Aditya Birla Sun Life Pure Value Fund

An open ended equity scheme following a value investment strategy

Value Fund/Contra Fund

August 2019

Scheme Features

What is Aditya Birla Sun Life Pure Value Fund? Why Aditya Birla Sun Life Pure Value Fund?
It is an open-ended diversified equity scheme that follows value investing strategy to Pure fundamental play and practices the core philosophy of value investing
generate consistent long-term capital appreciation Helps investors benefit from long-term performance potential of undervalued companies
Invests in stocks across sectors and market capitalisations with a strong value bias

Investment Objective
The Scheme seeks to generate consistent long-term capital appreciation by investing
predominantly in equity and equity related securities by following value investing
strategy.

Scheme Details Style Box

Scheme Name Aditya Birla Sun Life Pure Value Fund
Inception Date 27-Mar-2008
Fund Manager Milind Bafna
Managing Fund Since 16-Jan-14
QAAUM (Rs. Cr) (30/06/2019) 4,437.52
Minimum Investment (Rs.) 1000
Minimum SIP Investment (Rs.) 1000
Benchmark Index S&P BSE Enhanced Value Index TRI
Entry Load NIL
Exit Load For redemption/switch out of units within 365 days from the date of Ratio Analysis as on August 30, 2019
allotment:1.00% of applicable NAV For redemption/switch out of
units after 365 days from the date of allotment: Nil. S&P BSE Enhanced Value
Ratios Aditya Birla Sun Life Pure Value Fund
Index TRI*
Standard Deviation 18.81 13.34
NAV Details as on August 30, 2019 Beta (Slope) 1.16 1.00
Scheme Name In (Rs.) Sharpe -0.02 0.01
Regular Plan Alpha -0.53 0.00
Aditya Birla Sun Life Pure Value Fund - Dividend 20.2934 Standard Deviation, Sharpe ratio & Beta are calculated on Annualised basis using 3 years history of
Aditya Birla Sun Life Pure Value Fund - Growth 44.5042 monthly returns. Risk free rate (91 days T-bill) - 5.45%

Direct Plan$ Dividend History

Aditya Birla Sun Life Pure Value Fund - Dir - Dividend 33.1358 Date Cum. Dividend NAV Dividend (Rs. Per Unit)
Aditya Birla Sun Life Pure Value Fund - Dir - Growth 47.4355 26-Mar-18 32.20 4.91
21-Jul-17 29.32 3.23
$ ‘Direct Plan’ is only for investors who purchase /subscribe Units in a Scheme directly with the Mutual Fund and is not
available for investors who route their investments through a Distributor 22-Jul-16 27.94 2.20
24-Jul-15 28.75 3.00
Last 4 dividends declared for dividend option
Since inception the scheme has declared dividend for 8 times
Note: Dividends mentioned above were on a face value of Rs. 10/unit. The NAV of the scheme, pursuant to payout of dividend
would fall to the extent of the payout and statutory levy, if applicable. Declaration of dividend is at the discretion of the trustees.
Above statistics on dividend history are in Rs./ Unit.

About Fund Manager

Milind Bafna
Mr. Bafna is a B.E. (Chemical). Milind has expertise in ranging sectors like Oil and Gas, Agro chemicals and Power utilities. His deep understanding of core sectors &
regulations helps in taking broad macro calls across our funds. Milind is pursuing his PhD in Oil and Gas Business and has previously worked with Reliance Industries Ltd.
for over a decade and two years with Motilal Oswal Financial Services.

