This 3-month online certificate program from Wharton teaches business analytics through descriptive, predictive, and prescriptive analytics. The program costs $2,450 and runs from June 27 to September 4, 2019. It provides video lectures and case studies and allows students to apply concepts to real-world data sets. The program aims to help managers and leaders use data to improve decision-making and business performance.
This 3-month online certificate program from Wharton teaches business analytics through descriptive, predictive, and prescriptive analytics. The program costs $2,450 and runs from June 27 to September 4, 2019. It provides video lectures and case studies and allows students to apply concepts to real-world data sets. The program aims to help managers and leaders use data to improve decision-making and business performance.
This 3-month online certificate program from Wharton teaches business analytics through descriptive, predictive, and prescriptive analytics. The program costs $2,450 and runs from June 27 to September 4, 2019. It provides video lectures and case studies and allows students to apply concepts to real-world data sets. The program aims to help managers and leaders use data to improve decision-making and business performance.
This 3-month online certificate program from Wharton teaches business analytics through descriptive, predictive, and prescriptive analytics. The program costs $2,450 and runs from June 27 to September 4, 2019. It provides video lectures and case studies and allows students to apply concepts to real-world data sets. The program aims to help managers and leaders use data to improve decision-making and business performance.
BUSINESS ANALYTICS: FROM DATA TO INSIGHTS PROGRAM DATES: JUNE 27, 2019 - SEPTEMBER 4, 2019 • 3 MONTHS
PROGRAM FEES: $2,450 Overview Chances are you’re swimming in data. It’s become ubiquitous. But so has the potential for turning it into revenue-producing action. How do you make that happen? Wharton’s three-month online program—Business Analytics: From Data to Insights—provides managers and leaders an understanding of how analytics can help improve their decision-making process. This program will help you look at data and identify insights, improve your ability to make predictions for the long-term, and prescribe future actions that help make better business decisions.
The program is organized across three core pillars of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics.
A diverse and talented team of top faculty bridge analytics theory with practice across multiple industries. The online program combines lectures by leading faculty from Wharton with case studies and examples, creating rich content to apply and practice key analytics principles.
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BUSINESS ANALYTICS PROGRAM (ONLINE) High Impact, Online Learning Experience Wharton's Business Analytics program combines practice theory with application and flexibility with rigor to give you a holistic professional education experience. At the end of this online program you will be able to: • Understand new and best-practice methods used to collect data
• Gain new insight on user behavior
• Learn the appropriate tools for predicting future outcomes
• Employ real-world business analytics utilized at top firms
• Formulate data-driven recommendations to inform the strategic business decisions that lead your company toward success
Program Highlights
160 8 6 1 Video Lectures Assignments Industry Examples Data Simulation
FRAMEWORKS REAL-WORLD APPLICATIONS TO DEBRIEF OF
Delivered via EXAMPLES DATA SETS LEARNINGS video lectures Delivered through a Learn through Delivered through a combination of video individual assignments combination of and live online and feedback recorded and live lectures video lectures
BUSINESS ANALYTICS PROGRAM (ONLINE) Program Topics Learn business analytics using its three foundational pillars:
1. Descriptive Analytics takes you through the different types of data and how it can be visualized, ultimately helping you leverage your findings and strengthen your decision making.
2. Predictive Analytics explores the potential uses of the data, once it is collected and interpreted. You’ll learn to utilize different modeling tools, such as regression analysis, and estimate relationships among variables to predict future end-user behavior.
3. Prescriptive Analytics takes you through the final step—formulizing concrete recommendations based on your data. These recommendations can be directed toward a variety of efforts, including pricing, as well as social-platform outreach.
Program Topics Include:
• Descriptive Analytics: Gathering Insights • Descriptive Analytics: Describing and Forecasting Future Events • Predictive Analytics: Making Predictions Using Data • Predictive and Prescriptive Analytics: Application and Toolkit • Predictive Analytics: Tools for Decision Making • Predictive Analytics: Using Data to Predict Employee Performance • Prescriptive Analytics: Providing Recommendations to Change Behavior • Prescriptive Analytics: Determining the Most Favorable Outcomes Application of Analytics for Business
Apply to Data Sets
Business Analytics gives you an opportunity to work on real-world data sets. This hands-on experience provides a holistic learning journey and will prepare you to implement business analytics in your workplace.
