[go: up one dir, main page]
Scribd
Upload
119 views2 pages

Assignment Distribution Channel

This document contains questions for an assignment on channel distribution. It asks the student to define 5 terms related to channels and service outputs. It also contains 2 discussion questions about the benefits of auditing and causes of channel gaps. Finally, it asks the student to describe a figure and mention 4 topics related to targeting channels and identifying gaps.

Uploaded by

Maram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
119 views2 pages

Assignment Distribution Channel

This document contains questions for an assignment on channel distribution. It asks the student to define 5 terms related to channels and service outputs. It also contains 2 discussion questions about the benefits of auditing and causes of channel gaps. Finally, it asks the student to describe a figure and mention 4 topics related to targeting channels and identifying gaps.

Uploaded by

Maram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Dr Hadhami Kaabi Assignment Distribution Academic Year 1440-1441

Channels

Question1: Define the following terms:

1- Service Output
2- Targeting a channel segment
3- Channel function
4- Zero-Based Channel Concept
5- Cost Gap Analysis Template

Question 2: Discussion questions:

6- What are the Benefits of Auditing?


7- What is the cause of channel gaps?

Question 3:What represent the following figure:


Question 4: mention the following topics:

1- Targeting process
2- Steps to Segment End-Users
3- End-User Segmentation Criteria
4- Bounds that create gaps

You might also like