CURRICULUM AND SYLLABUS

BBA (Honours)
(W.E.F. 2016-2017)

UNDER CHOICE BASED CREDIT SYSTEM (CBCS)

KAZI NAZRUL UNIVERSITY

ASANSOL, WEST BENGAL

KAZI NAZRUL UNIVERSITY

 Curriculum and Syllabus for BBA (Honours)
(6 Semesters pattern)
With effect from 2016-17 Academic Session

There will be six semesters in the three-year BBA Honours. The curriculum consists of 14 Core
Courses (C), 2 Ability Enhancement Compulsory Courses (AECC), 2 Skill Enhancement Courses
(SEC), 4 Discipline Specific Elective (DSE) courses and 4 Generic Elective (GE) courses. Each course
is of 100 marks except AECC and SEC courses. L stands for Lecture Hour, T for Tutorial Hour and P
for Practical Hour.

BBA Honours: 1st Semester

Course Title Course Type (L-T-P) Credit Marks

Principle of Management C-1 5-1-0 6 100
Business Economics C-2 5-1-0 6 100
Business Statistics GE-1 5-1-0 6 100
Environment Studies AECC-1 2-0-0 4 50
SEMESTER TOTAL 22 350

BBA Honours: 2nd Semester

Course Title Course Type (L-T-P) Credit Marks

Business Communication C-3 5-1-0 6 100
Accounting For Managers C-4 5-1-0 6 100
Organisational Behaviour GE-2 5-1-0 6 100
MIL/English AECC-2 2-0-0 2 50
SEMESTER TOTAL 20 350

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 BBA Honours: 3rd Semester

Course Title Course Type (L-T-P) Credit Marks

Financial Management C-5 5-1-0 6 100
Marketing Management C-6 5-1-0 6 100
Computer Fundamentals C-7 5-1-0 6 100
Business Mathematics GE-3
(Any one to be 5-2-0 6 100
Retail Marketing
chosen)
Computer Applications SEC-1
(Any one to be 2-0-0 2 50
Communicative English
chosen)
SEMESTER TOTAL 26 450

BBA Honours: 4th Semester

Course Title Course Type (L-T-P) Credit Marks

Human Resource Management C-8 5-1-0 6 100
Production and Materials Management C-9 5-1-0 6 100
Business Environment C-10 5-1-0 6 100
Operations Research GE-4
(Any one to be 5-2-0 6 100
Financial Market
chosen)
Quantitative Aptitudes SEC-2
(Any one to be 2-0-0 2 50
Basics of Business Research
chosen)
SEMESTER TOTAL 26 450

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 BBA Honours: 5th Semester

Course Title Course Type (L-T-P) Credit Marks

International Business C-11 5-1-0 6 100
Business Law C-12 5-1-0 6 100
Any two from Group A (Given Below) DSE-1 5-1-0 6 100
DSE Group A DSE-2 5-1-0 6 100
Sales and Distribution Management
Industrial Relations
Systems Analysis and Design
Taxation
Supply Chain Management
SEMESTER TOTAL 24 400

BBA Honours: 6th Semester

Course Title Course Type (L-T-P) Credit Marks

Project Work C-13 5-1-0 6 100
Grand Viva C-14 5-1-0 6 100
Any two from Group B (Given Below) DSE-3 5-1-0 6 100
DSE Group B DSE-4 5-1-0 6 100
Entrepreneurship Development
Cost and Management Accounting
Marketing of Services
Human Resource Development
Database Management System
SEMESTER TOTAL 24 400
GRAND TOTAL 142 2400

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 BBA HONS. (1ST SEMESTER)

CORE PAPER 1 (C-1): PRINCIPLES OF MANAGEMENT (100 Marks)

Unit–I: Nature, Scope and Process of Management: Concept of Management, Role and Importance of
Management, Functions and Levels of Management, Management – A Science and an Art; Distinction
between Management and Administration, Classification of Managerial Functions.
Unit-II: Evolution of Management Thought: Early Contributors to Management Thoughts; Scientific
Management, Administrative Theory of Management.
Unit-III: Planning and Organizing: Features of Planning, Importance, Steps, Types. Decision-making; Formal
and Informal Organizations, Organization Structure: Line and staff, Committee Organization, Project
Organization, Matrix Organization(Overview), Delegation of Authority, Centralization and decentralization,
Departmentalization: Concept and Types, Span of Management.
Unit-IV: Staffing and Directions: Features of staffing, elements of staffing; Concept of Direction, Supervision,
Leadership; Functions and Importance, Formal and Informal Leadership, Qualities of a Good Leader,
Leadership Styles.
Unit-V: Coordination and Control: Concept of Coordination, Features of Coordination; Control- Nature of
Control, Relationship between Planning and Control, Elements of control system.
Suggested Readings:
1. Essentials of Management: Weihrich and Koontz, et al, Tata McGraw Hill.
2. Management: Stoner J and Freeman RE, Prentice-Hall.
3. Management: Daft, RL, Thomson.
4. Management-Text & Cases: V.S.P Rao & Hari Krishna, Excel Books.
5. Principles of Management: Ramaswami, T, Himalaya Publishing.
6. Management: Robbins, SP, Prentice Hall.

CORE PAPER 2 (C-2): BUSINESS ECONOMICS (100 Marks)

UNIT-I: Introduction: Economic Terms and Basic concepts; Basic Economic problems; Meaning, Nature and
Scope of Business Economics.
UNIT-II: Demand: Law of demand and its Exceptions; Elasticity of Demand- Concepts and Types,
Measurement of Elasticity; Demand Forecasting – Importance, Methods ; Different Revenue Concepts,
Relations Concerning AR, MR and Price Elasticity.
UNIT-III: Production and Cost: Production Function; Law of variable Proportions , Iso-quant, Iso-cost Lines
and Choice of Optimum Input combination, Expansion Path ; Cost Function; Short-run and Long-gun Costs-
Different Cost concepts and Costs Curves.
UNIT-IV: Market: Different Market Structures; Short-run and Long-run Equilibrium under Perfect
Competition, Equilibrium under Monopoly, Price Discrimination.
UNIT-V: Banking and Public Finance: Function of Commercial Banks and Central Bank; Credit Creation and
Credit Control in the Banking system; Direct and Indirect Taxes, Public Debt, Budget Deficit, Anti-inflationary
measures.
Suggested Readings:
1. Economics – Samuelson and Nordhaus; McGrew Hill.
2. An Introduction to Positive Economics – Lipsey; ELBS.
3. Managerial Economics – Hague; Longman.
4. Managerial Economics – Varshney and Maheswari; Sultan Chand.
5. Modern Economic Theory – Mukherjee; Wishwa Prakashan.

