The document outlines a strategic plan for Danz Electric (Fiji) Limited. It analyzes the company's external environment, competitors, and proposes strategies at different levels. Specifically, it discusses analyzing 7 external factors, competitors in the area, and strategies for the business, corporate, and international levels. The authors declare that the facts presented were compiled through observation, conversation, research and are properly referenced.
The document outlines a strategic plan for Danz Electric (Fiji) Limited. It analyzes the company's external environment, competitors, and proposes strategies at different levels. Specifically, it discusses analyzing 7 external factors, competitors in the area, and strategies for the business, corporate, and international levels. The authors declare that the facts presented were compiled through observation, conversation, research and are properly referenced.
Original Description:
Complying a Strategic Plan for Danz Electric fiji limited based in Suva Fiji Islands
The document outlines a strategic plan for Danz Electric (Fiji) Limited. It analyzes the company's external environment, competitors, and proposes strategies at different levels. Specifically, it discusses analyzing 7 external factors, competitors in the area, and strategies for the business, corporate, and international levels. The authors declare that the facts presented were compiled through observation, conversation, research and are properly referenced.
The document outlines a strategic plan for Danz Electric (Fiji) Limited. It analyzes the company's external environment, competitors, and proposes strategies at different levels. Specifically, it discusses analyzing 7 external factors, competitors in the area, and strategies for the business, corporate, and international levels. The authors declare that the facts presented were compiled through observation, conversation, research and are properly referenced.
1|Pa ge AIM The aim of this research is to generate a Strategic Plan for Danz Electric (Fiji) Limited, which includes analyzing its 7 external environmental factors, competitors analysis and its three (3) Level Strategy- Business Level Strategy, Corporate Level Strategy and International Level Strategy.
2|Pa ge DECLARATION We declare that the following facts is of our own and not copied from elsewhere, proper references has been done for copied facts.
Name: Amelia Ravonokula
ID #: 2011000881
Name: Venaisi Pulini
ID #:2010002048
Name: Penisoni Vakamoce
ID #:2011001484
3|Pa ge METHODOLOGY We have compiled the facts for our research project through the following means and ways:
Observation Informal conversation with employees Internet Research Text books from the university library.
4|Pa ge TABLE OF CONTENT PARTICULARS PAGE NUMBER COVER PAGE 1 AIMS 2 DECLARATION 3 METHODOLGY 4 INTRODUCTION 6 ORGANISATION BACKGROUND 7-8 FINDINGS & DISCUSSION 8-11 CONCLUSION 12 REFERENCE 13
5|Pa ge INTRODUCTION
Message from the Board
Our Strategic Plan was compiled through consultations with the customers, stakeholders and staff to align our plan to a more realistic and achievable targets.
This strategic plan is about analyzing the External Environment of Danz Electric (Fiji) Limited which has a great influence towards our company, identifying the external factors will help our understanding and tackle its challengers or move towards the right direction.
In addition, competitor analysis is also conducted in order for the company to identify its competitors and how to have a competitive edge to outperform its competitors. Business level, Corporate Level and International level strategy will also be analyzed.
The purpose of this strategic plan is to list down a plan on how Danz Electric (Fiji) Limited can have a competitive edge over its competitors, how to tackle external influences and direct the right path for the company.
Why the strategic plan needs to be formulated is to direct the company toward the right path on how to identify and tackle external influence, have a competitive edge over its competitor whilst planning towards how to achieve its vision and mission of the company.
6|Pa ge ORGANISATION BACKGROUND HISTORY
Welcome to Danz Electric (Fiji) Limited. We are proud to offer our customers in Fiji extremely high- quality, safe and reliable as well as competitively-priced contracted installation services. Danz Electric (Fiji) Ltd was established on the 7th October 2010 by a young man who had a vision to provide professional electrical services to residents, commercial enterprises and resorts of the growing coastal township of Suva. New hotels were being built and the young entrepreneur foresaw the advantages of establishing an enterprise that could cater for the needs of this expanding region.
That young man is none other than the current Director of the Company, Mr. Nitin Nitesh Ram. From a small largely one-man operation, the company has grown into a dynamic organization serving major hospitals, commercial enterprises and industrial clients.
GEOGRAPHY
Over the years, we have been extremely successful in reaching our customers throughout the country including the outer islands from our store locations in Suva. Our office is based in 474 Waimanu Road, Samabula from which the managing director looks after the entire operation.
CORPORATE DIRECTION VISION
To provide professional electrical services to residents, commercial enterprises and resorts of the growing coastal township of Suva.
MISSION
Our mission is to offer our customers the most efficient, practical and economical products and services.
VALUES
1. Integrity 2. Consistency 3. Professionalism
7|Pa ge RESEARCH & FINDINGS ENVIRONMENTAL ANAYLSIS Political Factor
The government play a vital role in any operation of an electrical contractor, with that being stated, an electrician under the law stipulated from the government of the day needs to hold a license electrician in order to practice and a license contractor in order to become an electrical license contractor. Thus the government with its laws has a great impact on Danz Electric (Fiji) Limited as the Director Mr. Nitin Nitesh Ram is a license electrician and holds a contracting license.
Economical Factor
Economical factor also has an impact toward Danz Electric (Fiji) Limited in ways in that wages of the electrician are very demanding as electrical work is a trade which demands high wages, for instance, a senior electrician would require a wage rate of $7-$8:50 and this can be challenging toward the company to pay as it has more than one senior electrician.
