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EtsyBusinessModel PDF

Etsy's business model focuses on connecting small merchants and artisans with customers looking for unique, handmade goods. As a platform, Etsy provides tools to help sellers easily set up online shops at no cost while taking a small commission on sales. Etsy builds an online community through education, events, and social media in order to support sellers and promote their high-quality crafts to a global base of buyers interested in purchasing locally-made products. Revenue comes from commissions on sales and listing fees, while costs include developing the platform and tools, educating sellers, and staff salaries.

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Châu TheSheep
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674 views1 page

EtsyBusinessModel PDF

Etsy's business model focuses on connecting small merchants and artisans with customers looking for unique, handmade goods. As a platform, Etsy provides tools to help sellers easily set up online shops at no cost while taking a small commission on sales. Etsy builds an online community through education, events, and social media in order to support sellers and promote their high-quality crafts to a global base of buyers interested in purchasing locally-made products. Revenue comes from commissions on sales and listing fees, while costs include developing the platform and tools, educating sellers, and staff salaries.

Uploaded by

Châu TheSheep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ETSY Business Model

Partners Key Activities Value Proposition Customer Customers


Relationships
Community and High-quality
Building the Etsy Online community Sellers
Business Alliances handmade products
community building and support
made by artisans &
Third-Party Developers Seller education small merchants from Seller education and Small merchants
Platform development almost 200 countries support and local artisans
Local organizations and creation of tools Host events to who want to sell their
and businesses to streamline the sales share knowledge goods online
No sign-up fee,
process and increase local Fashion, jewelery
simple-to-setup
E-commerce Apps commerce and art are among
e-commerce page for
ex. StoreYa the most popular
small businesses
segments
Retail Design Stores Young demographic
ex. West Elm Key Resources Largest online that is 67% female
Channels
community of
handmade goods in
Etsy community the world Social media and Buyers
Pipeline of rare, high- online community dev.
quality handmade Etsy Events ie. Hello a global consumer
products Etsy base that wants a
unique, handmade
Etsy platform Word of Mouth product from a small /
Local Community local producer
Events
Partner programs

Cost Drivers Revenue Streams


Platform development Sales commissions
Seller Education Initatives 3.5 % of total sales revenues
Staff salaries $0.20 for every item listed

template borrowed from BusinessModelGeneration.com

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