G - S T EEl G - l I DE Den im D MAR B LE CAMO S hin e O N G - LOW
CATALOG 2 0 1 6 G-shock
_2016 S/s LINE UP
G - STEEl G - lI D E D e ni m D M A RBLE C A MO S hi ne ON G-low
006 012 018 024 028 034
A 10-year battery life. A 10-bar water
resistance. A 10-meter free-fall endurance. These were the three essential components of the Triple 10 concept, which laid the foundation of the actual development of the renowned G-SHOCK model that we know today. The rugged shape and robust styling originated with an engineers brief calling for an unbreakable watch. Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and realms of possibility.
003
PICK ONE! G-SHOCKS NEW COLLECTION 2016 S/S
G-SHOCK is proud to present its latest collection for this
years season, which combines a passion for action sports in the great outdoors with the spirit only inner city life can provide through new patterns, colours and materials in inimitable fashion once again.
004
Improve. Evolve. And stay tough.
G - STEEL UPTOWN Casual
FEAT_
GST-210B
_Approved BY Viki Gomez And matthias Dandois
Quick SPecS_
Shock Resistant World Time 200m Water Resistance LED Light
Matthias Dandois is hailing from Paris, France.
He is a world champion flatlander but Matthias would simply prefer to be called a rider. He has the skills to ride multiple disciplines of BMX and being able to progress and ride whatever he wants is what keeps him loving life on and off his bike. He also loves being on the road and is probably the busiest rider in Europe, attending contests and parties all over the world!
Viki Gomez is from Madrid, Spain. Right now he lives in Luxembourg which is kind of the center of Europe geographically so he can easily travel everywhere within Europe due to his busy schedule. Viki is sponsored by G-SHOCK, RedBull, Orbea Bicycles, Arnette Eyewear, Freegun Underwear, as well as some friendly supporters....
007
_GST-210B-1A
_GST-210B-4A
_GST-200CP-2A
_GST-200CP-9A
_GST-210D-1A
_GST-210D-9A
Specifications Shock resistanT World Time (48 cities) 200m Water Resistance Layered Guard Structure LED Light (Super Illuminator) Stopwatch
008
I learned all the
basic tricks that lead me to become a creative and original rider today. - Viki Gomez
Team Rider Yadin Nicol
Photo by Dylan Gordon
G - LIDE surfS UP
FEAT_
GAX-100
_Approved BY Yadin Nicol
Quick SPECS_
Shock Resistant World Time 200m Water Resistance LED Light Tide/Moon Graph
A pro surfer like Yadin Nicol likes to charge the elements on extra tough level. No doubt - He relies on a even tougher watch, like the GAX-100. Casio is proud to announce the addition of pro surfer Yadin Nicol as an official G-SHOCK brand ambassador. Yadin is globally recognized for his energetic, progressive surfing style, contagious smile and personality. His technical expertise makes him a perfect fit for the G-SHOCK brand, known for its seamless blend of toughness and technology.
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_GAX-100A-7A
_GAX-100B-1A
_GAX-100B-7A
_GAX-100MA-2A
_GAX-100MB-3A
_GAX-100MB-4A
Specifications Shock resistanT World Time 200m Water Resistance LED Light STOPWATch Tide/Moon Graph
014
I use my G-SHOCK every day, especially for its tide graph and timer. -Yadin Nicol
A Brief HistorIC NOTE
TOUGHER THAN LEATHER
DW-5000
In 1983 The first original G-Shock is released.
_TWo worldS Collide
The fruits of technological development combined in the G-SHOCK model
insisted on toughness - and a revolution in watch design. Since its launch in 1983, G-SHOCK has continued to evolve for more than 30 years, carrying on the legacy that led its developers to persist in their unshakable belief and uncompromising passion. Just like the iconic G-SHOCK forever changed the way we look at watches in 1983, Charlie Ahearns Wild Style laid the groundwork for a significant change in pop culture history in the very same year as well, as hip-hop - equally built on three components: rap, graffiti and breakdance - was basically introduced to a wider audience. One of the few photographers that captured this particular upbeat atmosphere of departure certainly is Martha Cooper, whose celebrated images weigh as quintessential contemporary documents since she started to document this phenomenon and former subculture in New Yorks Lower East Side in the late 70s. Cooper didnt only mug the central figures of this ascent scene though, as she equally captured the impact hip-hop culture had on fashion and the citys streetscape in general.
016
Streetscene at the Lower Eastside, New York City back in 1983.
Photography by Martha Cooper
017
DeniMd The RAW Deal
FEAT_
GA-110DC
_Approved BY Nigel sylvester
Quick SPecS_
Shock Resistant World Time 200m Water Resistance LED Light Magnetic Resistant
Professional BMX rider Nigel Sylvester was born in New York City on August 23, 1987. Street life was a vital part of his neighborhood in Queens, and he built an impressive reputation for his ability to make bike tricks look smooth and stylish. Street BMX is a tough proposition therefore you gotta roll HARD LIKE DENIM... nuff said.
