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Descriptive Data Analytics Assignment

This document outlines an assignment for a business analyst internship at an online retail company. The analyst has been provided with a dataset of over 51,000 transactions between 2013-2016 containing customer, product, and sales information. They must write a 5-page report analyzing the data to answer questions about variable measurement scales, generating 5 hypotheses using visualizations, testing the hypotheses with analysis techniques, providing recommendations to the company, and including R code in an appendix.

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M Mohan
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613 views1 page

Descriptive Data Analytics Assignment

This document outlines an assignment for a business analyst internship at an online retail company. The analyst has been provided with a dataset of over 51,000 transactions between 2013-2016 containing customer, product, and sales information. They must write a 5-page report analyzing the data to answer questions about variable measurement scales, generating 5 hypotheses using visualizations, testing the hypotheses with analysis techniques, providing recommendations to the company, and including R code in an appendix.

Uploaded by

M Mohan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Descriptive Data Analytics Assignment

Outline:
You have been assigned as a business analyst for a leading online retail company
specializing in furniture and office supplies. A dataset of 51290 transactions between 2013 to 2016
has been given to you. The dataset contains the columns Row ID, Order ID, Order Date, Ship Date,
Ship Mode, Customer ID, Customer Name, Segment, Postal Code, City, State, Country, Region,
Market, Product ID, Category, Sub-Category, Product Name, Sales, Quantity, Discount, Profit,
Shipping Cost, Order Priority. Use the dataset and make a 5-page report (Times New Roman, 12pt,
1.5 Spacing) by answering the following questions
1. Categorize the variables based on their corresponding scales of measurement (Nominal,
Ordinal, Interval or Ratio).
2. Use visualization techniques on the variables to build hypothesis statements. Make at least
five hypothesis statements.
3. Use appropriate analysis techniques to test the hypothesis statements and derive insights.
4. Based on the results of the analysis, provide recommendations to the company.
5. Attach your R-codes in the appendix section of the report.

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