GITARATTAN INTERNATIONAL BUSINESS SCHOOL, NEW DELHI
SUMMER TRAINING PROJECT GUIDELINES
INTRODUCTION
The Summer Training Program (STP) forms an important component of education. It is an attempt
to bridge the gap between the academic institution and corporate world. Under this, the students
must undertake 8 weeks training at any organization during the Intervening period between close
of Semester IV and commencement of Semester V. The training, which would be a simulation of
real work environment, requires the students to undergo the rigor of professional environment both
in form and substance. It exposes them to technical skills, and helps them to acquire social skills
by drawing them into contact with real professionals.
For proper coordination and ensuring organized and smooth conduct, each student will also be
guided by Faculty of the institute. A representative of the industry/organization also guides the
student and assists the faculty in monitoring the student's progress.
OBJECTIVE
STP is a vehicle for introducing students to real-life situation, which cannot be simulated in the
classroom. Therefore, STP assignments must necessarily be those of direct interest to the host
organization. Students are encouraged to take up time bound multi-disciplinary and goal-oriented
assignment involving team work. Solutions to various problems confronted in the assignment
might be open-ended, involving an element of analytical thinking, processing and decision-making
in the face of insufficient data parameters and uncertain situations.
SCOPE
The project study is to be based on the functional area Marketing, Finance, HRM. Before
commencement of project study each student is to develop a synopsis in consultation with his/her
guide in the chosen functional area covering the broad aspects on which the data is proposed to be
collected and analysis is to be conducted. It may be noted that the chosen functional area is not
restrictive. If the student finds any other area interesting or otherwise, they must explore it and
comment on it in his /her report. Each student is required to carry out the work and submit the
report individually.
Each student is required to carry out the work independently and submit the Summer Training
Report individually fulfilling the laid down objectives. Any previous work or borrowed report will
be summarily rejected and in all cases of rejection the work is to be repeated afresh. It is
mandatory for each student to get the approval of the name of firm/company from the
Industry Institute Partnership Cell (IIPC) of the institute prior to commencement of
training. Once the name of firm/company is approved, it cannot be changed.
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CONDUCT AND BEHAVIOUR
The students during STP are placed in the role of ambassadors of the institute. The Institute would
always expect students to maintain professional and social imprints of high standards in the
organization. Institute expects the students to abide by the rules and regulations of the place of
work during training. It is particularly important to be regular, punctual and well mannered at
work. During the period of training the student shall be subject to the leave rules of the STP
organization and should ensure strict adherence to the timings of the organization. Unprofessional
behaviour, misconduct, indiscipline, irregularity at work and unsatisfactory performance will lead
to cancellation of STP.
During the period of study, it is imperative that students maintain a diary/ notebook for recording
activities observed & carried out. Gather secondary data by obtaining company documents,
manuals, information booklets/leaflets, product lists, price lists catalogues, annual reports publicity
material etc.
1. Identify the Business Establishment
2. Join the organization / get attached as a Trainee
3. Maintain attendance record & diary
4. Involve & observe their conduct of activities/ working or execute the assigned tasks
5. Procure certificate of attendance and completion of summer project from concerned
authority / officials on satisfactory completion of the Summer Training.
Along with the data, following general information is to be collected by the student irrespective of
their functional areas/topic etc.
1. Sales performance for last five years (Product wise if possible) a) In Units b) in Rupees.
2. Number of Employees, different section wise with due classification like skilled, semi-
skilled, unskilled workers, officers, managers, etc.
3. Organizational Charts (with Explanation).
4. Annual Reports for last 3 years.
5. List of Competitors.
6. Other relevant information such as future plans, export strategy, market share etc.
FACULTY GUIDANCE
Every student is assigned a Faculty Guide at the beginning of the STP. The role of the Faculty
Guide is to enable the student to undertake a meaningful project, provide the necessary academic
guidance, and to facilitate evaluation, along with the aid of the company guide, while STP is in
progress. The Faculty Guide will be involved at all stages of the project.
During these interactions, the student would be informed about his/her performance, progress in
the project, his/her strengths and weaknesses as observed through various evaluation components
and also ways for improvement. However, the student also has the responsibility to seek
clarification from the respective faculty on all the above aspects regularly.
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DATA COLLECTION
Source of Data Collection: Give source of data for each type of data that is included in the report.
