- Lawrence –
● Google’s Top 5 Results get 75% of the Clicks
Even if your site is popping up on the first page of Google’s search results, this might not be enough to
drive traffic to your business’s site. The top search result draws about 32% of clicks, while the second
result garners only 18% of clicks. This huge drop-off illustrates the importance of grabbing that top
search engine result position. If your SEO strategy isn’t placing your site high up on Google’s result
pages, then you might need to re-think your practices.
● Organic Results Have Decreased by 15%
Over the last couple of years, Google has changed up their search engine result pages. They have started
to introduce new features such as map packs and ads to their result pages. The addition of these new
features mean that the number of organic search results per page has dropped. This is great if you’re
running pay-per-click ads but is bad news if your business is relying on SEO alone.
● Websites with More Pages Generate 48% More Traffic
Websites with over 50 pages generate about 48% more traffic than websites with fewer pages.
Having more pages increases the number of keywords that your site can rank for. These
additional keywords will help bring your website more traffic.
● The Average Page has 1,890 Words
Google tends to favor pages that offer readers rich and detailed content. This is why it’s not surprising
that the results on the first page of Google have an average of 1,890 words. So, if you are trying to boost
your website’s search engine ranking, then make sure you are producing original content that actually
provides value or answers questions that your readers might have.
● Users Expect a Web Page to Load in 2 Seconds or Less
About 47% of users expect fast load times. In the modern age, people expect immediate gratification and
are not willing to stick around if they feel a site is wasting their time. If your website takes more than 2
seconds to load, then this could be enough to drive visitors away. If you find that your website loads too
slowly, then it’s time to find a new web host.
(Source : https://gtk-analytics.com/digital-marketing-facts-you-need-to-know/)
OMNICORE
1. Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.
2. Enterprise and Mid-sized companies rely more on Technical SEO and content development to
increase and maintain search presence.
3. 72% of marketers agree that relevancy is the single biggest factor for better SEO. Experts agree
that writing for search terms rather than simply incorporating them into the content is pivotal for
traffic.
4. Search engines drive 93% of all website traffic.
5. Two seconds is all companies get when it comes to website load time. Anything longer increases
bounce rates by 50%.
6. Video content is 50 times more likely to drive organic search results than plain text will.
7. Only 7% of searchers will ever see the third page of search results.
8. Based on the numbers, organic SEO is about 5.66 times better than paid search ads. However,
experts still recommend paid search ads if businesses don’t have the time to invest in organic
SEO.
9. Close to half the world’s population (3.03 billion people) are on some type of social media.
10. Acknowledgment is key: 77% of Twitter users appreciate a brand more when their tweet is
responded to. It takes about 10 hours on average for businesses to respond to a tweet, even though
customers want a response within four hours.
11. Content marketing is a top priority of B2B businesses after brand building and social media
engagement.
12. 59% of adults between 18 and 29 are using Instagram.
13. The average person spends about 20 minutes on Facebook or one in every six minutes a person
will spend online.
14. 1.57 billion YouTube users watch about 5 billion videos on average every single day.
15. Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake.
16. 86% of women will look at social media before deciding to make a purchase.
17. 27% of users will skip a video if it plays an ad before the promised content.
18. 80% of millennial Pinterest users say that the platform will help them decide what to buy.
19. Digital marketing software is projected to total more than $32 billion in 2018 with expected
revenue at $65.9 billion for mobile ads alone.
20. Marketers and advertisers are putting 51% of their budget into mobile ads.
21. Pinterest is number one for mobile social media, with 64% of referral traffic being driven by
smartphones and tablets.
22. Mobile websites that load in 5 seconds or less will end in a viewing session that’s 70% longer
than their slower counterparts.
23. 40% of all mobile users are searching for a local business or interest.
24. Content marketing gets three times more leads than paid search advertising.
25. Only 30% of marketers say their content strategy is effective.
26. The top three content marketing tactics are blogging (65%), social media (64%), and
case studies (64%).
27. Active email accounts are expected to hit 5.6 billion by the time 2019 rolls around.
Gmail alone accounts for one billion subscribers.
28. Women who open an email on a desktop are more likely to convert via a tablet, while
men will convert via a phone (both are equally likely to convert though).
29. Video emails see click-through rates that are 96% higher than non-video emails.
30. Only 4% of email marketers use a layered targeting strategy.
31. Email etiquette was an important factor for 80% of people when deciding whether or
not to respond to the message. The biggest faux pas was grammatical errors.
