Company Profile
of
Bellasera Medical
Insert company name and logo
Insert an image/illustration
giving a clue to the nature of business here
Main company contact:
INSERT MAIN COMPANY CONTACT DETAILS (OR CONTACT PERSON DETAILS IF
YOU PREFER), THAT COMPANIES/INDIVIDUALS CAN MAKE CONTACT WITH IF THEY
REQUIRE MORE INFORMATION OR CLARIFICATIONS.
1. Business, Administrative & Contact Information
a. Business name: Bellasera Medical Company
b. Business type: Sole proprietor/Closed corporation/Private
company/Company/Trust/
c. Company registration number: self explanatory
d. Tel: Multiple numbers if available
e. Fax: land line and fax-2-email number/s (Fax to e-mail fax numbers available from The
P.A. Shop)
f. E-mail: company
g. Cell: if applicable
h. Physical address:
i. Postal Address:
2. Introduction
a. Company History: A short, 1 paragraph, history of the company.
b. What the company does: 2 to 3 sentences about what the company does, what it’s
business is, and which market sectors it services.
3. Strategy
a. Vision statement: A vision statement outlines what an company wants to be. It focuses
on tomorrow; it is inspirational; it provides clear decision-making criteria; and it is
timeless.
b. Mission statement: A mission statement outlines what the company is now. It focuses
on today; it identifies the customer(s); it identifies the critical process(es); and it states
the level of performance.
c. Values: General guiding principles that are to govern all activities.
d. Business goals & objectives: Specific goals that the company wants to achieve.
e. Business strategy: The general strategy of the company. E.g. diversification, vertical
integration, horizontal integration, organic growth, growth by acquisition, etc
f. Economic intent: What the economic intent of the organisation is. E.g. profit making,
not for profit, investment, speculation, etc
4. Business concept
a. Business concept: What the business does.
b. Products
c. Services
d. Business competitiveness: Business Profile of (insert company name here) What
makes the business competitive with other businesses in it’s sector, what are the
competitive advantages?
e. Quality policy & objectives: ISO ratings, SABS standards specifications applicable,
etc
f. Service pledge: A pledge of how the company wants to deliver services.
g. Business model: Describe your business model and the reasoning behind choosing it.
E.g.Centralised, de-centralised, retail, home based, office bound, etc
h. Value chain: Give a breakdown of the value chain you will be operating in and where
your company will fit into this value chain.
5. Current customers & projects
a. A list of customers, projects and contact details for reference.