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             Smart Bricks
           for Smart Homes
Handbook
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About Wienerberger                                                                                                 Wienerberger manufacturing unit in Kunigal is one of South East
                                                                                                                   Asia’s most advanced automated factories producing up to 70,000
                                                                                                                   branded bricks per day.
World leader in building material solutions
Founded in 1819 in Vienna, Austria, Wienerberger is the World’s No.1 Brick Manufacturer and a world leader
in producing clay based building materials in the areas of wall, roof, facade, and landscaping solutions
for nearly 200 years. Driven by a culture of excellence, Wienerberger is constantly engaged in leveraging
technology and innovation to provide world class building material solutions.
•	   Expanding the business, in India, Wienerberger set up its state-of-the-art production unit with a capacity
	    of manufacturing over 70,000 brick units per day, at Kunigal, near Bangalore in 2009, establishing a
	    strong market presence. Currently, Porotherm is the choice for walling material for quality conscious
	    builders across South India with over 30,000 apartments and over 1000 individual homes completed
	    successfully since its inception in India. With plans currently in place to establish a factory in Chennai,
	    Wienerberger aims to further strengthen its presence in India as being:
•	 The expert…trusted by building professionals world over
•	 Enabling builders to follow ethical business practices by way of using natural, eco-friendly building
	 material of international quality standards
•	 Providing energy-efficient and sustainable building materials
195 years    221 plants   30 countries
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About Porotherm
Porotherm Clay Bricks are the flagship product of Wienerberger in India. It is a technologically advanced
smart clay brick or walling material designed for all building formats (multistoried buildings, individual houses,
large apartments, villas, educational institutions, hospitals, hotels, commercial complexes). It is an innovative
product specially created keeping in mind the changing climatic conditions, keeping homes naturally cool &
comfortable throughout the year for generations. Porotherm bricks are environment-friendly, cost-effective and
easy to handle. It is not just a brick but a smart   clay brick!
Key Advantages
          Natural and Green
          The clay used for production is sourced from de-silting of dead water tanks and only natural additives
          like coal ash, rice husk and saw dust are used. Listed by IGBC (Indian Green Building Council) in
          the ‘Green Product Category’ under energy efficient product, material with recycled content & use
          of regional material.
          Porotherm is also rated by GRIHA, Green Rating for Integrated Habitat Assessment.
                                                                                                                       Better Thermal
          Comfortable and healthy living                                                                                  & sound
          Porotherm HP provides excellent thermal insulation that is 45% higher than conventional                        insulation
          walling material. This leads to direct savings in energy consumed through air conditioning and
                                                                                                                         Reduced
          heating devices.
                                                                                                                          energy
                                                                                                                       consumption
          Unlimited life and maximum fire protection
          Porotherm HP has an exceptionally long life. It is naturally fire-resistant as it is fired at 1000 degrees
          and has a fire rating of F240 for 240 minutes for HP 200.
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Porotherm - Product Parameters
                                                                               Compressive      Water                                                        Fire
      Name           Length      Width     Height     Weight      Density                                    Efflorescence*   U-Value        Sound
                                                                                Strength*     Absorption                                                  Resistance
                       MM         MM         MM         Kg         Kg/m2         N/mm2             %                           W/m2K        Rw (db)           Min
Porotherm HP 200       400        200        200       11.1         694                                                          1.0            46            240
Porotherm HP 150       400        150        200        8.8         733           >3.5             -15           Slight          1.2            43            120
Porotherm HP 100       400        100        200        6.3         788                                                          1.7            40             90
Porotherm HP (H)       200        200        200        5.8
                                                                 Same as        Same as        Same as         Same as        Same as       Same as        Same as
Porotherm HP (H)       200        150        200        4.2
                                                                 full bricks    full bricks    full bricks     full bricks    full bricks   full bricks    full bricks
Porotherm HP (H)       200        100        200        3.1
                                                                                                                                               *As per IS3952 Standards
Porotherm Clay Brick is an innovative product especially developed for the changing climatic conditions, assisting in keeping indoors comfortable
and pleasant always.