32. Posting daily on a blog can net a business five times more traffic than one that does
not.
33. 81% of internet users agree that blog posts are trusted sources for information or
advice.
34. The number of inbound links for a company can increase by up to 97% if they have a
blog.
35. Tweets with images get 150% more retweets than those without.
https://www.omnicoreagency.com/digital-marketing-statistics/
iMPACT
● Only 24% of B2B marketers are actually partnering with others to expand their
audience reach.
● Only 27% of B2B marketers are using content syndication/promotional tools.
● 90% of the most successful B2B content marketers prioritize their audience’s
informational needs over their own sales/promotional message.
● Digital advertising continued to show impressive growth in 2018: paid search advertising
grew by +16%, social media ad sales grew by +33%, and online video ad sales by
+26%.
https://www.impactbnd.com/blog/new-content-marketing-statistics-2019
Omnicore agency
SEO statistics 2019
● Better content can drive traffic to a blog by up to 2,000%
● Google is responsible for 96% of all smartphone search traffic, and 94% of total
organic traffic.
● Search engines drive 93% of all website traffic.
● 18% of all local searches lead to a sale within one day. 72% of people who visit a
physical location will choose one within 5 miles of their original location.
● Having a video thumbnail in the search results can double your search traffic.
● Video content is 50 times more likely to drive organic search results than plain text
will.
● Google boasts an average of 63,000 searches every single second of the day.
● Image Source : Wix
● Link building is the most difficult SEO tactic to perform, according to 65% of
marketers.
● SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound
methods such as cold-calling or direct mail.
● Only 7% of searchers will ever see the third page of search results.
Social Media statistics 2019
● 64% of online shoppers say that a video on social media helped them make their
decision.
● Close to half the world’s population (3.03 billion people) are on some type of social
media.
● Content marketing is a top priority of B2B businesses after brand building and social
media engagement.
● 1.57 billion YouTube users watch about 5 billion videos on average every single day.
● 86% of women will look at social media before deciding to make a purchase.
● While 68% of 16 – 24 year-olds follow a celebrity on social media, 70% of teenage
YouTube subscribers say they trust online influencers more than celebs.
● 27% of users will skip a video if it plays an ad before the promised content.
● 80% of social media content is being accessed via mobile device.
● 39% of the 500 million users on LinkedIn are paying for premium account privileges.
The average user spends 17 minutes on the site per month.
Mobile marketing statistics 2019
● Marketers and advertisers are putting 51% of their budget into mobile ads.
● Pinterest is number one for mobile social media, with 64% of referral traffic being
driven by smartphones and tablets.
● 57% of all mobile users will not recommend a business if their mobile website is
poorly designed or unresponsive.
● Mobile websites that load in 5 seconds or less will end in a viewing session that’s
70% longer than their slower counterparts.
● The amount of emails being opened up on mobile devices has grown by 180% in
just a few years.
● Mobile ad blocking is increasing 90% year-over-year.
● Mobile ad spend exceeded $143 billion in 2017 on a worldwide scale. It’s projected
to hit more than $247 billion by 2020.
● Based on recent stats, it’s estimated that people will spend an average of 3 hours 23
minutes on their mobile devices in 2018.
● There has been an increase in smartphone app usage from age 45 and above.
● Location-specific ad campaigns are 20 times more effective than traditional banner
ads.
● 40% of mobile users say they’ll spend more money with a company if they receive a
personalized coupon.
● 53% of all paid-search ads are completed via a mobile device.
Content Marketing statistics 2019
● Content marketing gets three times more leads than paid search advertising.
● 63% of marketers are creating content with buyer persona in mind above all else.
● 38% of marketers are publishing content at least once a week.
● Unsurprisingly, B2B companies utilize LinkedIn 94% of the time and Twitter at 87%
of the time.
● B2C marketers use live video at a rate of 30% compared to B2B marketers at 24%.
● 63% of marketers say their biggest content challenge is driving traffic and generating
leads.
● 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with
a sales rep.
● The top three content marketing tactics are blogging (65%), social media (64%), and
case studies (64%).
● The most sophisticated B2B marketers allocate 42% of their total marketing budget
to creating content.
Email Marketing Statistics 2019
● If you’re hoping to get a high open rate, your best bet is to send email on a Tuesday.
