

4 Above 40 6 7.5

Total 80 100

Source: Primary data

The above table 4.2 reveals shows that 52.5% are under the age group of 21-30. 31.25%
of the responded is under age group below 20. 8.75% of responded is under age group 30-40.
7.5% of the respondent are under of minimum number of above 40.

19
Table 4.2
Classification of the Respondent by Age Group

20
Education Qualification of the Respondents.
Education is one of the important factors of develop knowledge and awareness the common
man. It sharpens qualification of the individual and makes much clever person in decision
making. The education qualification of the respondents is taking into this study so as to know
the fathom of knowledge with the respondent with reference to their education qualification.

Table 4.3
Educational Qualification of the Respondent
S. No Education qualification No. of Respondent percentage

1 SSLC 8 10

2 HSC 15 18.75

3 DEGREE 40 50

4 OTHER 17 21.25

Total 80 100

Source: Primary data

From the above table 4.3 shows that 50% of the respondents have the degree
qualification 18.75% of the respondent are H.S.C. 10% of the respondent are SSLC.
21.25% of the respondent are diploma post graduate qualification.

21
 Table 4.3
Educational Qualification of the Respondent

22
Classification of the Respondents by Occupation
Respondent occupation is to decide the level of satisfaction in different place of working
environment for this purpose respondent occupation was studies under 4 categories.

Government, private, business, other.

Table 4.4
Classification of the respondent by their Occupation

S. No Occupation No of Respondent Percentage

1 Government 8 10

2 Private Sector 15 18.75

3 Business 10 12.25

4 Other 47 58.75

Total 80 100

Source: Primary data

The above table 4.4 shows that 58.75% of the respondents are other sector. 18.5% of the
respondent are private 12.5% of the respondent are business. 10& of the respondents are
government.

23
 Table 4.4
Classification of the respondent by their Occupation

24
Respondent monthly income
Income is the major source of happy life the earning capacity of an individual determines
the life style of an individual based on their earning capacity their selection purchasing id
differing.

Table 4.5
Responded Monthly Income

S. NO Monthly Income No. of Respondent Percentage

1 Below 5000 20 25

2 5001-10000 27 33.75

3 10001-15000 25 31.25

4 15000 8 10

Total 80 100

Source: Primary data

The above table 4.5 shows that 25% of respondents have the monthly income of Rs. Below
5000. 33.75% of the respondents are R. 5000-10001. 31.25% of the respondents are the
10001-15000. 10% of the respondents are under level of above 15000.

25
 Table 4.5
Respondent Monthly Income

26
Respondent Marital States
Marriage is auspicious functions in every human life married people are give a special
recognition in the society. The style of purchasing increased after the married life. In this, the
marital status has been classified into two categories. Married and Unmarried.

Table 4.6
Respondent Marital Status

S. No Marital No. of Respondent Percentage

1 Married 20 25

2 Unmarried 60 75

Total 80 100

Source: Primary data

The above table 4.6. 75% of the respondent is unmarried. 25% of the respondents are
married.

27
 Table 4.6
Respondent Marital Status

28
Nature of Family
Natures of family many identify the purchase level of products for his purpose of this study.
Nature of Family has been classified into two, such as Nader family and Joint family.

Table 4.7
Nature of Family

S. No Name No. of Respondent Percentage

1 Nuclear 35 43.5

2 Joint family 4 56.25

Total 80 100

Source: Primary data

The above table 4.7 reveals that the 56.25% of the respondent are the joint family 43.5%
of the respondents are the Nader family.

29
 Table 4.7
Nature of Family

30
Number of Family Members
It shows a structured from of total number of person in the respondent family. It brings our
the total figure of the member are in the families are in the families of aswini hair oil.

Table 4.8
Number of Family Member

S. No Member in family No. of Respondents Percentage

1 Up to 3 5 6.25

2 3-4 26 32.5

3 4-5 20 25

4 Above 5 29 36.25

Total 80 100

Source: Primary data

Form the table 4.8 32.5% of the respondents are maximum number of 3-5. 36.25% of the
respondent above 5 members. 25% of the respondents are 4-5. 6.25% of the respondent is up
to 3 member family.

31
 Table 4.8
Number of Family Member

32
 Table 4.9
Aware of aswini hair oil

S. No Aware of aswini hair oil No. of Respondent Percentage

1 Yes 60 75

2 No 25 25

Total 80 100

Source: Primary data

Table 4.9 shows that 75% of the majority respondents are aware of aswini hair oil. Not
aware 25% of the respondent.

