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Intercom First Pitch Deck PDF

The document outlines Intercom, a customer relationship management tool for SaaS companies. It introduces the founding team and their background in software design. It describes the problem of building meaningful customer relationships through current tools. Intercom aims to provide a simple, in-app messaging solution to help SaaS companies better understand and communicate with their customers. The founders are seeking a $600k investment to further develop the product and test for market fit over the next 18 months.

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Mindy Ng
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522 views8 pages

Intercom First Pitch Deck PDF

The document outlines Intercom, a customer relationship management tool for SaaS companies. It introduces the founding team and their background in software design. It describes the problem of building meaningful customer relationships through current tools. Intercom aims to provide a simple, in-app messaging solution to help SaaS companies better understand and communicate with their customers. The founders are seeking a $600k investment to further develop the product and test for market fit over the next 18 months.

Uploaded by

Mindy Ng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Icom

DRAFT
T tm

* Eoghan McCabe (CEO, product, visual design), Des Traynor (COO,


customer development, user experience design), Ciaran Lee (CTO,
software engineering), David Barrett (front-end engineering).

* Prolific speakers / bloggers about software design / development and


SaaS business.

* Ran Contrast for four years, a popular web software design


consultancy.

* Launched Qwitter and Exceptional (both acquired).


T probm
* Building meaningful relationships with customers is hard /
impossible for SaaS providers (meaningful relationships → loyal
customers → profitable customers and organic growth)

* Building meaningful relationships requires: 1. customer discovery, 2.


customer research, 3. customer communication, 4. relationship
management

* The current tools available are complex, ineffective, not built for
SaaS… there’s no one tool to do customer relationship
management and messaging for SaaS providers.

* (Even e-mail fails: generating targeted e-mail lists takes a lot of work, e-
mail campaigns have terrible engagement because e-mail is out of
context)
T solu
* Intercom is…

- simple install like Google Analytics,

- customer base browsing (e.g. signed-up today, on premium


plan),

- individual customer research (e.g. see Twitter followers,


company),

- advanced in-app messaging (user sees message on next login


or at specific event and can reply to messages),

- customer relationship management (Intercom calculates


relationship metric over time and allows app owner find people
who need attention).
T mket

* Now: SaaS providers ($21 billion market, $93 billion in 2016 —


Forrester)

* Later: mobile and desktop app providers


Lscape / compers

Social media research / Customer feedback / Email campaigns User analytics


management support
Campaign monitor KISSmetrics
Radian 6 Uservoice
Mail Chimp Mix Panel
Sprout Social Tender

Hootsuite Get Satisfaction


In-app messages
Crowdbooster Assistly
Hello Bar
Zendesk

KISSinsights
Prog
* Product in development and testing since Jan, ready for public beta

* intercomapp.com

* Demo

* Private beta testers love the product, many are psyched to try it
Wt we’ lkg f
* $600k convertible note

* 18 months of runway to work on:

- product-market fit

- customer dev

- early marketing efforts

- profitability

* Plan to raise further round in 12-18 months to turn up heat on


marketing

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