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 GENERIC ELECTIVE 1 (GE-1): BUSINESS STATISTICS (100 Marks)
UNIT-I: Introduction: Definition of Statistics, Importance and scope of statistics, Limitations of Statistics;
Types of Data, Important Sources of Secondary Data; Collection and Presentation of Data: Different Methods
of collecting Primary Data: Text, Tabular and graphical Methods of Data presentation; Frequency Distribution,
Diagrammatic Presentation of Frequency data.
UNIT-II: Measures of Central Tendency: simple and Weighted Arithmetic Mean – Properties, Merits and
Demerits; Geometric Mean and harmonic Mean – Algebraic Properties, Merits and Demerits;
Relationship among A.M., G.M. and H.M.; Median and Mode – Measures, Properties, Merits and Demits.
UNIT-III: Measures of Dispersion: Range, Quartile Deviation, mean Absolute Deviation and Standard
Deviation – their Merits, Demerits and Properties.
UNIT-IV: Concepts of Skewness and Kurtosis, Different Measures of Skewness and Kurtosis.
UNIT-V: Analysis of Bivariate Data: Scatter Diagram, Pearson’s Correlation Coefficient and its Properties;
Spearman’s Rank Correlation (in case of no tie) Simple Linear Regression and its Properties.

Suggested Readings:
1. Statistics: Sancheti and Kapoor, Sultan Chand & Sons.
2. Basic Statistics: Goon, Gupta and Dasgupta, World press.
3. Fundamental of Statistics (vol. 1 and 2): Goon, Gupta and Dasgupta, World Press.
4. Statistical Methods (vol 1 and 2): N.G. Das.
5. Mathematical and Statistics: Ajay Goel and Alka Goel, Taxmann.

ABILITY ENHANCEMENT COMPULSORY COURSE (AECC-1): ENVIRONMENTAL STUDIES

(50 Marks)

BBA HONS. (2ND SEMESTER)

CORE PAPER 3 (C-3): BUSINESS COMMUNICATION (100 Marks)

Unit-I: Business Communication – Importance and Nature, Models of Communication; Effective
Communication; Importance of feedback in Communication; Barriers to Effective Communication, Methods
of Overcoming Barriers; Formal and Informal Networks of Communication; Importance of Grapevine.
Unit-II: The Non-Verbal Mode of Communication- Verbal vs. Non-verbal Communication, Importance of Non-
verbal Communication, Elements of Non-verbal Communication.
Unit-III: Parts of Speech: Nouns, Pronouns, Verbs, Adjectives, Adverbs, Prepositions, Conjunctions and
Interjection (brief overview of each and function in a sentence) - Agreement of subject and Verb- Sequences
of Tenses Errors in the Use of Adjectives and Adverbs.
Unit-IV: Speaking and presentation: Basic guidelines and developing strategy – preparing successful speech,
Elements of Presentation – Designing an Effective Presentation.
Unit-V: Modern Communication Technology: Electronic Communication System – Tele-printer, Computer,
Fax, E-mail, Voice Mail Teleconferencing, Video and Audio Conferencing.
Suggested Readings:
1. Business communication- Theory and Applications: Lesikar, R. & Petit, J., All India Traveller Book Seller.
2. Business Communication Today: Bovee; Tata McGraw Hill, New Delhi.
3. Basic Managerial Skills for All: McGrath, E.H., Prentice Hall of India.
4. Business Communication: Balasubramanyam, Vikas Publishing House, New Delhi.
5. Business Correspondence and Report Writing: Sharma and Mohan, Tata McGraw Hill.
6. Business Communication: Concepts, Cases and Applications: Chaturvedi and Chaturvedi, Pearson Edu.

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 CORE PAPER 4 (C-4): ACCOUNTING FOR MANAGERS (100 Marks)
Unit-I: Accounting: Objectives, Advantages and Limitations, Branches of Accounting, Accounting Equations,
Types of Accounting Information; Users of Accounting Information and Their Needs. Basic Accounting
Concepts and Conventions-Accounting Transactions - Double Entry Book keeping - Journal, Ledger,
Preparation of Trial Balance - Preparation of Cash Book.
Unit-II: Depreciation - Meaning, Causes, Types - Straight Line Method - Written Down Value Method (Change
in Method excluded). Reserves & Provision – Concept, Types & Purposes, Difference between Reserve &
Provision; Adjustment Entries – Concept & Development of Adjustment Entries; Classification of Errors -
Rectification of Errors - Preparation of Suspense Account.
Unit-III: Preparation of Final Accounts of Profit-oriented Sole-proprietorship (Trading Concerns only);
Preparation of Receipts and Payments Account, Income & Expenditure Account and Balance Sheet of Non
Trading Organizations (Simple Problems).
Unit-IV: Partnership Accounting: Features of Accounting of Partnership Firms; Maintenance of Capital
Accounts – Fixed & Fluctuating; Profit & Loss Appropriation Account (Basic Problems); Admission and
Retirement of a Partner (Excluding Goodwill).
Unit-V: Company Accounts (as per Companies Act, 2013): Maintenance of Accounts u/s 128; Financial
Statements - Definition u/s 2(40); Proforma of Statement of Profit & Loss and Balance Sheet [as per
Schedule III Companies Act, 2013].
Suggested Readings:
1. Financial Accounting: S. Mukherjee & A. K. Mukherjee, Oxford University Press.
2. Financial Accounting: A Managerial Perspective: R. Narayanaswamy, Prentice Hall of India.
3. A Textbook of Accounting for Management: S. N. Maheshwari, S. K. Maheshwari, Vikas Publications.
4. Accounting for Managers – Ashish Kr. Bhattacharya; PHI.
5. Financial Accounting – Ashok Banerjee; Excel Books.

GENERIC ELECTIVE 2 (GE-2): ORGANISATIONAL BEHAVIOUR (100 Marks)

UNIT-I: Introduction to Organisational Behaviour: Concept, Challenges and Opportunities of Organisational
Behaviour (OB), Issues in Developing an OB Model; Characteristics of Human Behaviour.
UNIT-II: Personality: Concept and Types, Major determinants.
Unit-III: Perception: Concept, Factors influencing Perception; Learning: Concept; Attitude: Concept, Different
Job Attitudes.
Unit-IV: Motivation: Concept, Basic Theories of Motivation (Maslow, Herzberg, McClelland and McGregor.
UNIT-V: Group Dynamics: Concept of group, Stages of Group Development, Types of Groups, Work Teams Vs.
Work Groups, Group Synergy.

Suggested Readings:
1. Organizational behavior – Robins Stephen P; PHI.
2. Organizational behavior- Fred Luthans; McGraw Hill Inc.
3. Management of Organizational behavior – Harsey, Paul & Kennith H. Blancher; PHI.
4. Organizational Behaviour: Human Behaviour at Work - Davis and Newstrom, Tata McGraw-Hill.
5. Organizational Behaviour- Steers and Black, Harper Collins College Publishers.

