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Assignment - LVMH

Priya Minz is requesting that students form groups of 4 to 6 students to complete a case study assignment on LVMH and the global luxury goods industry. Students must solve the case study based on the provided guideline questions and submit their analysis by April 15, 2019. The guideline questions focus on drivers of performance in the luxury industry, reasons for LVMH's dominance, potential sources of synergy across LVMH's portfolio, and strategic recommendations for LVMH's ambitious growth plan.

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Abhijeet Srivastava
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375 views1 page

Assignment - LVMH

Priya Minz is requesting that students form groups of 4 to 6 students to complete a case study assignment on LVMH and the global luxury goods industry. Students must solve the case study based on the provided guideline questions and submit their analysis by April 15, 2019. The guideline questions focus on drivers of performance in the luxury industry, reasons for LVMH's dominance, potential sources of synergy across LVMH's portfolio, and strategic recommendations for LVMH's ambitious growth plan.

Uploaded by

Abhijeet Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Posted on Attention Posted by

26-03-2019 PGCBM-34 Priya Minz (priya@xlri.ac.in)

Group Formation for INM Course [PGCBM-34]


Dear all,

Please form a group of minimum 4 and maximum 6 students and let


me know so that a group no will be allotted and link will be
created.

Students you need to solve the Louis Vuitton Moet Hennessy: In


Search of Synergies in the Global Luxury Industry based on the
following guideline questions.

Deadline for submission: April 15, 2019

Guideline Questions:

i. What are the drivers of


performance in the global luxury goods business?
Identify both firm-specific drivers as well as context
specific drivers. What does a ‘success recipe’ look
like in this industry?
ii. Why has LVMH been such a
dominant player in the global luxury business? What are
the skills, competences, and resources that it uses to
nurture its leadership position in the industry?
iii. What are the sources of
synergy that can be identified across LVMH portfolio?
How would you characterize the quality of the
portfolio? Is the acquisitive expansion justifiable?
iv. What alternative courses of
strategy would you recommend to LVMH as it pursues the
ambitious plan of doubling its sales and profits in
five years?

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