NATIONAL COLLEGE OF BUSINESS AND THE ARTS - CUBAO

DEPARTMENT OF ACCOUNTANCY

In Partial Fulfillment to Management Consultancy (AC15-07)

BUSINESS FEASIBILITY STUDY

Submitted by:

Abenoja, Clint-Daniel
Alvarazo, Jamilah
Naik, Amiladin
Padua, Sean Kent Christian
Pascion, Arvin
(GROUP 7)

Submitted to:

Ms. Camille Leong, CPA

November 22, 2019

I. Company Name

II. Background

StreetFood connects food vendors and food business owners that are usually mobile and
self-sustaining. The StreetFood app assign orders to food vendors through a location-
sharing system.

Customers can search for the food that they desire and interact with the vendor for inquiries.
Vendors will receive notifications from the customers which in turn the vendor will fulfill or
deliver the food being ordered. StreetFood makes money through in-app advertisements
and premium merchant subscriptions.

➔ What is StreetFood?

StreetFood is a mobile food market platform. StreetFood allows users to search

and interact with nearby food vendors through its mobile app.

➔ What types of food can I buy from StreetFood?

StreetFood partnered with food vendors around Metro Manila that sells Taho
(Soy Pudding), homemade cakes and desserts, breads from local bakery,
among others. Customers can search for nearby food vendors or search for their
desired food from our Street Menu.

➔ How do I pay?

Payment can be made through our partner food vendors.

➔ Do you deliver?

Delivery varies on the services offered by our partner food vendors.

➔ How can I be a merchant in StreetFood?

Food vendors interested in StreetFood may join by submitting necessary

documents (valid ID, photo of business, etc.) via the StreetFood Merchant app.

➔ I am an entrepreneur and I bake and sell cupcakes for a living, can I be a merchant
in StreetFood?

StreetFood is open to all food vendors. We encourage street vendors and

independent business owners to take advantage of StreetFood as their mobile
market platform.

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III. Vision and Mission

Vision: At StreetFood, our vision is to make every food available to everyone.

Mission: To create an online marketplace open to all food vendors where users can
sell and interact.

IV. Logo

The logo uses an intersecting street sign to emphasize that StreetFood is a venue
where people can find any food that they like. It draws inspiration from the streets of Manila where
almost every kind of food is made available to the public. It also uses a honey-yellow and crimson
color that stimulates the appetite of customers.

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V. Survey Form

Respondents must be employed in any industry or a business owner.

Respondents must be within the age of 20 to 60 and must reside within

Metro Manila and Greater Manila Area (GMA).

Name (Optional): ______________________________________________________________

Civil Status: ( )Single ( )Married Age: _____________ Occupation: _____________________
City/Municipality: _____________________________________________________________

1. Ikaw ba ay mahilig sa mga pagkaing nilalako sa kalsada tulad ng Taho, Banana Cue,
Balut, Fishball, atbp?

Oo Hindi

2. Ang binibilhan mo ba nito ay naglalako sa kalsada o may pwesto na iyong

pinupuntahan?

Naglalako sa Kalsada May Pwesto Depende sa binibili

3. Nagkaron ba ng pagkakataon na ikaw ay naghahanap ng Taho o Kwek-Kwek ngunit

wala kang nakita?

Oo Hindi

4. Kung magkakaron ng mobile app na mas madali kang makakahanap ng Kwek-Kwek,

Taho, at Isaw, ito ba ay iyong susubukan?

Oo Hindi

5. Ikaw ba ay nagpapadeliver ng pagkain?

Oo Hindi

6. Sa paanong paraan ka umoorder? (maaring guhitan ang higit sa isa)

Tumatawag sa kanilang hotline

Ako ay umoorder sa kanilang website

Ako ay umoorder gamit ang isang mobile app

7. Kailan ka huling nagpadeliver ng pagkain?

Ilang araw lang ang nakakaraan

Isang linggo ang nakakaraan

Higit sa dalawang linggo ang nakakaraan

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8. Nasubukan mo na ba magpadeliver ng tinapay galing sa bakery?

Oo (Pangalan ng bakery:________________) Hindi

9. Nasubukan mo na ba magpadeliver ng cake?

Oo (Pangalan ng cake shop:________________) Hindi

10. May kakilala ka bang nag bebenta ng homemade brownies at cupcakes? Paano nila ito
ibinebenta? (maaring guhitan ang higit sa isa)

Sa mga kakilala

Meron silang shop

Sila ay nagbebenta online

11. Kung sila ay nagbebenta online, saan nila ibinabahagi ang kanilang produkto? (maaring
guhitan ang higit sa isa)

Facebook

Instagram

Iba pa: ________________________________

12. Ikaw ba ay tumatangkilik ng mobile food delivery services tulad ng Grab Food at
FoodPanda?

Oo Hindi

13. Sa kasalukuyan, walang nagbebenta ng Kwek-Kwek sa Grab Food. Kung mag kakaron
ng ganito sa Grab Food, ito ba ay iyong tatangkilikin? Bakit?

Oo Hindi
_____________________________________________________________________
_____________________________________________________________________

14. Handa ka bang mag bayad ng P 30 standard delivery fee para sa 10 pirasong kwek-
kwek?

Oo Hindi

15. Handa ka bang mag bayad ng P 30 standard delivery fee para sa isang buong cake?

Oo Hindi

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16. Magkano ang halagang handa mong ibayad para sa isang food delivery service?

P 1-10

P 11- 20

P 21 – 30

P 31 o higit pa

17. Nasubukan mo na bang bumili sa Lazada o Shoppee?

Oo Hindi

18. Nasubukan mo na bang bumili ng pagkain sa Lazada o Shoppee? Ano ito?

Oo: ___________________________ Hindi

19. Sa kabuuan, paano mo mamarkahan ang iyong huling karanasan sa pagbili online?

Hindi ako nasiyahan dahil hindi ito dumating sa tamang panahon

Hindi ako nasiyahan dahil iba ang inaasahan kong kalidad ng produkto

Ayos lang

Masaya dahil ito ay dumating sa tamang panahon at higit sa inaasahan

kong kalidad ng produkto

Maraming salamat sa iyong pag sagot!