Aditya Birla Sun Life Pure Value Fund(Value Fund/Contra Fund)

This product is suitable for Investor who are seeking:

Private & confidential. For internal circulation only

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
 Aditya Birla Sun Life Pure Value Fund
An open ended equity scheme following a value investment strategy

Value Fund/Contra Fund

August 2019
Past performance may or may not be sustained in future. Below performance data is as on 30 Aug 2019, provided for Regular Plan - Growth Option, unless otherwise stated
Yearly and Cumulative Performance
Growth of Rs. 10,000 invested in the scheme since Inception vs category & Benchmark index Performance

Aditya Birla Sun Life Pure Value Fund Category S&P BSE Enhanced Value Index TRI*
Rs. 44504
Scheme with Benchmark

70,980

53,235

35,490

17,745

0
Mar-08 May-09 Jul-10 Aug-11 Oct-12 Dec-13 Feb-15 Mar-16 May-17 Jul-18 Aug-19

Calender Year Returns (%)

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019(YTD)
Aditya Birla Sun Life Pure Value Fund 23.72 -24.10 33.18 5.42 99.00 4.15 8.99 56.23 -23.36 -14.17
SP BSE Enhanced Value Index TRI* # 25.40 -39.10 42.00 -7.02 40.02 -15.84 16.56 46.13 -26.76 -15.06
Nifty 50 TRI ## 19.22 -23.86 29.25 8.07 32.90 -3.01 4.39 30.36 4.61 2.60
Category Average 17.59 -26.00 38.73 4.04 69.69 4.19 5.71 40.06 -8.40 -4.26
Inception Date 27-Mar-08

Systematic Investment Plan

Value of SIP (In Rs.) Returns (%)
Total Investment Aditya Birla Aditya Birla
Investment Period SP BSE Enhanced SP BSE Enhanced
(In Rs.) Sun Life Pure Nifty 50 TRI ## Sun Life Pure Nifty 50 TRI ##
Value Index TRI* # Value Index TRI* #
Value Fund Value Fund
Since Inception 137,000 303,572 168,197 263,050 13.21 3.52 10.90
Last 5 Years 60,000 58,075 52,853 74,340 -1.28 -4.98 8.52
Last 3 Years 36,000 29,968 28,317 40,104 -11.58 -15.02 7.16
Last 1 Year 12,000 10,496 10,276 11,906 -22.49 -25.63 -1.46
The data assumes the investment of Rs. 1,000 on 1st every month or subsequent working day.
Returns are calculated after accounting for the cash flow by using the XIIR method(Investment Internal Rate of Return)

Investment Performance NAV as on August 30,2019: Rs. 44.5042

Value of Standard Investment of Rs. 10,000 in
NAV Per Aditya Birla Sun Life Pure SP BSE Enhanced Nifty 50
Date of Inception: Aditya Birla Sun Life Pure SP BSE Enhanced
Unit* Value Fund Value Index TRI* # TRI ## Nifty 50 TRI ##
Mar 27,2008
(Rs.) (%)
Value Fund Value Index TRI* #
(%) (%) (Rs.)
(Rs.) (Rs.)
Since inception till
10.0000 13.95 5.91 8.81 44,504 19,287 26,262
Aug 30, 2019(CAGR)
Aug 31,2018 to
58.7920 -24.30 -26.10 -4.35 7,570 7,390 9,565
Aug 30, 2019 (Absolute)
Aug 31,2017 to
58.2235 0.98 -6.07 19.40 10,098 9,393 11,940
Aug 31, 2018 (Absolute)
Aug 31,2016 to
46.4653 25.31 26.07 14.33 12,531 12,607 11,433
Aug 31, 2017 (Absolute)
# Scheme Benchmark, ## Additional Benchmark, * As on start of period considered above.
Past performance may or may not be sustained in future. Returns for dividend option would assume reinvestment of dividends declared, net of dividend distribution tax, if any, at the then prevailing NAV. Load and Taxes are not considered for computation of returns.