ABILITY ENHANCEMENT COMPULSORY COURSE (AECC-2): MIL/ENGLISH (50 Marks)

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 BBA HONS. (3RD SEMESTER)
CORE PAPER 5 (C-5): FINANCIAL MANAGEMENT (100 Marks)
Unit-I: Introduction: Definition, Scope, Objectives of financial Management; The goal of a Firm: Profit
Maximization vs. Wealth Maximization; Financial Functions – Financing, Investment and Dividend
decisions; the role of a Finance Manager; An overview of financial markets and institutions in India. Time
Value of Money: Concept; compounding and Discounting Concepts.
Unit-II: Financial Statements and Financial Statement Analysis: Meaning, Nature, Importance and
Limitations of Financial Statements; Meaning, Objectives, Types and Methods of Financial Statement
Analysis; Ratio Analysis: Meaning, Utility, Limitations, process of Analysis, Classification of Accounting
Ratios, Important Accounting Ratios used in measuring liquidity, solvency, profitability and managerial
efficiency, Computation and Interpretation of these Ratios. Analysis of Changes in Financial Position:
Funds Flow statement: concept and Purposes of Funds Flow Statement, Preparation of Funds Flow
Statement. Cash Flow Statement: Concepts and Purposes of Cash Flow Statement, Preparation of Cash
Flow Statement-General, AS-3.
Unit-III: Working capital management: Concepts, Nature, Significance, and Components of Working
Capital; Working Capital Cycle; Factors determining Working Capital Requirements and Forecasting
Working Capital.
Unit-IV: Cost of capital: Concept and Significance; Costs of various Sources of Capital; Weighted average
cost of capital.
Unit-V: Capital Budgeting: Concept, Features, Process and Significance of Capital Budgeting; Evaluation
Criteria – Account Rate of Return, Pay Back Period, Net Present Value, Internal rate of return.
Suggested Readings:
1. Financial Management – Khan & Jain; Tata McGraw Hill.
2. Financial Management – Prasanna Chandra; Tata McGraw Hill.
3. Financial Management – I.M. Pandey; Vikas Publishing House.
4. Financial Management – Ravi. M. Kishore; Taxmann.
5. Fundamentals of Financial Management – Chandra Bose; PHI.

CORE PAPER 6 (C-6): MARKETING MANAGEMENT (100 Marks)

Unit-I: Marketing – scope, nature, definition, core marketing concepts and marketing environment,
recent trends in marketing in India. Tele Marketing, Marketing on Web.
Unit-II: Developing marketing opportunities and strategies, consumer and business buyer’s behavior;
Segmentation, Targeting and positioning (STP) for competitive advantage, Marketing Information System
(MKIS) and Marketing Research.
Unit-III: Developing the concept of marketing mix, managing the product – types of consumer and
industrial products. Product related decisions, product line, product mix, product life cycle (PLC), new
product development, branding and packaging decisions.
Unit-IV: Pricing of products: Pricing considerations and approaches, strategies and methods. Managing
marketing channels, channel design decisions, channel dynamics, managing retailing, wholesaling and
market logistics.
Unit-V: The communication process, developing effective communication, deciding on the marketing
communication mix, managing advertising, sales promotion and public relations. Managing sales force.
Suggested Readings:
1. Marketing Management – Kotler, Philip; Prentice Hall of India Publications, new Delhi.
2. Marketing Management Ramaswamy, V.S. and Namakumari, S; McMillan India Ltd., New Delhi.
3. Marketing Management Strategy and Cases – Dalyrample, J.D. and Parson, J.L.; John Wiley and Sons.
4. Contemporary concepts and Practices – Schoell, W.F.; Allwyn and Baycon Inc., New York.
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 CORE PAPER 7 (C-7): COMPUTER FUNDAMENTALS (100 Marks)
Uni t-I : Introduction to Computer-Definition of Computer System; Evolution of Computer–a brief
history; Classification of computer; Generation of Computers.
Uni t-I I : Computer System Architecture–Definition of Hardware; Basic units of Computer System; CPU–
Control Unit, ALU; Memory module – Primary Memory, Secondary Memory– definition, classification,
features and functions; measuring unit of memory – Bit, Byte, KB, MB, GB; Input Devices – Keyboard,
Mouse, Scanner, Output Devices – Monitor, Printer.
Unit-III: Introduction to Number System – Positional and Non Positional number system; Various Number
system-Decimal, Binary, Octal Hexadecimal; Number system conversions–working with integer and
fractional number; Simple binary arithmetic – addition, subtraction, multiplication, division.
Unit-IV: Introduction to Software – Definition of Software; Classification of Software; Booting process;
Working concept of Word processing S/W, spreadsheet S/W, Accounting S/Wand DTP (Desk Top
Publishing) S/W.
Unit –V: Introduction to Operating System–Definition of OS; Functions of OS, basic concept of different
type of OS- batch processing OS, Multitasking OS, Multi-user OS, Network OS.
Suggested Readings:
1. Fundamentals of Computers–U. Rajaraman.
2. Computers Fundamentals–P.K. Sinha.
3. Computer Concepts and Applications – Sanders H. Donald.
4. Management Information System–W.S. Jawadekar; Tata McGraw Hill.
5. Management Information System–Kenneth C. Laudon & Jane P. Laudon; Pearson Books.

GENERIC ELECTIVE 3 (GE-3)

(Any One Elective to be chosen)
BUSINESS MATHEMATICS (100 Marks)
UNIT-I: Laws of Indices, A.P., G.P., with Business Application.
UNIT-II: Theory of Quadratic Equations- Function, Number and Nature of Roots, Simultaneous Quadratic
equations.
UNIT-III: Logarithms – Definitions, Laws, Basic Properties; Antilogarithm-characteristics and Mantissa; Use
of Logarithmic and Antilogarithmic Tables; Business Application of Logarithms, Compound Interest &
Annuities – Concept of present value and amount of a sum; Types of annuities; Present value and amount of
an annuity.
UNIT-IV: Permutation-Definition, General Principle, Permutation of things when they are (i) all different (ii)
not all different (iii) repeated (iv) in a ring; Restricted Permutation; Combination – Definition, Combination of
things all different; Restricted Combination; Grouping; Statement of Binomial Theorem.
UNIT-V: Determinants – concepts, types, properties; addition and multiplication of determinants. Matrices
– definition, types; addition and multiplication of matrices; rank of a matrix; solution of linear equations
by matrix method.

Suggested Readings:
1. Business Mathematics: V. K. Kapoor, Sultan Chand & Sons.
2. Business Mathematics: R. S. Soni, Pitambar Publication.
3. Mathematics for business & Economics: Holden, McMillan.
4. Business Mathematics: N. G. D. Allen, McMillan.
5. Business Mathematics: N. K. Nag, Kalyani Publishers.