Data could be Primary or Secondary-clearly describe.
Students are to collect data in any key functional areas (such as Marketing, Human Resource
Management, Finance etc) of the company and present analysis. Based on the policy, Institute has
developed following templates for collecting data in structured manner:
Template 1: For Environment Analysis (Compulsory for All)
Template 2: For Functional Analysis – Marketing
Template 3: For Functional Analysis – Finance
Template 4: For Functional Analysis – HRM
DATA PRESENTATION
Raw data (primary or secondary) collected must be reduced to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented. The tool for data presentation should be
suitably selected so that interpretation and inferences could be drawn easily and become self
explanatory. Proper titles, legends, scales, source (s) etc must be mentioned along with each
diagram.
UNIVERSITY SCHEME FOR SUMMER TRAINING
As per the syllabi of BBA (Paper No BBA-311 with six credits) students of Semester IV are to
carry out summer training in a firm or company for the duration of Eight Weeks and to submit a
report within Six Weeks of the commencement of Fifth Semester. The evaluation of report has
two components, viz.
(a) External : 50 Marks; it involves external viva.
(b) Internal : 50 Marks; phase wise evaluation.
REPORT STRUCTURE / CONTENTS:
1. Cover & Title page
2. Introductory pages:
• Certificate of completion (on the letter head of the organization)
• Acknowledgement(s)
• Table of contents
• List of Tables / Figures / Abbreviations used etc
3. Executive Summary: This includes the summarization / précis of the entire project in
around 2-3 pages.
4. Chapter 1
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Introduction to the Organization and Industry This section should contain:
a. Introduction to the Industry (detailed)
b. Introduction to the Organization / Products (detailed)
c. Scope of the study
Objective(s) of the study: This section should contain: Solutions to various problems
confronted in the assignment might be open-ended, involving an element of analytical
thinking, processing and decision-making in the face of insufficient data parameters and
uncertain situations.
Methodology: This section would include the plan of the study – method of data collection,
instruments used tools & techniques of analysis, limitations of study.
5. Chapter-2: Environmental Analysis
Use suitable model to carry out analysis of the organisation comprising of:
a. Strengths & Weaknesses of the company.
b. Best practices/USPs that the company follows in different functional areas such as
Marketing, HR, and Finance etc.
c. Discuss variations/deviations in practices followed by the firm/company in
comparison to standard management practices.
6. Chapter-3: Data Presentation & Analysis
Observations, Analysis & Discussion: This part can be covered depending upon the
coverage of the study. (Try to make use of the relevant management techniques / skills /
policies; data presentation and statistical analysis in the report)
7. Chapter-4: Summary & Conclusions
Recommendations / Suggestions: These should be based on the usefulness of the study,
applicability in business industry, in decision making, in system development and so forth.
Summary / Conclusion: The project should be summed up with a rundown of the project
in its entirety.
8. References / Bibliography
9. Appendices: Should include Questionnaires (if any) etc.
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SCHEDULE OF SUBMISSIONS
Students are required to strictly follow the schedule given below:
To be Completed by Activity Marks Remarks
Date Allotted
24th May 2019 Summer Training Workshop - -
31st May 2019 Finalisation of Firm/Company’s Name where the student - -
intends doing summer training
1st June 2019 Commencement of Summer Training - -
Between 9-14th July Mid-term Review: Submission of work done in first four 10 As per Academic
2019 weeks-complete Chapter-1 & 2 Circular
16th August 2019 Submission of complete Draft Report to the respective guides 10+10 -do-
along with Appraisal of External Supervisor
21-25th August 2019 Discussion with Guides and Return of Corrected Report -
03-08th September 2019 Viva/Presentation to the Internal Committee 10
By 18th September Submission of Final Report (One hard copy & CD) to the 10
2019 respective guides along with one extra Executive Summary
As notified by the External presentation & Viva before the external examiner 50
University
Total Marks 100
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Template 1
Environment Analysis
1. Draw the organizational chart of the company where you worked and how the various
departments are interconnected.
2. List down the various external factors that create opportunities and threats to business unit
where you worked?
3. Was the business firm able to satisfy the needs and expectations of its customers?
4. Does the firm take into account the new methods, processes and techniques of production
of goods and services while considering the Technological Environment that affects the
business?
