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SWOT Analysis Template Guide

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It outlines the basic elements to include under each heading of the SWOT analysis: strengths would list internal positive factors, weaknesses would list internal negative factors, opportunities would list external positive factors, and threats would list external negative factors. Examples are given of what could be considered for each category, such as capabilities and resources under strengths or market trends and competitors' vulnerabilities under opportunities. The template provides a structured way to evaluate both internal and external factors that could impact a business plan or product launch.

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Ryuk Shinigami
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291 views3 pages

SWOT Analysis Template Guide

This document provides a template for conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. It outlines the basic elements to include under each heading of the SWOT analysis: strengths would list internal positive factors, weaknesses would list internal negative factors, opportunities would list external positive factors, and threats would list external negative factors. Examples are given of what could be considered for each category, such as capabilities and resources under strengths or market trends and competitors' vulnerabilities under opportunities. The template provides a structured way to evaluate both internal and external factors that could impact a business plan or product launch.

Uploaded by

Ryuk Shinigami
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Plan Template by Entrepreneur Media SA (Pty Ltd)

For business advice, visit: http://www.entrepreneurmag.co.za

SWOT Analysis Template


While all SWOT analysis templates comprise the same basic elements, ie Strengths,
Weaknesses, Opportunities and Threats, the information you slot under each heading can
make or break your planned product or solution launch.

Step1: Establish your objective by defining the aim of the SWOT analysis.
Step 2: Complete the SWOT analysis template.

Internal
Factors

Positive Factors

Negative Factors

STRENGTHS
The aim is to identify the following:

WEAKNESSES
The aim is to identify the following:

What are your strengths?


What do you do better than
others?
What unique capabilities and
resources do you possess?
What do others perceive as
your strengths?

You can outline the advantages of the


proposition by considering some, if not
all, of the following:

Capabilities
Competitive advantages
Unique selling points
Resources and assets
Experience, knowledge, data
Financial reserves, likely
returns
Marketing - reach, distribution,
awareness
Innovative aspects
Location and geographical
considerations
Price, value, quality
Accreditations, qualifications,
certifications
Processes, systems, IT,
communications
Cultural, attitudinal,
behavioural
Management cover,

http://www.entrepreneurmag.co.za/

What are your weaknesses?


What does your competition do
better than you?
What can you improve given
the current situation?
What do others perceive as
your weaknesses?

Here you examine the possible


disadvantages of the proposition by
looking at:

Gaps in capabilities
Lack of competitive strength
Reputation, presence and
reach
Financials
Own known vulnerabilities
Timescales, deadlines and
pressures
Cashflow, start-up cash-drain
Continuity, supply chain
robustness
Effects on core activities,
distraction
Reliability of data, plan
predictability
Morale, commitment,
leadership
Accreditations
Processes and systems
Management cover,
1

Business Plan Template by Entrepreneur Media SA (Pty Ltd)


For business advice, visit: http://www.entrepreneurmag.co.za

External
Factors

succession
Philosophy and values

succession

Positive Factors

Negative Factors

OPPORTUNITIES
The aim is to identify the following:

THREATS
The aim is to identify the following:

What trends or conditions may


positively impact you?
What opportunities are
available to you?

This is where you list the opportunities


for your proposition in a variety of
areas:

Market developments
Competitors' vulnerabilities
Industry or lifestyle trends
Technology development and
innovation
Global influences
New markets, both vertical,
horizontal
Niche target markets
Geographical, export, import
New USPs
Tactics
Business and product
development
Information and research
Partnerships, agencies,
distribution
Volumes, production,
economies
Seasonal, weather, fashion
influences

What trends or conditions may


negatively impact you?
What are your competitors
doing that may impact you?
Do you have solid financial
support?

Here you consider threats to your


proposition in terms of:
Political impact
Legislative effects
Environmental effects
IT development
Competitors
Market demand
New technologies, services, ideas
Vital contracts and partners
Sustaining internal capabilities
Obstacles faced
Insurmountable weaknesses
Loss of key staff
Sustainable financial backing
Economy, both local and international
Seasonality

Step 3: Evaluate all of the above-listed items against the stated objectives.

http://www.entrepreneurmag.co.za/

Business Plan Template by Entrepreneur Media SA (Pty Ltd)


For business advice, visit: http://www.entrepreneurmag.co.za

http://www.entrepreneurmag.co.za/

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