The product innovation takes into account essential, positive deliverables for walling material:
•	 A natural product providing quality construction
•	 Light weight
•	 Excellent thermal insulation
•	 Ease of handling	 	          	      	
•	 High strength
•	 Easy installation of appliances & fixtures
Dimension of Bricks
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Frequently Asked Questions
Quality of your home
How does Porotherm improve the quality of           safeguard you from the noise and dust outside,        product fire resistant – which means it does
my home?                                            making your home a quieter and cleaner place to       not burn, as it is already fired at 1000 degrees
Your home is your sanctuary, a place of comfort     live in while at the same time helping you            Centigrade and has a fire rating of F240
and security, a place for privacy and relaxation.   conserve energy.                                      (240 minutes) for 200 mm thickness.
It is the haven that you come to, leaving behind                                                          These bricks are ergonomically designed, with
                                                    Does Porotherm increase the life span of
the toils of the day’s work at office, where your                                                         superior engineering and stringent quality control,
                                                    my home?
children sleep peacefully in a comfortable                                                                adhering to international standards.
                                                    Porotherm bricks are naturally strong; they provide
environment… hence the atmosphere inside
                                                    exceptionally long life with Zero maintenance,        How do you benefit from having Porotherm
your home becomes a very important factor to
                                                    retaining their quality for generations.              walls?
consider while choosing an apartment or a house.
The material with which the walls of your home      Is Porotherm a safe building material?                Cool Brick –  Give your family cool and comfortable
are constructed can go a long way in creating       Porotherm bricks are 100% natural, made of clay,      in-door climate throughout the year irrespective of
the right comfort and ambience for you and          the brick is environment friendly and absolutely      the weather outside. Porotherm, with its webbed/
your family.                                        safe for you and your family. The inherent            perforated design gives you better thermal
                                                    strength of the Porotherm bricks makes the            insulation (lower U-Value) lowering the inside
Porotherm clay bricks have perforations as                                                                temperatures of your home considerably. You can
an integral design component to allow better                                                              feel the difference the minute you walk into your
thermal insulation, keeping your home naturally                                                           home from outside. Feel refreshed and comforted
cooler than homes made from other conventional                                                            with the natural cooling wall – Porotherm.
walling materials. These specialized bricks
                                                                                                          Green Brick – A 100% natural product
                                                                                                          providing quality construction – Safe & Healthy.
      External walls are one of the
     main contributors of increased
  indoor temperature. Porotherm is a                                                                         Cool & comfortable indoor climate
   breathable, natural material which
    helps maintain a healthy indoor                                                                                  Safe & 100% natural
              environment                                                                                             Conserves energy
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Frequently Asked Questions
Rated by both Indian Green Building Council               for fixing different types of loads ranging from
(IGBC) & GRIHA, the top most authorities on               LCD TVs to Kitchen cabinets to water Geysers
Green Buildings in India, Porotherm bricks are            in the bath room, have been described in detail
known for the environment friendly manufacturing          in the following section. Over 30,000 apartment
process using clay from de-silting tanks and mixing       buildings constructed across South India.
by-products of other industries like coal ash, granite
slurry and rice husk. This makes Porotherm the            Strong Brick – Extremely good compressive
only brick in India with Green Building certifications.   strength makes the brick robust and long lasting.
Being a natural product devoid of any chemical            The strength of the Porotherm bricks is comparable
usage, Porotherm contributes to a healthier               and, in many cases, better than the conventional
indoor environment.                                       walling materials, making the brick a very safe and
                                                          quality product for your walls.
Light Weight Brick – Being almost 60% less
                                                          Quality Brick – Wienerberger follows stringent
weight than concrete blocks, Porotherm improves
                                                          quality testing processes for each batch of           manufacturing unit, 70 Kms from Bangalore.
