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POSITIVE FACE Involves Our Desire For Appreciation and Approval, Whereas NEGATIVE FACE Involves Our Desire To Remain Autonomous and Not Be Imposed

Face refers to the positive social image that people present to others and try to maintain through their actions and communications. It involves both a desire for approval and appreciation from others (positive face) as well as a desire to remain independent and not be imposed on (negative face). Any situation that could negatively impact one's social image, such as embarrassing them, is considered a face-threatening act. People employ facework strategies in their interactions to prevent such threats from occurring or to restore their image if it has been damaged.

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Francis B. Tatel
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26 views1 page

POSITIVE FACE Involves Our Desire For Appreciation and Approval, Whereas NEGATIVE FACE Involves Our Desire To Remain Autonomous and Not Be Imposed

Face refers to the positive social image that people present to others and try to maintain through their actions and communications. It involves both a desire for approval and appreciation from others (positive face) as well as a desire to remain independent and not be imposed on (negative face). Any situation that could negatively impact one's social image, such as embarrassing them, is considered a face-threatening act. People employ facework strategies in their interactions to prevent such threats from occurring or to restore their image if it has been damaged.

Uploaded by

Francis B. Tatel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Face

The way that people wish to project themselves to others, from the term
saving face. Goffman (1967: 5) defines it as
the positive social value a person effectively claims for himself by the
line others assume he has taken during a particular contact. Face is an
image of self delineated in terms of approved social attributes albeit
an image that others may share, as when a person makes a good showing
for his profession or religion by making a good showing for himself.
POSITIVE FACE involves our desire for appreciation and approval, whereas
NEGATIVE FACE involves our desire to remain autonomous and not be imposed
on. A face-threatening act (FTA) involves any situation or event which could
alter (usually negatively) the maintenance of our face, while facework is any
communicative strategy that is used to manage face during interactions.
Facework can be preventive (e.g. helping to avoid face-threatening acts) or
restorative (helping to restore face that has been lost). See also POLITENESS

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