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 RETAIL MARKETING (100 Marks)

UNIT-I: Introduction to Retailing: Concept of retailing, functions of retailing, terms and definitions, retails
types, retail industry in India, importance of retailing.
UNIT-II: Understanding the Retail Consumer: Retails consumer behavior, Factors influencing the retails
consumers, customer decision making process, market research for understanding retail customer.
UNIT-III: Retail Market Segmentation and Strategies: Market segmentation and its benefits, kinds of markets,
strategies for effective market segmentation, strategies of penetration of new markets, growth strategies,
retail value chain.
UNIT-IV: Retail Location Selection: Importance of retail locations, types of retail locations, factors
determining the locations decisions, steps involved in choosing a retail locations.
UNIT-V: Emerging Trends in Retailing: Change in nature of retailing, organized retailing, modern retail
formats, Challenges faced by the retail sectors.
Suggested Readings:
1. Retail Management: Bajaj, Chetan; Tuli Rajarshi; and Srivastava, Nidhi, Oxford University Press.
2. Retailing: An Introduction: Cox, Roger and Raul Brittain, , Prentice Hall, London.
3. Retail Marketing Management: Gilbert, David;, Fianacial Times, Prentice Hall, London.
4. Retail Management Functional Principles and Practices: Vedamani, Gibson G., Jaico Publishing House.

SKILL ENHANCEMENT COURSE 1 (SEC-1)

(Any One Elective to be chosen)

COMPUTER APPLICATIONS (50 Marks)

Unit-I: Introduction to INTERNET – Definition of INTERNET, INTRANET EXTERNET; Hardware and

software of INTERNET – Modem, Web Browser, Concept of E-mail, Web Server, Web Page, Web Sites and
WWW (World Wide Web); Some important terminology – HTTP, URL, FTP, DNS; Definition of Hypertext;
Basic concept of HTML and static webpage development using HTML.
Unit-II: Practical Application (For the purpose of internal Assessment) MS- OFFICE XP, WINDOWS’98,
WINDOWS XP, TALLY, DTP SOFTWARE.
Unit-III: Information System : Definition of System ; Characteristics of system ; Role of Information
systems at different level ; MIS and Management Process – Definition of MIS ; Role of MIS in an
organization.
Unit-IV: Major Information Systems of an Organization TPS, MIS, DSS, ESS definition ,functions
characteristics and benefits, introduction to Functional Information.
Suggested Readings:
1. Fundamentals of Computers – U. Rajaraman.
2. Computers Fundamentals – P. K. Sinha.
3. Computer Concepts and Applications – Sanders H. Donald.
4. Management Information System – W.S. Jawadekar; Tata McGraw Hill.
5. Management Information System –Kenneth C. Laudon & Jane P. Laudon; Pearson Books.

COMMUNICATIVE ENGLISH (50 Marks)

Unit-I: Principal of Letter writing, Planning and Business Letters, Structure and lay out, Specimen letters.
Unit-II: Writing of Business Reports, nature, importance formal reports and Routine report structure and
layout.
Unit-III: Guidelines for writing project reports, Quotations and orders.
Unit-IV: Writing effective memos, Secretarial Practices in Business Organisation.
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Suggested Readings:
1. Business communication-Theory and Applications- Lesikar, R. & Petit, J.; All India Traveller Book Seller.
2. Basic Managerial Skills for All -McGrath, E. H.; Prentice Hall of India.
3. Business Communication- Balasubramanyam; Vikas Publishing House, New Delhi.
4. Business Correspondence and Report Writing–Sharma and Mohan; Tata McGraw Hill.
5. Business Communication: Concepts, Cases and Applications – Chaturvedi & Chaturvedi; Pearson
Education.
BBA HONS. (4TH SEMESTER)
CORE PAPER 8 (C-8): HUMAN RESOURCE MANAGEMENT (100 Marks)
Unit-I: Human Resource Management- Concept: Nature; Scope; Objectives and Importance of Human
Resource Management; Evaluation of Human Resource Management; Role; function and Qualities of
Human Resource Manager; Difference between Human Resource Management and Personnel
Management.
Unit-II: Human Resource Planning – Meaning; Objective; and importance of Human Resource Planning;
Human Resource Planning Process; Recruitment – Objective and Sources of Recruitment; Meaning and
Purpose of Selection – Selection Process; Steps in selections; Selection techniques, Induction.
Unit-III: Training and Development; Meaning; Importance and objective of Training; Steps in
Training; Organizing Training Programme; Training Vs Development; Training Methods; Evaluation of
Training Programmes.
Unit-IV: Performance Appraisal – Concept, Features, Objective, Methods of Appraisal– Traditional
and Modern methods; Problems with Performance Appraisal, Potential Appraisal. Career Planning
and Development; Career needs assessment, Career opportunities, Need- opportunities alignment, Career
Development Cycle.
Unit-V: Compensation Management – Objective of Compensation Management; Factors affecting
Compensation; Job evaluation – Process, Methods of evaluation; Methods of Wage payment;
component of pay structure; Fringe Benefits and Incentive Plans.
Suggested Readings:
1. A handbook of HRM practice – Michael Armstrong; Kogan Page Limited, London.
2. Human Resource Management: Text and Concept – VSP Rao; Excel Books, New Delhi.
3. Human Resource Management – Biswajeet Pattanayek; PHI, New Delhi.
4. Human Resource Management (with cases) – A.K. Ghosh; Manas Publications, New Delhi.

CORE PAPER 9 (C-9): PRODUCTION AND MATERIALS MANAGEMENT (100 Marks)

Unit-I: Introduction to Production Management, Historical Evolution of production Management,
concept of Production, Production System, Classification of Production System, Objectives and Scope
of Production Management, Product and Process Design.
Unit-II: Plant Location – Introduction and Meaning, Need for selecting a Suitable Plant Location, Factors
Influencing Plant Location; Plant Layout– Objectives, Principles, and Types of Layout, Advantages and
Limitations of Each Type of Layout.
Unit-III: Production Planning and Control (PPC): Introduction and Meaning, Need for PPC, Objectives,
Phases and Functions of PPC; Capacity Planning–Measurement of Capacity, Process of Capacity Planning;
Scheduling Principles and Types of Scheduling.
Unit-IV: Work Study– Introduction, Advantages; Method Study–Objectives, Scope, Steps or Procedure
involved in method study, Charts used in method study; Work Measurement–Objectives, Techniques;
Time Study–Introduction and Meaning, Steps in Making Time Study.

