Chapter 3
Industry Analysis
This chapter contains the future outlooks and trends. Analysis of competitors, Market
Segmentation, and Industry and Market Forecast.
A. Future Outlook and Trends
In this Millenial days, The current trends is Korean barbeque because of
the k pop fanatic of course. Korean barbeque is not just a hype if you
experience it you will comeback and try it again and again. So we come up
with a sushi bento that is also a trends nowadays different varieties of sushi
and we a touch of filipino taste.
We are looking forward to be succeed in this business because we made a
classic but taste japanxfilipino fusion sushi that is new for the taste buds of the
filipino or other foreign people.
We come up with a unique way of sushi that will be surely love the one who
will try our product. And to be a successful with this business.
B. Analysis of Competitors
Korean Samgyupsal
Advantage
Samgyupsal the most trending in the food industry
Unlimited Korean barbeque
Disadvantage
Bad for the health cause of (ASF) ‘ African Swine Flu’
Long lines to wait
High rates cost of 500 to 600 per head
Food Canteen
Advantages:
Food Canteen is more cheaper
A lot varieties to choose
You can just buy inside the office or school
Disadvantages:
Its hot place
You are not sure if they using proper food sanitation
Not a comfortable place to eat
Mall restaurant
Advantages:
Comfortable place to eat
Quality Service and Quality Food
Safe place to eat
Disadvantages:
Long wait of food
Most of mall restaurant is expensive
Service charge
C. Market Segmentation
Food Industry Innovation
Children
Youths
Adults
the food service industry is composed of all forms of food retail. This includes
fast-food chains, food kiosks, cafes, bars, take-out and delivery stores, and
full-service restaurants.
The Philippine food service industry, in 2016, generated P535.9 billion in
revenues on the back of 84,503 food outlets operating in the country. This
year, revenues are seen to top P616 billion with 3,126 more food service
establishments in operation than there were in 2016.
The insatiable demand for food comes from our enormous population of
106.5 million whose median age of 24.3 years old is the prime age for eating
out. There are 4,875 newborn Filipinos added every day.
The food service industry is seen to expand in tandem with the growing
population and rising incomes. For the year 2020 and 2021, revenues are seen
to reach P637.3 billion and P656.5, respectively.
No surprise, then, that everyone wants to put up a restaurant, be it fledgling
entrepreneurs or established businessmen looking for a cash cow on the side.
To many, the food business seems like an easy way to make money.
Source : PHGDP FOOD/INDUSTRY
D. Industry and Market Forecast
SOURCE: MarketResearch.com - offers food researchers and industry
professionals one place to gain business and market intelligence
information to make informed decision on current and future world food
trends through convenient reporting options. The information covers
insight into size, segmentation and growth of global markets which
provides varying perspectives on food research. The reports cover topics
that can outline and document the entire food sector which can be broken
down into food types, meal specific foods, cultural meals, ingredients,
specific dietary and health choices, food regulations, packaging,
manufacturing and much more. Culinary trends can be accessed through
Culinary Trend Tracking Series (CuTTS) which provides insight into the
trends which shape and reshape food service and retail sectors of the
food industry. Reports can be tailored to address current consumer
drivers, industry trends and changes, information on industry leaders,
market share and market forecasts. Food industry professionals can
focus on research and development, marketing, planning or business
operations by using the reports to analyze the existing market to create
new business opportunities. MarketResearch.com provides the business
intelligence necessary to stay abreast of this highly competitive
landscape quickly.
