FIRM PROFILE

TAWAR CHIPS
GRAH UDHYOG
INDIAN SNACKS INDUSTRY

Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack is described as a
Small quantity of food eaten between meals or in place of a meal. Snack food generally comprises
bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to
the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over
4,00,000 tones in terms of volume.

Though very large and diverse, the snacks industry is dominated by the unorganized sector
According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across
India. The branded snacks are sold at least 25% higher than the unbranded products Savory snacks
have been a part of Indian food habit, since almost ages. Though there is no particular time for
snacks, normally they are consumed at teatime. The variety is almost mind-boggling with
specialties from all regions, which have gained national acceptance industry. he been growing
around 10% for the last three years, while the branded segment is growing around 25% per annum
to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at
home while watching TV, pubs and bars (where they are served free). AC Nielsen's retail audit
Shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias
towards indigenous snacks and good value-for-money perception.

Potato chips constitute a sizeable segment of the Indian snack food industry, according to India
Info line. The potato chip market is generally an unorganized industry. Nearly all potato chip snack
products are manufactured and sold locally. There is also no uniform standard for packaging, as
there is in Europe, the United States and other more developed regions. Many snack foods are
sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled
closed. As the Indian economy continues to grow, and production standards improve, many snack
food companies are making significant investments into plant equipment and packaging
machinery.

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INTRODUCTION

Tawar chips grah udhyog is a Raw Chips Manufacturer of Mhow although the firm commenced
its journey in 1989. Tawar Chips is one of the leading manufacturers of raw potato chips. A
brainchild of food lover Mr. Inder singh tawar, it has consistently maintained its purpose of serving
potato chips treats. We believe in stringent quality checks to ensure that our customers
consistently receive the best and finest snacks.
We always strive to give you, our customers, the most hygienic and delicious products. Our
innovation extends not only to the quality, but also to the products themselves.
Tawar Chips is known to come up with taste and seasoning every now and then. It gives us
immense pleasure when our product are appreciated by consumers and dealers. That’s what
keeps us going, and drives us to come up with innovatively tantalising recipes!

Low rates, good quality and consistent supply as per client’s requirement are hallmarks of “Tawar
Chips”.

We introduce ourselves as one of the leading manufacturers of Raw chips. Our core values are
intrinsic to the way we work to strive towards leadership, trust and customer loyalty.

With precision and functional reliability, our products have going to be set new benchmarks in the
industry. Our network, spread around the India, enables us to respond to the customer's needs
with promptness. In order to achieve our goal of offering quality products, we concentrate on
offering value-added supplies to our customers and satisfying emerging
market needs.

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MISSION & VISION

MISSION

To become a dominant player in the National Raw Chips manufacturing Space by offering nice
taste and good quality solution.

VISION

Our Vision is to achieve 100% customer satisfaction by delivering quality products and services
at an affordable cost. Our forward vision is to strive to become an entity of quality manufacturer,
capable of demanding unconditional response from the targeted niche. We also believe that for
our scope of improvisation – sky is the limit and we are always ready to take our achievements to
the next level. We are growing and would always like to remain on the growing streak.

Our keys for development:

• Desire for Excellence

• Trust and confidence build-up

• Innovation

• Transparency

• Teamwork

We believe in

• Motivation

• Collective responsibility and leadership

• Professionalism and ethics

• Adding values to our client needs

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OUR PRODUCTS

We are engaged in raw chips manufacturing which is very good in taste and quality, Made from
quality raw material. We are having very good market to sell raw chips. Basically we are selling
goods to the wholesalers. Raw chips is having consistent market because its relates to snakes.

TECHNICAL DETAILS:

The manufacturing process is briefly summarized below:

- As per the firm norms the potatoes bought from farm are made to pass thru a quality test.

- The potatoes are then passed thru a conveyor where they are de-stoned and then peeled.

- The peeled potatoes are then washed with cold water.

- A slicer then cuts the potatoes into thin slices. The slices are again washed in cold water in
order to purge any released starch content.

- The slices are then passed thru a chemical solution in order to augment its color if required.

