How to Write Conference
Presentation Objectives
Rob Branch, Ed.D.
Professor of Learning, Design, and Technology
University of Georgia
Session Goal
Write objectives that focus on the what you
expect the participants to do at the
conclusion of your conference presentation.
The End
The participants leaving the presentation will
say to others who did not attend the
presentation exactly what you want them to
hear.
The Message
The single most important part of your
presentation is the main message, which
should be
1. Stated at the very beginning of the
presentation
2. Mentioned at least twice during the
presentation
3. the last words you mentioned at the
conclusion of your presentation
It’s About Communication
Confirmation
1. Message heard by participants should be
congruent with presenter’s original ideas
2. Thus, effective presentation objectives
a. Avoid noise
b. Be consistent
Guidelines
The type of objective will depend on the type of
action the presenter will expect from the
participants, for example
Avoid Noise
1. Irrelevant stories
2. Introducing new topics before closing a topic
Be Consistent
1. Use the same terminology throughout
2. Avoid changing presentation purpose in the
middle of the session
Objective Characteristics
Support each with
1. Facts
2. Samples
3. Examples of how to implement
Sample Objective
The purpose of this session is to introduce a
new model for effectively using social media
in the workplace.
Sample Objective
The goal of this presentation is to present
the three fundamental tenets of instructional
design.
Sample Objective
At the conclusion of this presentation you
ought to be able to apply level II evaluations
for all new projects.
Advantages
1. Increased understanding
2. Increased participation
3. Increased potential for implementation
3. Better quality feedback
4. Higher evaluations
Open Forum
rbranch@uga.edu