speed of construction without compromising
                                                          Porotherm bricks manufactured on a daily basis at     In India, this is the only brick manufacturing facility
on quality and safety. The light weight gives
                                                          the hi-tech one-of-a kind laboratory at our Kunigal   having such an in-house laboratory and the only
Porotherm the added advantage of improving the
speed of construction, thereby ensuring faster                                                                  brand which gives the date and batch number on
project completion and handover. The bricks are                                                                 each and every individual brick. The company
cost-effective as well, since one Porotherm brick                                                               maintains records of all bricks manufactured and
is equal to the space occupied by nine small                                                                    any irregularity in the product could be traced back
ordinary bricks, leading to less mortar usage,                                                                  to its manufacturing batch. Such careful quality
making Porotherm a favorite with builders and                                                                   control practices are rarely practiced by any other
architects alike.                                                                                               brick manufacturer or other conventional walling
                                                                                                                products. Moreover, Porotherm Clay Bricks are
Easy Brick – It is very simple to install appliances                                                            regularly tested from reputed external laboratories
& fixtures on to the Porotherm walls with minimal                                                               as third party testing procedure, thus ensuring you
effort. The only recommendation is to use a drilling                                                            the finest quality, matching global standards.
machine as opposed to a hammer while making a
hole onto the wall. The most effective techniques
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Frequently Asked Questions
                                                        purpose… to improve the thermal insulation           commercial, institutional and residential buildings
                                                        of the walls giving you a cooler indoor              in India, emphasizing national environment
                                                        temperature. The bricks are produced with            concerns, regional climatic conditions and locally
                                                        state-of-the-art technology, involving best          available solutions.
                                                        construction practices, adhering to international
                                                                                                             Modern building material
                                                        standards. The plumbing procedures for  
                                                                                                             Are clay bricks used by modern architects?
                                                        Porotherm walls are no different from any
                                                                                                             Are     they   suitable    for    contemporary
                                                        other walling material; hence even in bathrooms
                                                                                                             architectural design?
Wienerberger Testing Laboratory@Kunigal
                                                        the possibility of water seepage owing to the
                                                                                                             Clay bricks have been the most preferred
                                                        perforations in the bricks is nil.
What is U-value? Why does Porotherm Clay                                                                     building material since ancient times, right from
Brick have lower U-value?                                                                                    Mohenjo-daro & Harappa, to the majestic Roman
                                                        Natural, Green Building material                     Empire. Clay as a natural building material has
A U-value is a measure of heat ingress. It is
                                                        I am environment-conscious. Why should               proved its worth since centuries and even today,
expressed in W/m2k, and shows the amount of
                                                        I use Porotherm? How does it help?
heat lost in watts (W) per square meter of material
                                                        Porotherm is a natural, Green Building material.            Being a European company
(for example wall, roof, floor etc.) The lower the
                                                        It is sourced through de-silting of dead water
U-value, the better the insulation provided by                                                                   Wienerberger takes Quality very
                                                        tanks with the use of only natural additives
the material.                                                                                                   seriously and ensures that you get
                                                        such as coal ash, rice husk and saw dust.
                                                                                                                   the very best… Made of Clay,
Porotherm has hollow voids which reduce heat
transfer, thus act as insulators, lowering the
                                                        Credited by Indian Green Building Council,                 combined with these features,
U-value of the product. Also, the intrinsic qualities
                                                        Porotherm provides excellent sound insulation              make Porotherm Clay brick an
of the clay contribute to Porotherm’s cooling effect.
                                                        and reduced noise pollution. Also, unlike most           ideal walling material to promote
                                                        brick manufacturing units, Wienerberger does not          comfortable indoor temperature
                                                        use soil from agricultural land.                       in the house. The Product has also
Would there be water seepage from the voids?
There will be absolutely no water seepage               Porotherm bricks have also received certification        been rated by IGBC – The Indian
or leaking from the voids or the bricks; in fact        from GRIHA. GRIHA Green Rating for Integrated            Green Building Council & GRIHA
Porotherm absorbs far less water compared to            Habitat Assessment is a rating system developed       (Green Rating for Integrated Habitat
conventional walling materials. The perforations in     considering Indian Climate Zones and inhabitants’        Assessment) and used by many.