Scheme Performance (%)

13.95
9.31 8.81
6.41 8.09 5.91

-1.43 -2.61
-4.37 -4.35

-24.36
-26.16
Last 1 Year Last 3 Years Last 5 Years Since 27-03-2008

Aditya Birla Sun Life Pure Value Fund SP BSE Enhanced Value Index TRI* Nifty 50 TRI

Inception Date 27-Mar-08

Note: All Returns less than one are Absolute and greater than one year are CAGR

Private & confidential. For internal circulation only

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
 Aditya Birla Sun Life Pure Value Fund
An open ended equity scheme following a value investment strategy

Value Fund/Contra Fund

August 2019

Asset Allocation (%)

Equity Cash & Cash Equivalent

100.00

80.00

60.00

40.00

20.00

0.00

May-19
Mar-19

Apr-19

Jul-19
Dec-18
Oct-18

Nov-18

Feb-19

Jun-19
Sep-18

Aug-19
Jan-19
Market Capitalization (%)

Small cap Mid cap Large cap

100

80

60

40

20

0
Mar-19

May-19
Apr-19

Jul-19
Oct-18

Feb-19

Jun-19
Sep-18

Nov-18

Dec-18

Jan-19

Aug-19
Large-cap stocks: >23788(by market cap); Mid-cap: >2721-23788(by market cap); Small-cap: 0-2721 (by market cap); Index Nifty 500; Based on ICRA Online classification.

Top 10 Holdings (% Net Assets) Portfolio Underweight/Overweight v/s benchmark (% Net Assets)

Reliance Industries Limited 7.94% CHEMICALS 0.07

Petronet
Current Value of LNG Limited 3.83% BANKS 0.05
Standard 3.68% INDUSTRIAL CAPITAL GOODS -0.01
Hindustan Petroleum Corporation Limited 3.15% AUTO -0.02
State Bank of India 2.78% CONSUMER DURABLES -0.02
Dabur India Limited 2.54%
FINANCE -0.02
NCC Limited 2.34%
CEMENT -0.04
Lupin Limited 2.31%
PETROLEUM PRODUCTS -0.10
Gujarat Alkalies and Chemicals Limited 2.22%
POWER -0.12
Tata Power Company Limited 2.13%

Concentration Analysis (% Net Assets)

Top 3 Equity Holdings Top 5 Equity Holdings Top 10 Equity Holdings Top Sector Top 3 Sectors Top 5 Sectors Nos of Scrips
15.45 21.38 32.92 13.8 31.69 45.44 71

Top Sectors (% Net Assets)

Sector Name Aug-19 Jul-19 Jun-19 May-19 Apr-19 Mar-19
PETROLEUM PRODUCTS 13.80 11.31 9.22 10.05 10.25 5.68
CONSUMER NON DURABLES 9.45 8.97 8.16 6.78 7.54 7.06
PHARMACEUTICALS 8.44 7.59 7.09 5.38 3.87 4.18
CHEMICALS 7.32 8.80 9.19 9.76 9.44 9.44
CONSTRUCTION PROJECT 6.44 6.41 7.58 7.30 6.51 6.37
POWER 5.69 3.48 3.71 3.64 3.75 5.03
GAS 4.69 3.34 2.56 2.50 2.76 2.70
BANKS 4.68 10.00 11.05 12.57 11.82 12.62
FINANCE 4.03 3.66 6.35 7.42 7.17 7.70
TRANSPORTATION 3.68 3.46 2.97 2.93 2.16 2.03

Private & confidential. For internal circulation only

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
 Aditya Birla Sun Life Pure Value Fund
An open ended equity scheme following a value investment strategy

Value Fund/Contra Fund

August 2019

Performance details of the schemes managed by Milind Bafna

Date of Inception: Aditya Birla Sun Life Commodities Equities Fund - Global Agri
S&P BSE Sensex TRI # Nifty 50 TRI ##
November 07,2008 Plan
Value of Standard Value of Standard Value of Standard
NAV Per Unit * (Rs.) Return (%) Investment of Rs. Return (%) Investment of Rs. Return (%) Investment of Rs.
10000 10000 10000
Since inception till Aug 30,2019 (CAGR) 10.0000 8.22 23,501 14.61 43,717 14.27 42,339
Aug 31, 2018 - Aug 30, 2019(Absolute) 24.4100 -3.72 9,628 -2.13 9,787 -4.35 9,565
Aug 31, 2017 - Aug 31, 2018(Absolute) 21.7022 12.48 11,248 23.20 12,320 19.40 11,940
Aug 31, 2016 - Aug 31, 2017(Absolute) 21.6100 0.43 10,043 12.98 11,298 14.33 11,433

