Marketing Management REPORT-Contents

1. Cover Page:
a. Project Name
b. Members Names & IDs
c. Course Name
d. Teacher’s Name
e. Date of Submission
f. Logo of Product/Service & Company (along with name & tagline/slogan)
2. Table of Contents:

Index Page no.

- -

3. Acknowledgement:
(Thanks everyone, starting from Allah (Subhana ta’la), Mohammad Ali Jinnah University  All
Members  The people who helped you)

4. Executive Summary:
a. What you wanted?
b. What and how have you done?
c. What are the results?
d. Scopes and Limitations (Boundaries & Resources)

5. Introduction:
a. About the business field
b. Top 3 Benefits and Challenges of this business field.
c. Why have you selected it? (What are Market Needs and Wants?)
d. About the Company (Its Vision, Mission, Key Goals and Objectives)
e. About the Product or Service (What is it? Its Purpose and Functions)
f. Expected Value and Benefits of the product. (How it adds value to consumer’s life?)

6. Macro Analysis
a. PESTEL ANALYSIS (Political, Economic, Social, Technology, Environmental and Legal)
b. 5+1 Forces Model (Barriers to New Entrants, Power of Suppliers, Power of Customers, Power of
Substitutes, Internal Rivalry-competitions and Government Policies and Laws)
c. SWOT Analysis of Product or Service (Strength, Weakness, Opportunities and Threats)
d. Identify all Stakeholders (using Interest and Power Matrix [High, Medium, Low])
 7. Market Analysis
a. Design and conduct Research Survey to identify the GAP (Need, Want, Problem and Demand of
Customers)(Sample data must be genuine and greater than 150)
b. Total Population of the City (where product or Service will be launched)
c. Segmentation
 Total Market Segmentations (What are the Reasons for categorization?)

(based on Demographics, Geographic, Psychographic and Behavior)

 Target Market Size (Total Customers who would buy your product or service).
 Graphical representation of the Segmentation & Target Market with respect to your Product or
Service.
 Logo, Slogan & Design of the Product or Service. (Justify)
 Consumer Behavior Type (Complex Buying, Verity Seeker, Dissonance Reducing, Habitual
Buying) [How your customers will behave while buying?]

8. Competitors: (Direct and In-Direct Competitors and their Products [their 4Ps & Market share])
9. Marketing Strategies
a. Describe the 4Ps of the Product or 7Ps of the Service that you are launching.
b. Matching 4Ps with 4Cs or 7Ps with 7Cs (Elaborate it as Low, Medium or High)(Justify)
c. Competitive Advantage of Product or Service (How your product or service is Unique, Hard to
copy and Value to your customers)
d. Positioning of your Product or Service (Which one or two of the following will you use and
why?):

Emotional Competitor Creative

Functional Value/Beneficial Life Style

e. Campaign Plan of Launching Product or Service (use 5Ws 1H to elaborate)

10. Financial Planning and Objectives:

a. Budgeting (Estimation cost of launching and keeping it operational)
b. How much money is required (in Pak Rupees) each resource (for Raw Material, Machine, HR,
Other Resources)
c. Sources of funds (Where will you get the money and how i.e. bank loan, friends, or your Parents
etc.)
d. Who will invest how much amount and why?
e. Expenses Breakup (Production Cost, Marketing Cost, Distribution Cost, Operational Expenses,
Overheads etc.)
f. Expected Break-Even: (When your total investment will be recovered? i.e. In 3 years)
11. Marketing Goals and Objectives
a. Expected capturing %age of the Target Market. (i.e. Market Share %age)
b. Expected Sales of next 2 years (Month wise) (both in Units and in Rupees)
c. Expected Profit per month, and Annual Growth rate (in %age)

12. Project Details

a. Project Plan (Use following template to plan your work)

Sr. Work Duration Start End Date Pre Resource Est. Actual Comment
(in Days) Date Req s Budget Expense s
.
1. Send 2 Days 12/04/201 15/04/201 - Laptop, Ali Rs. 100 Rs. 50 50% Done
proposa 8 8
l

b. Top 5 difficulties faced in this Project & how you have resolved them.
c. Major responsibilities of each members (use following template)

Group Projects Responsibilities Status of completion

Members Assigned
Ali 1. 1. Exceeded
2. 2. Not Met
3.- 3. Satisfactory
Khalid 1. 1. Partial Met
2. 2. Satisfactory
3. 3. Satisfactory

13. Learning
a. Learning from this Project: (use following template)

Group Members Learning from Projects

Ali 1.
2.
3.
Khalid 1.
2.
3.

b. Learning from this Course (use following template)

Group Members Learning from Course

Ali 1.
2.
 3.
Khalid 1.
2.
3.
14. Conclusion
 Recommendations (Suggestions for product/service improvement)
 Future Steps. (What company should do next to launch this product/ service?)
 Benefits of this report (How this report will help you & the company?)