the bricks are designed scientifically for a specific   requirements indigenously. It is developed to rate
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Frequently Asked Questions
quality conscious and environmentally responsible      Strength and ease of use                                                          Lower U-Value=less energy
builders and architects select clay bricks for                                                                                                 consumption
                                                       Are these bricks strong enough to bear
their projects. They also enhance the aesthetics                                                                            U
                                                                                                                             Slab/Roof
                                                                                                                                                      U-Value
                                                       heavy load?                                                                                    - 	 measurement for thermal 	
of the project, providing natural and healthy          Porotherm bricks have very high compressive                                                    	insulation
                                                                                                                                             Window
                                                                                                                                         U
living spaces.                                         strength of ≥35kg/cm² .                                                                        - 	 lower U-Value    better
                                                                                                                                                      	 thermal insulation
Porotherm bricks are light weight, easy to use,        Porotherm Horizontally Perforated bricks are ideal                                U
                                                                                                                                             Wall     -	 measurement for energy 	
designed for modern homes. They are comfortably                                                                                                       	loss
                                                       for non-load bearing constructions – well suited for
used in combination with wood, stone or glass          multistoried apartments/buildings as well as
                                                                                                                             Ground
                                                                                                                                                      POROTHERM HP
and are easy to handle. The new age webbed             individual homes. The Porotherm walls are                                                       U = 1.1 W/m2k
design of the brick makes Porotherm a very             functionally better than any other walling material.
modern, intelligent walling material.                                                                         U-Value (200mm thick wall)
                                                       If the perforation is chased, will the brick lose      - 	 Porotherm HP	              :	 1.1 W/m2k           45% better
Advantages in construction                             some of its compressive strength?                      -	 Solid Concrete Block 	: 	2.0 W/m2k                  thermal
Do professional builders choose Porotherm?             No, as the chases will be back filled and plastered.   - 	 Clay Brick 	               : 	1.7 W/m2k           insulation
For what reasons?                                      Porotherm walls are easy to chase and chisel for
                                                                                                              * Reduction of running cost of the building
Porotherm has been used by numerous well               electric and plumbing conduits, which also ensures
known     and     quality    conscious      builders   less disturbance or vibrations to the wall during              Reduction of Energy Consumption
and developers across South India (Total               chasing or conduiting making it easy to install all
Environment, Nitesh Estates, Sattava Salarpuriya,      types of concealed or exposed fixtures including
                                                                                                              construction. Being light weight, it is ideal for
Godrej Properties, Ramanyam, Arun Exello and           LCD TVs, air conditioners, geysers, cabinets,
                                                                                                              non-load bearing construction / multistoried
more). The light weight property of Porotherm          shelves, kitchen cabinets, water filters etc.
                                                                                                              buildings and individual houses.
enables faster construction and timely completion
of projects, thus increasing productivity and          Comparison with other walling materials                Wall made of Porotherm Bricks
revenue. Home owners appreciate timely                 How is Porotherm better than other building            Is there any difference in serviceability/
completion of the building, which yields faster ROI.   materials?                                             application aspect of Porotherm when
Builders also endeavour to provide the best            Porotherm is 100% natural with no chemical             compared to other walling material?
facilities and amenities to their customers and        additives, making it safe for indoor application.      There is absolutely no difference from
using Porotherm Clay walls assist the builders in      Porotherm is much lighter than conventional            serviceability or application point of view wihen it
this initiative.                                       bricks, thus easy to use, enabling faster              comes to Porotherm walls. One could fix or hang
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Frequently Asked Questions
                                 Inclusion in Following Criteria’s
       Criteria 14         Optimize energy performance of the building within specified comfort limits
                           Utilization of flyash, or equivalent industrial/agricultural waste as
       Criteria 15
                           recommended by BIS in building structure
                           Reduce volume, weight and time of construction by adopting efficient
       Criteria 16
                           technologies
       Criteria 29         Acceptable outdoor and indoor noise levels
                                SVAGRIHA - For individual residences
        Criteria 5         Design of building envelope to reduce overall heat gain
       Criteria 11         Reduce the embodied energy of building
                                                                                                                            Porotherm Wall with plumbing
                                                                                                                             conduiting before plastering
all required fixtures or gadgets on the wall like air   •	 Insert a wooden peg or a plastic sleeve             For rack bolt
conditioners, geysers, photo frames, LCD TV, etc.       	 (commonly used these days).                          •	 Make a hole in the wall using chisel hammer
Details on the methods are elaborated below.            •	 Fix a nail or a screw on to the wooden peg /        	 – recommend; use sharp chisel for clean and
                                                        	 plastic sleeve                                       	 convenient hole making
What kind of appliances can be fixed to a
                                                        •	 Just fix or hang the light load                     •	 Stuff the hole with cement mortar (add little
Porotherm wall? Only light weight?