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Unit-V: Materials Management–Introduction, Meaning and Scope, Role of Materials Management;
Classes of Materials; Codification – objectives, Advantages, Methodology; Standardization – Relevance,
Definition, Specification, Advantages, Techniques. Materials Planning–Introduction to Planning,
Definition, Advantages; Bills of Materials; Introduction to Material Requirement Planning (MRP).
Suggested Readings:
1. Production and Operations Management–S. Anil Kumar, N. Suresh; New Age International Publishers.
2. Production and Operations Management – K. Ashwathappa; HPH.
3. Production and Operations Management– E. E. Adam, R. J. Ebert; PHI.
4. Purchasing and Supply Management –D. W. Dobler, D. N. Burt.
5. Purchasing and Materials Management – P. Gopalkrishnan; Tata McGraw Hill.

CORE PAPER 10 (C-10): BUSINESS ENVIRONMENT (100 Marks)

Unit-I: Introductory Issues: concept, nature and importance of business and business environment –
Types of environment; general and task environment, internal and external environment, Basic
elements of environment: socio-cultural, political, legal, economic and technological elements.
Unit -II: Socio-cultural Environment of Business: Concept and nature of culture – Impact of culture on
business – cultural resources – Ethics and social responsibility of business – Arguments for and against
social responsibility.
Unit -III: Economic Environment of Business: concept and elements of economic environment –
Different economic systems: their meanings and characteristics – Economic reforms initiated in India –
Liberalization, privatization and disinvestment: concepts and trends.
Unit -IV: International Environment of Business: Globalization as a part of the New Industrial Policy –
concept and nature of globalization – Why companies go global – Strategies for entering foreign markets:
exporting, licensing and franchising, contract manufacturing, management contracting, joint
venture, merger and acquisition, strategic alliance and counter trade – Merits and demerits of
globalization – Globalization of Indian business.
Unit -V: India, WTO and Trading Blocks: Role and functions of WTO – Differences between WTO and
GATT – Arguments for joining WTO – WTO Agreements binding on India: their impact on the Indian
economy – International Economic institutions like World Bank and IMF: their importance and basic
functions.
Suggested Readings:
1. Essentials of Business Environment – Aswathapa, K; HPH.
2. Business Environment – Cherunillam, Francis; HPH.
3. Economics Environment of Business – Misra and Puri; HPH
4. Business Environment – Gupta, C.B.; Sultan Chand.
5. Business Environment: Text and Cases – Paul, Justin; TMH.

GENERIC ELECTIVE 4 (GE-4)

(Any One Elective to be chosen)
OPERATIONS RESEARCH (100 Marks)
Unit-I: Introduction: Historical Development: Definitions of OR; Nature and scope of Study; Phases of OR;
Classification of OR models; Methodology of OR.
Unit-II: Linear programming: Assumptions, Basic concepts; LP Formulation Graphical Solution – Feasible
Region, Optimum Solution, special cases (unbounded solutions, infeasible solution and Alternative
optima).
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Unit-III: Transportation Problem: Transportation tableau, Methods for Finding Initial basic Feasible
Solution – North West Corner Rule, Least Cost Method, VAM; Test for Optimality – MODI Method.
Unit-IV: Assignment Problem: Mathematical Statement of Problem, Comparison with Transportation
Problem; Solution of Assignment Problem – Hungarian Methods.
Unit-V: Decision Theory: Steps in Decision Theory Approach; Types of Decision Making Environments;
Decision Making Under Risk – Expected Monetary Value, Expected Opportunity loss; Decision Making
Under Uncertainty – Criterion of optimism, Criterion of Pessimism, Laplace Criterion, Criterion on Regret.
Suggested Readings:
1. Operations Research; Theory and Applications – J. K. Sharma; Macmillan.
2. Operation Research – P. K. Gupta and D. S. Hira; S. Chand.
3. Quantitative Technique in Management – N. D. Vohra; Tata McGraw Hill.
4. Operation Research – K. Swarup, P. K. Gupta and M. Mohan; Sultan Chand.

FINANCIAL MARKET (100 Marks)

Unit-I: Concept, Functions and Components of Financial System; Structure of Indian Financial System;
Concept; Nature, Types and Functions of Financial Institutions, Intermediaries and Financial Markets;
Money Market and Capital Market Instruments.
Unit-II: Concept, Structure, Features and Defects of Indian Money Market.
Unit-III: Concept, Structure and Features of Indian Capital Market; Concept and Functions of Primary
Market and Secondary Market and their relationship; Methods of issue of stocks in new issue market;
Concept and Types of Stock Exchanges in India; Trading and Settlement; Buying and selling shares;
Concept, Participants and Constituents of the Indian Debt Market, Hybrid Debt Instruments.
Unit-IV: Concept, Conditions, Merits and Demerits of Listing; Concept, Framework, Players of depositories
in India; Constituents, Facilities and Benefits of depository system; Physical and dematerialized share
trading; Objectives, Functions and Organizations of Securities and Exchange Board of India (SEBI);
Concept and Usefulness of stock market indices, Methods of computing the stock indices, Major indices in
India.
Unit-V: Concept and Benefits of Mutual Funds: Types of Mutual Fund schemes; Net Asset Value (NAV);
Unit Trust of India; Concept, Agencies, Types and Benefits or Credit Rating; Concept, Stages, Types and
Players in financing venture capital; Concept and Role of merchant banker, Merchant Banking in India.
Suggested Readings:
1. Investment Management – Bhalla, V.K.; S. Chand & Company Ltd.
2. Financial Management – Kishore, R.M.; Taxmann.
3. Indian Financial System – Khan, M.Y.; Tata Mc Graw Hill.
4. Indian Financial System – Pathak, B.V.; Pearson Books.

SKILL ENHANCEMENT COURSE 2 (SEC-2)

(Any One Elective to be chosen)
QUANTITATIVE APTITUDE (50 Marks)
Unit-I (Mathematical Skill): LCM and HCF; Percentage, Profit and Loss, Simple and Compound
Interest; Ratio, Proportion and Partnership; Work and Time, Speed, Distance and Time; Average;
Mensuration; Series.
Unit-II (Intelligence and Reasoning Test): Relationship or Analogy Test; Series Completion Test;
Coding and Decoding Test; Time Sequence Test; Venn Diagram and Chart Type Test.
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Unit-III (Logical Reasoning): Validity Test of Syllogism; Logic – Statement and Conclusions,
Statement and Assumptions, Statement and Arguments.
Unit-IV (Data Analysis and Sufficiency): Numerical Data Tables; Bar Charts, Pie Charts; Line
graphs; Data Sufficiency.
Suggested Readings:
Books and materials for competitive examinations.
BASICS OF BUSINESS RESEARCH (50 Marks)
Unit – I: Research: Meaning, definition, objectives, types of Research.
Unit – II: Steps of Research: Research Design, Research Methods, An overview of Sampling Theory.
Unit–III: Qualitative Research, Research Data Collection, Observation and Field Work, Field Interviews
Projective Techniques.
Unit–IV: Qualitative Text Analysis and Reporting Analysis of Verbal data writing. Field Stories and
narrative Reports.
Suggested Reading:
1. Research Methodology –C. R. Kothari.
2. Qualitative Methods in Management Research - Gummesson, Evert; Sage Publications Inc.

