ASSIGNMENT NO #3
CASE STUDY
Submitted By:
Rameez Aftab (01685)
M. Umer Khan (10616)
M. Raheel Akbar (10610)
Soneel Zafar (10611)
Subject: Strategic Management
Program: MBA
Semester: 5th
Submitted to: Mam Mehwish Khan
Date: 04-11-2010
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Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.[1]
Vision:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth. [2]
SWOT Analysis
Strengths:
i. The Coca-Cola Company is the worlds Largest Beverage Company with about 400 brands
consisting of over 2600 beverage products in the world.
ii. Coca-Cola has a strong brand.
iii. Coca-Cola has Strong production and distribution network.
iv. Coca-Cola has Strong leadership team .
v. Coca-Cola is Top seller of nonalcholic beverages.
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Weaknesses:
i. Rise in manufacturing cost
ii. Not all softdrink products/flavours are available in all the operating groups.
iii. Coke’s operatin revenues in percentage terms dropped in Africa division.
iv. Declinig coke sales in india and the philippines
v. The use of health hazard ingredients in the coke products.
Opportunities:
i. Growing bottled water market.
ii. Product innovation keeping in view of growing health consciousness
iii. Entering in snack business and tea business
iv. Joint ventures.
v. Expanension in its product line.
Threats:
i. Trend towards more healthy eatings and drinks
ii. Increasing raw material costs
iii. Coke’s dropped in operating revenues in percentage terms Africa division.
iv. Declinig coke sales in india and the philippines
v. Intense competition and joint ventures of competiters.
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IFE MATRIX
STRENGTHS Weight Rate Score
1. worlds Largest Beverage Company 0.05 3 0.15
2. Strong brand name. 0.05 3 0.15
3. Strong production and distribution network. 0.02 4 .08
4. Strong leadership team . 0.08 3 0.24
5. Top seller of nonalcholic beverages. 0.07 3 0.21
WEEKNESS
6. Rise in manufacturing cost 0.03 2 0.06
7. Availability in all the operating groups. 0.07 2 0.14
8. Dropp in operating revenues in Africa 0.20 1 0.20
9. Declinig coke sales in india and philippines 0.13 1 0.13
10. Use of health hazard ingredients 0.30 2 0.60
=1 =1.96
Inference: This organization is not that much prepared to capitalize its strengths and respond to
its weaknesses.
EFE MATRIX
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OPPERTUNITIES Weight Rate Score
1. Growing bottled water market. 0.10 3 0.30
2. Product innovation 0.10 3 0.30
3. Entering in snack business and tea business 0.02 4 0.08
4. Joint ventures. 0.08 3 0.24
5. Expanension in its product line. 0.07 3 0.21
THREATS
6. Trend towards more healthy eatings and drinks 0.13 4 0.52
7. Increasing raw material costs 0.07 2 0.14
8. Coke’s dropped in operating revenues in Africa 0.09 3 0.27
9. Declinig coke sales in india and the philippines 0.14 2 0.28
10. Intense competition and joint ventures of competiters. 0.20 2 0.40
=1 =2.74
Inference: This organization is somewhat prepared to take advantage of opportunities and
respond to threats.
CPM Matrix
Coke Pepsi
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Critical success factors weight rating score rating score
Advertising 0.10 4 0.40 3 0.30
Product quality 0.30 2 0.60 2 0.60
Market share 0.10 3 0.30 4 0.40
Customer loyalty 0.30 3 0.90 3 0.90
Global expansion 0.20 4 0.80 2 0.40
=1 =3.0 =2.60
Inference: This organization is performing good than its competitor.
Current Situation
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Suggestions:
i. Growing bottled water market.
ii. Product innovation keeping in view of growing health consciousness
iii. Coca cola should Enter in snack business and tea business
iv. Coca cola should go foe Joint ventures.
v. Coca cola should expand its product line.
1.Source:www.thecoca-colacompany.com
2.Source:www.thecoca-colacompany.com
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