Elijah / Sam

Monda Tuesda Wednesd Thursda Friday Saturd Sunday

y y ay y ay
Week 1 Campaign Teaser Posters
launched- advert for
Teaser released billboard
advert onto already s-paper
released. existing and
social media. electroni
(Facebook, c
Twitter, launched
Instagram .
and
company
website.)
Week 2 Print Print media 5 seconds
media sponsorshi TV spots
released p at GP start up;
within offices, and playing
popular other frequentl
magazine health y until ad
s, such as organisatio launch on
Chat, ns. ITV four
Thats days
Life, Take later; first
A of which
Break,an is during
d local GPs:
newspap Behind
ers. Closed
Doors.
Week 3 30 Radio ad Radio ads TV ads TV ads TV Ads
seconds plays play play-on all play play
Radio between between commerci between between
commerci 9am-4pm 9am - 4pm al 9am- 9am-2pm
al channels 7pm with ad
premiered 30 seconds for the shown
on UTV TV first time halfway
Media commercial between within 24
and premiered 9:00am to Hours in
Global and 6:00pm A&E
Radio launched on (which
stations ITV during Radio Ads plays at
network the Supervet play 9pm.)
at 5:00pm - at 9:00pm between
10am- Radio ads
6pm play
between
12am-
7pm
Week 4 Special TV ads TV ads Competitio Competiti TV ads TV Ads
packaging played played n ends on winner play play
with between between announce between between
promotion 10am- 4pm-8pm TV ads d in 5am- 11am-
al 2pm played special ad 5pm 4pm
informatio Radio Ads between break
n for the played 10am-3pm, during Radio Radio ads
products between primarily Youve Ads play play
for Radio ads been
played 10am-3pm on from between
remainder channels Framed: 9am- 1pm-
of the between Gold!
5pm-9pm that are 9pm 7pm;
campaign watched starting at particularl
launched often, such 6:30pm y within
as channel until music
 4 to ensure 7:00pm. stations
the ad is such as
seen. Radio 1.

Radio Ads
played
between
4pm-8pm
Week 5 TV ads TV ads Posters TV ads TV ad TV ads All
played played begin to be played played play posters
between between removed between between between removed
10am- 10am- from public 10am-2pm 3pm-8pm, 9am- from
2pm 3pm display. focused 9pm public
during 24 display.
Radio ads Radio Ads TV ads hours in Radio
Radio ads A&E
played played played played Ads TV Ads
between between between between played play
5pm-9pm 4pm-8pm 10am-2pm 5pm-9pm Radio Ads between between
play 5am- 11am-
between 5pm 4pm
10am-
Radio ads 2pm &
played Radio ads
9pm-1am play
between
5pm-9pm between
1pm-
7pm;
shown on
apps such
as spotify.
Week 6 TV ads TV ads TV ads Final vote TV ads Ending of Material
played played played your played special removed
between between between favourite between packagin from
5pm-9pm 4pm-8pm 5pm-9pm colour 10am- g Social
range of 2pm & througho Media
Radio ads Radio Ads Radio ads product 9pm-1am ut and
played played played Twitter supportin website
between between between Competitio Radio Ads g througho
10am- 10am- 10am-2pm n occurs. play products. ut the
2pm 3pm between day
TV ads 3pm-8pm TV ads
played play Final TV
between between Ads play
5pm-9pm 5am- between
5pm 11am-
Radio ads 4pm with
played Radio a special
between Ads play ad on
10am-2pm from channel 4
9am- at 7pm
9pm thanking
everybod
y for
getting
involved
within the
campaign

Final
Radio ads
play
between
1pm-
7pm;
particularl
y within
music
stations.