Exhibit 4: Districtwise distribution of population density and decadel growth rate of population in

Maharashtra
Population
Density/s
Sr. No. District Persons Males Females Sex ratio Growth
q. km.
Rate
MAHARASHTRA
1 Nandurbar 1646177 834866 811311 977 276 25.5
2 Dhule 2048781 1055669 993112 944 285 19.96
3 Jalgaon 4224442 2197835 2026607 933 359 14.71
4 Buldana 2588039 1342152 1245887 946 268 15.93
5 Akola 1818617 936226 882391 938 321 11.6
6 Washim 1196714 621228 575486 939 244 17.23
7 Amravati 2887826 1482845 1404981 938 237 10.77
8 Wardha 1296157 665925 630232 935 205 4.8
9 Nagpur 4653171 2388558 2264613 932 470 14.39
10 Bhandara 1198810 604371 594439 981 293 5.52
11 Gondiya 1322331 662524 659807 1005 253 10.13
12 Gadchiroli 1071795 542813 528982 976 74 10.46
13 Chandrapur 2194262 1120316 1073946 948 192 5.95
14 Yavatmal 2775457 1425593 1349864 942 204 12.9
15 Nanded 3356566 1732567 1623999 942 319 16.7
16 Hingoli 1178973 609386 569587 953 244 19.43
17 Parbhani 1835982 946185 889797 958 295 20.18
18 Jalna 1958483 1015116 943367 951 255 21.84
19 Aurangabad 3695928 1928156 1767772 925 365 27.33
20 Nashik 6109052 3164261 2944791 927 393 22.33
21 Thane 11054131 5879387 5174744 858 1157 35.94
22 Mumbai (Suburban) 9332481 5025165 4307316 822 20925 8.01
23 Mumbai 3145966 1711650 1434316 777 20038 -5.75
24 Raigarh 2635394 1348089 1287305 976 368 19.36
25 Pune 9426959 4936362 4490597 919 603 30.34
26 Ahmadnagar 4543083 2348802 2194281 940 266 12.43
27 Bid 2585962 1352468 1233494 936 242 19.65
28 Latur 2455543 1276262 1179281 935 343 18.04
29 Osmanabad 1660311 864674 795637 932 219 11.69
30 Solapur 4315527 2233778 2081749 935 290 12.1
31 Satara 3003922 1512524 1491398 995 287 6.94
32 Ratnagiri 1612672 759703 852969 1136 196 -4.96
33 Sindhudurg 848868 416695 432173 1079 163 -2.3
34 Kolhapur 3874015 1983274 1890741 949 504 9.96
35 Sangli 2820575 1435972 1384603 957 329 9.18
Adapted from Census of India 2001 112372972
Excel exhibit to be made available to class
te of population in

ANNUAL Per %POPU

capita income LATION

101314
96248 1.464923
101314 1.823197
162102 3.759304
89156 2.30308
79025 1.618376
60788 1.064948
70920 2.569858
67880 1.153442
172234 4.140828
60788 1.066813
70920 1.176734
30394 0.953784
70920 1.95266
40526 2.469862
60788 2.986987
68894 1.049161
56736 1.633829
81051 1.742842
222890.8 3.288983
202628 5.436407
253285 9.837002
354599 8.304916
607884 2.799575
30394.2 2.345221
243153.6 8.388991
75985.5 4.042861
30394 2.301231
67880 2.185172
45591 1.4775
131708 3.84036
70920 2.673171
70920 1.435107
81051 0.755402
90169 3.447462
60788 2.510012
Exhibit 5: Distributor Performance (Central Maharashtra)
2010 2011

Turnover Turnover
Sr. No. DISTRIBUTOR NAME DISTRICT
(in INR crores) (in INR crores)