33
 Table 4.9
Aware of aswini hair oil

34
 Table 4.10
Source of Information

S. No Source No. of Respondent Percentage

1 Friends 16 20

2 Advertisement 40 50

3 Family member 16 20

4 Other 8 10

Total 80 100

Source: Primary data

The table 4.10 shows that Maximum number of respondent 50% were get information
advertisement. 20% of the respondents are information get friends and family member. 10%
of the respondents are the other.

35
 Table 4.10
Source on information

36
Period of Usage
In this session its shows the using period of the parachute hair oil. It may
find out the frequency of parachute hair oil.

Table 4.11
Period of using the Aswini hair oil

S. No Period No. of Respondent Percentage

1 Below 3 month 5 6.25

2 6 month 27 33.75

3 9 month 11 13.75

4 One year 37 46.25

Total 80 100

Source: Primary data

The table 4.11 shows that the 46.25% of respondent are the use for one year. 33.75% of
the respondent is the 6 month purchase. 13.75% of the respondent is 9 month. 6.25% of the
respondent is below 3 month.

37
 Table 4.11
Period of using the Aswini hair oil

PERIOD

38
 Table 4.12
Opinion above the Quality of the oil

S. No Opinion No. of Respondent Percentage

1 Higher Price 5 6.25

2 Lower Price 15 18.75

3 Best quality 40 50

4 Lower quality 20 25

Total 80 100

Source: Primary data

The data 4.12 shows that the 50% of respondent best quality. 18.75% of the respondents
are lower price. 25% of the respondents are lower quality. 6.25% of the respondent is higher
price.

39
 Table 4.12
Opinion above the Quality of the oil

40
 Table 4.13
Purchase Frequency

S. No Frequency No. of Respondent Percentage

1 Below 15 days 5 6.25

2 Monthly 30 37.5

3 3 month 26 32.5

4 Above 6 month 19 23.75

Total 80 100

Source: Primary data

The table 4.13 shows that 37.5% of the respondents are purchase 1 month & 3 month
23.75% of the respondents are above 6 month. 10% of the respondent are the below 15 days .

41
 Table 4.13
Purchase Frequency

42
 Table 4.14
Place of Purchase

S. No Place No. of Respondent Percentage

1 Medical 10 12.5

2 Fancy 40 50

3 Department shop 24 30

4 Other 6 7.5

Total 80 100

Source: Primary data

The table 4.14 shows that 50% of the respondents are purchase hair oil from fancy. 30# of
the respondents department shop. 12.5 of the respondents are the medical. 7.5 of the
respondent are the other.

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 Table 4.15
Monthly Spend

S. No Spent No of Respondents Percentage

1 Below 35 17 21.25

2 35-60 10 12

3 61-100 29 36.25

4 Above 100 24 30

Total 80 100

Source: Primary data

The table 4.15 show that 36.25% of the respondents are the monthly buy many61 to 100.
30% of the respondents are the above 100. 21.25 of the respondents are below 35. 12.5% of
the respondent is 35 to 60.

44
 Table 4.16
Content of Purchase

S. No Content No. of respondent Percentage

1 Below 50 ml 5 6.25

2 100 ml 14 17.5

3 250 ml 37 46.25

4 Above 500 ml 24 30

Total 80 100

Source: Primary data

Table 4.16 shows that 46.25% of the respondent of the member purchase are 250 ml. 30 of
the members are purchase above 500 ml. 17.5% of the respondent are 100 ml. 6.25% of the
respondent are below 50 ml.

45
 Table 4.16
Content of Purchase

46
 Table 4.17
Using this Product Feel

S. No Feel No. of respondent Percentage

1 It is provide hair falling 33 41.25

2 Dandruff reduce 26 32.5

3 Other 21 26.25

Total 80 100

Source: Primary data

The above table 4.17 shows that 41.25% of the respondents are the feeling with prevent of
hair falling. 32.5% of the respondent are dandruff reduce. 26.25% of the respondents is other.

47
 Table 4.18
Satisfied use this oil

S. No Satisfied No. of respondent Percentage

1 Yes 75 93.75

2 No 5 6.25

Total 80 100

Source: Primary data

The table 4.18 shows that the 93.75% of the respondent person yes. 6.25 of the respondent
person no.