BBA HONS. (5TH SEMESTER)

CORE PAPER 11 (C-11): INTERNATIONAL BUSINESS (100 Marks)

Unit–I: International Business: Introduction Scope, Theories of International Trade, International Business
Environment – Technology, Socio-cultural.
Unit-II: Terms of Trade, Balance of Payment (BOP), Balance of Trade (BOT) Free Trade Vs Protection.
Unit – III: International for Business Advancement Breton Woods IMF, World Bank, WTO.
Unit-IV: Foreign Market Entry, Strategies, Licensing, Franchising, Joint Venture.
Unit- V: Introduction to Regional Groupings; EU; NAFTA; BRICS.

Suggested Readings:
1. Cherunilam, F. International Business Environment. Himalaya Publishing House.
2. Daniels J.et al. International Business – Environments and Operations. Pearson Education.
3. Sodersten, B. International Trade: Theory and Policy. Macmillan.

CORE PAPER 12 (C-12): BUSINESS LAW (100 Marks)

Unit-I: Indian Contract Act 1872: Formation of Contract: Essential Element of a Valid Contract. These will
include offer, Acceptance, Consideration, Capacity, Free Consent and Lawful agreement. Classification of
contract: General, Special, void, voidable, Contingent contract, Quasi Contract, Performance of Contract,
Discharge of Contract, Remedies for breach of Contract Agency.
Unit-II: Sale of goods Act, 1930: Formation of contract of sale of goods, condition and Warranty, Transfer
of Property in goods, performance of Contract of Sales, Unpaid Seller.
Unit-III: Partnership Act 1932: Definition, Nature and kinds of Partnership, Rules regarding registration,
Right and Duties of Partners, Dissolution.
Unit-IV: Negotiable Instrument Act 1981: Definitions and Characteristics of negotiable instruments,
Holder and holder in due Courses, Crossing of cheque, Dishonor and discharge of negotiable instruments.

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Unit-V: Company Law: Definition of company, Types of companies, Formation of Company, Memorandum
and Articles of association, Contents and alteration of Memorandum and Articles of Associations,
Prospectus and Statement in lieu of Prospectus. Share and Share Capital; Meetings, Statutory Meeting,
Annual General Meeting and Extra-ordinary General Meeting; Rules regarding meeting: Notice,
Quorum, Voting, Resolution-Ordinary and Special, Minutes; Directors – Definition, Types, Appointment,
Powers, Functions and Duties.
Suggested Readings:
1. Element of Company Law–N. D. Kapoor; Sultan Chand.
2. Elements of Business and Eco. Laws–N. D. Kapoor; Sultan Chand.
3. Taxman’s – Guide to Foreign Exchange Management Act.
4. Commercial Law including Company Law – Sen and Mitra; world Press.
5. Student’s Guide to Company Law– A. K. Majumdar and G. K. Kapoor; Taxman.

DISCIPLINE SPECIFIC ELECTIVES (DSE) - GROUP A

(Any Two Electives to be Chosen)
SALES AND DISTRIBUTION MANAGEMENT (100 Marks)
UNIT–I: Introduction to Sales Management, Nature, role and importance, Sales force structure and Size
management process. Different techniques of handling customer objections and closing the sales follow
up.
UNIT–II: Sales Organization: Formal, Informal, horizontal, vertical, centralized, decentralized,
geographic, customer, product, combination, organizations; Sales Territory: Size allocation and designing
sales territory.
UNIT–III: Forecasting market demand; Importance, forecasting process; Planning and recruitment of sales
force; Job analysis specification, Job description, sources of recruitment, selection of sales person, Sales
training; objective, designing training programme.
UNIT–IV: Sales force Motivation: Nature, Importance, factors influencing the motivation of sales force.
Compensations: Types, compensations plan; Evaluation of Sales Force.
UNIT–V: Distributions channel: Importance, types, channel strategy Market Logistic: objective, planning
customer oriented inventory Management decision, transportation decision; Retailing, Wholesaling.
Suggested Readings:
1. Sales and Distribution Management– Tapan Panda and Sachdev; Oxford Publications.
2. Marketing Management–analysis, planning and control; Philip Kotler; Prentice hall of India Ltd.
3. Sales Management: E. M. Johnson, D. L. Kurtz, E. E. Scharuing; McGraw Hill.

INDUSTRIAL RELATIONS (100 Marks)

UNIT–I: Industrial Relations: Meaning, Characteristics, Objectives and Factors. Prerequisites for sound
industrial relations; Importance of harmonious industrial relations.
UNIT–II: Industrial Disputes: Concept, Forms, Concept of industrial dispute and industrial conflicts– Forms
of industrial dispute – causes of industrial dispute – Methods for prevention and settlement of industrial
dispute.
UNIT–III: Trade Unionism: Concept, approaches and problems of trade union, Concept, Objectives and
factions of trade unions– Growth and problems of trade union movement in India. Registration of Trade
Unions – Duties & Privileges of Registration of Trade Unions.

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UNIT–IV: Workers’ Participation in Management: Concept, objective and forms of workers participations
in management. Various forms of workers participations in management – New Scheme of workers’
participations in management (1984) – Workers’ Participation in Management Bill 1990 – prerequisites
for workers’ participation in management – Employee empowerment.
UNIT–V: The Industrial Dispute Act 1947: Settlement of Industrial disputes; strikes, lockout, gherao–
Layoff, retrenchment, closure, discharge, dismissal. The Industrial Employment (standing orders) Act,
1946–Concept and nature of Standing Order – Scope and Coverage of the Act – Certification process – its
operation and binding effect – Modification and temperance application of Model Standing Orders.
Suggested Readings:
1. Industrial Relations and Labour Laws–S. C. Srivastava; Vikas Publishing House Pvt. Ltd., New Delhi, 2007.
2. Human Resource Management–A. K. Ghosh; Manas Publications, New Delhi, 2006.
3. Dynamics of Industrial Relations–C. B. Mamoria et al, New Delhi, 2003.
4. Industrial relations– Emerging Paradigms – B. D. Singh; Excel Books, New Delhi, 2004.
5. Industrial Relations: Concepts and Issues-T. N. Chhabra & R. K. Suri; Dhanpat Rai & Co.(P)Ltd.