BUSINESS ANALYTICS PROGRAM (ONLINE) Methods and Tools
Methods and tools discussed in this program include:
Data Collection Methods Regression Analysis
• Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports Simulation Toolkit • Passive Data Collection •• Media Data Collection - Radio, Television, Mobile, etc. • Analysis ToolPak • Solver Optimization Tool
A/B Testing Data Visualization and Interpretation Correlation and Causation Optimization Models Forecasting • Objective and Subjective Decision Trees • Strand or Seasonal Variation • Exponential Smoothing • Descriptive Statistics • Trends and Seasonality • New Product
BUSINESS ANALYTICS PROGRAM (ONLINE) Application of Analytics
This online program provides a hands-on experience on using analytics tools and methods to make important business decisions across an organization. Each framework will be illustrated with examples and participants will engage in problem-solving applications using data sets. Discussions will cover multiple industries, including: apparel, consumer packaged goods, ecommerce, financial services, health care, media and entertainment, technology, and retail.
Industry examples discussed across this program include:
Consumer Packaged Goods
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
Financial Services How does American Express use social media data to predict whether you are going to give up your American Express card?
Media and Entertainment
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Retail Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
Technology How could Amazon potentially ship before you buy?
BUSINESS ANALYTICS PROGRAM (ONLINE) Past Participants
PARTICIPANT PROFILE
On your journey to learning business analytics techniques with Wharton, you’ll be in good company. Past participants come from a wide range of industries, job functions, and management levels. This online program arms managers and leaders with the tools needed to break away from the pack. Take the opportunity to turn data into a competitive advantage.
Participants by Industry
13% Banking & Financial Services Healthcare
12% IT Services 44% Consul�ng
Retail 9% IT Products
Fast Moving Consumer Goods
8% Others* 4% 5% 5%
Others* includes Advertising, Agriculture, Civil Construction, Ecommerce, Electronics and Hardware, Energy, FMCG, Human Resources, Industrial Goods, IT Products, Media, Real Estate, Telecommunications, and Tourism.
BUSINESS ANALYTICS PROGRAM (ONLINE) Participants by Region Participants from over 45 countries have joined the program, leveraging our advanced online learning platform.
15% United States 2% Singapore 2% 3% Mexico India 4% Australia 5% Philippines 64% 5% Hong Kong Others*
Others* includes Australia, Austria, Belgium, Brazil, Canada, China, Germany, Ireland, Japan, Malaysia, Nigeria, Qatar, Switzerland, UAE, United Kingdom, and Vietnam.
Representative Companies Individuals from companies adopting business analytics techniques include:
• Accenture • eBay • Microsoft
• Adobe • Ernst & Young • Morgan Stanley • American Express • FedEx Express • Oracle • AT&T • General Motors • PayPal • Bristol-Myers Squibb • Google • Pfizer • Capgemini • Johnson & Johnson • Siemens • HSBC Private Banking • Mckinsey& Company • Southwest Airlines
BUSINESS ANALYTICS PROGRAM (ONLINE) Faculty
Christopher D. Ittner Faculty Director EY Professor of Accounting; Chairperson, Accounting Department
Peter Fader Raghuram Iyengar
Frances and Pei-Yuan Chia Associate Professor of Marketing Professor; Professor of and Faculty Co-director, Wharton Marketing Customer Analytics Initiative
Senthil Veeraraghavan Sergei Savin
Professor of Operations, Associate Professor of Operations, Information and Decisions Information and Decisions
Ron Berman Noah Gans
Assistant Professor of Anheuser-Busch Professor of Marketing Management Science; Professor of Operations, Information and Decisions; and Chairperson, Operations, Information and Decisions
Eric Bradlow Matthew Bidwell
The K.P. Chao Professor; Professor Associate Professor of of Marketing, Economics, Management Education, and Statistics; Faculty Director, Wharton Customer Analytics Initiative; and Chairperson, Wharton Marketing Department
BUSINESS ANALYTICS PROGRAM (ONLINE) Certificate
Earn a digital Wharton certificate upon successful completion of the online program.