48
 Table 4.18
Satisfied use this oil

49
 Table 4.19
Opinion about the Price

S. No Opinion No. of respondent Percentage

1 Satisfied 60 75

2 Dissatisfied 14 17.5

3 Highly satisfied 4 5

4 Highly dissatisfied 2 2.75

Total 80 100

Source: Primary data

The table 4.19 shows that the 75% of the respondent satisfied. 17.5% of the respondent is
dissatisfied. 2.75 of respondent highly dissatisfied. 5% of the respondent highly.

50
 Table 4.19
Opinion about the price

51
 Table 4.20
Classification of usage pattern

S. No Usage pattern No. of respondent Percentage

1 Once 47 58.75

2 Twice 33 41.25

Total 80 100

Source: Primary data

The table 4.20 shows that 58.75% of the respondent are using once time. 41.25% of the
respondent are using day twice.

52
 Table 4.20
Classification of usage pattern

53
 Table 4.21
Respondent of changing idea

S. No Changing idea No. of respondent Percentage

1 Yes 25 31.25

2 No 55 68.75

Total 80 100

Source: Primary data

The table 4.21 shows that the 68.75% of the respondent no idea change the product. 31.25%
of the respondent yes to change the product.

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 Table 4.22
Including of ingreadiance

S. No Ingreadiance No. of respondents Percentage

1 Gooseberry, hibiscus 11 13.75

2 Curry leaf 11 13.75

3 Arnica, cinchona 3 8.75

4 Other 55 68.75

Total 80 100

Source: Primary data

The 4.22 shows that the 68.75% of the respondents are including ingreadiance in hair oil
arnica, cinchona. 13.75 & 13.75% of the respondent are gooseberry & curry leaf. 3.75% of
the respondent other.

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 Table 4.23
Opinion about packing of the brand

S. No Opinion No. of respondent Percentage

1 Satisfied 50 62.5

2 Dissatisfied 22 27.5

3 Highly satisfied 5 6.25

4 Highly dissatisfied 3 3.25

Total 80 100

Source: Primary data

Table 4.23 shows that 58.5% of the respondent are satisfied. 5% of the respondents are
highly satisfied 27.5% of the respondent is dissatisfied. 3.25% of the respondent highly
dissatisfied.

56
 Table 4.23
Opinion about packing of the brand

57
 CHAPTER-5
A SUMMERY OF FINDING SUFFESTION AND CONCLUSION

 87.5% of respondent are female and 12.5% of male.

 52.5% are under the age group of 21-30. 31.5% of the respondent are
under are group below 20. 8.75% of the respondent is under are group
30-40. 7.5% of the respondent are under age group of minimum
number of about 40.
 50% of the respondent have the degree qualification. 18.75% of the
respondent are diploma post graduate qualification.
 58.5% of the respondent is other sectors. 18.75% of the respondent are
private. 12.5% of the respondent is business. 10% of the respondent
are government.
 25% of the respondent have the monthly income of Rs. Below 5000.
33.75% of the respondent is Rs.5000-10001. 33.75% of the respondent
is the 10001-15000. 10% of the respondent are the under level of
above 15000.
 75% of the respondents are unmarried. 25% of the respondents are
married.
 56.25% of the respondent are the joint family. 43.75% of the
respondent are the nader family.
 32.5% of the respondent are maximum number of 3-4. 36.25% of the
respondent above 5 members, 25% of the respondent is 4-5. 3.75% of
the respondent are up to 3 member of family.
 75% of the respondent are aware of aswini hair oil yes. 25% of the
respondent are no.
 Maximum number of respondent 56.25% were get information
advertisement. 18.75% of the respondent are the other.
 46% of the respondents are the use for one year. 33.25% of the
respondent are the 6 month purchase. 13.75% of the respondent is 9
month. 6.25% of the respondent is below 3 month.
 45% of the respondent are purchase hair oil from fancy. 30% of the
respondents department shop. 12.5% of the respondent at the medical.
7.5% of the respondent is the other.