15. Appendix (related data referred in the report: such as Tables, Graphs, Lists etc. )

16. Glossary (Important terms used in the report and their meanings/definitions)

17. Bibliography (List of books and authors referred in or while making the report)

18. References (List other sources used to gain info.: such as Articles, Website, Names & Designation of
Experts you met, his/her Visiting Card etc.)

19. Copy of Research Survey that you have circulated to collect data.

20. Copy of Plagiarism report.

PROJECT NAME: BITMOJI CREATIONS
GROUP MEMBERS: NISMA KHATRI (FA17-BBAH-0007)
MADIHA BALOCH (FA17-BBAH-0022)
COURSE NAME: MARKETING MANAGEMENT
TEACHER NAME: KASHIF FARHAT
 TABLE OF CONTENTS
ACKNOWLEDGEMENT.......................................................01
EXECUTIVE SUMMARY.......................................................02
INTRODUCTION..................................................................03
MACRO ANALYSIS...............................................................05
 ACKNOWLEDGEMENT:-
“In the name of Allah who is the most Merciful, Forgiver of all”
By the grace of Allah (S.w.t), we have completed the project allotted by
our course mentor.
We want to thanks MOHAMMAD ALI JINNAH UNIVERSITY for giving us
opportunity to show our skills and knowledge in fulfillment of this
project.
We are highly indebted to our respected professor Sir Kashif Farhat for
his guidance and constant supervision throughout this project as well as
providing necessary information regarding the project and also for his
support in completing this project.
We would like to express our gratitude towards our parents for their
kind cooperation and encouragement which helped us in the
completion of this project.
Thanks to all member for collaboration and teamwork.
Thank you to all the customers who are buying our products helping us
in achieving the target of this project.
 EXECUTIVE SUMMARY:-

Q1: WHAT YOU WANTED?

Ans: We wanted to produce creative stationary items (pencils, erasers
and sharpeners) that will attract customers from our target market
along with generating profit.

Q2: WHAT AND HOW YOU DONE IT?

Ans: We started our project by planning our goals and strategies, then
deciding the processes and steps to reach our goals. Later, we divided
our tasks and helped each other in the fulfillment of project.

Q3: WHAT ARE RESULTS?

Ans: We have been successful in value creation and turning our
potential buyers into actual buyers.

Q4: WHAT WERE THE SCOPE AND LIMITATION OF PROJECT?

Ans: To create value for customers and capturing value in return along
with generating a minimum profit.
 INTRODUCTION:-

BUSINESS FIELD:
It is a growing business field because stationery items are widely
produced and purchased. Thus, if we are able to attract more
customers and meet both demand and wants we will be able to capture
the maximum market share successfully.
BENEFITS AND CHALLENGES Of THE BUSINESS FIELD:
We are producing the product through our own resources and through
own skills. Therefore, we don’t need to hire the human resource or go
through a complicated supply chain that results in the increase of cost
of production. Through online business we can easily attract our
customers, no matter where they are. Online business does not need to
go out to shop, customers can save their time and energy just by
visiting our page.
MARKET NEED:
Market need for our product is good quality of stationery items that is
smooth, dark and longer duration of pencils. Soft and clean erasers,
simple and sharp pencil sharpeners.
MARKET WANT:
Market want for our product is good quality stationery along with
creative, different and unique styles that will deliver greater value to
customers.
VISION:
Our vision is to create attractive and unique stationery items to attract
the customers and develop their interest for unique and creative
designs.
MISSION:
Our mission is to grow our business and capture a greater market share
along with providing more creative, unique and attractive varieties in
our product range as well as making our business expand to brand
level.
GOALS AND OBJECTIVES:
Our goal is to increase the quality designs and variety of our products in
order to achieve the maximum customer trust. We are also aiming to
achieve the goal of capturing the maximum market share that means
we want to increase the sales as much as possible.
We are also putting efforts to achieve our aim of expanding our range
and launching more creative designs of stationery items. We are
currently promoting our product through the means of social media by
creating a facebook page and through buzz marketing (word of mouth),
therefore our aim is to increase our promotional channels.
 MACRO ANALYSIS:-

SWOT ANALYSIS:-
 STRENGTH:
Emoji stationery attracts kids, they always want something unique
and colourful so it’s one of our biggest strength that we are
providing emoji stationery with different colors. Our design is
different then regular stationery’s (pencil, eraser and sharpener)
design due to which customers are ready to pay reasonable prices.
We have different offers or deals according to customers demand.
 WEAKNESS:
We are doing online business so our product initially takes time to
set the place in customer’s mind because they couldn’t see our
product physically before buying. We have limited designs due to
which may be some customers do not prefer our product. Our
product is handmade, many customers thinks that they can also
make those stationery items by their own self so they do not buy it.
OPPORTUNITY:
We have the opportunity of hiring people in our business for more
efficient and effective production. Also, they can be helpful in more
wide distribution of our products and making it accessible and
convenient for our customers to purchase our products and connect
with us [Link]:
Many parents prefer simple (without design) stationery items
because they think that it’s a waste of money so they don’t buy
creative design stationery items. If stationery items prices increases
so we should also increase our prices due to which we may lost some
of our customers.