Note: After successful completion of the online program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
Joseph Wharton
September 4, 2019
Note: This online certificate program does not grant academic credit or a degree from the Wharton School of the University of Pennsylvania. Testimonials
“The course provided a good overview of how analytics can be applied across various entities within an organisation such as supply chain, HR, manufacturing, etc.” — Johnny Queck, Regional Director – ASEAN, BioMerieux SINGAPORE
“Learning the many analytical models will help me in my day to day work. This is a skill that I have been missing for years. I feel confident I can work smarter going forward.” —Damien Smith, Merchandise Manager, DFS Group Ltd IRELAND
“The teaching faculty was excellent and the pace of how they presented the material in each module was perfect. The combination of Wharton-quality instruction and Emeritus delivery was seamless.” —Pauline Francis, Partner, B2B CFO USA
“The videos and practical examples were the best part. The faculty were also world-class and explained concepts really well.” —Neil Gomes, Chief Digital Officer and Senior VP, Thomas Jefferson University USA
BUSINESS ANALYTICS PROGRAM (ONLINE) About
THE WHARTON SCHOOL
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates. With more than 50 online courses from which to choose, more than 3 million learners worldwide have accessed Wharton Online programming taught by Wharton's world-class faculty.
EMERITUS INSTITUTE OF MANAGEMENT
Wharton Executive Education is collaborating with online education provider EMERITUS Institute of Management to offer a portfolio of high-impact programs for working professionals. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment.
BUSINESS BUSINESS ANALYTICS ANALYTICS PROGRAMPROGRAM (ONLINE) The Learning Experience
Our programs are designed to meet the needs of individual learning styles, while also leveraging the power of peer learning. This is achieved through a user-friendly learning platform that enables participants to easily navigate the program content to achieve learning objectives.
KEEPING IT REAL Our pedagogical approach is designed to bring concepts to life, including: • Byte-sized learning techniques • Real-world application • Peer learning discussions • Live, interactive teaching
BUSINESS ANALYTICS PROGRAM (ONLINE) KEEPING IT CONVENIENT
Access to program content is flexible and available through multiple devices, allowing working professionals to easily manage schedules and learn remotely—anytime, anywhere. Participants enrolled in the program obtain access to learning materials in a modular approach, with new content released weekly. Program modules include a variety of teaching instruments, such as:
• Video lectures • Discussions • Class materials: articles, cases • Quizzes • Surveys • Assignments
To further personalize the program modules, live teaching sessions are scheduled during the program, often with Q&A. For participants who are unable to attend these sessions live, a recording is made available so nothing is missed. Our industry-leading learning platform allows participants to create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders, coaches, and teaching assistants. Assignments are often linked to participants' real-world situations, making concepts inherently practical.
KEEPING IT INTERESTING
Our globally connected classrooms enable participants to seamlessly interact with their peers to complete group assignments and stay on track toward program completion—having culturally enriching encounters along the way.
Program Requirements To access our programs, participants will need the following:
• Valid email address • Microsoft Office and PDF viewer to access content • Computing device connected to the internet: such as documents, spreadsheets, presentations, PDF PC/laptop, tablet, or smartphone files, and transcripts • The latest version of their preferred browser to access our learning platform
Other Requirements Programs may necessitate the usage of various software, tools, and applications. Participants will be informed about these additional requirements at the registration stage or when the program begins. Our program advisors are also available to respond to any queries about these requirements.
BUSINESS ANALYTICS PROGRAM (ONLINE) Program Information
DURATION PROGRAM FEES
3 months, online $2,450 6–8 hours per week Flexible payment options available for this program.