SYSTEMS ANALYSIS AND DESIGN (100 Marks)

Unit-I: Introduction – System concept; Characteristics of a System; Types of a System; System
stakeholders – System Owner, System User –Internal system user and External System user, System
Designer, System Analyst; Jobs of System analyst.
Unit-II: System Development Process – Introduction; Capability Maturity Model; System Life, Cycle versus
Development Methodology; Principles of System Development; SDLC – problem definition, Feasibility
Study.
Unit-III: System analysis – meaning, objective; Need for system analysis; System analysis approaches -
Model driven analysis; Structured analysis - meaning, objectives, need, System design, System
construction, Implementation, Post Implementation review, System maintenance.
Unit-IV: Data Modeling and Analysis – Entity – relationship Data Modeling – Entity, Attribute,
Relationship. Type of Relationship, Cardinality; Draw E-R Diagram.
Unit-V : Process Modeling – Definition of System Modeling; Differentiate Logical and Physical System
Model; DFD- DFD symbols, process, data store, external entities, dataflow; Describing a System by DFDs;
Logical Vs Physical function of a System; Converting physical DFD to logical DFD; Draw DFD of a System.
Suggested Readings:
1. System Analysis and Design Method – Jeffrey L. Whitten & Lonnie D.Bentley; Tata Mc Graw Hill.
2. System Analysis and Design – I. T. Hawryszkiewyez; PHI
3. Analysis and Design of Systems – James A. Senn; Tata McGraw Hill.
4. System Analysis and Design – E. M. Awad.
5. System Analysis and Design – Kendall; Pearson Education.

TAXATION (100 Marks)

Unit-I: Basic Concepts & Definitions: Assessee, Person, Assessment Year, Previous Year, Income, Earned
Income & Unearned Income, Casual Income, Heads of Income, Capital receipts & Revenue receipts,
Capital Expenditure & Revenue Expenditure, Gross Total Income, Total Income, Agricultural Income, Basic
Exemption Limit for various types of assesses.
Unit –II: Scope of Total Income & Residential Status: Residential Status and Incidence of tax; Income
received or deemed to be received in India, Income which accrued or deemed to be accrued or arise in
India; Problems on residential status & tax incidence. Exempted Incomes: Incomes exempt u/s 10.

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Unit-III: Computation of Income under the head salary and house property.
Unit-IV: Computation of Income under the head profits and gains of business or profession (Only
individual assessee).
Unit-V: Deduction from Gross Total Income & Tax Rebates: Sec 80CCC, 80D, 80DD, 80DDB, 80E, 80G,
80GG, 80GGA, U/s 87,88,88b,88C & 89.
Suggested Readings:
1. Direct Tax-Law and Practice (Student’s Edition) – V. K. Singhania; Taxmann.
2. Systematic Approach to Income Tax – Ahuja Girish & Gupta Ravi; Bharat Law House.
3. Direct Tax and Sales Tax – Lal & Bhashisht ; Pearson Education.

SUPPLY CHAIN MANAGEMENT (100 Marks)

Unit -I: SCM - Meaning, Definition, Objectives, and Scope.
UNIT -II: SCM Network, Design, Applications to e-business.
UNIT-III: Planning, demand and supply; Demand and Supply: demand forecasting, managing economies of
scale in supply chain, managing inventories.
UNIT-IV: Transportation: Role models of Transportation & their performance characteristics; Role of IT in
transportations.
UNIT –V: Co-ordination of Supply Chains: Importance, Obstacles to co-ordination, Role of Management to
achieve Co-ordination.
Suggested Readings:
Supply Chain management - strategy , planning and operation– Sunil Chopra , Peter Meindl, Dharam Vir
Kalra; Practice Hall.

BBA HONS. (6TH SEMESTER)

CORE PAPER 13 (C-13): PROJECT WORK (100 Marks)

CORE PAPER 14 (C-14): GRAND VIVA (100 Marks)

DISCIPLINE SPECIFIC ELECTIVES (DSE) - GROUP B

(Any Two Electives to be Chosen)

ENTREPRENEURSHIP DEVELOPMENT (100 Marks)

UNIT-I: Introduction: Concepts of entrepreneur, entrepreneurship and entrepreneur, Characteristics and
competencies of a successful entrepreneur, General functions of an entrepreneur; Type of entrepreneurs;
Role of entrepreneur in economic development; Distinction between an entrepreneur and a manager;
Entrepreneur and Intrepreneur, growth of entrepreneurship-Economic and non economic factor for
stimulating entrepreneurship development.
UNIT-II: Role of the Government in Entrepreneurship Development: Concept and meaning of
entrepreneurship development; Need for entrepreneurship development programmes (EDPs), Objectives
of EDP. McCelland theory of motivation. Women entrepreneurs-Problems, remedial measures, reasons
for growth of woman entrepreneurs.
UNIT-III: Venture promotion and Project Formulation: Concept of projects classification of projects and
project report; Project identification and selection; Constraints in project identification, Techniques of
Project Identification, Significance, contents, formulation of project report; Need for Project Formulation;
Guidelines for formulating a project report; Concepts of project appraisal.

16
UNIT-IV: Financing of Enterprise: Need for financial planning, Sources of short-term and long-term
finance to entrepreneurs, Commercial banks and financial institutions like IDBI, IFCI, ICICI, SIDBI, SIDCO
and SFCs – their roles and activities.
UNIT-V: Small Scale Industries (SSIs) & Institutional Support to Small Enterprises: Definition,
characteristics and scope of SSIs in India, Procedure for setting-up a small-scale unit.
Suggested Readings:
1. Management of Small Scale Industry – Vasant Desai; PPH.
2. Entrepreneurship and Small Business Management–C. B. Gupta and S. S. Khanka; Sultan Chand & Sons.
3. Entrepreneurial Development – S. S. Khanka; S. Chand.
4. Entrepreneurship – New Venture Creation – David H. Holt; PHI.
5. Entrepreneurship – Lal Sahai; Excel.

COST AND MANAGEMENT ACCOUNTING (100 Marks)

Unit-I: Nature, scope, objectives and functions of Cost Accounting and Management Accounting,
Comparison among Cost Accounting, Management Accounting and Financial Accounting, Cost unit and
Cost Centre; Methods and techniques; Need for costing and Installation of a Cost Accounting System.
Unit-II: Material Control, Planned Purchasing System, Bin Card and Store Ledger, Stock Level System,
Pricing of material issue, Perpetual inventory System, Selective Stock Control Systems, Concept and
classification of material losses. Time keeping and Time booking, Idle and overtime-concept and
treatments; various methods of Remuneration; Various Incentive Schemes. Definition, Classification,
Accounting and Control of overheads; Allocation, Appointment and Re-apportionment and Absorption of
overheads; Determination of overhead rates; under and over absorption of overhead.
Unit-III: Job costing – Concept and Job Cost Accounts; Contract Costing – Concept, Contract Account and
Determination of Profit or Loss on incomplete contract, Presentation of Contract particulars in the
Balance Sheet, Retention money, Cost Plus Contract Escalation clauses, Process costing – concept