5. Explain the SWOT analysis for your company.
6. Name the factors of Porter's 5 forces model for the company where you worked.
7. Give examples related to presence of social environment in your business organization.
8. How the Environmental scanning is done with reference to your company?
9. What do you understand by the term corporate social responsibility? And to what extent
your company is associated with CSR?
10. What do you understand by the term diversity at workplace? How diversified the workforce
is in your organization?
11. What is the mission and vision statement of your company?
12. Give the key strength areas of your company?
13. How often the employees of the organization are put on training? (soft-skill trainings)
14. What do you understand by the term Liberalization and tell us the number of countries
where your organization conducts operations?
15. Talk about the different competitors of the business firm where you worked?
16. What kind of Leadership did you observe in your organization? Was it Autocratic or
Democratic?
17. How your organization is able to cope with the technological changes in the market?
18. Identify the different micro environmental factors related to business of your organization
and comment about them.
19. What pricing strategy has been adopted by your company for its products or services?
20. How the demographic environment is study by your organization while hiring people?
21. What type of customer is being targeted by the business of your organization?
22. What is the average annual turnover of the company?
23. How the company is managing its funds? Is it entirely equity based or debt based or
combination of both?
24. How can organization improve cooperation in competitive environment?
25. Does political environment affect your business? How the company copes up with that?
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Template 2
Marketing
1. Describe the Product Mix of the company?
2. What is the USP for each product of the company?
3. What are strengths and weaknesses of the company’s product in various market segments?
4. What after sales services the company offers to their consumers?
5. What pricing methods the company uses for various brands? How does this method help
in achieving the marketing goals of the company?
6. Provide the prices of various products (price list) of the company?
7. What Distribution Channel Company uses for its various brands?
8. What are various selling points for the products?
9. Provide the Channel Statistics (i.e. no. and characteristics of wholesaler/agents, retailers,
etc.)
10. How does the company design its promotion mix for various brands? And, what tool
(advertising, personal selling, etc.) company uses for promoting its brands?
11. Which media (television, internet, etc.) the company uses for promoting its products and
why?
12. How does the company determine the effectiveness of advertising media?
13. What is the promotion budget of the company?
14. How many people work on various levels in marketing department of the company?
15. What methods the company uses to recruit, train and upgrade its marketing people?
16. How the company empowers its front line executives?
17. What incentive and motivation the company uses to energizes its marketing people?
18. How does company evaluate the performance of marketing department and people?
19. What various consumer segments the company serves? And, who are your target customers
for various brands of your company?
20. What factors/criteria company takes into consideration before selection a sales territory for
sales people?
21. How the company conducts competitor analysis?
22. Who are major competitors of your company in various market segments?
23. How company undertakes and exercise market demand forecasting?
24. State is the vision, mission and objectives of the Company? And, how does the company
spell out goals of the marketing department?
25. How the marketing goals are translated into targets for marketing department and people?
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Template 3
Finance
1. Explain the sources of short-term and long term finance used by the company?
2. What is net worth of the company?
3. What is earning per share and Retained Earnings of the company?
4. What are the components of the capital structure of the company?
5. What is cost of capital of the company?
6. What are the internal and external factors affecting capital structure of your company?
7. What is the current net profit of the company?
8. What are the different types of leverages computed for financial Analysis?
9. What are the different types of expenditure considered for the purpose of accounting?
10. What are the different profitability ratios computed by the company?
11. What is the operating and net profit of the company over a period of 5 years?
12. What is the trend of profitability of the company?
13. What are the current assets and current liabilities of the company?
14. What is gross and net working capital of the company?
15. What are the different sources of revenue for the company?
16. What is the dividend policy of the company?
17. Comment on the liquidity position of the company?
18. What are the fixed and variable costs incurred by the company?
19. What is the cash flow from operating, investing and financing activities?
20. What is the amount of free cash flow of the company?
21. What are the criteria of payment of tax?
22. What is the value of fixed assets of the company?
23. What is the operating and non-operating expense incurred by the company?
24. What is the value of shareholder’s fund in the total net worth of the company?
25. What is the sales turnover and fixed asset turnover ratio of the company?
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Template 4
Human Resource Management
1. What is the strength of the employees in terms of numbers?
2. What is the organizational Chart?
3. Divide the number of employees in terms of the Permanent, Temporary and Casual.
4. State the Recruitment Process of the Organization
5. Check the Employee Referral Policy, if any and also the incentives available for the
employees.