58
  31.25% of the respondent are the monthly buy many 61-100. 35% of
the respondent are above 100. 25% of the respondent are below 35.
8.25% of the respondent is 35 to 60.
 46.25% of the respondent of the member purchase are 250ml. 30% of
the respondent are purchase above 500ml. 17.5% of the respondent are
100ml. 6.25% respondent are below 50ml.
 41.25% of the respondent are the feeling with prevent of hair falling.
32.5% of the respondent are dandruff reduce. 26.25% if the respondent
are other.
 50% of the respondent of difference quality. 27.5% of the respondent
are brand.505 of the respondent are price. 7.5% of the respondent
small.
 93.75% of the respondent person yes. 6.25% of the respondent person
no.
 75% of the respondent satisfied. 17.5% of the respondent are
dissatisfied. 2.5% of the respondent highly dissatisfied. 5% of the
respondent highly satisfied.
 63.7% of the respondent are using once time. 36.25% of the
respondent are using twice.
 56.25% of the respondent are including ingrediance in hair oil arnica
cinchona. 18.75% of the respondent is gooseberry. 3.75% of the
respondent others.
 62.5% of the respondent are satisfied. 6.25% of the respondent are
highly satisfied. 27.5% of the respondent are dissatisfied. 3.75% of the
respondent highly dissatisfied.

Suggestion
The following are major expectation and suggestion recommended by consumer the
increase the satisfaction of their aswini hair oil.

 The major of customers also suggested improving the quality

and reducing price.
 Some customer suggested giving repeatedly effecting
advertisement and marketing them available at appropriate
places.
 Very few suggested to increase and reduce the flavor of the
aswini hair oil
 Awareness over the hair oil should improve.

59
Conclusion
In the research if was found that, customer prefer the aswini hair variants. The customers
are satisfied with the hair oil. Indian customers are more prices conscious are more in the
media. The aswini oil giants should play safe to retain their current customer. India traditions
run deep. Within home preparations and saving habit still flavor time honoured ways.

But the Indian customer are trasition, Indians are enjoying the modern consumerism.
Customers behavior in Indian varies from look and comer. Mostly the consumer activity can
be a hereditary process. In case aswini hair oil is fell before market and had reached to all
corners. Easy to spell, easy to get, the tradition once again taken advantage with the hereditary.

60
Bibliography

Gupta C.B - Human resource development

Monappa - Industrial relation

Prasad L.M - Human resource development

Saiyadain - Human resource development

www. googul. Com

www. Wikipedia. about. com

www. businessreview. com

61
 APPENDIX
A STUDY ON CONSUMER BEHAVIOUR WITH SPECIAL
REFERENCE WITH ASWINI HAIR OIL IN GUDALUR
QUESTIONAIRE
1. Name of the respondent ………………………..
2. Address ………………………………………………...
3. Gender …………….. a) male b) female
4. Age …………….. a) Below 20 b) 21 to 30 c) 31 to 40 d) above 40
5. Education Qualification
a)SSLC b) HSC c) DEGREE d) Other
6. Occupation.
a)Government b) Private sectors c) Business d) Others
7. Monthly Income.
a)Below Rs.5000 b) Rs.5001 to 10000 c) Rs.10001 to 15000 d) Above
8. Marital status.
a) Married b) Un married
9. Nature of family.
a) Nuclear family b) joint family.
10. Number of family member.
a) Up to 3 b) 3-4 c) 4-5 d) Above 5
11. Do you aware of Aswini Hair oil.a)
a)Yes b) No
12. If yes aware through.

62
 a) Friends b) Advertisement c) Family member d) Others
13. Period of using the Aswini hair oil.
a) Below 3 months b) 6 months c) 9 months d) one year
14. Opinion about the quality of the oil.
a) Higher price b) lower price c) best quality d) Lower quality
15. What is the pattern of purchasing.
a) Below 15days b) 1 month c) 3 months d) Above 6 months
16. Where do you purchasing in Aswini hair oil.
a) Medical b) Fancy c) Department d) Other
17. How much do you spend per month for buy Aswini hair oil.
a) Below 35 b) 35-60 c) 61-100 d) Above 100
18. How much content oil you have purchased.
a) Below 50 ml b) 100 ml c) 250 ml d) 500 ml
19. How do you fell using this product.
a) It is prevent hair falling b) Drandraff reduce d) Other
20. Do you satisfied use this oil.
a) Yes b) No
21. Opinion Above the price on the Aswini hair oil.
a) Satisfied b) Dissatisfied c) Highly satisfied d) Highly dissatisfied
22. How many times use per day.
a) Once b) Twice
23. Do you have any idea of changing the present in oil.
a) Yes b) No
24. What are the increadiance are inclueding this hair oil.
a) Goosbery, hisbiscus b) curry life c) arni,cinconona d) Others
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25. Opinion about the package of the Aswini hair oil.
a) Highly satisfied b) Dissatisfied c) Highly satisfied d) Highly satisfied

64