and Process Accounts with Process Losses and Gains, Process Losses (Normal and Abnormal) and Gains-
concepts and accounting treatment. Note: Equivalent Production, Inter Process Profit, Joint Product, By-
Product are excluded.
Unit-IV: Concepts of Budget, Budgeting, Budgetary Control; Objectives, advantages and limitations of
budget and Budgetary Control, Planning, Budget Factors; Cast Budget and Flexible Budget. Meaning of
Standard Cost and Standard Costing; Advantages and limitations of Standard Costing; Standard Costing vs.
Budgetary Control; Types of standard; Analysis of Variances – material and labour (excluding mix variance
and yield variance).
Unit-V: Definition of Marginal Cost and Marginal Costing; Assumptions and uses of Marginal Costing;
Differences between Marginal Costing and Absorption Costing; Marginal Cost equation; Computation of
Contribution, Profit-Volume Ratio, Break Even Point, Margin of Safety, Angle of Incidence; Decision
making with the help of Marginal Costing (elementary level).
Suggested Readings:
1. Cost Accounting – Saxena, V. K. and Vashist, C.D.; Sultan Chand &Sons.
2. Student’s Guide to Cost and Management Accounting – Kishore, R.M.;Taxmann.
3. Cost Accounting: Johar Lal; Tata McGraw Hill.
4. Principles and Practice of Cost Accounting – Bhattacharyya; PHI.
5. Cost & Management Accounting – Arora, M.N.; Vikas Publishing House.

17
 MARKETING OF SERVICES (100 marks)
UNIT–I: Introducing Service Marketing: The nature of Services Marketing Introduction, Definition and
Characteristics of Services, Classification of Services, The services environment; evolution of services.
Service Marketing Mix, Service Quality Concept.
UNIT–II: Segmentation, Targeting and Positioning; Strategic Aspects of Services Marketing, Segment
Selection or targeting a few Segments, Positioning a Service in the Marketplace, Targeting Customers and
Building Relationships, Importance of Services Marking in Indian Economy, Growth of service sector in
Indian Economy..
UNIT–III: Place, Promotion and Pricing issues in Services Marketing Understanding Costs and Developing
Pricing Strategies, Communicating and Promoting Services.
UNIT–IV: People – The Key to a Service Business, Services and the Importance of the People Component,
Using People to Differentiate Services, Internal Marketing, Employee Motivation and Implication for
Service Delivery.
UNIT-V: Physical Evidence, Services Capes Designed for Employees and for Customers. Process – The
Customer’s Point of View Blueprinting, Managing the Waiting Process, Use of Information Technology (IT),
Offering Greater Choice - A Major Service Process: Complaints Management and Service Recovery.
Suggested Readings:
1. Services Marketing–Christopher H. Lovelock and Chatterjee; Pearson Books.
2. Services Marketing–Valarie A. Zeithami, Mary Jo Bitner.
th
3. Principles of Services Marketing, 4 edition–Palmer, A.; McGraw-Hill.
4. Services Marketing–Govind Apte; Oxford Univ. Press.
5. Services Marketing– Rajendra Nargundkar; Tata McGraw Hill.

HUMAN RESOURCE DEVELOPMENT (100 Marks)

UNIT–I: Concept, Scope and Significance of Human Resource Development – Definition – Need for Human
Resource Development – Functions, Objectives and Characteristics of Human Resource Development –
Various Approaches to Human Resource Development – HRD Philosophy – HRD sub-system – Elements of
Good HRD – Functions of HRD Managers – Attributes of HRD Manager – HRD in Indian Industry.
UNIT-II: Management of Change and Developments – Meaning and objectives of quality circles – benefits
of QC. Managing Change – types of change – resistance to change – approaches to organizational
Development Steps in organizational development – organizational analysis and methods of
organizational development.
UNIT-III: Organizational strategies, styles, culture: Concept of strategy – need for HRD strategy –
Characteristics of HRD Culture – Types of Organizational Culture – OCTAPACE culture – importance of
management styles in building culture.
UNIT-IV: Performance Management – Principal Goals of Performance Management – Strategic issues in
moving from Performance Appraisal to Performance Management – Principles of Performance
Management – Background to Performance Management – Performance Management Cycle
Performance appraisal: traditional and contemporary methods.
UNIT-V: Training, importance and needs for training – Training vs. Development – Issues in identifying
training needs – Training methods: on the job and off the job. Management Development – Concept and
importance, nature and strategies of management development – objectives and need for management
development. Management development programmes – types, importance and methods.

18
Suggested Readings:
1. Human Resource Development – P. C. Tripathi, Sultan Chand.
2. Human Resource Management – Biswajeet Pattanayak, Prentice Hall of India.
3. Human Resource Development: Strategic Approaches and Experiences – B. L. Mathur, Arihant Publisher
4. Human Resource Development: A Value-based Approach – B. R. Madan.

DATABASE MANAGEMENT SYSTEM (100 Marks)

UNIT – I: Introduction – Definition of Database; Advantages of Database Management Approach;
Data Models and its categories, Schema, Instances and Database State; Three-schema Architecture of
DBMS- Physical, Logical and Viewer Level; Data Independence.
UNIT–II: Relational model: Concept and constraints – Relational Model Concept, Domain, Attributes,
Tuples and Relations; Characteristics of Relation; Relational Model notations; Relational Model
Constraints and its categories; Schema based constraints – Domain constraints, key constraints;
Constraints on Null Value, Integrity constraints and Referential Integrity constraints.
UNIT–III: Structured Query Language (SQL) – Schema Definition, Basic constraints and Queries; DATA
DEFINITION – Schema and catalog Concept; CREATE TABLE command; Data types and Domains in SQL;
Specifying Basic Constraints – Attributes constraints and Attribute Default, Key and Referential
Integrity constraints, Constraints on tuple using CHECK; Schema change; Command DROP and ALTER
command.
UNIT–IV: Basic queries in SQL using SELECT – FROM-WHERE Structure; Data Manipulation
Command – INSERT, UPDATE, DELETE command; Data Control Command – COMMIT, SAVEPOINT,
ROLLBACK Command.
UNIT- V: Operators and Functions – Arithmetic Operators; Comparison Operators LIKE, NOT LIKE,
BETWEEN, NOT BETWEEN, Logical Operators; Set Operators – UNION, UNION ALL, INTERSECTION,
MINUS, Functions – DATE Functions, Numeric Functions, Character Functions, Conversion Functions;
GROUP BY and HAVING Clauses in SQL.

Suggested Readings:
1. Fundamentals of DATABASE SYSTEMS - Elmasri, Navathe, Somayajulu, Gupta.
2. Introductions to DATABASE SYSTEMS – C. J. Date.
3. DATABASE MANAGEMENT SYSTEMS – A. K. Majumder & P. Bhattacharya.
4. DATABASE MANAGEMENT SYSTEMS – Korch & Sudarshan.
5. Fundamentals of SQL – Evan Bayross.

19