6. Try to find out the Employee engagement policy of the Organization, e.g. Picnics,
employee meetings
7. Find out the policy on the attendance keeping of the employees whether manual or
digital.
8. What is the policy on the Flexible working systems e.g. work from home etc.
9. How is the salary distributed and calculated.
10. Check whether a training policy available for the Organization, if yes state it.
11. The training types used in the Organization e.g. on the job training or any vendor based
training.
12. Any Exit interviews conducted in the Organization, if yes state it.
13. Any software available on the HR, if yes which one and its usage
14. Any association of employees formed in the organization.
15. Any Innovative HR practice existing.
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Appendix-B
PART-B: FORMATTING GUIDELINES
Format
1. The final report should be written and compiled in the following the sequence:
(a) Title Page
(b) Certificate (s)
(c) Acknowledgements
(d) Contents
(e) List of Tables
(f) List of Figures
(g) List of Symbols
(g) List of Abbreviations
(h) Summer Training Directive
(i) Executive Summary
(j) Body of the Report (As per Appendix A)
(k) References/Bibliography
(l) Appendices
Title Page
2. The format of the title page is attached as Annexure-1.
Certificate
3. The format of the certificate is attached as Annexure-2. A certificate of the organisation
where the student has conducted the summer training may also be attached separately after the
Institute’s certificate.
Acknowledgements
4. In the “Acknowledgements” page, the writer recognises his/her indebtedness for guidance
and assistance by the faculty guide & external supervisor and any other member. Courtesy
demands that he/she also recognises specific contributions by other persons or institutions such as
libraries and research foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.
Contents & List of Tables/Figures/Symbols/Abbreviation
5. The format of Contents and list of Tables/Figures/Symbols is attached as Annexure-3.
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Executive Summary
6. The Executive summary shall contain objectives, scope and an effective summary of the
Report with clear headings. One additional loose copy of Executive Summary is to be
submitted.
Body of the Report: Guidelines for Report Writing
7. The guidelines for writing the report detailed in Appendix-A. Following aspects must be
adhered to:
(a) Page Size: Good quality white A4 size executive bond paper should be used for
typing and duplication.
(b) Chapter No/Title: The chapters are to be numbered as Chapter-1, Chapter-2 etc,
Bold, Centre aligned, Font size 14.
(c) Para Numbering: Paragraphs are to be numbered in every Chapter separately in
the following manner.
Chapter-1 Chapter-2 Remarks
1.1 2.1
1.1.1 2.1.1 Indentation 5 spaces
1.1.2 2.1.2
(a) (a) Indentation 5 spaces
(b) (b)
(c) (c)
(i) (i) Indentation 5 spaces
(ii) (ii)
1.2 2.2
1.3 2.3
(d) Page Specifications:
(i) Left Margin : 1.25 inch
(ii) Right Margin : 1.25 inch
(iii) Top Margin : 1 inch
(iv) Bottom Margin : 1 inch
(e) Page Numbers: All text pages starting from Body of the Project Report should be
numbered at the bottom center of the pages.
(f) Normal Body Text:
(i) Font Size: 12, Times New Roman, Double Spacing, Single Side Writing.
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(ii) Paragraphs Heading Font Size: 12, Times New Roman, Bold,
Indentation 5 spaces from Para number. Main Paras uppercase, sub-Para
and sub-sub Paras lowercase with first letter in uppercase.
(g) Structure of Final Report: The report should be of covered within 60 to 80 typed
pages in double space (excluding Appendices and Bibliography) on A4 size paper with 12
font size.
(h) Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/figure, centre aligned as given below:
(i) Table No-1: Number of Employees in Organisation ABC
(ii) Figure No-1: Sales Figures of ABC Company for 2002-2006
(iii) Source, if any, is to be written in Font size 10, Italics, Unbold, outside the
Table, aligned with left boundary.
(i) Binding & Color Code of the Report:
(i) Hard Bound Report
(ii) Background of the cover page: Pink
(iii) Letters in Silver White
References/Bibliography
8. Follow APA Style of referencing (6th Edition) as given below:
Book:
Author, A.A.. (Year of Publication). Title of work. Publisher City, State: Publisher.