1 SACHIN AGENCY Jalgaon 3.99 5.40

2 VRAJLAL AGENCIES Nashik 2.40 3.20
3 KESHAVLAL TRADERS Jalna 2.22 2.90
4 GOPAL KIRANA Nashik 2.18 2.90
5 SHIVAJI RATHORE AGENCIES Nashik 2.70 3.60
6 KAPIL TRADERS Aurangabad 3.05 4.10
7 SKML ENTERPRISES Nashik 1.88 2.50
8 AKSHAYA AGENCIES Akola 2.51 3.30
9 CHINTAMANI ENTERPRISES Nashik 3.61 4.80
10 BORDEKAR AGENCIES Aurangabad 0.89 1.20
11 GANESH ENTERPRISES Jalna 2.67 3.50
12 VIPUL ANAND AGENCIES Jalna 3.13 4.10
13 ANKIT AGENCIES Washim 2.22 3.20
14 G S RAJA ENTERPRISES Aurangabad 3.35 4.50
15 VILASRAO GANPATRAO TRADERS Parbhani 2.67 3.60
16 MAHESH TRADERS Dhule 2.97 3.90
17 R D CHINTALWAR AGENCIES Hingoli 2.32 3.30
18 GIRIRAJ KIRANA Buldhana 2.83 3.11
TOTAL 47.61 63.11
Source: Case writers’ experience; Excel exhibit to be made available to class
Note: Crore = ten million.
 DIFF IN
GROWT POPULA
TURNO
H TION
VER
35.39753 1.41
33.12101 0.80
30.91162 0.68
33.12101 0.72
33.12101 0.90
34.24597 1.05
33.12101 0.62
31.2676 0.79
33.12101 1.19
34.24597 0.31
30.91162 0.83
30.91162 0.97
44.00063 0.98
34.24597 1.15
34.67776 0.93
31.12655 0.93
42.26838 0.98
9.989807 0.28
32.55665 15.50
 Overall market of Central Mah
2008 2009 2010 2011

HFD 12.5 13.4 14.5 15.6

Growtrh 7.2 8.208955 7.586207
Jam 32 32.5 33.1 34
Growtrh 1.5625 1.846154 2.719033
Jalgaon Market
2008 2009 2010 2011
HFD 15 14.4 14 13.8
Growtrh -4 -2.77778 -1.42857
Jam 26 25.4 24.7 23
Growtrh -2.3076923 -2.75591 -6.88259

Number of outlet(Distribution)(nutripower)
2008 2009 growth 2010 growth 2011
Healthy 1188 1234 3.87205387 1302 5.510535 1418
Bug-n-strong 323 354 9.59752322 380 7.344633 445
nutripower 662 680 2.71903323 704 3.529412 729
bonny 812 827 1.84729064 885 7.013301 944
junior health 407 422 3.68550369 471 11.61137 512
kidenergy 247 278 12.5506073 324 16.54676 435

total no of oulets 1325 1337 1434 1538

share of
NUTRIPOWER out
of total putlet 49.51383695 50.8601346298 49.09344 47.39922

Number of outlet(Distribution)(JAM)
2008 2009 growth 2010 growth 2011
Maza 727 742 2.06327373 812 9.433962 937
Nutrijam 419 369 -11.933174 353 -4.33604 342
keshwani product 487 500 2.66940452 518 3.6 537
northrange 354 371 4.80225989 414 11.5903 451
others 598 609 1.83946488 651 6.896552 695

total no of oulets 1060 1069 1147 1270

share of JAM out
of total putlet 39.52830189 34.5182413471 30.77594 26.92913
 calculation of ROI
Revenues 54000000
Margin(4.5% of
Investment) 2430000
18000*2*
Vans 12 432000
4000*3*1
Salary 2 144000
1000*3*1
Bonus 2 36000
3000*2*1
Driver 2 72000
3000*2*1
Delivery 2 72000
Godown
Keeper 3000*12 36000
Godown
Helper 3000*12 36000
Comp
Operator 7000*12 84000
Computer 500*12 6000
Printer 1000*12 12000
Stationery 450*12 5400
Internet 500*12 6000
Telephone 500*12 6000
3000*7*1
Rent 2 252000
Secondary 0.04*4500
Claims 000 180000

Total Expenses 1379400 1379400

PBIT 1050600 56430000

Tax@30 315180
PAT 735420
ROI 1.361888889
0.3026419753
growth
8.90937
17.10526
3.551136
6.666667
8.704883
34.25926

growth
15.39409
-3.11615
3.667954
8.937198
6.758833