- The slices are then drying and available for sale.

The figure below shows the whole process in sequence.

Chips: Harvesting => Receiving => Washing => Peeling (manual) => Slicing => Removal of excess
water => Drying => Packaging => Transport => Marketing

It is very well established and simple. It involves visual inspection and sorting of damaged
potatoes and washing them in water. Then they are peeled and trimmed before slicing or
cutting them to the required size. Then they are once again washed and dried. After drying
them, they are packed in pouches or plastic bags

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MARKET OPPORTUNITIES

There exists a very large market for chips and they can be sold at various retail outlets, paan
Shops, bus-stands, railway stations, roadside eateries, etc. There also exists institutional
Market consisting of clubs and other institutions, school & college canteens, army
Establishments, bars & pubs, railway and airlines caterers, etc.
Competition from organised sector is increasing but local and small units have distinct
Advantages in terms of less overheads and transportation costs, longer shelf life, quick
Access to market and cost.

OUR STRENGTHS

We at Tawar Chips Grah Udhyog work with the aim of achieving complete client satisfaction.
We are a quality conscious firm and assure our clients impeccable quality products that match
the national market. Our strong, mutual beneficial relationship with our clients is a witness of
our efficient service. Our strong team is backed by a modern infrastructure, with all the facilities
that have made us capable enough to cater to each client's specific needs. Some of our other
strengths are:

Our Assurance...
Perfection is the amalgamation of outstanding quality and innovation. Our mission is to
improve our quality and come out with better products for customer satisfaction - our prime
concern. We are endeavoring to provide premium quality products at competitive prices. Our
team of experts maintains a strict vigil on the manufacturing process to ensure the standard of
excellence.

Our Facilities...
We incorporate the modern production techniques to improve the performance of our
products. Utilizing new techniques, streamlining our production processes and our cutting edge
research and development facilities have expanded our product range to keep up with the
national trends.

TOTAL COMMITMENT FOR CUSTOMER SATISFACTION

At Tawar Chips Grah Udhyog, our biggest objective has been Total customer support and
satisfaction. We undertake the responsibility of providing our clients with quality products that
will assure them hassle-free operations with us. Our enthusiasm and customer support help us
to earn us many consistent orders in future.

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ABOUT THE MANAGEMENT

The firm has been formed by:-

Inder Singh Tawar

Having vivid experience and wide exposure in raw chips manufacturing. Proprietor involved here is
qualified and having good network in his local areas.

The resource personnel working in the firm have been consistently providing very good quality
product to a wide variety of business entities either in the capacity of executive or as business
partner. Bottom line of the firm philosophy is building a long-term business partnership with its
clients where interpersonal relationship, reliability, assured quality are the major building blocks.

It is a firm where executives from both marketing and functional field group together with an
objective of providing appropriate quality products. It realizes the importance of functional
knowledge and its impact in developing business markets. We constantly strive to be a leading
manufacturer with profound business and functional knowledge. The key to the firm success is
the maintenance of a close working relationship with the clients through ensuring the best
products to their needs; to establish and maintain a thorough knowledge and understanding of
client's objective and help them maximize the benefits.

We want to establish ourselves as the best choice in Raw Chips Manufacturing by offering the full
spectrum of taste and quality.

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VITALS

 FIRM NAME
Tawar Chips Grah Udhyog

 PROPRIETOR NAME
Inder Singh Tawar

 INCORPORATION
In Year 1989

 INDUSTRY
Manufacturing

 TYPE
Firm

 CATEGORY
Proprietorship

 EMAL ADDRESS
tawarchips@gmail.com

 CONTACT NO.
+91-9826160729

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REQUIREMENT OF FUNDS

The firm wants fund assistance from financial institution of amount Rs. 50.00 lakh, so it
can enter into new contracts and can purchase machines for manufacturing. The said
fund will work as a backbone for the firm to enhance its level of operation. The main
utilization of funds obtained will be as follow:

Particulars Amount
Purchase of Machines 5000000

Less:-Contribution by us 1250000

Total 3750000