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10 Prototyping Principles PDF

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1K views1 page

10 Prototyping Principles PDF

Uploaded by

Maestria Unan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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10

DESIGN
Prototyping
Principles
Unlock the power of prototyping. Resist the temptation of spending
time and energy refining one direction only. Rather, use the Make it visual

2
principles described here to explore multiple directions with the and tangible

same amount of time and energy. You will learn more and discover
better value propositions.

Embrace Don’t fall in love Feel comfortable

3 4
a beginner’s mind with first ideas — in a “liquid state”
create alternatives

Beginner’s
Beginner’s
Beginner’sMind
Mind
Mind

77 7 88 8 999
Start with low fidelity, Expose your work early Learn faster by failing
iterate, and refine — seek criticism early, often and cheaply

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mindset.
mindset.
mindset. tives
tives
tives
to
toto
find
find
find
the
the
thebest
best
bestoption.
option.
option.
90

Use creativity
techniques
—— —
Create “Shrek models” Track learnings,
insights, and progress
efine
fine Refine Seek
Seek Criticism
Criticism
Seek Criticism
Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd
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