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Design Principles

The document outlines several key design principles: Proportion refers to the relationship between parts of a design and the human form. Balance can be symmetrical, with equal elements on both sides, or asymmetrical for a dramatic effect. Emphasis is the focal point that draws the eye through use of lines, color, or detail. Rhythm guides the eye through a design using repetition of elements like stripes or shapes.

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Shweta Gandhi Kanwar
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158 views3 pages

Design Principles

The document outlines several key design principles: Proportion refers to the relationship between parts of a design and the human form. Balance can be symmetrical, with equal elements on both sides, or asymmetrical for a dramatic effect. Emphasis is the focal point that draws the eye through use of lines, color, or detail. Rhythm guides the eye through a design using repetition of elements like stripes or shapes.

Uploaded by

Shweta Gandhi Kanwar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DESIGN PRINCIPLES

PROPORTION

The first principle is proportion.

This creates the feeling of unity that is created when all of the parts (sizes,
numbers, or amounts) relate well with each other.

Also, when drawing or sketching the human form, proportion refers to the size of
the head when in comparison to the rest of the body.

Scale therefore refers to the overall size of any object or its parts when compared
to the size of other parts or objects in the design.

BALANCE

A simple concept to understand is balance.

There are two kinds of balance, and in fact they relate to more than just fashion
design; these two types relate to almost any type of design and art.

Symmetrical and asymmetrical balance are the only two types that designers and
artists use when it comes to balance of their piece.

The outfit is symmetrical if you were to divide it right down the middle and both
sides are exactly the same.

Therefore, if you divide an outfit right down the middle and both sides aren't the
same, the balance is asymmetrical

. Asymmetrical balance is quite popular in dressy evening wear because it is


dramatic and eye-catching.
EMPHASIS OR FOCAL POINT
A garment’s emphasis or focal point is the first place on the garment to which the
eye is drawn.

It may be created through a convergence of lines, a combination of colors, or


detail.

If several elements of the design are competing for the viewer’s attention, the
garment may be overdesigned.

The designer should evaluate whether the second focal point would best be used
in another design.

HARMONY/UNITY
Unity is the feeling of harmony between all parts or objects of the design. The
overall design creates a sense of completeness.

Successful placement of a focal point that suggests rhythm is key to achiving


harmony or unity in a design.

Harmony means that all of the design elements work together in garment to
produce a pleasing asthetic appearance and to give feeling of unity t the design.
RHYTHM
From the focal point, the eye should move naturally through the entire garment.

Rhythm is the organised movment of they through the released elements of a


grament.

Rhythm refers to the repeated use of lines, colors, trims, shapes, or details, and
use of repetition, radiation and gradiation that create a pattern that the eye can
follow throughout the design. Examples could be stripes, polka dots, ruffles, etc.

What your eye is drawn to on any outfit is considered to be emphasis. It could be


anything that you focus on, from a horizontal stripe, a belt, jewel, or contrasting
color.

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