019
_GA-110DC-1A
_GA-110DC-2A
_GA-110DC-2A7
Shock resistant
Shock resistant
Shock resistant
World Time
World Time
World Time
200m Water Resistance
200m Water Resistance
200m Water Resistance
Magnetic Resistant
Magnetic Resistant
Magnetic Resistant
LED Light
LED Light
LED Light
Stopwatch
Stopwatch
Stopwatch
_DW-5600DC-1
_DW-5600DC-2
Shock resistant
Shock resistant
200m Water Resistance
200m Water Resistance
EL Back Light
EL Back Light
Stopwatch
Stopwatch
Getting in tough spots is what I
do everyday. For me, having a tool I can use worldwide, on and off my 020 bike, is ideal. - Nigel Sylvester
Team Rider Kazu Kokubo
Photo by Jeff Curtes
Marble CamoUfLAGE
FEAT_
GA-100MM
_Approved BY Kazu Kokubo
Quick SPecs_
Shock Resistant World Time 200m Water Resistance LED Light Magnetic Resistant
Having started snowboarding at the age of 4, Kazu Kokubo has gone on to become one of the best known and respected professional snowboarders in the history of the sport. Kazu is a crowd favorite both in his home country of Japan and abroad, where his name is virtually synonymous with explosive snowboarding and amazing style. Kazu has been stacking results since he began competing and has taken the podium at nearly every event hes entered including X Games, European, New Zealand, Japan and US Opens.
025
_GA-100MM-3A
_GA-100MM-5A
_GA-100MM-8A
SPECIFICATIONS Shock resistanT World Time 200m Water Resistance LED Light Magnetic Resistant Stopwatch
026
G-SHOCK is about style and being the best technically. - Kazu Kokubo
SHINE ON GOLD, SILVER, BRONZE.
FEAT_
GA-400GB
_Everybodies Darling
Quick Specs_
Shock Resistant World Time 200m Water Resistance LED Light
For the new GA-400 series, Casio created a watch face that is powerful yet elaborate by combining a popular big, bold case with an assortment of parts in a multilayered design. The watch is finished with the markings and lettering on the watch face in noble metal color schemes, creating delicate watches that radiate a classy look and rock-solid presence.
029
_GA-400GB-1A9
_GA-400GB-1A
_GA-400GB-1A4
SPECIFICATIONS Shock resistanT World Time 200m Water Resistance LED Light Stopwatch
Initially, the G-SHOCK was
developed as a practical watch to endure any environment. However, it became an object of fashion. I think it was bought by people involved in action sports because of the design and performance. The capability to withstand heavy use and look cool too is important to them, so that helped a lot to make G-SHOCK a popular accessory.
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- Kikuo Ibe, Inventor of G-SHOCK
Team Rider Pedro Barros
Photo by Helge Tscharn
G - Low Fluorescent Magnificent
FEAT_
GA-110LY
_Approved by Pedro Barros
Quick SPecs_
Shock Resistant World Time 200m Water Resistance LED Light Pedro Barros is one of Brazils most successful skaters - just at the age of 17, he skates with power and tenacity, like a well tuned machine, destroying the coping and maxing out every air. Recently, he has been competing in Big Air with the likes of Bob Burnquist, Jake Brown, Pierre Luc Gagnon. In his down time, Pedro enjoys surfing and skating his personal bowl and vertical ramp right in his own backyard.
035
_GA-100LY-1A
_GA-110LY-1A
_GA-400LY-1A
Shock resistant
Shock resistant
Shock resistant
World Time
World Time
World Time
200m Water Resistance
200m Water Resistance
200m Water Resistance
Magnetic Resistant
Magnetic Resistant
LED Light
LED Light
LED Light
Stopwatch
Stopwatch
Stopwatch
_AWG-M100SLY-1A
_GW-M5610LY-1
Shock resistant
Shock resistant
World Time
World Time
200m Water Resistance
200m Water Resistance
Radio controlled
Radio controlled
Tough Solar
Tough Solar
EL Back Light
EL Back Light
Stopwatch
Stopwatch
G-SHOCK is the best watch for
anyone whose life is centered on 036 sports. It doesnt break and it looks good! - Pedro Barros
G-steel
Acknowledgements: Contributing photographer_ Hiroshi Toyoda, Martha Cooper, Jeff Curtes, Helge Tscharn, Adam Moran, Ryan Parrilla, Dylan Gordon, Lukas Hurm
_GST-210B-4A
_GST-200CP-9A
_GST-200CP-2A
Designed by_ Laylo Field Prod. a Lodown Graphic Dept.