Date of Inception: SP BSE Enhanced Value Index

Aditya Birla Sun Life Pure Value Fund Nifty 50 TRI ##
March 27,2008 TRI* #
Value of Standard Value of Standard Value of Standard
NAV Per Unit * (Rs.) Return (%) Investment of Rs. Return (%) Investment of Rs. Return (%) Investment of Rs.
10000 10000 10000
Since inception till Aug 30,2019 (CAGR) 10.0000 13.95 44,505 5.91 19,287 8.81 26,262
Aug 31, 2018 - Aug 30, 2019(Absolute) 58.7920 -24.30 7,570 -26.10 7,390 -4.35 9,565
Aug 31, 2017 - Aug 31, 2018(Absolute) 58.2235 0.98 10,098 -6.07 9,393 19.40 11,940
Aug 31, 2016 - Aug 31, 2017(Absolute) 46.4653 25.31 12,531 26.07 12,607 14.33 11,433

# Scheme Benchmark, ## Additional Benchmark, * As on start of period considered above.

Past performance may or may not be sustained in future. Above performance if for Regular Growth option. Performance of Regular dividend option under the schemes for the investors would be net of distribution tax, if any. Load and Taxes are not considered for
computation of returns. Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Private & confidential. For internal circulation only

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.
 Aditya Birla Sun Life Pure Value Fund
An open ended equity scheme following a value investment strategy

Value Fund/Contra Fund

August 2019

Schemes managed by Fund Managers

Schemes managed by Milind Bafna
Aditya Birla Sun Life Pure Value Fund Aditya Birla Sun Life Commodities Equities Fund - Global Agri Plan

Disclaimer

This document is strictly confidential and meant for private circulation only and should not at any point of time be construed to be an invitation to the public for subscribing to the units of Aditya Birla Sun Life Mutual Fund. Please note that this is not an advertisement.
The document is solely for the information and understanding of intended recipients only. If you are not the intended recipient, you are hereby notified that any use, distribution, reproduction or any action taken or omitted to be taken in reliance upon the same is
prohibited and may be unlawful. Views expressed herein should not be construed as investment advice to any party and are not necessarily those of Aditya Birla Sun Life Asset Management Company Ltd.(ABSLAMC) or any of their officers, employees, personnel,
directors and ABSLAMC and its officers, employees, personnel, directors do not accept responsibility for the editorial content. Wherever possible, all the figures and data given are dated, and the same may or may not be relevant at a future date. Further, the opinions
expressed and facts referred to in this document are subject to change without notice and ABSLAMC is under no obligation to update the same. While utmost care has been exercised, ABSLAMC or any of its officers, employees, personnel, directors make no
representation or warranty, express or implied, as to the accuracy, completeness or reliability of the content and hereby disclaim any liability with regard to the same. Recipients of this material should exercise due care and read all scheme related documents (including
if necessary, obtaining the advice of tax/legal/accounting/ financial/other professional(s) prior to taking of any decision, acting or omitting to act. Further, the recipient shall not copy/circulate/reproduce/quote contents of this document, in part or in whole, or in any
other manner whatsoever without prior and explicit approval of ABSLAMC. Mutual Fund: Aditya Birla Sun Life Mutual Fund
Asset Management Company/ Investment Manager:Aditya Birla Sun Life Asset Management Company Limited
Registered Office: One India Bulls Centre, Tower - 1, 17th Floor Jupiter Mill Compound, 841, S. B. Marg, Elphinstone Road, Mumbai - 400013.

Private & confidential. For internal circulation only

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.