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2016 Data & Analytics Infographic

As organizations deal with constantly growing amounts of data, it is becoming more difficult to generate value from existing and incoming data. Data & analytics tools continue to progress, and organization's realize the benefit obtained by these tools, but as marketers it can be difficult to keep track of the goals your customers desire and the tools they plan to use to achieve them. IDG Enterprise's 2016 Data & Analytics research provides insight into organization's adoption plans, expected benefits, investment plans, vendor evaluation and more when it comes to data tools.

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2K views1 page

2016 Data & Analytics Infographic

As organizations deal with constantly growing amounts of data, it is becoming more difficult to generate value from existing and incoming data. Data & analytics tools continue to progress, and organization's realize the benefit obtained by these tools, but as marketers it can be difficult to keep track of the goals your customers desire and the tools they plan to use to achieve them. IDG Enterprise's 2016 Data & Analytics research provides insight into organization's adoption plans, expected benefits, investment plans, vendor evaluation and more when it comes to data tools.

Uploaded by

IDG_World
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The Landscape of

Data & Analytics


Generating Greater
Business Value from
Existing and Incoming Data
Data and analytics today possess few certainties.
First, big data tools are innovating faster than ever
before. Second, its becoming more and more difficult to
keep up with organizations growing amounts of data.

These technologies are becoming the backbone for data tools

cloud Hadoop SQL

NoSQL predictive
analytics

data mining

Big data is not the


created content, nor is
it even its consumption
it is the analysis of all
the data surrounding
and swirling around it.*

Data & Analytics Adoption Timeline

26%

14%
13%
8%
8%

43%

have already
deployed datadriven projects

are still
planning data
implementations

are in the process or pilot


testing data-driven projects
plan to implement over
the next 12 months
considering projects
in the next 13-24 months
are likely to implement but
have no specific timeframe

Where is all the data coming from?

1,000+
<1,000

39%

Transactional
data

Customer
Databases

44%

39%

32%

36%

41%

29%

Emails

35%
25%
1,000+
<1,000

48%

1,000+
<1,000

51%

52%

1,000+
<1,000

53%

1,000+
<1,000

56%

61%

Productivity
Applications

Machine
Generated Data

Balancing Data & Analytics


Benefits and Challenges

Data will assist with


specific business goals

55%

53%

41%

improve
customer
relationships

make the
business more
data-focused

change the way


we organize
operations

47% 60%

52% 48%

36% 45%

B2B

B2B

B2B

B2C

B2C

B2C

...and hopefully solve key challenges

60% 47%

finding
correlations across
multiple disparate
data sources

41%

predicting
customer
behavior

change the way


we organize
operations

With Any New Initiative, Pain Points Arise

93%

of IT executives say
theyve experienced
pain with some datadriven initiatives

Data access/analysis
Data transformation
Data creation/collection
Data migration

84%

38%
17%
13%
13%

of organizations use at
least one solution to secure
their big data initiatives

Bringing Data & Analytics


Goals to Reality

44%

of orgs expect their IT


budget allocated for
data-driven initiatives
to increase over the
next 12 to
18 months

up from 36% in 2015

Top Investments
Data analytics
Data integration
Data visualization
Data mining
Visual dashboards

58%
44%
43%
37%
36%

Average data
spending in the
next 12 months

$7.9M

<1,000 up from $1.6M in 2015

18%

of orgs big data


storage and
analytics tools
are cloud-based

Data Decision-Making
Whos involved in
data-driven decisions?

Big data technology


investment plans

46% Hadoop

1,000+ 52% <1,000 42%

41% Nosql

Enterprise
Integration into
existing infrastructure

Support and services

top IT exec

Conforming to standards
for security/governance

SMB
Ease of use
Integration into existing
infrastructure

IDG Enterprise Data & Analytics Survey 2016

1,000+ 38% <1,000 44%

How Vendors
are Evaluated
Appropriate level
of scalability

45%
53%
43%
CEO
CIO or
It Architect

1,000+ <1,000
$13.9M $4.3M

Support and services

38%
33%
33%

51%

45%
43%
36%

*Source: The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, IDC sponsored by EMC2, April 2014

For more information visit


idgenterprise.com/resource-type/research

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