● Women who open an email on a desktop are more likely to convert via a tablet, while
men will convert via a phone (both are equally likely to convert though).
● Video emails see click-through rates that are 96% higher than non-video emails.
● About 49% of businesses use some form of email automation.
● Only 17% of B2B purchasers are looking to use an online chat feature. They would
much prefer using email to get in touch with a distributor.
● Email marketing has an average return rate of $38 for every $1 spent.
● Email is the number one channel when it comes to sharing content. Readers are
three times more likely to share via social media if they originally receive via email.
● Only 4% of email marketers use a layered targeting strategy.
Blog Statistics 2019
● People are only spending about 37 seconds on a blog post. They’re skimming
through to find the most relevant content.
● 81% of internet users agree that blog posts are trusted sources for information or
advice.
● The number of inbound links for a company can increase by up to 97% if they have a
blog.
● Tweets with images get 150% more retweets than those without.
● 69% of people will read their email while watching television, while 57% of people
will read it in bed.
● About eight new LinkedIn groups are created every week. These specialty groups
are excellent places for niche companies to find their audience.
https://www.omnicoreagency.com/digital-marketing-statistics/
-NIKHIL -
● Article on Creating A Social Media Marketing Plan For Educational Institutions -
ASMAindia
https://www.asmaindia.in/blog/creating-social-media-marketing-plan-educational-institutions/
● Article on 5 steps to a successful education sector marketing strategy- Something big
https://somethingbig.co.uk/5-steps-to-a-successful-education-sector-marketing-strategy/
● Article on 11 digital marketing trends you can no longer ignore in 2019
https://www.singlegrain.com/digital-marketing/11-digital-marketing-trends-you-can-no-longer-
ignore-in-2018/
Video Marketing (Single grain)
https://www.singlegrain.com/digital-marketing/11-digital-marketing-trends-you-can-no-longer-
ignore-in-2018/
These numbers show the importance of incorporating video into your digital
marketing strategy in 2019:
● 70% of consumers say that they have shared a brand’s video.
● 72% of businesses say video has improved their conversion rate.
● 52% of consumers say that watching product videos makes them more confident in online
purchase decisions.
● 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
● Cardinal
https://www.cardinaldigitalmarketing.com/blog/digital-marketing-trends-and-innovative-tactics-
for-2019/
A Rise in Adwords
If you’re like everybody else in the digital marketing universe, you’ll be spending
more marketing dollars on Adwords in 2019 than you did in 2018. Search
advertising revenue has been marching up and to the right since 2016, and will
continue to do so for the foreseeable future.
Video
According to Cisco, 82% of internet traffic will be through video by 2021 but you
don’t have to wait till 2021, you can start taking advantage of the trend now.
● Content
https://www.bemedia.com.au/top-digital-marketing-trends-2019/
● Consistent blogging and content creation increases your traffic five-fold
● 80% of the internet users still prefer good-quality original content over
canned solutions
● 85% of marketers in 2017 believe that their work succeeded because of good
content
● Visual content is expected to reign in the coming time more than blogs and
articles
http://mediakix.com/2018/06/marketing-facts-to-know/#gs.gftidd
1. 82% Of Consumer Internet Traffic Will Be Video By 2021
In a whitepaper published by Cisco, video is predicted to greatly outperform all other online
mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad
spend projected to hit $17 billion by 2020. To keep up with the trend, marketers must plan to
increase investment in digital video.
Many have suggested that 2017 may be the year cable TV died. During the first quarter of the
year, the U.S. cable industry lost 410,000 subscribers. In comparison, one of the web's most
popular streaming services, Netflix, added 8.3 million subscribers during 2017's final quarter.
Online video, especially on social channels, looks to be increasingly central to marketing
success.
5. 75% Of Total Marketing Budget Will Go To Digital Marketing
Salesforce research found that marketing executives will spend three-fourths of their total
marketing budget on digital over traditional channels in 2021. In 2011, marketers spent about
62% of their total marketing budget on digital channels, meaning digital marketing spending
will grow 21% within a 10-year period. This increase in digital ad spend reflects just how much
the advertising industry has changed. Brands are reducing spend on traditional channels as
digital continues to dominate.
https://www.omnicoreagency.com/digital-marketing-statistics/
23. Only 7% of searchers will ever see the third page of search results.