Moon, C. (1994). Changing Pattern of Business: Government Relations in South Korea. Lucknow,
Uttar Pradesh: Tata Mc Graw Hill.
Journal:
Author, A.A.. (Publication Year). Article title. Periodical Title, Volume(Issue), pp.-pp.
Kaur, A. (2004). Time Varying Volatility in Indian Stock Market. Vikalpa, 22(3), 147-148.
Website:
Author, A.A.. (Year, Month Date of Publication). Article title. Retrieved from URL
Simmons, B. (2015, January 9). The Tale of Two Flaccos. Retrieved from
http://grantland.com/the-triangle/the-tale-of-two-flaccos/
In-Text Citations:
(Author1 & Author2, Year of Publication) or Author1 and Author2 (Year of Publication)
After discussion participation in attending library increased (Chabra & Goyal, 2010).
Chabra and Goyal (2010) found that after discussion participation in attending library increased.
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Note: Inside parentheses ‘&’ is to be used and outside parentheses ‘and’ is to be used.
Similarly, multiple in-text citation for the same point are to be separated by semicolon (;), e.g.
After discussion participation in attending library increased (Chabra & Goyal, 2010; Chander,
2012; & Ghosh, 2012).
Appendices
9. The appendices are to be attached at the end of the report and to be numbered as Appendix-
A, Appendix-B (bold) etc. right justified at the top of the page. Below the word Appendix write
in parenthesis “Refer Para No__”. The Para number should be the number in the body of text
where the reference of appendix is given. An appendix may have annexure (s). The annexures, if
any, are to be attached immediately after the said appendix. The annexure are to be numbered as
Annexure-1, Annexure-2 (bold) etc.
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Annexure-1
(All fonts in Times New Roman)
REPORT OF SUMMER TRAINING CONDUCTED AT -----------(NAME OF
COMPANY)
(FONT SIZE = 18, Bold, Uppercase)
Submitted in partial fulfillment of the requirements
for the award of the degree of (FONT SIZE = 15, Italics, UnBold)
Bachelor of Business Administration (BBA) (FONT SIZE = 15, Bold)
To
Guru Gobind Singh Indraprastha University, Delhi (FONT SIZE = 15, Unbold)
Guide Submitted by
(Name of Guide) (Student Name)
(Designation) (Enrolment No)
(FONT SIZE = 12, UnBold)
Gitarattan International Business School (FONT SIZE = 12, Unbold)
New Delhi -110085
Batch 2017-20 (FONT SIZE = 12, Bold)
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Annexure-2
Certificate
I,_______________________________, Enrolment No. ________________ certify that the
Summer Training Report (Paper Code BBA-311) entitled “_________________________”
is done by me and it is an authentic work carried out by me at _______________________
_________________________ (Address of the firm/company). The matter embodied in this
Report has not been submitted earlier for the award of any degree or diploma to the best of
my knowledge and belief.
Signature of the Student
Date:
Certified that the Summer Training Report (Paper Code BBA-311) entitled
“___________________” done by Mr./Ms.______________________________,
Enrolment No. ___________, is completed under my guidance.
Signature of the Guide
Date:
(Name of the Guide)
(Designation)
Countersigned
Director/Summer Training Coordinator
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Annexure-3
FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS
CONTENTS
S No Topic Page No
1 Certificate (s) i
2 Acknowledgements ii
3 List of Tables iii
4 List of Figures iv
5 List of Symbols v
6 List of Abbreviations vi
7 Summer Training Directive
8 Executive Summary
9 Chapter-1: Profile of the Firm/Company
10 Chapter-2: Environmental Analysis
11 Chapter-3: Data Presentation & Analysis
12 Chapter-4: Summary & Conclusions
13 References/Bibliography
14 Appendices
FORMAT FOR LIST OF TABLES/FIGURES/ SYMBOLS/ABBREVIATIONS
LIST OF TABLES
Table No Title Page No
1 Number of Employees in Organisation ABC
2
LIST OF FIGURES
Figure No Title Page No
1 Sales Figures of ABC Company for 2002-2006
2
LISTABLE OF SYMBOLS
S No Symbol Nomenclature & Meaning
1 Sigma (Summation)
2 @ At the rate
LISTABLE OF ABBREVIATIONS
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S No Abbreviated Name Full Name
1 CRM Customer Relationship Management
2 EPS Earnings Per Share
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