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Control: Banned Persuasion Volume 1

Mick Meaney discusses how to control a prospect's internal dialogue to make them buy your product. He explains that people don't just want products, but what the products will allow them to do or be. You need to understand what your ideal customer truly desires and wants to achieve. Meaney provides a formula to stimulate specific emotions and tap into different types of desires to change a prospect's internal dialogue from negative to positive. He includes a worksheet to help identify your ideal customer's typical and desired self-images to influence how the product makes them feel and take action. The goal is to help prospects change their self-image so their actions naturally follow their "perfect self".

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122 views8 pages

Control: Banned Persuasion Volume 1

Mick Meaney discusses how to control a prospect's internal dialogue to make them buy your product. He explains that people don't just want products, but what the products will allow them to do or be. You need to understand what your ideal customer truly desires and wants to achieve. Meaney provides a formula to stimulate specific emotions and tap into different types of desires to change a prospect's internal dialogue from negative to positive. He includes a worksheet to help identify your ideal customer's typical and desired self-images to influence how the product makes them feel and take action. The goal is to help prospects change their self-image so their actions naturally follow their "perfect self".

Uploaded by

Anonymous Du20cy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PROFIT COPILOT.

COM

CONTROL
BANNED PERSUASION VOLUME 1

M I CK M E A NE Y S PR OFIT COPILOT. COM

WRITEN BY MICK MEANEY

MA K E T H E M

BU Y
Youre gonna fail.

Its a major secret that nobody talks about.

Youre gonna look stupid.

And Im going to show how to do it


now.

Its a scam. Give up..

Ive taken a complicated area of psychology and


made it simple for you to use.

Internal dialogue you know that voice inside


your head..

Lets start.

No not the one that constantly screams, I mean


the other one..

The fact is nobody wants your product.

At times its your best friend, and other times

They only want what your product will allow

your worst enemy. It can inspire us or hinder us.

them to do.

But you see, theres a small number of people

They only want the results it can give them.

on this planet that know how to hijack someone

So, once you know what your prospects want -

elses internal dialogue, and control the conver-

and why, it becomes easy to press the right but-

sation and ultimately control their actions.

M I CK M E A N E Y S PR OFIT COPILOT. COM

T H E E XAM P L E
For example, lets imagine that youre selling a weight loss product.
Now on the surface, it might be obvious why someone wants to lose weight;
to be skinnier, right?
Well no, not necessarily. Thats just a symptom, a by-product of their true desire. Its whatever being skinny represents to them, now thats the real reason.
When you tap into that, you hijack their internal dialogue. You dig?

So with that in mind, why does your prospect want to lose


weight now?
3

M I CK M E A NE Y S PR OFIT COPILOT. COM

To live longer?

Show them how its


To walk up that hill possible to become
without getting out their perfect-self.
of breath?
In my example we use weight loss
Yes but we need to look deeper

as merely an entry point to achieving


that.

Absolutely but were not quite


there yet..

Help them to change their self-image


and their actions will change. They
will naturally, unconsciously even,
take actions that their perfect self
would.

To feel
good about
themselves?

Whats actually happening


here; youre stimulating one,
Its all about how they feel about or maybe several emotions,
themselves. Their self-image.
and then accelerating a type
Target your prospects true- of desire.
self and help them to change
their self-image.
Bingo, now were getting somewhere.

M I CK M E A N E Y S PR OFIT COPILOT. COM

T HE
FOR MU L A
Heres a simple formula for you to
use:
Six emotions to stimulate:

1. Interest
2. Fear
3. Anticipation
4. Excitement
5. Curiosity
6. Hope
The four types of desire for you to
tap into:

1. To do something.
2. To be something.
3. To save something.
4. To gain something.

M I CK M E A NE Y S PR OFIT COPILOT. COM

T H E O U TCO M E
Using this, you can change a prospects internal dialogue (what
we at the beginning) to something more positive like this:

Im gonna do it.
Im gonna crush it.
Its possible. Lets go..
1. Who is your ideal customer?

And heres a worksheet to make the


process really simple.

2. What does their typical self image


look like?

Answer these questions in as much


detail as you can:

3. What do they really want?


Take your time with this, its important.

4. Why do they want it?


5. What does it represent to them?

You now have enough information to


sprinkle some magic dust throughout
your existing sales copy.

6. Once they obtain it, how does that


make them feel?
7. Once they obtain it, what does
their typical self image look like?
6

M I CK M E A N E Y S PR OFIT COPILOT. COM

P R OFI T COPILOT.COM

STAY IN THE LOOP


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