                                                        •	 Infact it is so easy that one can do it himself /   	 quantity of 10mm aggregates)
You can fix anything to a Porotherm wall – pictures,
                                                        	 herself – no need of involving an expert             •	 Install the rack bolt in position
mirrors, wall decorations, lights, cupboards/
closets, geysers, air conditioners etc.                                                                        •	 Let it gain strength for 24 hours
                                                        For Heavier loads/items: Use plastic sleeve            •	 One can now install the intended load on the
What are the recommended methods for fixing             anchors or rack bolt:                                  	 rack bolt – one can hang medium to heavy
light, medium or heavy load fixtures?                   For plastic anchor                                     	 loads comfortably
                                                        •	 Drill a hole of the size of the anchor
For Light loads / items:
•	 Drill a hole using drill machine (anywhere           •	 Insert the plastic sleeve
	 you wish to hang/fasten the equipment or              •	 Install the screw using torque in position
	 frame etc.)                                           	 (Recommend not to use hammer)
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Recommended tools/accessories
             Load Fixing Details on Porotherm Walls       Light loads
                                                          Required accessories for fastening Light loads:
         Categorization of loads based on their weights   Light loads – Wooden pegs or Plastic sleeves
 1. Light Loads         -   Up to 20 Kgs
 2. Medium Loads        -   Up to 70 Kgs
 3. Heavy Loads         -   Greater than 70 Kgs
Some common examples
                                                          Application procedures
for different loads
                                                          Step 1 : Drill a hole of                 Step 2 : Insert plastic sleeve or
Light load fixtures
                                                          required size                            wooden peg of 100 mm length
•	 Towel Holder	
•	 Soap tray	
•	 Mirrors
•	 Photo frames
•	 Light fittings
Medium load fixtures
•	 Door and window frame fixing	
•	 Wall mount TV – LCD/LED	                               Step 3 : Fasten the fixture with a screw of appropriate size
•	 Kitchen chimney
•	 Wardrobes and kitchen cabinets
•	 Wash basin
•	 Geyser
Heavy load fixtures
•	 EWC wall mount
	 / Western style commode
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Recommended tools/accessories
Medium loads                                                              Heavy loads
Required accessories for fastening Medium loads:                          Required accessories for fastening Heavy loads :
Medium loads – Plastic sleeve anchors or Rack bolts                       Heavy loads –  Rack bolts (big)
Application procedures                                                    Application procedures
Step 1 : Drill a hole of                 Step 2 : Fix/insert the anchor   Step 1 : Drill hole with a chisel or drilling machine         Step 2 : Stuff the
required size                            sleeve                                                                                         hole with concrete
Step 3 : Tighten the anchor              Step 4 : Hang or fasten          Step 3 : Let it strengthen                Step 4 : Fix the unit after
                                         the fixture                      for 24 hours                              24 hours of curing
Note: Do not hammer to install anchors
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Training for builders/home makers                               Still have questions?
Do you provide training for home builders/                      If you still have questions, please send us an email at
masons?                                                         marketing@wienerberger.in or Call us : +91-80-4149 1682
Porotherm is known for ease of use and easy
                                                                Visit: www.wienerberger.in
maintenance. However, Wienerberger arranges
training for builders/masons periodically.
Availability of stock
Will your building materials be available
in bulk quantities at all times? What is the
required lead time and what are the modalities
for placing/receiving orders?
Wienerberger India has established its own factory
at Kunigal near Bangalore, which is the largest
and most advanced brick manufacturing facility in
India. We are already supplying to major projects
known for their reputation on quality construction
in South India, but as our capacities are large and
there is no dearth of raw materials – clay, we can
further assure of speedy and consistent supplies
to the construction sites.
                   Wienerberger India Private Limited
                   88/4, Richmond Road, Bangalore 560 025
                   Karnataka, India
                   Tel +91-80-41491 682-7 | marketing@wienerberger.in
                                                                                                               Legacy Dimora     Ramanyam, Aurovil        ISB
                   www.wienerberger.in                                                                           Bangalore     (Apartments), Chennai   Hyderabad