Social Factor
Electrical work is mainly a male dominant field, however there was a situation where Danz Electric (Fiji) Limited recruited a female attachee which clarify that Danz Electric (Fiji) limited is open to having female electrician despite the field being male dominant.
Technological Factor
The technological factor for the Danz Electric (Fiji) Limited are vast as technology is always evolving compared to the past decades. Solar system are newly introduced into the market, weatherproof items are installed, which will ultimately require more technical electrician who are trained to operate the advance technological capitals.
Global Factor
New global market are also introduced where by Danz Electric can import electrical items from overseas which is not costly compare to buying electrical items locally for electrical contracting works.
Demographic
The household Population in the Samabula Area is estimated to be 5,15000, which are also potential customer. As household often require electrical work at times.
8|Pa ge Danz Electric also conduct electrical wiring for commercial sector, thus hotels near the Samabula are approximately 25, which Danz Electric often conduct electrical work as and when required especially during breakdowns or electrical maintenance.
Physical Environment
Unpredictable weather can be a very influencing factor as majority of the electrical work is done in the out-door. In any situation where by there is a rainy weather, work can be put on hold on the job sites which can also be a cause of delay in the electrical work.
COMPETITOR ANAYLSIS According to Entrepreneur (n.d), Competitor Analysis can be defined as Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.
Competitor Analysis, listed are the following competitor which is meters away from Danz Electric (Fiji) Limited:
Modern Electric
Located on 82 Ratu Mara Road, Samabula, Modern electric is a licensed electrical contractor who also conduct electrical work however they purchase electrical products from sister company Samabula Electrical. Modern electric charges are treated as confidential which is a barrier towards Danz Electric in order to compete.
Quality Electrical
Located Lot 10 Nanuma Street,Samabula, Danz Electric basically offer their charges and do not examine the charges of its competitors which is one of the weakness of the company.
Fiji Electrical Co.Limiited
Located on 171 Ratu Mara Road,Samabula
Despite the fact that there are a lot of potential customers for Danz Electric in the Samabula and Suva Area there are also a number of strong competitors around the same area which can be challenging for Danz Electric. However, the advantage that Danz Electric has is the Skills, knowledge and experience of their very own director, which in a time where it can be recognize by customers it can make them to be long-term customers with Danz Electric however, the Director needs to focus on his Customer relation skills in order to lure all the potential customer towards his company.
9|Pa ge BUSINESS LEVEL STRATEGY Danz Electric (Fiji) Limited is type of business that provide electrical contractor work to household and industrial division.
The company focus on providing the best electrical services, therefore the strategy Danz Electric should utilize in order to achieve this are listed below:
1. Providing customer oriented service
2. Offering the best electrician consultants towards customers. 3. Conducting all electrical work in a professional and timely manner. 4. Making sure that prices charges are not too bias. 5. Generating invoices once the work is done and not piled up job sheet in the office for invoicing purposes. 6. Forward quotations as and when required by customers. 7. Making sure that payments to suppliers are paid on time as suppliers can also be potential customers. 8. Follow-up on customers payments in a polite manner and making arrangement with customers if they are going through financial challengers. 9. Offer quality products to customers.
CORPORATE LEVEL STRATEGY
DIVERSIFICATION Danz Electric (Fiji) Limited should look into diversifying their services by selling electrical products to customers as customers often require electrical materials to be offered together with the electrical work to be conducted thus, the company normally borrows electrical products from sister company Samabula Electrical & Safety Supplies.
MERGE Another option for the future can be to merge Danz Electric (Fiji) Limited with its sister company Samabula Electrical & Safety Supplies Limited in order to maximize productivity and services.
10 | P a g e INTERNATONAL LEVEL STRATEGY BRACH-OUT
Danz Electric is located in 474 Waimanu Road Samabula; therefore focusing on outer boundaries would be an advantage to the company. Moving its focus towards the Nasinu- Nausori area despite being located in Samabula would bring about more potential customers.
11 | P a g e CONCLUSION Strategic Plan is an advantage towards any organization as it a vital plan due to the fact that it directs the organization in achieving vision, mission and goals.
The Strategic Plan formulated includes identifying the 7 external influences towards Danz Electric (Fiji) Limited, the 7 segments includes political, economic, social, technological, global, demographic and physical environment factor.
Competitor analysis emphasis on competitors strength and weakness in order to compare with Danz Electric (Fiji) Limited
Business Level Strategy deals with the type of business Danz Electtric (Fiji) Limited provides which is electrical contractor, means and ways of achieving the vision and mission have been stipulated in the plan.
Corporate Level strategy deals with the diversification of electrical services to selling electrical products, and option of merging of Danz Electric (Fiji) Limited with sister company Samabula Electrical & Safety Supplies.
International level strategy includes future import opportunities where by Danz Electric (Fiji) Limited can purchase electrical products from overseas.
12 | P a g e REFERENCE 1. Entrepreneur, n.d, Competitive Analysis, retrieved from [online]: assessed on the 1 st April 2017, https://www.entrepreneur.com/encyclopedia/competitive-analysis
Symbiosis Centre For Management and Human Resource Development MBA SEM-II, Batch 14-16 Schedule From 09th To 15th February 2015 Time 09th Feb. (Mon) 10th Feb. (Tues)
Symbiosis Centre For Management and Human Resource Development MBA SEM-II, Batch 14-16 Schedule From 09th To 15th February 2015 Time 09th Feb. (Mon) 10th Feb. (Tues)
